{"id":792091,"date":"2024-12-03T14:33:16","date_gmt":"2024-12-03T19:33:16","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/momentum-launches-nuance-matters\/"},"modified":"2024-12-03T14:33:16","modified_gmt":"2024-12-03T19:33:16","slug":"momentum-launches-nuance-matters","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/momentum-launches-nuance-matters\/","title":{"rendered":"Momentum Launches Nuance Matters\u2122"},"content":{"rendered":"<h2>\nA New Offering to Help Brands Grow Through Authentic Connections and Cultural Resonance<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p>New York, NY, Dec.  03, 2024  (GLOBE NEWSWIRE) &#8212; Momentum Worldwide, a global experiential marketing agency that is part of <a href=\"http:\/\/www.interpublic.com\/\" rel=\"nofollow\" target=\"_blank\">Interpublic Group<\/a> (NYSE: IPG), launches Nuance Matters\u2122 to help brands grow through authentic connections and resonance with cultures.\u00a0Understanding the \u201cnuance\u201d of a person\u2019s identity and the communities they belong to is essential for brands seeking to create deeper connections. Nuance Matters\u2122 will bridge the gap between brands and the consumers they serve by offering both innovative and culturally relevant strategies. <\/p>\n<p>Understanding identities is multifaced and deeply tied to culture, and Nuance Matters\u2122 focuses on helping brands understand what truly matters to their audience. This insight is critical at a time when research reflects consumer expectations for authenticity:<\/p>\n<ul type=\"disc\">\n<li style=\"margin-top:0in;margin-bottom:0in\">\n          <b>1 in 4 people <\/b>say brands don\u2019t reflect their values or culture.<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li style=\"margin-top:0in;margin-bottom:0in\">\n          <b>44% of people<\/b> feel brands seem too focused on surface-level representation,      missing who they are and what is truly important to them.<\/li>\n<\/ul>\n<p>Nuance Matters\u2122 will be led by Marc Charles and Sabrina Lynch, offering an integrated marketing approach. Charles and Lynch\u2019s partnership will lead the creation of experience ecosystems to help businesses thrive economically through cultural diversity.<\/p>\n<p>Charles, EVP at Momentum Worldwide, adds General Manager to his role. In addition, Lynch joins as Head of Strategy, and is an expert in brand strategy who previously consulted with Parson\u2019s School of Design.<\/p>\n<p>&#8220;Our offering focuses on understanding culture by looking at how people define themselves through various aspects of their identity, such as beliefs, values, ideologies, religion, language and even fandoms. This approach is what makes the offering so unique,&#8221; comments Marc Charles, General Manager of Nuance Matters \u2122 &amp; EVP at Momentum Worldwide.<\/p>\n<p>\u201cCulture is continuously evolving, it is imperative for brands to understand and engage authentically with their consumers now and in the future,&#8221; adds Global CEO, Donnalyn Smith at Momentum Worldwide.<\/p>\n<p align=\"center\"># # #<\/p>\n<p>\n        <u>About Momentum Worldwide<\/u><br \/>\n        <br \/>Momentum Worldwide is a global experience agency partnering with and transforming the world\u2019s most famous brands since 1987.\u202fBuilt on the simple truth that it\u2019s not what brands say, it\u2019s what they do that matters, the agency blends creativity, technology, strategy, design, and execution to change the world and impact culture.\u202fAgency accolades include Cannes Lions, Effies, Clios, Agency of the Year, Best Place to Work and industry-leading Sustainability practices. Learn more by visiting <a href=\"http:\/\/www.momentumww.com\" rel=\"nofollow\" target=\"_blank\">www.momentumww.com<\/a>.\u00a0 \u00a0<\/p>\n<p><u>About Interpublic<\/u><br \/>Interpublic (NYSE: IPG) (<a href=\"http:\/\/www.interpublic.com\" rel=\"nofollow\" target=\"_blank\">www.interpublic.com<\/a>) is a values-based, data-fueled, and creatively-driven provider of marketing solutions. Home to some of the world\u2019s best-known and most innovative communications specialists, IPG global brands include Acxiom, Craft, FCB, FutureBrand, Golin, Huge, Initiative, IPG Health, IPG Mediabrands, Jack Morton, KINESSO, MAGNA, McCann, Mediahub, Momentum, MRM, MullenLowe Global, Octagon, R\/GA, UM, Weber Shandwick and more. IPG is an S&amp;P 500 company with total revenue of $10.89 billion in 2023.<\/p>\n<p align=\"center\"># # #<\/p>\n<p>\n        <u>Contact Information<\/u><br \/>\n        <br \/>Anna Dalziel<br \/>(Press, Momentum)<br \/><a href=\"mailto:anna.dalziel@momentumww.com\" rel=\"nofollow\" target=\"_blank\">anna.dalziel@momentumww.com<\/a><\/p>\n<p>Tom Cunningham<br \/>(Press, Interpublic)<br \/> (212) 704-1326<\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTMxMzQ4MyM2NjIxMTEzIzIwMDkyNjI=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/ODM3YjNjNDEtMzJkZC00MGEwLWFjODgtMGNhYTAxYjY4NjgwLTEwMjA4MzU=\/tiny\/Interpublic-Group-of-Companies.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A New Offering to Help Brands Grow Through Authentic Connections and Cultural Resonance New York, NY, Dec. 03, 2024 (GLOBE NEWSWIRE) &#8212; Momentum Worldwide, a global experiential marketing agency that is part of Interpublic Group (NYSE: IPG), launches Nuance Matters\u2122 to help brands grow through authentic connections and resonance with cultures.\u00a0Understanding the \u201cnuance\u201d of a person\u2019s identity and the communities they belong to is essential for brands seeking to create deeper connections. Nuance Matters\u2122 will bridge the gap between brands and the consumers they serve by offering both innovative and culturally relevant strategies. Understanding identities is multifaced and deeply tied to culture, and Nuance Matters\u2122 focuses on helping brands understand what truly matters to their audience. This insight is critical &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/momentum-launches-nuance-matters\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Momentum Launches Nuance Matters\u2122&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-792091","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Momentum Launches Nuance Matters\u2122 - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/momentum-launches-nuance-matters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Momentum Launches Nuance Matters\u2122 - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"A New Offering to Help Brands Grow Through Authentic Connections and Cultural Resonance New York, NY, Dec. 03, 2024 (GLOBE NEWSWIRE) &#8212; Momentum Worldwide, a global experiential marketing agency that is part of Interpublic Group (NYSE: IPG), launches Nuance Matters\u2122 to help brands grow through authentic connections and resonance with cultures.\u00a0Understanding the \u201cnuance\u201d of a person\u2019s identity and the communities they belong to is essential for brands seeking to create deeper connections. Nuance Matters\u2122 will bridge the gap between brands and the consumers they serve by offering both innovative and culturally relevant strategies. Understanding identities is multifaced and deeply tied to culture, and Nuance Matters\u2122 focuses on helping brands understand what truly matters to their audience. 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