{"id":798377,"date":"2025-01-07T08:04:49","date_gmt":"2025-01-07T13:04:49","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/holley-performance-brands-announces-exclusive-north-american-licensing-agreement-for-cataclean-products\/"},"modified":"2025-01-07T08:04:49","modified_gmt":"2025-01-07T13:04:49","slug":"holley-performance-brands-announces-exclusive-north-american-licensing-agreement-for-cataclean-products","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/holley-performance-brands-announces-exclusive-north-american-licensing-agreement-for-cataclean-products\/","title":{"rendered":"Holley Performance Brands Announces Exclusive North American Licensing Agreement for Cataclean Products"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwuline { text-decoration: underline }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Holley Performance Brands Announces Exclusive North American Licensing Agreement for Cataclean Products<\/b><\/p>\n<p class=\"bwalignc\"><b><i>Partnership further strengthens Holley\u2019s position as a global leader in automotive <\/i><i>aftermarket performance solutions<\/i><\/b><\/p>\n<p>BOWLING GREEN, Ky.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.holley.com%2F&amp;esheet=54174143&amp;newsitemid=20250106200844&amp;lan=en-US&amp;anchor=Holley+Performance+Brands&amp;index=1&amp;md5=2b5b53529b7f2f96fcfdf35360f5c5fe\">Holley Performance Brands<\/a> (\u201cHolley\u201d) (NYSE: HLLY), a leader in automotive aftermarket performance solutions, today announced a perpetual exclusive license agreement with Cataclean Global Limited (\u201cCataclean\u201d) for the North American market. The enhanced partnership allows Holley to develop, manufacture, market, distribute and sell Cataclean branded products in the U.S., Canada and Mexico. The transaction total purchase price is $23.8 million.<\/p>\n<p>\nCataclean is a leading performance automotive additives maker in the U.K. and North America. Engineered to help engines perform better, last longer and run cleaner, the Cataclean signature fuel and exhaust system cleaner has become a trusted mainstay for enthusiasts and mechanics. Holley Performance Brands has enjoyed a longstanding relationship with Cataclean, helping to grow the brand in the U.S. for more than a decade.<\/p>\n<p>\n\u201cWe are extremely excited to announce the agreement with Cataclean to be their exclusive partner in North America,\u201d said Matthew Stevenson, President and Chief Executive Officer, Holley Performance Brands. \u201cOur strengthened partnership is a testament to our continued commitment to provide a comprehensive portfolio of respected brands and products that serve enthusiasts across our four consumer vertical groupings.\u201d<\/p>\n<p><b>Holley to Offer Cataclean Products in New Markets and Channels<\/b><\/p>\n<p>\nThe exclusive partnership with Cataclean is a cornerstone in Holley\u2019s continued efforts to develop a full line of performance chemical offerings for consumers in North America. The licensing agreement positions Holley to expand the Cataclean brand in new channels and markets and through new formulations \u2013 promoting continued growth for both Cataclean and Holley.<\/p>\n<p>\nIn addition to perpetual exclusivity, the license agreement includes unlimited sales channel access, exclusive access to new formulations and expansion of the Cataclean brand\u2019s reach into Mexico. The mutually beneficial terms allow Holley and Cataclean to invest in the brand and infrastructure necessary to deliver continued growth for both organizations and furthers the Holley mission to bring performance, safety, fun and excitement to automotive enthusiasts.<\/p>\n<p>\nFor more Holley Performance Brands company news, click <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Finvestor.holley.com%2Fnews%2Fdefault.aspx&amp;esheet=54174143&amp;newsitemid=20250106200844&amp;lan=en-US&amp;anchor=here&amp;index=2&amp;md5=3587327db148daa2e7727ded4f6d26ac\">here<\/a>.<\/p>\n<p>\nCertain statements in this press release may be considered \u201cforward-looking statements\u201d within the meaning of the \u201csafe harbor\u201d provisions of the United States Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to risks, uncertainties, and other important factors which could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including but not limited to Holley\u2019s ability to (1) successfully design, develop, and market new products, (2) maintain and strengthen demand for our products and brands, (3) attract new customers in a cost-effective manner, (4) expand into additional consumer markets, and (5) and the other risks and uncertainties set forth in the Annual Report on Form 10-K for the year ended December 31, 2023 filed with the U.S. Securities and Exchange Commission (\u201cSEC\u201d) on March 14, 2024, and in any subsequent filings with the SEC.<\/p>\n<p><b><span class=\"bwuline\">About Holley Performance Brands<\/span><\/b><\/p>\n<p>\nHolley Performance Brands (NYSE: HLLY) leads in the design, manufacturing and marketing of high-performance products for automotive enthusiasts. The company owns and manages a portfolio of iconic brands, catering to a diverse community of enthusiasts passionate about the customization and performance of their vehicles. Holley Performance Brands distinguishes itself through a strategic focus on four consumer vertical groupings, including Domestic Muscle, Modern Truck &amp; Off-Road, Euro &amp; Import, and Safety &amp; Racing, ensuring a wide-ranging impact across the automotive aftermarket industry. Renowned for its innovative approach and strategic acquisitions, Holley Performance Brands is committed to enhancing the enthusiast experience and driving growth through innovation. For more information on Holley Performance Brands and its dedication to automotive excellence, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.holley.com&amp;esheet=54174143&amp;newsitemid=20250106200844&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.holley.com&amp;index=3&amp;md5=a634fa3d29013a564c3f2c77939c363e\">https:\/\/www.holley.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250106200844r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250106200844\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250106200844\/en\/<\/a><\/span><\/p>\n<p><b>Media Relations<\/b><b>:<br \/>\n<\/b><br \/>Jordan Moore, <a rel=\"nofollow\" href=\"mailto:jmoore@tinymightyco.com\">jmoore@tinymightyco.com<\/a> \/ Sydney Goggans, <a rel=\"nofollow\" href=\"mailto:sgoggans@tinymightyco.com\">sgoggans@tinymightyco.com<\/a><\/p>\n<p><b>Investor Relations:<br \/>\n<\/b><br \/>Anthony Rozmus \/ Neel Sikka<br \/>\n<br \/>Solebury Strategic Communications<br \/>\n<br \/>203-428-3224<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Holley@soleburystrat.com\">Holley@soleburystrat.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Kentucky United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Aftermarket Automotive General Automotive Automotive Manufacturing Manufacturing Performance &amp; Special Interest<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\" \/>\n","protected":false},"excerpt":{"rendered":"<p>Holley Performance Brands Announces Exclusive North American Licensing Agreement for Cataclean Products Partnership further strengthens Holley\u2019s position as a global leader in automotive aftermarket performance solutions BOWLING GREEN, Ky.&#8211;(BUSINESS WIRE)&#8211;Holley Performance Brands (\u201cHolley\u201d) (NYSE: HLLY), a leader in automotive aftermarket performance solutions, today announced a perpetual exclusive license agreement with Cataclean Global Limited (\u201cCataclean\u201d) for the North American market. The enhanced partnership allows Holley to develop, manufacture, market, distribute and sell Cataclean branded products in the U.S., Canada and Mexico. The transaction total purchase price is $23.8 million. Cataclean is a leading performance automotive additives maker in the U.K. and North America. Engineered to help engines perform better, last longer and run cleaner, the Cataclean signature fuel and exhaust system &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/holley-performance-brands-announces-exclusive-north-american-licensing-agreement-for-cataclean-products\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Holley Performance Brands Announces Exclusive North American Licensing Agreement for Cataclean Products&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-798377","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Holley Performance Brands Announces Exclusive North American Licensing Agreement for Cataclean Products - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/holley-performance-brands-announces-exclusive-north-american-licensing-agreement-for-cataclean-products\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Holley Performance Brands Announces Exclusive North American Licensing Agreement for Cataclean Products - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Holley Performance Brands Announces Exclusive North American Licensing Agreement for Cataclean Products Partnership further strengthens Holley\u2019s position as a global leader in automotive aftermarket performance solutions BOWLING GREEN, Ky.&#8211;(BUSINESS WIRE)&#8211;Holley Performance Brands (\u201cHolley\u201d) (NYSE: HLLY), a leader in automotive aftermarket performance solutions, today announced a perpetual exclusive license agreement with Cataclean Global Limited (\u201cCataclean\u201d) for the North American market. The enhanced partnership allows Holley to develop, manufacture, market, distribute and sell Cataclean branded products in the U.S., Canada and Mexico. The transaction total purchase price is $23.8 million. Cataclean is a leading performance automotive additives maker in the U.K. and North America. 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The enhanced partnership allows Holley to develop, manufacture, market, distribute and sell Cataclean branded products in the U.S., Canada and Mexico. The transaction total purchase price is $23.8 million. Cataclean is a leading performance automotive additives maker in the U.K. and North America. 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