{"id":795966,"date":"2024-12-18T17:03:12","date_gmt":"2024-12-18T22:03:12","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/general-mills-completes-acquisition-of-whitebridge-pet-brands-north-american-premium-cat-feeding-and-pet-treating-business\/"},"modified":"2024-12-18T17:03:12","modified_gmt":"2024-12-18T22:03:12","slug":"general-mills-completes-acquisition-of-whitebridge-pet-brands-north-american-premium-cat-feeding-and-pet-treating-business","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/general-mills-completes-acquisition-of-whitebridge-pet-brands-north-american-premium-cat-feeding-and-pet-treating-business\/","title":{"rendered":"General Mills Completes Acquisition of Whitebridge Pet Brands\u2019 North American Premium Cat Feeding and Pet Treating Business"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>General Mills Completes Acquisition of Whitebridge Pet Brands\u2019 North American Premium Cat Feeding and Pet Treating Business<\/b><\/p>\n<p>MINNEAPOLIS&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nGeneral Mills, Inc. (NYSE: GIS) today announced it has completed the acquisition of Whitebridge Pet Brands\u2019 North American premium Cat feeding and Pet treating business from NXMH in a transaction valued at $1.45 billion. The business, which includes the Tiki Pets and Cloud Star portfolio of brands, is a growth leader in the Cat feeding and Pet treating segments.<\/p>\n<p>\nThis completed transaction marks the fifth acquisition by General Mills in the Pet category:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nBlue Buffalo (2018)<\/p>\n<\/li>\n<li>\nNudges, Top Chews, and True Chews (2021)<\/p>\n<\/li>\n<li>\nFera Pets (2023)<\/p>\n<\/li>\n<li>\nEdgard &amp; Cooper (2024)<\/p>\n<\/li>\n<li>\nWhitebridge Pet Brands &#8211; North America (2024)<\/p>\n<\/li>\n<\/ul>\n<p>\nThe North American Whitebridge Pet Brands business generated approximately $325 million in U.S. Nielsen-measured retail sales in the past twelve months, predominantly in the pet specialty and E-commerce channels. As part of the acquisition, General Mills assumed operations of two manufacturing facilities in Joplin, Missouri. NXMH retains Whitebridge Pet Brands\u2019 European business and brands.<\/p>\n<p><b>About General Mills<\/b><\/p>\n<p>\nGeneral Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, H\u00e4agen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino\u2019s, Annie\u2019s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2024 net sales of U.S. $20 billion. In addition, the company\u2019s share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.generalmills.com%2F&amp;esheet=54168886&amp;newsitemid=20241218015358&amp;lan=en-US&amp;anchor=www.generalmills.com&amp;index=1&amp;md5=09fb0c920c0e226911ff42ee6776ae3c\">www.generalmills.com<\/a>.<\/p>\n<p><sup>Source: NIQ Pet Plus Retail, 52 Weeks Ending 10\/05\/2024<\/sup><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20241218015358r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20241218015358\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20241218015358\/en\/<\/a><\/span><\/p>\n<p>\n(Investors) Jeff Siemon: +1-763-764-2301<br \/>\n<br \/>(Media) Chelcy Walker: +1-763-764-6364<\/p>\n<p><b>KEYWORDS:<\/b> Minnesota Missouri United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Other Retail Supermarket Discount\/Variety Marketing Advertising Food\/Beverage Pets Communications Retail Family Consumer<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20241218015358\/en\/802145\/3\/General_Mills_full_color_logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>General Mills Completes Acquisition of Whitebridge Pet Brands\u2019 North American Premium Cat Feeding and Pet Treating Business MINNEAPOLIS&#8211;(BUSINESS WIRE)&#8211; General Mills, Inc. (NYSE: GIS) today announced it has completed the acquisition of Whitebridge Pet Brands\u2019 North American premium Cat feeding and Pet treating business from NXMH in a transaction valued at $1.45 billion. The business, which includes the Tiki Pets and Cloud Star portfolio of brands, is a growth leader in the Cat feeding and Pet treating segments. This completed transaction marks the fifth acquisition by General Mills in the Pet category: Blue Buffalo (2018) Nudges, Top Chews, and True Chews (2021) Fera Pets (2023) Edgard &amp; Cooper (2024) Whitebridge Pet Brands &#8211; North America (2024) The North American Whitebridge &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/general-mills-completes-acquisition-of-whitebridge-pet-brands-north-american-premium-cat-feeding-and-pet-treating-business\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;General Mills Completes Acquisition of Whitebridge Pet Brands\u2019 North American Premium Cat Feeding and Pet Treating Business&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-795966","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>General Mills Completes Acquisition of Whitebridge Pet Brands\u2019 North American Premium Cat Feeding and Pet Treating Business - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/general-mills-completes-acquisition-of-whitebridge-pet-brands-north-american-premium-cat-feeding-and-pet-treating-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"General Mills Completes Acquisition of Whitebridge Pet Brands\u2019 North American Premium Cat Feeding and Pet Treating Business - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"General Mills Completes Acquisition of Whitebridge Pet Brands\u2019 North American Premium Cat Feeding and Pet Treating Business MINNEAPOLIS&#8211;(BUSINESS WIRE)&#8211; General Mills, Inc. (NYSE: GIS) today announced it has completed the acquisition of Whitebridge Pet Brands\u2019 North American premium Cat feeding and Pet treating business from NXMH in a transaction valued at $1.45 billion. The business, which includes the Tiki Pets and Cloud Star portfolio of brands, is a growth leader in the Cat feeding and Pet treating segments. This completed transaction marks the fifth acquisition by General Mills in the Pet category: Blue Buffalo (2018) Nudges, Top Chews, and True Chews (2021) Fera Pets (2023) Edgard &amp; Cooper (2024) Whitebridge Pet Brands &#8211; North America (2024) The North American Whitebridge &hellip; Continue reading &quot;General Mills Completes Acquisition of Whitebridge Pet Brands\u2019 North American Premium Cat Feeding and Pet Treating Business&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/general-mills-completes-acquisition-of-whitebridge-pet-brands-north-american-premium-cat-feeding-and-pet-treating-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-18T22:03:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20241218015358r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/general-mills-completes-acquisition-of-whitebridge-pet-brands-north-american-premium-cat-feeding-and-pet-treating-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/general-mills-completes-acquisition-of-whitebridge-pet-brands-north-american-premium-cat-feeding-and-pet-treating-business\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"General Mills Completes Acquisition of Whitebridge Pet Brands\u2019 North American Premium Cat Feeding and Pet Treating Business\",\"datePublished\":\"2024-12-18T22:03:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/general-mills-completes-acquisition-of-whitebridge-pet-brands-north-american-premium-cat-feeding-and-pet-treating-business\\\/\"},\"wordCount\":337,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/general-mills-completes-acquisition-of-whitebridge-pet-brands-north-american-premium-cat-feeding-and-pet-treating-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20241218015358r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/general-mills-completes-acquisition-of-whitebridge-pet-brands-north-american-premium-cat-feeding-and-pet-treating-business\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/general-mills-completes-acquisition-of-whitebridge-pet-brands-north-american-premium-cat-feeding-and-pet-treating-business\\\/\",\"name\":\"General Mills Completes Acquisition of Whitebridge Pet Brands\u2019 North American Premium Cat Feeding and Pet Treating Business - 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(NYSE: GIS) today announced it has completed the acquisition of Whitebridge Pet Brands\u2019 North American premium Cat feeding and Pet treating business from NXMH in a transaction valued at $1.45 billion. The business, which includes the Tiki Pets and Cloud Star portfolio of brands, is a growth leader in the Cat feeding and Pet treating segments. This completed transaction marks the fifth acquisition by General Mills in the Pet category: Blue Buffalo (2018) Nudges, Top Chews, and True Chews (2021) Fera Pets (2023) Edgard &amp; Cooper (2024) Whitebridge Pet Brands &#8211; North America (2024) The North American Whitebridge &hellip; Continue reading \"General Mills Completes Acquisition of Whitebridge Pet Brands\u2019 North American Premium Cat Feeding and Pet Treating Business\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/general-mills-completes-acquisition-of-whitebridge-pet-brands-north-american-premium-cat-feeding-and-pet-treating-business\/","og_site_name":"Market Newsdesk","article_published_time":"2024-12-18T22:03:12+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20241218015358r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/general-mills-completes-acquisition-of-whitebridge-pet-brands-north-american-premium-cat-feeding-and-pet-treating-business\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/general-mills-completes-acquisition-of-whitebridge-pet-brands-north-american-premium-cat-feeding-and-pet-treating-business\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"General Mills Completes Acquisition of Whitebridge Pet Brands\u2019 North American Premium Cat Feeding and Pet Treating Business","datePublished":"2024-12-18T22:03:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/general-mills-completes-acquisition-of-whitebridge-pet-brands-north-american-premium-cat-feeding-and-pet-treating-business\/"},"wordCount":337,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/general-mills-completes-acquisition-of-whitebridge-pet-brands-north-american-premium-cat-feeding-and-pet-treating-business\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20241218015358r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/general-mills-completes-acquisition-of-whitebridge-pet-brands-north-american-premium-cat-feeding-and-pet-treating-business\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/general-mills-completes-acquisition-of-whitebridge-pet-brands-north-american-premium-cat-feeding-and-pet-treating-business\/","name":"General Mills Completes Acquisition of Whitebridge Pet Brands\u2019 North American Premium Cat Feeding and Pet Treating Business - 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