{"id":798450,"date":"2025-01-07T08:34:20","date_gmt":"2025-01-07T13:34:20","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/medifast-introduces-new-high-protein-product-line-optavia-ascend-for-glp-1-users-those-looking-for-help-to-keep-weight-off\/"},"modified":"2025-01-07T08:34:20","modified_gmt":"2025-01-07T13:34:20","slug":"medifast-introduces-new-high-protein-product-line-optavia-ascend-for-glp-1-users-those-looking-for-help-to-keep-weight-off","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/medifast-introduces-new-high-protein-product-line-optavia-ascend-for-glp-1-users-those-looking-for-help-to-keep-weight-off\/","title":{"rendered":"Medifast Introduces New High-Protein Product Line OPTAVIA ASCEND\u2122 For GLP-1 Users & Those Looking for Help to Keep Weight Off"},"content":{"rendered":"

<\/p>\n

Medifast Introduces New High-Protein Product Line OPTA<\/b>VIA ASCEND\u2122 For GLP-1 Users & Those Looking for Help to Keep Weight Off<\/b><\/p>\n

Two new programs incorporate OPTA<\/b>VIA ASCEND products for easy nutrition, with or without medications, and provide strategies & support to help with weight maintenance<\/i><\/p>\n

High-protein products help preserve lean muscle mass during weight loss, addressing the accelerated muscle loss often associated with GLP-1 medications 1*<\/sup><\/i><\/p>\n

BALTIMORE–(BUSINESS WIRE<\/a>)–
\nMedifast (NYSE:MED), the health and wellness company known for its habit based and coach-guided lifestyle solution OPTA<\/b>VIA, today announced OPTAVIA ASCEND \u2014 a new product line of high-protein, fiber-rich mini meals as well as a daily nutrient pack. These products are featured in two new science-backed nutrition plans designed for people on GLP-1 medications and those looking for help to keep weight off. <\/b>The mini meals provide essential nutrients to promote muscle health, digestive health and bone health, and combined with the new plans and OPTA<\/b>VIA\u2019s holistic offer, fill a critical gap in the weight management market.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250106928116\/en\/<\/a><\/p>\n

\"Medifast's<\/p>\n

Medifast’s launches OPTAVIA ASCEND \u2014 a new product line of high-protein, fiber-rich mini meals as well as a daily nutrient pack. These products are featured in a new science-backed nutrition plans designed for people on GLP-1 medications. (Graphic: Business Wire)<\/p>\n<\/div>\n

\nGLP-1 medications are revolutionizing weight loss, but challenges remain. Studies show that two-thirds of weight lost on GLP-1 medications is typically regained within 12 months of stopping treatment, with cardiometabolic benefits often reversing as well<\/b>2*<\/sup>. Additionally, muscle loss on GLP-1 medications can equal up to a decade worth of naturally occurring muscle loss within just 12-18 months<\/b>, according to a recent scientific manuscript by Medifast published in Current Developments in Nutrition1<\/sup><\/i>. These findings highlight the importance of combining GLP-1 medications with proper nutrition and lifestyle habits, such as eating a protein-rich diet and incorporating regular resistance training to support skeletal muscle and metabolic health.<\/p>\n

\n“Despite increasing numbers of people using GLP-1 medications, many overlook that they are just one tool to support weight loss and are not intended to be used without lifestyle changes,\u201d said Dan Chard, Chairman and CEO of Medifast. \u201cOPTA<\/b>VIA ASCEND was designed to fill an important gap in the market and now allows us to provide a simple solution combining high-protein products, daily nutrient packs, the personalized guidance of a coach and the support of a community. Our solutions have always paired science-backed nutrition and lifestyle strategies with coaching, and we\u2019re excited to be able to serve even more customers with this new offering, whether actively losing weight or looking to learn how to keep weight off.\u201d<\/p>\n

\nThese plans are accompanied by the support of a personal coach who has likely experienced their own weight loss journey. The coach serves as a support system and provides guidance for customers. This builds on the company\u2019s existing strategic collaboration with LifeMD to ensure customers have access to GLP-1 medications where clinically appropriate.<\/p>\n

\n\u201cObesity is a chronic health condition, and findings from a recent clinical trial3 <\/sup>suggest that ongoing support is essential for sustaining progress in weight and overall health,\u201d said Satya Jonnalagadda, Vice President of Scientific and Clinical Affairs at Medifast. \u201cWhile GLP-1 medications help initiate weight loss by reducing appetite, they don\u2019t address the underlying nutrition, habits or lifestyle factors that contribute to long-term success. Weight regain often occurs once GLP-1 medications are stopped but OPTA<\/b>VIA equips individuals with strategies and support to help keep the weight off 1,3*<\/sup>. By incorporating targeted nutrition, physical activity and behavioral support, these new plans can help people \u2013 whether they use weight loss medications or not \u2013 lose weight in a healthy way, manage their weight and improve overall health.\u201d<\/p>\n

\nFor more information on OPTA<\/b>VIA\u2019s full offerings visit, www.OPTAVIA.com<\/a>.<\/p>\n

About Medifast\u00ae:<\/span><\/b><\/p>\n

Medifast<\/b><\/a>(NYSE: MED) is the 40+ year old health and wellness company known for its habit-based and coach-guided lifestyle solution OPTA<\/b>VIA\u00ae<\/b><\/a>, which provides people with a simple, yet comprehensive approach to address obesity and support a healthy life. OPTA<\/b>VIA provides unparalleled coaching support along with community, tailored nutrition and healthy habits, and empowers people to master their weight loss journey through each stage of life. Through the company\u2019s collaboration with national virtual primary care provider LifeMD\u00ae (Nasdaq: LFMD) and its affiliated medical group, customers now have access to GLP-1 medications where clinically appropriate. Medifast remains committed to its mission of offering Lifelong Transformation, Making a Healthy Lifestyle Second Nature\u2122. Visit MedifastInc.com<\/b><\/a> and OPTA<\/b>VIA.com<\/b><\/a> for more information and follow @Medifast on X<\/b><\/a>and LinkedIn<\/b><\/a>.<\/p>\n

References:<\/b><\/p>\n

1 <\/sup>Grosicki GJ, Dhurandhar NV, Unick JL, Arent SM, Thomas JG, Lofton H, Shepherd MC, Kiel J, Coleman C, Jonnalagadda SS. Sculpting Success: The Importance of Diet and Physical Activity to Support Skeletal Muscle Health during Weight Loss with New Generation Anti-Obesity Medications. Curr Dev Nutr. 2024 Oct 18;8(11):104486. doi: 10.1016\/j.cdnut.2024.104486.
\n
2 <\/sup>Wilding JPH, Batterham RL, Davies M, Van Gaal LF, Kandler K, Konakli K, Lingvay I, McGowan BM, Oral TK, Rosenstock J, Wadden TA, Wharton S, Yokote K, Kushner RF; STEP 1 Study Group. Weight regain and cardiometabolic effects after withdrawal of semaglutide: The STEP 1 trial extension. Diabetes Obes Metab. 2022 Aug;24(8):1553-1564. doi: 10.1111\/dom.14725. Epub 2022 May 19.
\n
3 <\/sup>Wadden TA, Bailey TS, Billings LK, Davies M, Frias JP, Koroleva A, Lingvay I, O’Neil PM, Rubino DM, Skovgaard D, Wallenstein SOR, Garvey WT; STEP 3 Investigators. Effect of Subcutaneous Semaglutide vs Placebo as an Adjunct to Intensive Behavioral Therapy on Body Weight in Adults With Overweight or Obesity: The STEP 3 Randomized Clinical Trial. JAMA. 2021 Apr 13;325(14):1403-1413. doi: 10.1001\/jama.2021.1831.<\/p>\n

Disclaimer:<\/b><\/p>\n

\n* Medical advice, treatment, prescriptions, and the overall practice of medicine must be provided by a licensed healthcare professional. OPTA<\/b>VIA and its coaches do not engage in or provide any medical services.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20250106928116\/en\/<\/a><\/span><\/p>\n

\nPublic Relations: Jessica Oring, Jessica.Oring@medifastinc.com<\/a><\/p>\n

KEYWORDS:<\/b> Maryland United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Research Women Fitness & Nutrition Men Food\/Beverage Lifestyle Consumer Health Retail Science<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n\n\n\n\n\n\n
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Medifast’s launches OPTAVIA ASCEND \u2014 a new product line of high-protein, fiber-rich mini meals as well as a daily nutrient pack. These products are featured in a new science-backed nutrition plans designed for people on GLP-1 medications. (Graphic: Business Wire)<\/font><\/td>\n<\/tr>\n
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Medifast’s launches OPTAVIA ASCEND \u2014 a new product line of high-protein, fiber-rich mini meals as well as a daily nutrient pack. These products are featured in a new science-backed nutrition plans designed for those looking for help to keep weight off. (Graphic: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Medifast Introduces New High-Protein Product Line OPTAVIA ASCEND\u2122 For GLP-1 Users & Those Looking for Help to Keep Weight Off Two new programs incorporate OPTAVIA ASCEND products for easy nutrition, with or without medications, and provide strategies & support to help with weight maintenance High-protein products help preserve lean muscle mass during weight loss, addressing the accelerated muscle loss often associated with GLP-1 medications 1* BALTIMORE–(BUSINESS WIRE)– Medifast (NYSE:MED), the health and wellness company known for its habit based and coach-guided lifestyle solution OPTAVIA, today announced OPTAVIA ASCEND \u2014 a new product line of high-protein, fiber-rich mini meals as well as a daily nutrient pack. These products are featured in two new science-backed nutrition plans designed for people on GLP-1 … <\/p>\n

Continue reading “Medifast Introduces New High-Protein Product Line OPTAVIA ASCEND\u2122 For GLP-1 Users & Those Looking for Help to Keep Weight Off”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-798450","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nMedifast Introduces New High-Protein Product Line OPTAVIA ASCEND\u2122 For GLP-1 Users & Those Looking for Help to Keep Weight Off - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/medifast-introduces-new-high-protein-product-line-optavia-ascend-for-glp-1-users-those-looking-for-help-to-keep-weight-off\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Medifast Introduces New High-Protein Product Line OPTAVIA ASCEND\u2122 For GLP-1 Users & Those Looking for Help to Keep Weight Off - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Medifast Introduces New High-Protein Product Line OPTAVIA ASCEND\u2122 For GLP-1 Users & Those Looking for Help to Keep Weight Off Two new programs incorporate OPTAVIA ASCEND products for easy nutrition, with or without medications, and provide strategies & support to help with weight maintenance High-protein products help preserve lean muscle mass during weight loss, addressing the accelerated muscle loss often associated with GLP-1 medications 1* BALTIMORE–(BUSINESS WIRE)– Medifast (NYSE:MED), the health and wellness company known for its habit based and coach-guided lifestyle solution OPTAVIA, today announced OPTAVIA ASCEND \u2014 a new product line of high-protein, fiber-rich mini meals as well as a daily nutrient pack. 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