{"id":793722,"date":"2024-12-10T08:10:55","date_gmt":"2024-12-10T13:10:55","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/lg-ad-solutions-renews-global-partnership-with-magnite\/"},"modified":"2024-12-10T08:10:55","modified_gmt":"2024-12-10T13:10:55","slug":"lg-ad-solutions-renews-global-partnership-with-magnite","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/lg-ad-solutions-renews-global-partnership-with-magnite\/","title":{"rendered":"LG Ad Solutions Renews Global Partnership with Magnite"},"content":{"rendered":"<h2>\nMajor OEM to leverage Magnite\u2019s Streaming SSP and SpringServe ad server to power programmatic execution of new ad formats<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"left\">NEW YORK, Dec.  10, 2024  (GLOBE NEWSWIRE) &#8212; Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and LG Ad Solutions, a leader in connected TV (CTV) and cross-screen advertising, announced a renewal of their global relationship, spanning North America, APAC, and EMEA. The partnership achieved substantial growth over the past two years which saw LG Ad Solutions\u2019 programmatic spend grow 103% on the Magnite Streaming SSP.<\/p>\n<p align=\"left\">LG Ad Solutions is leveraging Magnite\u2019s SpringServe ad server to power several new activations, including its webOS all-in-one smart platform. This combination delivers an all-in-one smart platform enabling the delivery of highly tailored ad experiences that align with viewers&#8217; preferences and improve the overall TV experience. This expanded capability within LG\u2019s webOS ecosystem allows advertisers to reach audiences on a global scale through a highly immersive and seamless ad format.<\/p>\n<p align=\"left\">Magnite and LG Ad Solutions are continuing their collaboration and connecting to high-quality demand sources to unlock efficiencies for buyers. Advertisers can now use Magnite\u2019s ClearLine self-service solution to directly access and purchase premium video inventory with full transparency and control. Through ClearLine, they can apply LG\u2019s proprietary first-party data to LG\u2019s supply and will be able to utilize unique ad formats on the LG Home Screen in the first half of next year\u2014marking the first time these formats are available in the programmatic ecosystem.<\/p>\n<p>\u201cOur partnership with Magnite has been essential in delivering high-quality, seamless ad experiences to our viewers, and this next phase brings even more potential,\u201d said Kelly McMahon, SVP of Global Operations at LG Ad Solutions. \u201cWith the deeper integration of Magnite\u2019s ad-serving technology across our CTV footprint, we\u2019re enhancing ad relevance even further and enriching the connection between brands and their audiences.\u201d<\/p>\n<p align=\"left\">\u201cWe\u2019re excited to embark on the next phase of our relationship with LG Ad Solutions and build on the great success we\u2019ve achieved to date,\u201d said Mike Laband, SVP of Platform Revenue at Magnite. \u201cThe LG team has been supportive of new ideas and testing new technology which is always a huge help when it comes to bringing novel solutions to market. We look forward to continuing to grow the partnership globally and raising the bar for ad-supported video advertising.\u201d<\/p>\n<p align=\"left\">\n        <strong>About Magnite<\/strong><br \/>\n        <br \/>We\u2019re Magnite (NASDAQ: MGNI), the world\u2019s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world&#8217;s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.<\/p>\n<p>\n        <strong>About LG Ad Solutions<\/strong><br \/>\n        <br \/>LG Ad Solutions is a global leader in connected TV and cross-screen advertising, driven by our mission to create meaningful connections between brands and their audiences. With a vast network of award-winning LG Smart TVs worldwide, we offer advertisers and content creators unparalleled scale, reach, and personalized precision on the largest screen in the home.<\/p>\n<p>\n        <strong>Media Relations<\/strong><br \/>\n        <br \/>Kar Yi Lim<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Opx8vSXIBV6djmSBCsiYKE6rfyY7fSYrQ-B1z51PGfm79TnPhj2Xg9eHQmiN4YH6jnmd7BbtbFIAX56gyfLbrg==\" rel=\"nofollow\" target=\"_blank\"><u>klim@magnite.com<\/u><\/a><\/p>\n<p>\n        <strong>Investor Relations<\/strong><br \/>\n        <br \/>Nick Kormeluk<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=20skdSrwt8ayAIMObtUt73IVdfUhc2tjYQlufeIjdgZjKB2Ekdc8pwTEOcOf-kbqFIxT3T8GPMFm8ihiIQ3RJWVHbkNEzvouYN4VQ4JuoXNR--eG06gHwYf5wyT6j5fHb-l5weXNx0p9D4p2WXp0CxUrJHaB6q9FWE0NeNv4tn3hrZNyZ06kt0nATOp5D31UXL84kotz5GHB7Vyj2m8XGnfc6r4hyty_hbyEMuL6YxM4nHOTq8_iwklE8D5Oe18yThK0YFWgHIWV6bF1YizlHQ==\" rel=\"nofollow\" target=\"_blank\"><u>nkormeluk@magnite.com<\/u><br \/><\/a>949-500-0003<\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTMxNjExNSM2NjI4NTI1IzIwMTc0MzE=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/MTdiNjRhYmMtZTdlOS00ZmMyLTgzNDItY2MzY2IwYjQ0Zjk5LTEwMjkwMDQ=\/tiny\/Magnite-Inc-.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Major OEM to leverage Magnite\u2019s Streaming SSP and SpringServe ad server to power programmatic execution of new ad formats NEW YORK, Dec. 10, 2024 (GLOBE NEWSWIRE) &#8212; Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and LG Ad Solutions, a leader in connected TV (CTV) and cross-screen advertising, announced a renewal of their global relationship, spanning North America, APAC, and EMEA. The partnership achieved substantial growth over the past two years which saw LG Ad Solutions\u2019 programmatic spend grow 103% on the Magnite Streaming SSP. LG Ad Solutions is leveraging Magnite\u2019s SpringServe ad server to power several new activations, including its webOS all-in-one smart platform. This combination delivers an all-in-one smart platform enabling the delivery of highly tailored ad &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/lg-ad-solutions-renews-global-partnership-with-magnite\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;LG Ad Solutions Renews Global Partnership with Magnite&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-793722","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LG Ad Solutions Renews Global Partnership with Magnite - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/lg-ad-solutions-renews-global-partnership-with-magnite\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LG Ad Solutions Renews Global Partnership with Magnite - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Major OEM to leverage Magnite\u2019s Streaming SSP and SpringServe ad server to power programmatic execution of new ad formats NEW YORK, Dec. 10, 2024 (GLOBE NEWSWIRE) &#8212; Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and LG Ad Solutions, a leader in connected TV (CTV) and cross-screen advertising, announced a renewal of their global relationship, spanning North America, APAC, and EMEA. The partnership achieved substantial growth over the past two years which saw LG Ad Solutions\u2019 programmatic spend grow 103% on the Magnite Streaming SSP. LG Ad Solutions is leveraging Magnite\u2019s SpringServe ad server to power several new activations, including its webOS all-in-one smart platform. 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