{"id":795084,"date":"2024-12-16T09:03:44","date_gmt":"2024-12-16T14:03:44","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/the-kelces-and-the-watts-star-in-game-day-by-general-mills-a-new-campaign-inspired-by-the-superstitions-that-bind-fans-all-season\/"},"modified":"2024-12-16T09:03:44","modified_gmt":"2024-12-16T14:03:44","slug":"the-kelces-and-the-watts-star-in-game-day-by-general-mills-a-new-campaign-inspired-by-the-superstitions-that-bind-fans-all-season","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/the-kelces-and-the-watts-star-in-game-day-by-general-mills-a-new-campaign-inspired-by-the-superstitions-that-bind-fans-all-season\/","title":{"rendered":"The Kelces and the Watts Star in \u201cGame Day\u201d by General Mills, a New Campaign Inspired by the Superstitions That Bind Fans All Season"},"content":{"rendered":"

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The Kelces and the Watts Star in \u201cGame Day\u201d by General Mills, a New Campaign Inspired by the Superstitions That Bind Fans All Season<\/b><\/p>\n

Jason, Kylie and Donna Kelce join T.J. and J.J. Watt to reveal their favorite football food traditions, featuring must-haves from Old El Paso, Lucky<\/i>Charms,<\/i>Cinnamon Toast Crunch, Pillsbury and more in new prime time ad spot<\/i><\/p>\n

MINNEAPOLIS–(BUSINESS WIRE<\/a>)–
\nLucky socks. Rally caps. Eating the same meal. Every football fan has their own game day superstitions to ensure the cheering they do from the couch will help their team win on the field.As football families, the Kelces and the Watts know more than most about game day traditions, which is why Donna, Jason and Kylie Kelce, along with T.J. and J.J. Watt, are teaming up to share their go-to rituals that bring that extra sideline support. Dive into General Mills\u2019 new \u201c<\/i>Game Day\u201d<\/i> campaign to see how Jason\u2019s perfectly arranged Lucky Charms marshmallows and J.J.\u2019s Old El Paso taco tower ensure victory for their favorite teams.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20241216670012\/en\/<\/a><\/p>\n

\"T.J.<\/p>\n

T.J. and J.J. Watt and Donna, Kylie and Jason Kelce invite friends and families to perform their game day rituals with the help of popular General Mills brands. (Photo: Business Wire)<\/p>\n<\/div>\n

\n\u201cFor the past two years, the Watt and Kelce families have been our MVPs, helping us create unforgettable experiences that connect consumers to our products in meaningful ways, from the Watt brothers\u2019 Old El Paso taco creations, to the Kelce’s one-of-a-kind Kelce Mix cereal, and Donna\u2019s beloved Pillsbury recipes,\u201d said Dayna Needham, Manager, Brand Experience, Portfolio and Division Events at General Mills. \u201cNow, we\u2019re inviting football fans to share their game day superstitions and traditions, to ensure everyone wins on game day.\u201d<\/p>\n

\nThe new campaign brings the camaraderie \u2014 and friendly competition \u2014 of football season to life in a lighthearted new spot with a family sitcom feel.<\/p>\n

\n\u201cWhile we play on different sides of the ball and rep different teams, it was fun to come together with Jason to share our families\u2019 superstitions,\u201d said Pittsburgh linebacker T.J. Watt. \u201cWhether that\u2019s playing on the field or sharing Old El Paso tacos in the kitchen, we both come from families who agree that the real win is spending time together \u2014 and bringing the best snacks.\u201d<\/p>\n

\nIn the Kelce household, game day starts with a bowl of a favorite General Mills cereal \u2014 even if Jason\u2019s the only one replicating the Lucky Charms bite-by-bite play from the last game to help ensure a victory.<\/p>\n

\n\u201cFor years, I had the same game day routine, but now that I\u2019m tuning in from home, my ritual is fueling up with the family and enjoying time together,\u201d said the former Philadelphia lineman. \u201cIt\u2019s been so special to share my family\u2019s love for football over my childhood favorite foods. There\u2019s nothing like starting game day with a bowl of Cinnamon Toast Crunch and getting to wear sweatpants all day \u2013 it\u2019s the ultimate comfort combo.\u201d<\/p>\n

\n\u201cOn or off the field, we love cheering on our favorite players and eating our favorite snacks,\u201d said Kylie, \u201cTo fuel our football fun, I make sure to have our favorite General Mills cereals ready for the family to start the day and keep easy and delicious snacks like Chex Mix on hand, too. And with Jason home with us this season, we go through them fast.\u201d<\/p>\n

\nGeneral Mills\u2019 lineup of products has something for every game day ritual, now featuring limited-edition packaging to help you get in the spirit any day of the week:<\/p>\n