{"id":797918,"date":"2025-01-06T08:11:41","date_gmt":"2025-01-06T13:11:41","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/holiday-shoppers-spend-a-record-1-2t-online-salesforce-data-shows\/"},"modified":"2025-01-06T08:11:41","modified_gmt":"2025-01-06T13:11:41","slug":"holiday-shoppers-spend-a-record-1-2t-online-salesforce-data-shows","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/holiday-shoppers-spend-a-record-1-2t-online-salesforce-data-shows\/","title":{"rendered":"Holiday Shoppers Spend a Record $1.2T Online, Salesforce Data Shows"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwalignl { text-align: left }\n.bwlistcircle { list-style-type: circle }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Holiday Shoppers Spend a Record $1.2T Online, Salesforce Data Shows<\/b><\/p>\n<p class=\"bwalignc\"><i>Retailers tap AI and agents to increase margins and enhance the holiday shopping experience<\/i><\/p>\n<p>SAN FRANCISCO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nSalesforce (NYSE: CRM), the world\u2019s #1 AI CRM, today revealed <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.salesforce.com%2Fretail%2Fpeak-holiday%2F&amp;esheet=54172746&amp;newsitemid=20250106543079&amp;lan=en-US&amp;anchor=new+data&amp;index=1&amp;md5=7aeb0d698856c339463f30edfab948b6\">new data<\/a> showing holiday retail sales surged to a record $1.2 trillion globally and $282 billion in the United States, but high returns could dampen overall profit margins.<\/p>\n<p>\nThe report indicates that the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.salesforce.com%2Fnews%2Fstories%2Fholiday-predictions-2024%2F&amp;esheet=54172746&amp;newsitemid=20250106543079&amp;lan=en-US&amp;anchor=better-than-expected&amp;index=2&amp;md5=af8c8615ec7df6936b8e0c722eb56bab\">better-than-expected<\/a> holiday shopping season was powered by surges in mobile and social commerce alongside increased consumer spending after <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fmartech.org%2Fsalesforce-shoppers-are-saving-their-big-moments-for-later-in-2024%2F&amp;esheet=54172746&amp;newsitemid=20250106543079&amp;lan=en-US&amp;anchor=months+of+saving&amp;index=3&amp;md5=b9ae24a0c9ccdc41a01de756d54564a3\">months of saving<\/a> in the first half of 2024. However, shoppers have already sent back $122 billion in merchandise. Both consumers and retailers leaned into the use of <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.salesforce.com%2Fartificial-intelligence%2Fwhat-is-ai%2F&amp;esheet=54172746&amp;newsitemid=20250106543079&amp;lan=en-US&amp;anchor=AI&amp;index=4&amp;md5=105c322363e53142cd93fc9d70ebbb7e\">AI<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.salesforce.com%2Fagentforce%2Fwhat-are-ai-agents%2F&amp;esheet=54172746&amp;newsitemid=20250106543079&amp;lan=en-US&amp;anchor=agents&amp;index=5&amp;md5=70156f285fac43526bd0b1f526cfb0ab\">agents<\/a> to enhance holiday shopping experiences through product recommendations and personalized order support, influencing $229 billion \u2013 or 19% \u2013 of all online orders.<\/p>\n<p>\n\u201cRetailers had a robust holiday season, but a 28% rise in the rate of returns compared to last year is a cause for some concern,\u201d said Caila Schwartz, Director of Consumer Insights at Salesforce. \u201cRetailers who have embraced AI and agents are already seeing the benefits, but these tools will be even more critical in the new year as retailers aim to minimize revenue losses on returns and reengage with shoppers.&#8221;<\/p>\n<p><b>Top Salesforce 2024 holiday shopping insights <\/b>(Nov. 1 &#8211; Dec. 31, 2024)<\/p>\n<p>\nSalesforce data, based on an analysis of 1.5 billion shoppers and 1.6 trillion page views across the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.salesforce.com%2Fplatform%2F&amp;esheet=54172746&amp;newsitemid=20250106543079&amp;lan=en-US&amp;anchor=Salesforce+Platform&amp;index=6&amp;md5=23927ef446ae1ad1b79e258b013127b0\">Salesforce Platform<\/a>, highlights trends that shaped the holiday season, including:<\/p>\n<p><b>Online sales and order growth reached new peaks:<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nOnline sales reached $1.2 trillion globally and $282 billion in the U.S.<\/p>\n<\/li>\n<li>\nThis represents a 3% global year-over-year (YoY) increase and a 4% YoY increase in the U.S.<\/p>\n<\/li>\n<li class=\"bwalignl\">\nOnline sales also grew 1% YoY in the European Union (EU).<\/p>\n<\/li>\n<\/ul>\n<p><b>Retailers harness the value of AI and agents:<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\n$229 billion of global online sales were influenced by AI and agents in the form of product recommendations, targeted offers, and conversational customer service support.<\/p>\n<\/li>\n<li>\n19% of holiday purchases were influenced by consumers engaging with AI and agents, a 6% increase from 2023.<\/p>\n<\/li>\n<li>\nRetail use of generative AI features like agents increased 25% during the holiday season compared to September and October in 2024.<\/p>\n<\/li>\n<li>\nShoppers used AI- and agent-powered chat for customer service 42% more than they did during the 2023 holiday season.<\/p>\n<\/li>\n<\/ul>\n<p><b>The rate of returns rapidly increases:<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nMore than $122 billion of global purchases have already been returned, up 28% from last year.<\/p>\n<\/li>\n<li>\nThis increase is partially due to trending consumer behaviors like <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.nbcpalmsprings.com%2F2024%2F12%2F27%2Freturns-postchristmas-fueled-by-social-media-trends&amp;esheet=54172746&amp;newsitemid=20250106543079&amp;lan=en-US&amp;anchor=%26%238220%3Btry-on+hauls%26%238221%3B+and+bracketing&amp;index=7&amp;md5=5f2ba665ed976409411054a9b9ab11f5\">\u201ctry-on hauls\u201d and bracketing<\/a> (buying an extra size above and below your standard size).<\/p>\n<\/li>\n<li>\nSalesforce projects that retailers will likely see this number grow to $133 billion \u2013 presenting an important opportunity for brands to use agents to make the returns process easier and more tailored to specific customer needs.<\/p>\n<ul class=\"bwlistcircle\">\n<li>\nNew Salesforce survey data suggests that 75% of U.S. shoppers are interested \u2014 and one-third are <i>very <\/i>interested<i> \u2014<\/i> in using an AI agent to complete returns and exchanges.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><b>Social commerce grows its influence on shoppers:<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nRetailers using social commerce strategies saw 20% of global holiday sales generated through platforms like TikTok Shop and Instagram.\u200b\u200b<\/p>\n<\/li>\n<li>\nSocial media as a traffic-referring channel also grew 8% YoY, driving 14% of all traffic to ecommerce sites during the season.<\/p>\n<\/li>\n<\/ul>\n<p><b>Mobile conversion picks up the pace:<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nWhile global mobile traffic share remained the same YoY (79%), the percentage of orders placed grew to nearly 70%, up from 67% in 2023.<\/p>\n<\/li>\n<li>\nMobile orders reached their highest level on Christmas Day, accounting for 79% of all orders, up from 77% in 2023.<\/p>\n<\/li>\n<li>\nSurvey data from Salesforce also found that 79% of U.S. shoppers say a store associate used a mobile device to help them shop in store in the last year.<\/p>\n<\/li>\n<li>\nOverall, $842 billion in global sales and $195 billion in U.S. sales were initiated by mobile devices.<\/p>\n<\/li>\n<\/ul>\n<p><b>Retailers offer modest discounts:<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nAverage discount rates for the entirety of the 2024 holiday season reached 23% in the U.S. (up 1% YoY) and 22% globally (up 2% YoY).<\/p>\n<\/li>\n<li>\nThe verticals with the highest global discount rates were:<\/p>\n<ul class=\"bwlistcircle\">\n<li>\nMakeup (36%)<\/p>\n<\/li>\n<li>\nGeneral apparel (30%)<\/p>\n<\/li>\n<li>\nSkincare (28%)<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li>\nThe verticals with the highest U.S. discount rates were:<\/p>\n<ul class=\"bwlistcircle\">\n<li>\nGeneral apparel (33%)<\/p>\n<\/li>\n<li>\nHealth and beauty (29%)<\/p>\n<\/li>\n<li>\nHome goods and decor (18%)<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li>\nWhile discounts might have been lackluster for consumers this holiday season, loyalty programs are proving to be promising for customer retention. Nearly three-quarters (72%) of U.S. shoppers surveyed by Salesforce say loyalty programs make them more likely to continue doing business with brands.<\/p>\n<\/li>\n<\/ul>\n<p><b>Salesforce powered the 2024 holiday season<\/b><\/p>\n<p>\nBrands and retailers around the world found success with Salesforce this holiday season:<\/p>\n<ul class=\"bwlistdisc\">\n<li><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.salesforce.com%2Fcommerce%2F&amp;esheet=54172746&amp;newsitemid=20250106543079&amp;lan=en-US&amp;anchor=Commerce+Cloud&amp;index=8&amp;md5=b3c957cbd67a07020778d34e96aedcc9\"><b>Commerce Cloud<\/b><\/a><b \/>powered more than 220 million online orders while delivering fast, easy, and personalized digital experiences to shoppers.\n<\/li>\n<li><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.salesforce.com%2Fmarketing%2F&amp;esheet=54172746&amp;newsitemid=20250106543079&amp;lan=en-US&amp;anchor=Marketing+Cloud&amp;index=9&amp;md5=d30d16cc23894dd755b46a123e0352e0\"><b>Marketing Cloud<\/b><\/a><b \/>facilitated more than 378 billion marketing messages for businesses this holiday season, a 5% YoY increase.\n<\/li>\n<li><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.salesforce.com%2Fservice%2Fcloud%2F&amp;esheet=54172746&amp;newsitemid=20250106543079&amp;lan=en-US&amp;anchor=Service+Cloud&amp;index=10&amp;md5=54a946690541fa41dfe60f8a8349d0ca\"><b>Service Cloud<\/b><\/a><b \/>helped customers field and resolve nearly 33.3 billion case interactions throughout the holidays.\n<\/li>\n<li><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.salesforce.com%2Fdata%2F&amp;esheet=54172746&amp;newsitemid=20250106543079&amp;lan=en-US&amp;anchor=Data+Cloud&amp;index=11&amp;md5=e42f207ac4ad743af4b57c0e312edf0f\"><b>Data Cloud<\/b><\/a><b \/>ingested over 8.5 trillion records (+77% YoY), processed nearly 1.4 quadrillion records (+29% YoY), and helped retailers action over 840 billion profiles across various platforms and channels like Marketing Cloud, Yahoo and Google.\n<\/li>\n<li><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.salesforce.com%2Fartificial-intelligence%2F&amp;esheet=54172746&amp;newsitemid=20250106543079&amp;lan=en-US&amp;anchor=Einstein&amp;index=12&amp;md5=833ac0d07ee1437d1550a1ef1673d95d\"><b>Einstein<\/b><\/a><b \/>provided more than 368 billion AI-powered product recommendations to shoppers this holiday season to personalize the customer experience, up 30% from last year.\n<\/li>\n<\/ul>\n<p><b>Explore further:<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nCompare this data to Salesforce\u2019s 2024 holiday season <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.salesforce.com%2Fnews%2Fstories%2Fholiday-predictions-2024%2F&amp;esheet=54172746&amp;newsitemid=20250106543079&amp;lan=en-US&amp;anchor=forecast&amp;index=13&amp;md5=0dc5b02779e7a3a6262dd37169b39731\">forecast<\/a><\/li>\n<li>\nVisit the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.salesforce.com%2Fresources%2Fresearch-reports%2Fretail-holiday-insights%2F%3Fd%3Dcta-body-promo-1018&amp;esheet=54172746&amp;newsitemid=20250106543079&amp;lan=en-US&amp;anchor=Holiday+Shopping+HQ&amp;index=14&amp;md5=4ab4eaa315dce378ce1bf37c50025138\">Holiday Shopping HQ<\/a> for real-time holiday shopping results<\/p>\n<\/li>\n<li>\nCheck out how <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.salesforce.com%2Fcustomer-stories%2Fsaks%2F&amp;esheet=54172746&amp;newsitemid=20250106543079&amp;lan=en-US&amp;anchor=Saks&amp;index=15&amp;md5=ebc533663a2e1e49da1cf6676e75ab38\">Saks<\/a> elevates luxury shopping with unified data and agents<\/p>\n<\/li>\n<\/ul>\n<p><b>2024 Salesforce Holiday Insights and Predictions Methodology<\/b><\/p>\n<p><i>Powered by Agentforce, Commerce Cloud, Marketing Cloud, and Service Cloud, Salesforce analyzed aggregated data to produce holiday insights from the activity of more than 1.5 billion global shoppers across more than 89 countries, with a focus on 18 key markets: the United States, Canada, United Kingdom, Germany, France, Italy, Spain, Japan, the Netherlands, Australia, New Zealand, the Asia-Pacific (excluding Japan, Australia, and New Zealand), Switzerland, Latin America (LAM), the Middle East and Africa (MEA), Eastern Europe, Belgium, and the Nordics. This battery of benchmarks provides a deep look into the last nine quarters and the current state of digital commerce. Several factors are applied to extrapolate macroeconomic figures for the broader retail industry. These and other results are not indicative of Salesforce performance.<\/i><\/p>\n<p><i>The prediction data that we present are from proprietary Salesforce research. The calculations we use blend together first-party and third-party data, as well as several market assumptions.<\/i><\/p>\n<p><b>\u200b\u200bAbout Salesforce<\/b><\/p>\n<p>\nSalesforce helps organizations of any size reimagine their business for the world of AI. With Agentforce, Salesforce&#8217;s trusted platform, organizations can bring humans together with agents to drive customer success\u2014powered by AI, data, and action. Visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.salesforce.com&amp;esheet=54172746&amp;newsitemid=20250106543079&amp;lan=en-US&amp;anchor=www.salesforce.com&amp;index=16&amp;md5=72b0396442e8b38345078d5f32f75681\">www.salesforce.com<\/a> for more information.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250106543079r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250106543079\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250106543079\/en\/<\/a><\/span><\/p>\n<p>\nGIANNA DIMICK<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:gianna.dimick@salesforce.com\">gianna.dimick@salesforce.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Online Retail Data Management Retail Other Retail Technology Software Artificial Intelligence<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\" \/>\n","protected":false},"excerpt":{"rendered":"<p>Holiday Shoppers Spend a Record $1.2T Online, Salesforce Data Shows Retailers tap AI and agents to increase margins and enhance the holiday shopping experience SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211; Salesforce (NYSE: CRM), the world\u2019s #1 AI CRM, today revealed new data showing holiday retail sales surged to a record $1.2 trillion globally and $282 billion in the United States, but high returns could dampen overall profit margins. The report indicates that the better-than-expected holiday shopping season was powered by surges in mobile and social commerce alongside increased consumer spending after months of saving in the first half of 2024. However, shoppers have already sent back $122 billion in merchandise. Both consumers and retailers leaned into the use of AI and agents to &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/holiday-shoppers-spend-a-record-1-2t-online-salesforce-data-shows\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Holiday Shoppers Spend a Record $1.2T Online, Salesforce Data Shows&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-797918","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Holiday Shoppers Spend a Record $1.2T Online, Salesforce Data Shows - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/holiday-shoppers-spend-a-record-1-2t-online-salesforce-data-shows\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Holiday Shoppers Spend a Record $1.2T Online, Salesforce Data Shows - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Holiday Shoppers Spend a Record $1.2T Online, Salesforce Data Shows Retailers tap AI and agents to increase margins and enhance the holiday shopping experience SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211; Salesforce (NYSE: CRM), the world\u2019s #1 AI CRM, today revealed new data showing holiday retail sales surged to a record $1.2 trillion globally and $282 billion in the United States, but high returns could dampen overall profit margins. The report indicates that the better-than-expected holiday shopping season was powered by surges in mobile and social commerce alongside increased consumer spending after months of saving in the first half of 2024. However, shoppers have already sent back $122 billion in merchandise. Both consumers and retailers leaned into the use of AI and agents to &hellip; Continue reading &quot;Holiday Shoppers Spend a Record $1.2T Online, Salesforce Data Shows&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/holiday-shoppers-spend-a-record-1-2t-online-salesforce-data-shows\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-06T13:11:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250106543079r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/holiday-shoppers-spend-a-record-1-2t-online-salesforce-data-shows\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/holiday-shoppers-spend-a-record-1-2t-online-salesforce-data-shows\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Holiday Shoppers Spend a Record $1.2T Online, Salesforce Data Shows\",\"datePublished\":\"2025-01-06T13:11:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/holiday-shoppers-spend-a-record-1-2t-online-salesforce-data-shows\\\/\"},\"wordCount\":1101,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/holiday-shoppers-spend-a-record-1-2t-online-salesforce-data-shows\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20250106543079r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/holiday-shoppers-spend-a-record-1-2t-online-salesforce-data-shows\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/holiday-shoppers-spend-a-record-1-2t-online-salesforce-data-shows\\\/\",\"name\":\"Holiday Shoppers Spend a Record $1.2T Online, Salesforce Data Shows - Market Newsdesk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/holiday-shoppers-spend-a-record-1-2t-online-salesforce-data-shows\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/holiday-shoppers-spend-a-record-1-2t-online-salesforce-data-shows\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20250106543079r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"datePublished\":\"2025-01-06T13:11:41+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/holiday-shoppers-spend-a-record-1-2t-online-salesforce-data-shows\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/holiday-shoppers-spend-a-record-1-2t-online-salesforce-data-shows\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/holiday-shoppers-spend-a-record-1-2t-online-salesforce-data-shows\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20250106543079r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"contentUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20250106543079r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/holiday-shoppers-spend-a-record-1-2t-online-salesforce-data-shows\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Holiday Shoppers Spend a Record $1.2T Online, Salesforce Data Shows\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\",\"name\":\"Market Newsdesk\",\"description\":\"Latest Business News in Real Time\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\",\"name\":\"Newsdesk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"caption\":\"Newsdesk\"},\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/author\\\/newsdesk\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Holiday Shoppers Spend a Record $1.2T Online, Salesforce Data Shows - Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/holiday-shoppers-spend-a-record-1-2t-online-salesforce-data-shows\/","og_locale":"en_US","og_type":"article","og_title":"Holiday Shoppers Spend a Record $1.2T Online, Salesforce Data Shows - Market Newsdesk","og_description":"Holiday Shoppers Spend a Record $1.2T Online, Salesforce Data Shows Retailers tap AI and agents to increase margins and enhance the holiday shopping experience SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211; Salesforce (NYSE: CRM), the world\u2019s #1 AI CRM, today revealed new data showing holiday retail sales surged to a record $1.2 trillion globally and $282 billion in the United States, but high returns could dampen overall profit margins. The report indicates that the better-than-expected holiday shopping season was powered by surges in mobile and social commerce alongside increased consumer spending after months of saving in the first half of 2024. However, shoppers have already sent back $122 billion in merchandise. Both consumers and retailers leaned into the use of AI and agents to &hellip; Continue reading \"Holiday Shoppers Spend a Record $1.2T Online, Salesforce Data Shows\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/holiday-shoppers-spend-a-record-1-2t-online-salesforce-data-shows\/","og_site_name":"Market Newsdesk","article_published_time":"2025-01-06T13:11:41+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250106543079r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/holiday-shoppers-spend-a-record-1-2t-online-salesforce-data-shows\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/holiday-shoppers-spend-a-record-1-2t-online-salesforce-data-shows\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Holiday Shoppers Spend a Record $1.2T Online, Salesforce Data Shows","datePublished":"2025-01-06T13:11:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/holiday-shoppers-spend-a-record-1-2t-online-salesforce-data-shows\/"},"wordCount":1101,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/holiday-shoppers-spend-a-record-1-2t-online-salesforce-data-shows\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250106543079r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/holiday-shoppers-spend-a-record-1-2t-online-salesforce-data-shows\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/holiday-shoppers-spend-a-record-1-2t-online-salesforce-data-shows\/","name":"Holiday Shoppers Spend a Record $1.2T Online, Salesforce Data Shows - Market Newsdesk","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/holiday-shoppers-spend-a-record-1-2t-online-salesforce-data-shows\/#primaryimage"},"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/holiday-shoppers-spend-a-record-1-2t-online-salesforce-data-shows\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250106543079r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","datePublished":"2025-01-06T13:11:41+00:00","author":{"@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"breadcrumb":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/holiday-shoppers-spend-a-record-1-2t-online-salesforce-data-shows\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketnewsdesk.com\/index.php\/holiday-shoppers-spend-a-record-1-2t-online-salesforce-data-shows\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/holiday-shoppers-spend-a-record-1-2t-online-salesforce-data-shows\/#primaryimage","url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250106543079r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","contentUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250106543079r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en"},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/holiday-shoppers-spend-a-record-1-2t-online-salesforce-data-shows\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marketnewsdesk.com\/"},{"@type":"ListItem","position":2,"name":"Holiday Shoppers Spend a Record $1.2T Online, Salesforce Data Shows"}]},{"@type":"WebSite","@id":"https:\/\/www.marketnewsdesk.com\/#website","url":"https:\/\/www.marketnewsdesk.com\/","name":"Market Newsdesk","description":"Latest Business News in Real Time","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketnewsdesk.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979","name":"Newsdesk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","caption":"Newsdesk"},"url":"https:\/\/www.marketnewsdesk.com\/index.php\/author\/newsdesk\/"}]}},"_links":{"self":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/797918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/comments?post=797918"}],"version-history":[{"count":0,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/797918\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/media?parent=797918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/categories?post=797918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/tags?post=797918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}