{"id":798971,"date":"2025-01-08T10:50:35","date_gmt":"2025-01-08T15:50:35","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/lighten-up-dogfish-head-flips-the-script-on-new-years-resolutions-celebrates-new-30-minute-light-ipa-on-quitters-day-with-beer-money-other-rewards\/"},"modified":"2025-01-08T10:50:35","modified_gmt":"2025-01-08T15:50:35","slug":"lighten-up-dogfish-head-flips-the-script-on-new-years-resolutions-celebrates-new-30-minute-light-ipa-on-quitters-day-with-beer-money-other-rewards","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/lighten-up-dogfish-head-flips-the-script-on-new-years-resolutions-celebrates-new-30-minute-light-ipa-on-quitters-day-with-beer-money-other-rewards\/","title":{"rendered":"Lighten Up! Dogfish Head Flips the Script on New Year\u2019s Resolutions, Celebrates New 30 Minute Light IPA on \u201cQuitter\u2019s Day\u201d with Beer Money & Other Rewards"},"content":{"rendered":"

\nIn honor of its newest beer, brewery to celebrate \u201cQuitter\u2019s Day\u201d and reward drinkers who throw in the towel on their New Year\u2019s resolutions early with beer money and medals
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MILTON, Del., Jan. 08, 2025 (GLOBE NEWSWIRE) — New Year, new you … er, brew!<\/i>Dogfish Head<\/a> kicks off the New Year with the launch of its new 30 Minute Light IPA<\/b><\/a> (4.0% ABV) a hoppy, crisp and crushable beer with all the body and character of a world class IPA, but only 95 calories and 3.6g carbs per 12oz serving. Proving that \u201clight\u201d can still mean flavorful, 30 Minute Light IPA is continually hopped for (you guessed it) 30 minutes for a bold yet easy-drinking, hop-forward beer. Joining Dogfish Head\u2019s iconic \u201cMinute Series,\u201d 30 Minute Light IPA is hitting shelves and taps nationwide, now.<\/p>\n

Dogfish Head\u2019s \u201cMinute Series\u201d \u2013 featuring fan-favorites like 60 Minute IPA<\/a>, 90 Minute Imperial IPA<\/a>, 75 Minute IPA<\/a> and 120 Minute IPA<\/a> \u2013 is a collection of continually hopped IPAs known for their abundantly hoppy but not crushingly bitter flavor profiles. The debut of 30 Minute Light IPA marks the first addition to the \u201cMinute Series\u201d since 2011.<\/p>\n

\u201cI came up with the process of continual hopping back in 2001, after seeing a chef on TV continually peppering his soup,\u201d said Dogfish Head Founder & Brewer, Sam Calagione. \u201cThe chef said adding pepper to his soup in small increments throughout its simmering would add depth and balance to his dish. Then it hit me \u2013 if it works for soup, why not beer? Now, our original continual hopping invention sits in the permanent collections at the Smithsonian Museum. By continually hopping 30 Minute Light IPA, we cracked the code on an approachable, lighter IPA option that doesn\u2019t sacrifice on taste or quality.\u201d<\/p>\n

To celebrate the launch of 30 Minute Light IPA \u2013 which coincides with New Year\u2019s Resolution season \u2013 Dogfish Head is celebrating \u201cQuitters Day<\/a>\u201d by rewarding fans who give up on their resolutions early with beer money and medals.<\/p>\n

\n WHY QUITTER\u2019S DAY?<\/b>\n <\/p>\n

While millions of Americans begin their New Year\u2019s resolutions with the best of intentions, as many as 80% of people reportedly abandon their newly set goals by the second Friday in January<\/a>, a day that has lovingly been dubbed \u201cQuitter\u2019s Day.\u201d But who said failing at a New Year\u2019s resolution should be seen as a bad thing? <\/p>\n

Dogfish Head surveyed 1,000 Americans (21+) with Dynata1<\/sup> to uncover the hidden truths about New Year\u2019s resolution abandonment and explore why embracing our imperfections might be even more fulfilling than sticking to a long-time resolution. The survey revealed:<\/p>\n

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