{"id":798962,"date":"2025-01-08T10:47:18","date_gmt":"2025-01-08T15:47:18","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/tide-teams-up-with-marvel-studios-to-highlight-stain-stories-and-host-exclusive-first-ever-collateral-stains-screening-experience-for-marvel-studios-captain-america-brave\/"},"modified":"2025-01-08T10:47:18","modified_gmt":"2025-01-08T15:47:18","slug":"tide-teams-up-with-marvel-studios-to-highlight-stain-stories-and-host-exclusive-first-ever-collateral-stains-screening-experience-for-marvel-studios-captain-america-brave","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/tide-teams-up-with-marvel-studios-to-highlight-stain-stories-and-host-exclusive-first-ever-collateral-stains-screening-experience-for-marvel-studios-captain-america-brave\/","title":{"rendered":"Tide Teams Up with Marvel Studios to Highlight Stain Stories and Host Exclusive, First-Ever \u201cCollateral Stains Screening\u201d Experience for Marvel Studios\u2019 Captain America: Brave New World"},"content":{"rendered":"

<\/p>\n

Tide Teams Up with Marvel Studios to Highlight Stain Stories and Host Exclusive, First-Ever \u201cCollateral Stains Screening\u201d Experience for Marvel Studios\u2019 Captain America: Brave New World<\/i><\/b><\/p>\n

Tide Launches Most Powerful Clean and Best Stain Removal POD \u2013 in any Universe: Ultra Oxi Boost Power PODS<\/i><\/p>\n

CINCINNATI–(BUSINESS WIRE<\/a>)–
\nThroughout the Marvel Cinematic Universe (MCU), collateral stains are a way of life. And, in the highly anticipated Marvel Studios\u2019 \u201cCaptain America: Brave New World,\u201d in theaters February 14, everyday people in the MCU sometimes have to face clouds of dirt, spilled coffee and guacamole stains that occur by virtue of being courtside to action-packed superhero moments. That\u2019s why Tide\u00ae<\/sup>, America\u2019s #1 trusted laundry detergent*, has joined forces with the film to show how the biggest stains in the universe demand the most powerful clean \u2013 in any universe.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250108020571\/en\/<\/a><\/p>\n

\nIn Tide\u2019s new \u201cCollateral Stains\u201d campaign, the brand is spotlighting everyday people in the MCU that encounter these stains, and showing how they bounce-back and get the most powerful clean \u2013 in any universe \u2013 thanks to new Tide Oxi Boost Power PODS<\/a>.<\/p>\n

\n\u201cSaving the world can get pretty messy,\u201d said Holly Frank, Walt Disney Studios VP, Partnership Management and Operations, Marvel. \u201cWe\u2019re thrilled to be collaborating with Tide to highlight everyday people in the MCU \u2013 and their \u2018Collateral Stains\u2019 \u2013 in the middle of our most messy and awesome action in \u2018Captain America: Brave New World,\u2019 and other fan-favorite and upcoming Marvel titles.\u201d<\/p>\n

\nAnd, for the first time ever, fans will get the opportunity to experience \u201cCaptain America: Brave New World\u201d as if you were living in it \u2013 through an exclusive, 5D \u201cCollateral Stains Screening,\u201d on February 13th<\/sup>, brought to you by Tide.<\/p>\n

\n\u201cNo one in the Marvel Cinematic Universe is immune to the stains that occur from epic battles of superhero proportions,\u201d said Alex Perez, Vice President for North America Laundry at Procter and Gamble. \u201cWe\u2019re thrilled to join forces with \u2018Captain America: Brave New World\u2019 to bring these collateral stains to life to show how the biggest stains in any universe can only be cleaned by Tide, the most powerful clean in any universe. So whether you\u2019ve spilled your morning coffee or get Hulk-sized stains on your way home, Tide has you covered.\u201d<\/p>\n

\nFans of \u201cCaptain America: Brave New World\u201d can venture beyond the screen via Tide\u2019s immersive \u201cCollateral Stains Screening\u201d experience, where attendees will get the chance to be one of the first to see the film. The catch? The audience will get to watch the movie all while experiencing collateral stains as if they were on the periphery of the action. Captain America makes a grand entry and stirs up some dirt? The audience gets dirty too. Epic battles lead to muddy stains? Attendees will also get mud on their clothing. To enter for a chance to be part of this exclusive screening, fans must comment on one of Tide\u2019s select Instagram posts using #TideSweeps for a chance to win. Time to be confirmed prior to the screening. Visit www.Tide.com\/CollateralStainScreening<\/a> for more information.<\/p>\n

\nThe screening will take place on Thursday, February 13th<\/sup> at Zero Space in Brooklyn, NY.<\/p>\n

\nTide is also giving everyday people in the MCU affected by collateral stains the superhero treatment by featuring them in creative content that will live across TV and social. And now you can be a superhero and defeat your own collateral stains with Tide\u2019s Ultra Oxi Boost Power PODS:<\/p>\n