{"id":798063,"date":"2025-01-06T09:18:02","date_gmt":"2025-01-06T14:18:02","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/franklin-templeton-launches-new-ad-campaign-as-part-of-its-commitment-to-being-a-trusted-partner-to-advisors-now-and-in-the-future\/"},"modified":"2025-01-06T09:18:02","modified_gmt":"2025-01-06T14:18:02","slug":"franklin-templeton-launches-new-ad-campaign-as-part-of-its-commitment-to-being-a-trusted-partner-to-advisors-now-and-in-the-future","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/franklin-templeton-launches-new-ad-campaign-as-part-of-its-commitment-to-being-a-trusted-partner-to-advisors-now-and-in-the-future\/","title":{"rendered":"Franklin Templeton Launches New Ad Campaign as Part of Its Commitment to Being a Trusted Partner to Advisors Now and in the Future"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Franklin Templeton Launches New Ad Campaign as Part of Its Commitment to Being a Trusted Partner to Advisors Now and in the Future<\/b><\/p>\n<p class=\"bwalignc\"><i>Integrated brand campaign launches today with bold TV, out-of-home and digital advertising<\/i><\/p>\n<p>SAN MATEO, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nFranklin Templeton today launched a new U.S. brand campaign focused on the firm\u2019s world class capabilities and its innovative solutions for financial professionals and their clients. The new campaign will run across financial television, targeted out-of-home locations in offices and buildings, and digital channels.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250106024319\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250106024319\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250106024319\/en\/2342216\/4\/Franklin_Templeton_TrustedPartner_Image_Jan_2025.jpg\" alt=\"Franklin Templeton's new U.S. brand campaign focuses on its world class capabilities and innovative solutions for financial professionals and their clients. Under the banner \u201cYour trusted partner for what\u2019s ahead\u2122,\u201d the campaign builds on the longevity of the Franklin Templeton brand, while focusing on innovations in alternative investments, customized solutions including Canvas\u00ae, its custom indexing platform, exchange-traded funds (ETFs) and separately managed accounts (SMAs). (Graphic: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">Franklin Templeton&#8217;s new U.S. brand campaign focuses on its world class capabilities and innovative solutions for financial professionals and their clients. Under the banner \u201cYour trusted partner for what\u2019s ahead\u2122,\u201d the campaign builds on the longevity of the Franklin Templeton brand, while focusing on innovations in alternative investments, customized solutions including Canvas\u00ae, its custom indexing platform, exchange-traded funds (ETFs) and separately managed accounts (SMAs). (Graphic: Business Wire)<\/p>\n<\/div>\n<p>\nUnder the banner <i>\u201cYour trusted partner<\/i><i>for what\u2019s ahead\u2122,\u201d<\/i> the campaign builds on the longevity of the Franklin Templeton brand, while focusing on innovations in alternative investments, customized solutions including Canvas\u00ae, its custom indexing platform, exchange-traded funds (ETFs) and separately managed accounts (SMAs).<\/p>\n<p>\n\u201cWe know our clients are looking to do business with fewer asset managers that can meet more of their needs. We have an immense breadth of capabilities that we can offer as a partner, helping them think through and solve their challenges today and for the future,\u201d said Jeff Masom, Head of U.S. Distribution.<\/p>\n<p>\n\u201cFor the past 76 years, Franklin Templeton has had a proven history of evolving with our clients\u2019 needs,\u201d said Jennifer Ball, Chief Marketing Officer. \u201c<i>\u2018Your trusted partner for what\u2019s ahead\u2019<\/i> highlights recent innovations that help us provide trusted solutions for our client partners and their end investors.\u201d<\/p>\n<p>\nFinancial professionals and investors can visit the campaign website (<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.trustedpartner.com&amp;esheet=54172079&amp;newsitemid=20250106024319&amp;lan=en-US&amp;anchor=www.trustedpartner.com&amp;index=1&amp;md5=843983410a79f9b185fddfc6de8a3790\">www.trustedpartner.com<\/a>), which includes related content, for more information. The ads will air on CNBC, Bloomberg and Fox Business through September 2025; to view one of the ads, click <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Finteractive.franklintempleton.com%2Ftrusted-partner%2F%23commercial&amp;esheet=54172079&amp;newsitemid=20250106024319&amp;lan=en-US&amp;anchor=here&amp;index=2&amp;md5=39c4c3ed358732a4a7d2c01b958fe52a\">here<\/a>. Out-of-home placements will appear in select office building elevators and lobbies in the New York metro area. Digital advertising will appear on premium financial news and social media sites. Franklin Templeton worked with Boathouse to create this new campaign.<\/p>\n<p><b>About Franklin Templeton<\/b><\/p>\n<p>\nFranklin Resources, Inc. [NYSE:BEN] is a global investment management organization with subsidiaries operating as Franklin Templeton and serving clients in over 150 countries. Franklin Templeton\u2019s mission is to help clients achieve better outcomes through investment management expertise, wealth management and technology solutions. Through its specialist investment managers, the company offers specialization on a global scale, bringing extensive capabilities in fixed income, equity, alternatives and multi-asset solutions. With more than 1,500 investment professionals, and offices in major financial markets around the world, the California-based company has over 75 years of investment experience and over $1.6 trillion in assets under management as of November 30, 2024. For more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.franklintempleton.com%2F&amp;esheet=54172079&amp;newsitemid=20250106024319&amp;lan=en-US&amp;anchor=franklintempleton.com&amp;index=3&amp;md5=294fc9d4d8122c0210179d3c07ffe4bb\">franklintempleton.com<\/a> and follow us on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffranklin-templeton%2F&amp;esheet=54172079&amp;newsitemid=20250106024319&amp;lan=en-US&amp;anchor=LinkedIn&amp;index=4&amp;md5=99706081699adae0d7c08240da2f05b0\">LinkedIn<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2FFTI_US&amp;esheet=54172079&amp;newsitemid=20250106024319&amp;lan=en-US&amp;anchor=X&amp;index=5&amp;md5=b6e52034b7c08be19ec250c3177b4309\">X<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2Ffranklintempleton%2F&amp;esheet=54172079&amp;newsitemid=20250106024319&amp;lan=en-US&amp;anchor=Facebook&amp;index=6&amp;md5=75077ba1e65896d937607c52691d84c0\">Facebook<\/a>.<\/p>\n<p><i>Copyright \u00a9 2025 Franklin Templeton. All rights reserved.<\/i><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250106024319r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250106024319\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250106024319\/en\/<\/a><\/span><\/p>\n<p>\nLisa Tibbitts (904) 942-4451<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Lisa.Tibbitts@franklintempleton.com\">Lisa.Tibbitts@franklintempleton.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Professional Services Marketing Advertising Digital Marketing Communications Finance Asset Management<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250106024319\/en\/1217807\/3\/Franklin%2BTempleton%2BPositive.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250106024319\/en\/2342216\/3\/Franklin_Templeton_TrustedPartner_Image_Jan_2025.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Franklin Templeton&#8217;s new U.S. brand campaign focuses on its world class capabilities and innovative solutions for financial professionals and their clients. Under the banner \u201cYour trusted partner for what\u2019s ahead\u2122,\u201d the campaign builds on the longevity of the Franklin Templeton brand, while focusing on innovations in alternative investments, customized solutions including Canvas\u00ae, its custom indexing platform, exchange-traded funds (ETFs) and separately managed accounts (SMAs). (Graphic: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Franklin Templeton Launches New Ad Campaign as Part of Its Commitment to Being a Trusted Partner to Advisors Now and in the Future Integrated brand campaign launches today with bold TV, out-of-home and digital advertising SAN MATEO, Calif.&#8211;(BUSINESS WIRE)&#8211; Franklin Templeton today launched a new U.S. brand campaign focused on the firm\u2019s world class capabilities and its innovative solutions for financial professionals and their clients. The new campaign will run across financial television, targeted out-of-home locations in offices and buildings, and digital channels. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250106024319\/en\/ Franklin Templeton&#8217;s new U.S. brand campaign focuses on its world class capabilities and innovative solutions for financial professionals and their clients. Under the banner \u201cYour trusted &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/franklin-templeton-launches-new-ad-campaign-as-part-of-its-commitment-to-being-a-trusted-partner-to-advisors-now-and-in-the-future\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Franklin Templeton Launches New Ad Campaign as Part of Its Commitment to Being a Trusted Partner to Advisors Now and in the Future&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-798063","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Franklin Templeton Launches New Ad Campaign as Part of Its Commitment to Being a Trusted Partner to Advisors Now and in the Future - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/franklin-templeton-launches-new-ad-campaign-as-part-of-its-commitment-to-being-a-trusted-partner-to-advisors-now-and-in-the-future\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Franklin Templeton Launches New Ad Campaign as Part of Its Commitment to Being a Trusted Partner to Advisors Now and in the Future - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Franklin Templeton Launches New Ad Campaign as Part of Its Commitment to Being a Trusted Partner to Advisors Now and in the Future Integrated brand campaign launches today with bold TV, out-of-home and digital advertising SAN MATEO, Calif.&#8211;(BUSINESS WIRE)&#8211; Franklin Templeton today launched a new U.S. brand campaign focused on the firm\u2019s world class capabilities and its innovative solutions for financial professionals and their clients. The new campaign will run across financial television, targeted out-of-home locations in offices and buildings, and digital channels. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250106024319\/en\/ Franklin Templeton&#8217;s new U.S. brand campaign focuses on its world class capabilities and innovative solutions for financial professionals and their clients. 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/franklin-templeton-launches-new-ad-campaign-as-part-of-its-commitment-to-being-a-trusted-partner-to-advisors-now-and-in-the-future\/","og_locale":"en_US","og_type":"article","og_title":"Franklin Templeton Launches New Ad Campaign as Part of Its Commitment to Being a Trusted Partner to Advisors Now and in the Future - Market Newsdesk","og_description":"Franklin Templeton Launches New Ad Campaign as Part of Its Commitment to Being a Trusted Partner to Advisors Now and in the Future Integrated brand campaign launches today with bold TV, out-of-home and digital advertising SAN MATEO, Calif.&#8211;(BUSINESS WIRE)&#8211; Franklin Templeton today launched a new U.S. brand campaign focused on the firm\u2019s world class capabilities and its innovative solutions for financial professionals and their clients. The new campaign will run across financial television, targeted out-of-home locations in offices and buildings, and digital channels. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250106024319\/en\/ Franklin Templeton&#8217;s new U.S. brand campaign focuses on its world class capabilities and innovative solutions for financial professionals and their clients. 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