{"id":799295,"date":"2025-01-09T11:03:03","date_gmt":"2025-01-09T16:03:03","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-and-tokyopop-announce-publishing-partnership-for-original-hot-wheels-and-barbie-manga-style-graphic-novels\/"},"modified":"2025-01-09T11:03:03","modified_gmt":"2025-01-09T16:03:03","slug":"mattel-and-tokyopop-announce-publishing-partnership-for-original-hot-wheels-and-barbie-manga-style-graphic-novels","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-and-tokyopop-announce-publishing-partnership-for-original-hot-wheels-and-barbie-manga-style-graphic-novels\/","title":{"rendered":"Mattel and TOKYOPOP Announce Publishing Partnership for Original Hot Wheels and Barbie Manga-Style Graphic Novels"},"content":{"rendered":"

<\/p>\n

Mattel and TOKYOPOP Announce Publishing Partnership for Original Hot Wheels and Barbie Manga-Style Graphic Novels<\/b><\/p>\n

First titles set to debut in print in 2026<\/i><\/p>\n

Download assets <\/i>here<\/i><\/a><\/p>\n

EL SEGUNDO, Calif. & LOS ANGELES–(BUSINESS WIRE<\/a>)–Mattel, Inc.<\/b><\/a>(NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and pioneering manga and anime media brand TOKYOPOP, <\/b>today announced a partnership to develop original manga-style graphic novels for children ages 8-12 based on Mattel\u2019s Hot Wheels\u00ae<\/sup> and Barbie\u00ae <\/sup>brands.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250109036838\/en\/<\/a><\/p>\n

\"Hot<\/p>\n

Hot Wheels logo (Graphic: Business Wire)<\/p>\n<\/div>\n

\nThe first titles, including a western-style manga graphic novel series inspired by Hot Wheels and new stories featuring characters from Barbie, are set to debut in print in 2026. These series will feature fresh artwork and original stories, bringing the cherished brands to new audiences in innovative formats.<\/p>\n

\n\u201cHot Wheels and Barbie have long been symbols of storytelling, creativity and inspiration, engaging audiences across generations,\u201d said Ryan Ferguson, Global Head of Publishing at Mattel. \u201cWe are thrilled to partner with TOKYOPOP and expand these iconic franchises through captivating stories, bringing new adventures to fans.\u201d<\/p>\n

\n\u201cHot Wheels and Barbie are two of the world\u2019s most adored toy and entertainment brands and we are excited to partner with Mattel to develop and publish new original manga-style graphic novels,\u201d says Marc Visnick, TOKYOPOP COO and Publisher. \u201cTOKYOPOP\u2019s catalog is renowned for bestselling titles featuring notable characters for readers of all ages. Adding Barbie and Hot Wheels to our roster brings an exciting dimension, and we look forward to sharing these legendary brands and bold new adventures to our global audience of readers.\u201d<\/p>\n

\nThe top-selling toy globally,* Hot Wheels introduces over 130 new car designs annually and has 25,000 variations in existence today. Barbie, the most diverse doll brand in the world, has inspired girls for over six decades, and continues to be a symbol of empowerment, imagination, and limitless possibilities.<\/p>\n

\nThis partnership builds upon Mattel\u2019s ongoing efforts to further engage fans through storytelling. In 2024, Mattel previously announced its own publishing imprint, with Simon & Schuster serving as its sales and distribution partner.<\/p>\n

*Source: Circana\/Retail Tracking Service\/G12(IT,SP,UK,GE,FR,US,CA,MX,BR,AU,BE,NE)\/JAN-DEC 2023\/Total Toys\/Projected Units<\/i><\/p>\n

About Mattel<\/b><\/p>\n

\nMattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie\u00ae, Hot Wheels\u00ae, Fisher-Price\u00ae, American Girl\u00ae, Thomas & Friends\u2122, UNO\u00ae, Masters of the Universe\u00ae, Matchbox\u00ae, Monster High\u00ae, MEGA\u00ae and Polly Pocket\u00ae, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world\u2019s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com<\/a>.<\/p>\n

About TOKYOPOP, Inc.<\/b><\/p>\n

\nFounded in 1997, TOKYOPOP brings Asian pop culture to Hollywood and beyond. TOKYOPOP established the market for manga in North America, introducing the term to the English language in the process, and expanding the market in Germany, publishing thousands of books in both languages, distributing anime and Asian films on home video and television, licensing merchandise to consumer goods and companies, and creating graphic novels of both original content and major IP adaptations. TOKYOPOP\u2019s core values focus on multiculturalism and diversity; aestheticism and artistic integrity; and passionate and positive storytelling. More information at: https:\/\/www.tokyopop.com\/<\/a>.<\/p>\n

Follow TOKYOPOP Online:<\/b><\/p>\n

\nTOKYOPOP on Twitter\/X: https:\/\/twitter.com\/TOKYOPOP
\n<\/a>
TOKYOPOP on Instagram: https:\/\/www.instagram.com\/tokyopop
\n<\/a>
TOKYOPOP on Facebook: https:\/\/www.facebook.com\/TOKYOPOP
\n<\/a>
TOKYOPOP Official Website: https:\/\/www.tokyopop.com\/
\n<\/a>
TOKYOPOP on TikTok: https:\/\/www.tiktok.com\/@tokyopop<\/a><\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20250109036838\/en\/<\/a><\/span><\/p>\n

Media Contacts:<\/b><\/p>\n

\nMattel
\n
Kristina Quintos
\n
Kristina.quintos@mattel.com<\/a><\/p>\n

\nTOKYOPOP
\n
Erik Jansen | MediaLab Public Relations
\n
erik@medialab-pr.com<\/a><\/p>\n

KEYWORDS:<\/b> California United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Children Consumer Electronics Technology Publishing General Entertainment Entertainment Communications Retail Toys Family Consumer<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
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Barbie logo (Graphic: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Mattel and TOKYOPOP Announce Publishing Partnership for Original Hot Wheels and Barbie Manga-Style Graphic Novels First titles set to debut in print in 2026 Download assets here EL SEGUNDO, Calif. & LOS ANGELES–(BUSINESS WIRE)–Mattel, Inc.(NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and pioneering manga and anime media brand TOKYOPOP, today announced a partnership to develop original manga-style graphic novels for children ages 8-12 based on Mattel\u2019s Hot Wheels\u00ae and Barbie\u00ae brands. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250109036838\/en\/ Hot Wheels logo (Graphic: Business Wire) The first titles, including a western-style manga graphic novel series inspired by Hot Wheels and new … <\/p>\n

Continue reading “Mattel and TOKYOPOP Announce Publishing Partnership for Original Hot Wheels and Barbie Manga-Style Graphic Novels”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-799295","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nMattel and TOKYOPOP Announce Publishing Partnership for Original Hot Wheels and Barbie Manga-Style Graphic Novels - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-and-tokyopop-announce-publishing-partnership-for-original-hot-wheels-and-barbie-manga-style-graphic-novels\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mattel and TOKYOPOP Announce Publishing Partnership for Original Hot Wheels and Barbie Manga-Style Graphic Novels - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Mattel and TOKYOPOP Announce Publishing Partnership for Original Hot Wheels and Barbie Manga-Style Graphic Novels First titles set to debut in print in 2026 Download assets here EL SEGUNDO, Calif. & LOS ANGELES–(BUSINESS WIRE)–Mattel, Inc.(NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and pioneering manga and anime media brand TOKYOPOP, today announced a partnership to develop original manga-style graphic novels for children ages 8-12 based on Mattel\u2019s Hot Wheels\u00ae and Barbie\u00ae brands. 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