{"id":793828,"date":"2024-12-10T09:13:35","date_gmt":"2024-12-10T14:13:35","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/totinos-pizza-rolls-announces-big-game-ad-debut-as-general-mills-returns-to-footballs-biggest-night-after-more-than-a-decade\/"},"modified":"2024-12-10T09:13:35","modified_gmt":"2024-12-10T14:13:35","slug":"totinos-pizza-rolls-announces-big-game-ad-debut-as-general-mills-returns-to-footballs-biggest-night-after-more-than-a-decade","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/totinos-pizza-rolls-announces-big-game-ad-debut-as-general-mills-returns-to-footballs-biggest-night-after-more-than-a-decade\/","title":{"rendered":"Totino\u2019s\u2122 Pizza Rolls\u2122 Announces Big Game Ad Debut as General Mills Returns to Football\u2019s Biggest Night After More Than a Decade"},"content":{"rendered":"

<\/p>\n

Totino\u2019s\u2122 Pizza Rolls\u2122 Announces Big Game Ad Debut as General Mills Returns to Football\u2019s Biggest Night After More Than a Decade<\/b><\/p>\n

General Mills will showcase its brand investment on America\u2019s premier advertising stage, reminding fans that Totino\u2019s Pizza Rolls are the perfect snack for game day with incredible value.<\/i><\/p>\n

MINNEAPOLIS–(BUSINESS WIRE<\/a>)–
\nOn February 9, Totino\u2019s Pizza Rolls will tackle the 2025 Big Game with a touchdown-worthy debut. For the first time, football fans will see Totino\u2019s Pizza Rolls in prime time on sport\u2019s biggest night, marking General Mills\u2019 return to the Big Game after more than a decade.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20241210211820\/en\/<\/a><\/p>\n

\"Totino\u2019s<\/p>\n

Totino\u2019s Pizza Rolls will debut the brand\u2019s first ad spot in the Big Game this February.\u00a0(Photo: Business Wire)<\/p>\n<\/div>\n

\nThis announcement underscores General Mills\u2019 continued investment in building iconic brands, making everyone\u2019s favorite epic and snackable pizza bites the first in the frozen pizza category to advertise in the Big Game.<\/p>\n

\n\u201cTotino\u2019s Pizza Rolls has been an iconic brand for decades, bringing people together with a delicious and affordable snack, and our Big Game announcement underscores General Mills\u2019 continued investment in building bold brands during key consumer moments,” said Doug Martin, Chief Marketing Officer for General Mills. \u201cWe know Totino’s is well-positioned to win at game time, and the Big Game is the ideal moment for Totino’s Pizza Rolls to connect with fans and elevate their snacking experience with an incredible value and delicious taste.\u201d<\/p>\n

\nAs one of America\u2019s favorite game day foods*, pizza makes every watch party complete \u2014 especially when it comes in a hot and delicious bite size snack. During the 2024 regular season playoffs, Totino\u2019s dynamic ad campaign taking on \u201cBig Pizza\u201d resulted in the second highest sales month in Totino’s 30-year history \u2013 marking a significant milestone for the brand. Now, on the heels of a fall campaign highlighting the value of 10 Totino\u2019s Pizza Rolls for about $1**, the brand\u2019s biggest moment yet will bring together pizza and football fans through Totino\u2019s Pizza Rolls\u2019 distinct humor.<\/p>\n

\n\u201cThere\u2019s no better way for us to showcase the epicness and absurdity of Totino\u2019s Pizza Rolls than with a hilarious spot on football\u2019s largest stage,\u201d said Blake Holman, Business Unit Director for Totino\u2019s Pizza Rolls. \u201cAs the brand known for showing up in epic ways and always bringing something fresh and exciting, we keep consumers coming back for more with pizza snacks that meet today\u2019s demand for convenience, affordability and taste. Pizza lovers can buckle up for a unique surprise from Totino\u2019s Pizza Rolls this February!\u201d<\/p>\n

\nThere\u2019s no need to wait until the Big Game though, as Totino\u2019s Pizza Rolls reign supreme for the entire season. With classic flavors like pepperoni and innovative offerings like orange chicken or brand-new spicy options, there\u2019s a pizza roll snack for every taste preference.<\/p>\n

\nTotino\u2019s Pizza Rolls is also bringing back \u201cHang Time<\/a>,\u201d its first Spanish-language ad for the Big Game, which debuted in 2024. The spot will air as a separate Spanish-language ad on Fox Deportes and Telemundo Deportes during February\u2019s Big Game.<\/p>\n

\nBig things are coming, but fans will have to hold tight for more! Stay tuned for teasers in the coming months by visiting Totinos.com<\/a> and follow Totino\u2019s on Instagram<\/a>, TikTok<\/a>, and Facebook<\/a>.<\/p>\n

*2023 NCSolutions Consumer Survey: <\/i>America\u2019s Favorite Big Game Eats<\/i><\/a><\/p>\n

**Based on the average retail price of the 100ct, 130ct, and 160ct Totino\u2019s Pizza Rolls. Source: Nielsen Sales Data ending 4\/20\/2024.<\/i><\/p>\n

About General Mills<\/b><\/p>\n

\nGeneral Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blu e Buffalo, H\u00e4agen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino\u2019s, Annie\u2019s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2024 net sales of U.S. $20 billion. In addition, the company\u2019s share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit www.generalmills.com<\/a>.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20241210211820\/en\/<\/a><\/span><\/p>\n

\nGeneral Mills
\n
Media Line
\n
Media.Line@genmills.com<\/a><\/p>\n

\nEdelman
\n
Carolina Cepeda
\n
carolina.cepeda@edelman.com<\/a><\/p>\n

KEYWORDS:<\/b> Minnesota United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Sports Advertising Supermarket Communications Football Convenience Store Media Food\/Beverage Retail<\/p>\n

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Totino\u2019s Pizza Rolls will debut the brand\u2019s first ad spot in the Big Game this February.\u00a0(Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Totino\u2019s\u2122 Pizza Rolls\u2122 Announces Big Game Ad Debut as General Mills Returns to Football\u2019s Biggest Night After More Than a Decade General Mills will showcase its brand investment on America\u2019s premier advertising stage, reminding fans that Totino\u2019s Pizza Rolls are the perfect snack for game day with incredible value. MINNEAPOLIS–(BUSINESS WIRE)– On February 9, Totino\u2019s Pizza Rolls will tackle the 2025 Big Game with a touchdown-worthy debut. For the first time, football fans will see Totino\u2019s Pizza Rolls in prime time on sport\u2019s biggest night, marking General Mills\u2019 return to the Big Game after more than a decade. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20241210211820\/en\/ Totino\u2019s Pizza Rolls will debut the brand\u2019s first ad spot in … <\/p>\n

Continue reading “Totino\u2019s\u2122 Pizza Rolls\u2122 Announces Big Game Ad Debut as General Mills Returns to Football\u2019s Biggest Night After More Than a Decade”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-793828","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nTotino\u2019s\u2122 Pizza Rolls\u2122 Announces Big Game Ad Debut as General Mills Returns to Football\u2019s Biggest Night After More Than a Decade - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/totinos-pizza-rolls-announces-big-game-ad-debut-as-general-mills-returns-to-footballs-biggest-night-after-more-than-a-decade\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Totino\u2019s\u2122 Pizza Rolls\u2122 Announces Big Game Ad Debut as General Mills Returns to Football\u2019s Biggest Night After More Than a Decade - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Totino\u2019s\u2122 Pizza Rolls\u2122 Announces Big Game Ad Debut as General Mills Returns to Football\u2019s Biggest Night After More Than a Decade General Mills will showcase its brand investment on America\u2019s premier advertising stage, reminding fans that Totino\u2019s Pizza Rolls are the perfect snack for game day with incredible value. 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View the full release here: https:\/\/www.businesswire.com\/news\/home\/20241210211820\/en\/ Totino\u2019s Pizza Rolls will debut the brand\u2019s first ad spot in … Continue reading "Totino\u2019s\u2122 Pizza Rolls\u2122 Announces Big Game Ad Debut as General Mills Returns to Football\u2019s Biggest Night After More Than a Decade"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/totinos-pizza-rolls-announces-big-game-ad-debut-as-general-mills-returns-to-footballs-biggest-night-after-more-than-a-decade\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-10T14:13:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20241210211820\/en\/2326745\/4\/Totino%E2%80%99s_Big_Game_Coming_Soon.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/totinos-pizza-rolls-announces-big-game-ad-debut-as-general-mills-returns-to-footballs-biggest-night-after-more-than-a-decade\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/totinos-pizza-rolls-announces-big-game-ad-debut-as-general-mills-returns-to-footballs-biggest-night-after-more-than-a-decade\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Totino\u2019s\u2122 Pizza Rolls\u2122 Announces Big Game Ad Debut as General Mills Returns to Football\u2019s Biggest Night After More Than a Decade\",\"datePublished\":\"2024-12-10T14:13:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/totinos-pizza-rolls-announces-big-game-ad-debut-as-general-mills-returns-to-footballs-biggest-night-after-more-than-a-decade\\\/\"},\"wordCount\":794,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/totinos-pizza-rolls-announces-big-game-ad-debut-as-general-mills-returns-to-footballs-biggest-night-after-more-than-a-decade\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20241210211820\\\/en\\\/2326745\\\/4\\\/Totino%E2%80%99s_Big_Game_Coming_Soon.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/totinos-pizza-rolls-announces-big-game-ad-debut-as-general-mills-returns-to-footballs-biggest-night-after-more-than-a-decade\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/totinos-pizza-rolls-announces-big-game-ad-debut-as-general-mills-returns-to-footballs-biggest-night-after-more-than-a-decade\\\/\",\"name\":\"Totino\u2019s\u2122 Pizza Rolls\u2122 Announces Big Game Ad Debut as General Mills Returns to Football\u2019s Biggest Night After More Than a Decade - 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MINNEAPOLIS–(BUSINESS WIRE)– On February 9, Totino\u2019s Pizza Rolls will tackle the 2025 Big Game with a touchdown-worthy debut. For the first time, football fans will see Totino\u2019s Pizza Rolls in prime time on sport\u2019s biggest night, marking General Mills\u2019 return to the Big Game after more than a decade. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20241210211820\/en\/ Totino\u2019s Pizza Rolls will debut the brand\u2019s first ad spot in … Continue reading \"Totino\u2019s\u2122 Pizza Rolls\u2122 Announces Big Game Ad Debut as General Mills Returns to Football\u2019s Biggest Night After More Than a Decade\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/totinos-pizza-rolls-announces-big-game-ad-debut-as-general-mills-returns-to-footballs-biggest-night-after-more-than-a-decade\/","og_site_name":"Market Newsdesk","article_published_time":"2024-12-10T14:13:35+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20241210211820\/en\/2326745\/4\/Totino%E2%80%99s_Big_Game_Coming_Soon.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/totinos-pizza-rolls-announces-big-game-ad-debut-as-general-mills-returns-to-footballs-biggest-night-after-more-than-a-decade\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/totinos-pizza-rolls-announces-big-game-ad-debut-as-general-mills-returns-to-footballs-biggest-night-after-more-than-a-decade\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Totino\u2019s\u2122 Pizza Rolls\u2122 Announces Big Game Ad Debut as General Mills Returns to Football\u2019s Biggest Night After More Than a Decade","datePublished":"2024-12-10T14:13:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/totinos-pizza-rolls-announces-big-game-ad-debut-as-general-mills-returns-to-footballs-biggest-night-after-more-than-a-decade\/"},"wordCount":794,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/totinos-pizza-rolls-announces-big-game-ad-debut-as-general-mills-returns-to-footballs-biggest-night-after-more-than-a-decade\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20241210211820\/en\/2326745\/4\/Totino%E2%80%99s_Big_Game_Coming_Soon.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/totinos-pizza-rolls-announces-big-game-ad-debut-as-general-mills-returns-to-footballs-biggest-night-after-more-than-a-decade\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/totinos-pizza-rolls-announces-big-game-ad-debut-as-general-mills-returns-to-footballs-biggest-night-after-more-than-a-decade\/","name":"Totino\u2019s\u2122 Pizza Rolls\u2122 Announces Big Game Ad Debut as General Mills Returns to Football\u2019s Biggest Night After More Than a Decade - 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