{"id":793851,"date":"2024-12-10T10:03:24","date_gmt":"2024-12-10T15:03:24","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/duolingo-and-netflix-partner-launch-learn-korean-or-else-campaign-ahead-of-squid-game-season-2\/"},"modified":"2024-12-10T10:03:24","modified_gmt":"2024-12-10T15:03:24","slug":"duolingo-and-netflix-partner-launch-learn-korean-or-else-campaign-ahead-of-squid-game-season-2","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/duolingo-and-netflix-partner-launch-learn-korean-or-else-campaign-ahead-of-squid-game-season-2\/","title":{"rendered":"Duolingo and Netflix Partner Launch \u2018Learn Korean or Else\u2019 Campaign Ahead of Squid Game Season 2"},"content":{"rendered":"

\nDuo the Owl Joins the Pink Guard to Challenge Fans
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PITTSBURGH, Dec. 10, 2024 (GLOBE NEWSWIRE) — Duolingo, the world\u2019s leading mobile learning platform, today announced a new partnership with Netflix\u2019s Squid Game<\/em> to promote Korean language learning through an immersive, one-of-a-kind campaign, including an update to its Korean course. Titled \u201cLearn Korean or Else\u201d, the campaign combines Duolingo\u2019s humorous approach to promoting learning with the high-stakes energy of Netflix\u2019s Squid Game<\/em> to motivate fans to do their Korean lessons, just in time for the premiere of Season 2 on December 26, 2024.<\/p>\n

Duolingo is adding over 40 keywords and phrases from Squid Game<\/em> to its Korean course, enabling learners to connect even more closely with the series. By learning Korean, Squid Game<\/em> fans can appreciate the renowned series on an entirely new level, experiencing dialogue, expressions, and cultural context in ways only possible through understanding the language.<\/p>\n

\u201cWe saw a 40% increase in Korean learners just after Squid Game<\/em> Season 1, underscoring the powerful connection between entertainment, culture, and language learning,\u201d said Manu Orssaud, CMO of Duolingo. \u201cThis campaign allows us to continue that momentum in a way only Duolingo can\u2014with humor, intensity, and a bit of chaos! We hope fans will accept Duo\u2019s challenge to learn Korean and immerse themselves in the experience.\u201d<\/p>\n

“Great stories can come from anywhere, and last year, about 13% of hours viewed on Netflix in the US were non-English titles \u2014 with Korean, Spanish, and Japanese stories attracting the biggest audiences. Embracing the authenticity of these local stories is really important to us. Duolingo was the perfect partner for Squid Game<\/em> Season 2 because not only did we see fans gravitate toward the app to learn Korean after Season 1, but also as a brand, they were willing to go bold with us,” said Magno Herran, Vice President of Partner & Brand Marketing at Netflix. “We discovered there were a lot of shared traits between Duo the Owl and the Pink Guards \u2014 both very determined and menacing. So we made it official and gave Duo a Pink Guard uniform and ultimately created something we know fans will love and talk about, cheering A-ssa! in celebration.”<\/p>\n

The partnership leverages Duolingo\u2019s beloved mascot, Duo the Owl, who has taken on the role of a Squid Game <\/em>Pink Guard. Much like the series’ challenging environment, Duo isn\u2019t afraid to raise the stakes. Whether chasing down users in videos or appearing at fan events and on billboards, Duo reminds fans to learn Korean or \u201cface the consequences\u201d.<\/p>\n

\n Campaign Highlights<\/strong>\n <\/p>\n