{"id":793037,"date":"2024-12-06T07:33:09","date_gmt":"2024-12-06T12:33:09","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/fiserv-publishes-2024-thanksgiving-holiday-spending-insights\/"},"modified":"2024-12-06T07:33:09","modified_gmt":"2024-12-06T12:33:09","slug":"fiserv-publishes-2024-thanksgiving-holiday-spending-insights","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/fiserv-publishes-2024-thanksgiving-holiday-spending-insights\/","title":{"rendered":"Fiserv Publishes 2024 Thanksgiving Holiday Spending Insights"},"content":{"rendered":"

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Fiserv Publishes 2024 Thanksgiving Holiday Spending Insights<\/b><\/p>\n

Same-store total retail sales (+5.7%) and transactions (+6.7%) grew during the busiest shopping week of the year<\/i><\/p>\n

Small business sales (+11.9%) and transactions (+9.3%) outpaced total retail<\/i><\/p>\n

MILWAUKEE–(BUSINESS WIRE<\/a>)–Fiserv, Inc.<\/a> (NYSE: FI), a leading global provider of payments and financial services technology, has published a special report detailing consumer spending growth during the 2024 holiday shopping season.<\/p>\n

\nThe comprehensive analysis, which is derived from nearly 800 million transactions across millions of U.S. business locations, looks at consumer spending during the six-day period spanning November 27 through December 2. The 2024 Thanksgiving Holiday Insights<\/a> report details shopping patterns across total retail, small business and payment types, and on popular holiday shopping dates, including Black Friday and Cyber Monday.<\/p>\n

\n\u201cWith the holiday week occurring later in the year in 2024, consumers feeling the crunch of a shortened shopping season spent feverishly to produce one of the strongest holiday spending weeks on record,\u201d said Prasanna Dhore, Chief Data Officer at Fiserv. \u201cThe result was a big week, especially for small businesses, which saw holiday shoppers drive substantial sales growth throughout the week, including significant gains on Cyber Monday.\u201d<\/p>\n

Total Retail<\/b><\/p>\n

\nSpendTrend\u00ae<\/sup> same-store sales data, measuring commerce activity across large, mid-sized, and small retailers, showed that total retail sales were up (+5.7%) compared to the same period in 2023. This overall growth was heavily influenced by increased transactions (+6.7%). Average tickets were essentially flat (-0.9%).<\/p>\n

\nOn Black Friday, total retail sales increased (+3.0%). Stronger growth followed on the Saturday after Thanksgiving (+6.7%) and Cyber Monday (+4.0%).<\/p>\n

\nBrick-and-mortar purchases accounted for 58% of all retail sales, with sales up (+4.6%) and transactions growing (+3.0%). This in-store resurgence is a positive shift after previous years of weak performance during the holiday period.<\/p>\n

\nCredit represented 64% of card spend at retail, compared to 35% for debit; but debit spending growth (+8.9%) outpaced credit spending growth (+4.1%).<\/p>\n

\nAt the category level:<\/p>\n