{"id":795497,"date":"2024-12-17T09:05:37","date_gmt":"2024-12-17T14:05:37","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/the-amenity-collective-acquires-advantage-sport-fitness-inc-securing-position-as-north-americas-largest-fitness-equipment-distributor-and-servicer\/"},"modified":"2024-12-17T09:05:37","modified_gmt":"2024-12-17T14:05:37","slug":"the-amenity-collective-acquires-advantage-sport-fitness-inc-securing-position-as-north-americas-largest-fitness-equipment-distributor-and-servicer","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/the-amenity-collective-acquires-advantage-sport-fitness-inc-securing-position-as-north-americas-largest-fitness-equipment-distributor-and-servicer\/","title":{"rendered":"The Amenity Collective Acquires Advantage Sport &amp; Fitness Inc., Securing Position as North America\u2019s Largest Fitness Equipment Distributor and Servicer"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>The Amenity Collective Acquires Advantage Sport &amp; Fitness Inc., Securing Position as North America\u2019s Largest Fitness Equipment Distributor and Servicer<\/b><\/p>\n<p class=\"bwalignc\"><i>Acquisition significantly bolsters The Amenity Collective\u2019s fitness and recreation division, enhancing capabilities and market reach<\/i><\/p>\n<p>OWING MILLS, Md.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Famenitycollective.com%2F&amp;esheet=54167847&amp;newsitemid=20241217608617&amp;lan=en-US&amp;anchor=The+Amenity+Collective&amp;index=1&amp;md5=a2118d0871e41eeead7d5c9ff0082b3e\">The Amenity Collective<\/a>, North America\u2019s leader in full-service facilities management across the fitness, aquatics, and recreation industries, is pleased to announce the strategic acquisition of <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.advantagefitness.com%2F&amp;esheet=54167847&amp;newsitemid=20241217608617&amp;lan=en-US&amp;anchor=Advantage+Sport+%26amp%3B+Fitness+Inc.&amp;index=2&amp;md5=790a4be0be3837312727aeb557d9314a\">Advantage Sport &amp; Fitness Inc.<\/a>, a premier fitness equipment distributor and facility design provider in the United States. As part of the acquisition, Advantage Sport &amp; Fitness Inc. will be partnered with <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Flivunltd.com%2F&amp;esheet=54167847&amp;newsitemid=20241217608617&amp;lan=en-US&amp;anchor=LIVunLtd&amp;index=3&amp;md5=cb7f34e7e2be2253dfeb2069a704fe20\">LIVunLtd<\/a>, creating North America\u2019s largest distributor and servicer of fitness equipment, expanding its reach in new and existing markets.<\/p>\n<p>\n\u201cWe\u2019re dedicated to building lasting relationships with successful brands, and our partnership with Advantage Sport &amp; Fitness aligns seamlessly with our organization\u2019s growth vision,\u201d said Brian Sheehan, CEO of The Amenity Collective. \u201cWe\u2019re thrilled to partner with such a talented, high-performance team of great people and business professionals. Now, as North America\u2019s largest fitness distributor, we\u2019re eager to combine our resources and decades of experience to create added value for stakeholders, additional opportunities for our team members, and continue delivering the exceptional service our clients rely on.\u201d<\/p>\n<p>\nAdvantage Sport &amp; Fitness, based in Ithaca, NY, and established in 1987, is renowned for its exclusive distribution of <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.precor.com%2F&amp;esheet=54167847&amp;newsitemid=20241217608617&amp;lan=en-US&amp;anchor=Precor+Fitness+Equipment&amp;index=4&amp;md5=6d95cb12440b2e41dffa9715b401d7e9\">Precor Fitness Equipment<\/a> on the U.S. East Coast and partnerships with leading fitness brands, including <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.onepeloton.com%2F&amp;esheet=54167847&amp;newsitemid=20241217608617&amp;lan=en-US&amp;anchor=Peloton&amp;index=5&amp;md5=38fc23d065dde4df216d2690acef2f7e\">Peloton<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fescapefitness.com%2F&amp;esheet=54167847&amp;newsitemid=20241217608617&amp;lan=en-US&amp;anchor=Escape+Fitness&amp;index=6&amp;md5=97bcefa8c2e0d0df57241b30abf21aff\">Escape Fitness<\/a>, and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.powerliftusa.com%2F&amp;esheet=54167847&amp;newsitemid=20241217608617&amp;lan=en-US&amp;anchor=Power+Lift&amp;index=7&amp;md5=ab49c9ce4fc63e0e41e079c0fefeb3cd\">Power Lift<\/a>. Recent expansions into the Mid-Atlantic and New England regions and the establishment of a new 51,000-square-foot warehouse in Greenville, South Carolina, reflect the company\u2019s commitment to scalability and service innovation.<\/p>\n<p>\n\u201cOur vision has always been to build an enduring, great company, and this partnership with The Amenity Collective and LIVunLtd ensures that vision continues to be our reality,\u201d said John Murray, President, Founder, and Co-Owner of Advantage Sport &amp; Fitness Inc. \u201cAfter nearly 40 years of hard work and dedication, this milestone represents not just our growth, but the remarkable contributions of those who have been part of our journey. Alongside my partners, John Pfuntner and John Marcotte, we are proud to remain actively engaged, guiding our clients and team members through this exciting new chapter while upholding the service excellence that has always defined Advantage Sport &amp; Fitness.\u201d<\/p>\n<p>\nWith Advantage Sport &amp; Fitness Inc. joining The Amenity Collective through LIVunLtd, the organization will gain access to expanded resources and enhanced premium fitness equipment distribution and services. \u201cThis acquisition strengthens LIVunLtd\u2019s ability to scale operations, improve distribution efficiencies, and drive continued innovation in fitness and wellness facility management,\u201d explained Lisa Kendall, CEO of LIVunLtd. \u201cWe\u2019re excited to pool our resources and welcome this exceptional company to the LIVunLtd family.\u201d<\/p>\n<p><b>About The Amenity Collective<\/b><\/p>\n<p>\nThe Amenity Collective, a wholly owned subsidiary of FirstService Corporation (NASDAQ: FSV), is North America\u2019s leading provider of full-service facilities management across the aquatics, fitness, and recreation industries. With over 40 years of expertise and a hospitality-centric approach, the company generates $400M+ in annual revenue and operates 16 brands across the United States and Canada. Backed by a dedicated team of 1,200+ full-time and 10,000+ seasonal team members, The Amenity Collective delivers customized services\u2014design, staffing, construction, consulting, and operations\u2014to supercharge long-term success for clients and their aquatics, recreational, and hospitality spaces. Discover more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Famenitycollective.com&amp;esheet=54167847&amp;newsitemid=20241217608617&amp;lan=en-US&amp;anchor=amenitycollective.com&amp;index=8&amp;md5=2aef12961c0bdd5afa600244d83f8309\">amenitycollective.com<\/a>.<\/p>\n<p><b>About Advantage Sport &amp; Fitness Inc.<\/b><\/p>\n<p>\nAdvantage Sport &amp; Fitness is one of the largest and most respected fitness equipment distributors and facility design experts in the United States. From its inception in 1987, Advantage has grown to become the nation\u2019s top distributor of Precor equipment. Serving a wide array of clients from corporate and multifamily fitness centers to high school and university athletic facilities, Advantage has built a reputation for quality products, outstanding service, and trusted partnerships.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20241217608617r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20241217608617\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20241217608617\/en\/<\/a><\/span><\/p>\n<p><b>Media Contact for The Amenity Collective:<br \/>\n<\/b><br \/>Britni Ackrivo<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:backrivo@gregoryfca.com\">backrivo@gregoryfca.com<br \/>\n<\/a><br \/>856-906-9615<\/p>\n<p><b>Media Contact for Advantage Sport &amp; Fitness:<br \/>\n<\/b><br \/>Jessica Alexander<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:jaalexander@advantagefitness.com\">jaalexander@advantagefitness.com<br \/>\n<\/a><br \/>607-793-3059<\/p>\n<p><b>KEYWORDS:<\/b> Maryland United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Retail Health Sports Fitness &amp; Nutrition Specialty General Health General Sports<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20241217608617\/en\/2333787\/3\/The-Amenity-Collective-Logos-01.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>The Amenity Collective Acquires Advantage Sport &amp; Fitness Inc., Securing Position as North America\u2019s Largest Fitness Equipment Distributor and Servicer Acquisition significantly bolsters The Amenity Collective\u2019s fitness and recreation division, enhancing capabilities and market reach OWING MILLS, Md.&#8211;(BUSINESS WIRE)&#8211;The Amenity Collective, North America\u2019s leader in full-service facilities management across the fitness, aquatics, and recreation industries, is pleased to announce the strategic acquisition of Advantage Sport &amp; Fitness Inc., a premier fitness equipment distributor and facility design provider in the United States. As part of the acquisition, Advantage Sport &amp; Fitness Inc. will be partnered with LIVunLtd, creating North America\u2019s largest distributor and servicer of fitness equipment, expanding its reach in new and existing markets. \u201cWe\u2019re dedicated to building lasting relationships &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-amenity-collective-acquires-advantage-sport-fitness-inc-securing-position-as-north-americas-largest-fitness-equipment-distributor-and-servicer\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The Amenity Collective Acquires Advantage Sport &amp; Fitness Inc., Securing Position as North America\u2019s Largest Fitness Equipment Distributor and Servicer&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-795497","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Amenity Collective Acquires Advantage Sport &amp; Fitness Inc., Securing Position as North America\u2019s Largest Fitness Equipment Distributor and Servicer - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-amenity-collective-acquires-advantage-sport-fitness-inc-securing-position-as-north-americas-largest-fitness-equipment-distributor-and-servicer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Amenity Collective Acquires Advantage Sport &amp; Fitness Inc., Securing Position as North America\u2019s Largest Fitness Equipment Distributor and Servicer - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"The Amenity Collective Acquires Advantage Sport &amp; Fitness Inc., Securing Position as North America\u2019s Largest Fitness Equipment Distributor and Servicer Acquisition significantly bolsters The Amenity Collective\u2019s fitness and recreation division, enhancing capabilities and market reach OWING MILLS, Md.&#8211;(BUSINESS WIRE)&#8211;The Amenity Collective, North America\u2019s leader in full-service facilities management across the fitness, aquatics, and recreation industries, is pleased to announce the strategic acquisition of Advantage Sport &amp; Fitness Inc., a premier fitness equipment distributor and facility design provider in the United States. As part of the acquisition, Advantage Sport &amp; Fitness Inc. will be partnered with LIVunLtd, creating North America\u2019s largest distributor and servicer of fitness equipment, expanding its reach in new and existing markets. \u201cWe\u2019re dedicated to building lasting relationships &hellip; Continue reading &quot;The Amenity Collective Acquires Advantage Sport &amp; Fitness Inc., Securing Position as North America\u2019s Largest Fitness Equipment Distributor and Servicer&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-amenity-collective-acquires-advantage-sport-fitness-inc-securing-position-as-north-americas-largest-fitness-equipment-distributor-and-servicer\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-17T14:05:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20241217608617r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-amenity-collective-acquires-advantage-sport-fitness-inc-securing-position-as-north-americas-largest-fitness-equipment-distributor-and-servicer\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-amenity-collective-acquires-advantage-sport-fitness-inc-securing-position-as-north-americas-largest-fitness-equipment-distributor-and-servicer\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"The Amenity Collective Acquires Advantage Sport &amp; 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Fitness Inc., a premier fitness equipment distributor and facility design provider in the United States. As part of the acquisition, Advantage Sport &amp; Fitness Inc. will be partnered with LIVunLtd, creating North America\u2019s largest distributor and servicer of fitness equipment, expanding its reach in new and existing markets. \u201cWe\u2019re dedicated to building lasting relationships &hellip; Continue reading \"The Amenity Collective Acquires Advantage Sport &amp; Fitness Inc., Securing Position as North America\u2019s Largest Fitness Equipment Distributor and Servicer\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/the-amenity-collective-acquires-advantage-sport-fitness-inc-securing-position-as-north-americas-largest-fitness-equipment-distributor-and-servicer\/","og_site_name":"Market Newsdesk","article_published_time":"2024-12-17T14:05:37+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20241217608617r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/the-amenity-collective-acquires-advantage-sport-fitness-inc-securing-position-as-north-americas-largest-fitness-equipment-distributor-and-servicer\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/the-amenity-collective-acquires-advantage-sport-fitness-inc-securing-position-as-north-americas-largest-fitness-equipment-distributor-and-servicer\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"The Amenity Collective Acquires Advantage Sport &amp; 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