{"id":793318,"date":"2024-12-09T08:03:01","date_gmt":"2024-12-09T13:03:01","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/csl-behring-scales-global-hcp-engagement-and-attracts-new-hcps-with-the-on24-platform\/"},"modified":"2024-12-09T08:03:01","modified_gmt":"2024-12-09T13:03:01","slug":"csl-behring-scales-global-hcp-engagement-and-attracts-new-hcps-with-the-on24-platform","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/csl-behring-scales-global-hcp-engagement-and-attracts-new-hcps-with-the-on24-platform\/","title":{"rendered":"CSL Behring Scales Global HCP Engagement and Attracts new HCPs with the ON24 Platform"},"content":{"rendered":"

<\/p>\n

CSL Behring Scales Global HCP Engagement and Attracts new HCPs with the ON24 Platform<\/b><\/p>\n

\nLeveraging ON24, CSL Behring scaled their global healthcare professional (HCP) education, improving data-driven insights through digital engagement<\/p>\n

SAN FRANCISCO–(BUSINESS WIRE<\/a>)–
\nIn 2023, the life sciences industry experienced a 13% year-over-year increase in digital experiences, outpacing the global average by 5 percentage points, according to the 2024 Life Sciences Digital Engagement Benchmarks Report<\/a>. This growth reflects the life sciences industry’s increasing focus on omnichannel strategies to engage healthcare professionals (HCPs). Today, ON24<\/a> (NYSE: ONTF), a leading intelligent engagement platform, announced that CSL Behring, a global leader in biotherapeutics, has scaled its global HCP program with the ON24 platform, resulting in new potential customers and a better understanding of customer content engagement.<\/p>\n

\nCSL Behring is a global leader in the field of biotherapeutics, driven by its promise to save lives. The team needed to deliver a consistent experience for HCPs \u2014 at scale \u2014 while capturing actionable customer insights that were integrated with Veeva CRM to make informed decisions across the organization. CSL Behring knew that customers wanted to attend virtual and\/or live events, but not all affiliates had a suitable platform to conduct them.<\/p>\n

\n\u201cON24 has helped us reach a thousand HCPs and attracted hundreds of new potential customers to our programs. It truly helps our business,\u201d said Stuart Davis, Director, Commercial Enablement, Marketing, CSL Behring. \u201cThe ability to create on-demand webinars has allowed us to increase customer engagement, implementing an always-on engagement strategy has helped increase our reach and engage HCPs across the globe.\u201d<\/p>\n

\nBefore partnering with ON24, CSL Behring faced challenges with disjointed digital engagement tools, which didn\u2019t integrate with their CRM or offer comprehensive first-party engagement data. Manual processes slowed scalability and the team was unable to provide consistent, meaningful content to its HCP audience. By leveraging the ON24 Intelligent Engagement Platform solutions \u2014 from interactive content hubs to on-demand webinars \u2014 CSL Behring can deliver content at scale but also capture and analyze audience behavior in real-time.<\/p>\n

\nNow, CSL Behring runs an integrated education program for its HCPs, with both live and on-demand options. By streamlining event creation and enabling affiliates to repurpose content across 40 countries, CSL Behring has increased the reach of its program without adding headcount. The ON24 integration with Veeva CRM ensures that the HCP first-party engagement data flows directly to CSL Behring customer facing teams, informing follow-up strategies and deepening customer relationships.<\/p>\n

\n“Life sciences companies operate in a highly regulated environment, where maintaining compliance while adapting to evolving patient and provider needs is crucial,” said Callan Young, CMO of ON24. “We\u2019re proud to support CSL Behring in their mission to deliver life-saving therapies by helping them enhance healthcare professional education and drive sustainable growth through personalized, data-driven digital experiences.”<\/p>\n

\nLearn more about how CSL Behring transformed its HCP engagement program powered by ON24 by reading the full case study here<\/a>.<\/p>\n

About CSL Behring<\/b><\/p>\n

CSL Behring<\/a> is a global biotherapeutics leader driven by our promise to save lives. Focused on serving patients’ needs by using the latest technologies, we discover, develop and deliver innovative therapies for people living with conditions in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas. We use three strategic scientific platforms of plasma fractionation, recombinant protein technology, and cell and gene therapy to support continued innovation and continually refine ways in which products can address unmet medical needs and help patients lead full lives.<\/p>\n

\nCSL Behring operates one of the world’s largest plasma collection networks, CSL Plasma<\/a>. Our parent company, CSL<\/a> (ASX:CSL; USOTC:CSLLY), headquartered in Melbourne, Australia, employs 32,000 people, and delivers its lifesaving therapies to people in more than 100 countries. For inspiring stories about the promise of biotechnology, visit CSLBehring.com\/Vita<\/a> and follow us on Twitter.com\/CSLBehring<\/a>.<\/p>\n

About ON24<\/b><\/p>\n

\nON24 is on a mission to help businesses bring their go-to-market strategy into the AI era and drive cost-effective revenue growth. Through its leading intelligent engagement platform, ON24 enables customers to combine best-in-class experiences with personalization and content, to capture and act on connected insights at scale.<\/p>\n

\nON24 provides industry-leading companies, including 4 of the 5 largest global software companies, 3 of the 5 top global asset management firms, 3 of the 5 largest global healthcare companies and 3 of the 5 largest global industrial companies, with a valuable source of first-party data to drive sales and marketing innovation, improve efficiency and increase business results. Headquartered in San Francisco, ON24 has offices globally in North America, EMEA and APAC. For more information, visit www.ON24.com<\/a>.<\/p>\n

Forward-Looking Statements<\/b><\/p>\n

\nThis document contains \u201cforward-looking statements\u201d under applicable securities laws. In some cases, such statements can be identified by words such as: \u201cexpect,\u201d \u201cconvert,\u201d \u201cbelieve,\u201d \u201cplan,\u201d \u201cfuture,\u201d \u201cmay,\u201d \u201cshould,\u201d \u201cwill,\u201d and similar references to future periods. Forward-looking statements include express or implied statements regarding our ability to achieve our business strategies, growth, or other future events or conditions. Such statements are based on our current beliefs, expectations, and assumptions about future events or conditions, which are subject to inherent risks and uncertainties, including the risks and uncertainties discussed in the filings we make from time to time with the Securities and Exchange Commission. Actual results may differ materially from those indicated in forward-looking statements, and you should not place undue reliance on them. All statements herein are based only on information currently available to us and speak only as of the date hereof. Except as required by law, we undertake no obligation to update any such statement.<\/p>\n

\n\u00a9 2024 ON24, Inc. All rights reserved. ON24 and the ON24 logo are trademarks owned by ON24, Inc., and are registered in the United States Patent and Trademark Office and in other countries.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20241209540705\/en\/<\/a><\/span><\/p>\n

\nMedia:
\n
Gabriella Bello Kose
\n
press@on24.com<\/a><\/p>\n

\nInvestor:
\n
Irmina Blaszczyk, The Blueshirt Group for ON24
\n
investorrelations@on24.com<\/a><\/p>\n

KEYWORDS:<\/b> Australia\/Oceania Australia United States North America California<\/p>\n

INDUSTRY KEYWORDS:<\/b> Research Technology Public Relations\/Investor Relations Communications Software General Health Health Data Management Science Other Science<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
\"Logo\"<\/td>\n<\/tr>\n
<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

CSL Behring Scales Global HCP Engagement and Attracts new HCPs with the ON24 Platform Leveraging ON24, CSL Behring scaled their global healthcare professional (HCP) education, improving data-driven insights through digital engagement SAN FRANCISCO–(BUSINESS WIRE)– In 2023, the life sciences industry experienced a 13% year-over-year increase in digital experiences, outpacing the global average by 5 percentage points, according to the 2024 Life Sciences Digital Engagement Benchmarks Report. This growth reflects the life sciences industry’s increasing focus on omnichannel strategies to engage healthcare professionals (HCPs). Today, ON24 (NYSE: ONTF), a leading intelligent engagement platform, announced that CSL Behring, a global leader in biotherapeutics, has scaled its global HCP program with the ON24 platform, resulting in new potential customers and a better understanding … <\/p>\n

Continue reading “CSL Behring Scales Global HCP Engagement and Attracts new HCPs with the ON24 Platform”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-793318","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nCSL Behring Scales Global HCP Engagement and Attracts new HCPs with the ON24 Platform - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/csl-behring-scales-global-hcp-engagement-and-attracts-new-hcps-with-the-on24-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CSL Behring Scales Global HCP Engagement and Attracts new HCPs with the ON24 Platform - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"CSL Behring Scales Global HCP Engagement and Attracts new HCPs with the ON24 Platform Leveraging ON24, CSL Behring scaled their global healthcare professional (HCP) education, improving data-driven insights through digital engagement SAN FRANCISCO–(BUSINESS WIRE)– In 2023, the life sciences industry experienced a 13% year-over-year increase in digital experiences, outpacing the global average by 5 percentage points, according to the 2024 Life Sciences Digital Engagement Benchmarks Report. 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