{"id":792072,"date":"2024-12-03T12:56:06","date_gmt":"2024-12-03T17:56:06","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/sensormatic-solutions-data-shows-black-friday-week-outperformed-2024-in-store-retail-traffic-trends-to-date\/"},"modified":"2024-12-03T12:56:06","modified_gmt":"2024-12-03T17:56:06","slug":"sensormatic-solutions-data-shows-black-friday-week-outperformed-2024-in-store-retail-traffic-trends-to-date","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/sensormatic-solutions-data-shows-black-friday-week-outperformed-2024-in-store-retail-traffic-trends-to-date\/","title":{"rendered":"Sensormatic Solutions Data Shows Black Friday Week Outperformed 2024 In-Store Retail Traffic Trends To-Date"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Sensormatic Solutions Data Shows Black Friday Week Outperformed 2024 In-Store Retail Traffic Trends To-Date<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li><i>Shopping visits for Nov. 24 \u2013 Dec. 1 were down 2.3% compared to Black Friday week 2023 but outpaced year-to-date traffic trends<\/i><\/li>\n<\/ul>\n<p>NEUHAUSEN, Switzerland&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nIn-store traffic data from <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sensormatic.com%2F&amp;esheet=54161289&amp;newsitemid=20241203784591&amp;lan=en-US&amp;anchor=Sensormatic+Solutions&amp;index=1&amp;md5=5d1cb7d622f98765a4c2c97af7360ac7\">Sensormatic Solutions<\/a>, the leading global retail solutions portfolio of <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.johnsoncontrols.com&amp;esheet=54161289&amp;newsitemid=20241203784591&amp;lan=en-US&amp;anchor=Johnson+Controls&amp;index=2&amp;md5=3135091cd48249a07af34f651d512852\">Johnson Controls<\/a> (NYSE: JCI), indicates American consumers\u2019 continued interest in brick-and-mortar shopping experiences this holiday season. The brand\u2019s <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sensormatic.com%2Fshopper-insights%2Fshopper-journey&amp;esheet=54161289&amp;newsitemid=20241203784591&amp;lan=en-US&amp;anchor=ShopperTrak+Analytics&amp;index=3&amp;md5=df5912798d8d85d9e9b55758c4392c1e\">ShopperTrak Analytics<\/a> data showed that visits to stores and retail centers over the holiday week (Nov. 24 \u2013 Dec. 1) were down 2.3% year-over-year but outperformed year-to-date traffic, which has been down 3.0% on average.<\/p>\n<p>\nIn further detail, Sensormatic Solutions data showed that on traffic on Saturday (Nov. 30) was down 2.0% from the prior year, while traffic on Sunday (Dec. 1) was up 2.4%. Sensormatic Solutions also finalized its analysis of traffic patterns on Black Friday, finding that traffic on Nov. 29 was down 6.3% year-over-year (revised from <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sensormatic.com%2Fresources%2Fpr%2F2024%2F2024-black-friday-recap&amp;esheet=54161289&amp;newsitemid=20241203784591&amp;lan=en-US&amp;anchor=preliminary+data+reported&amp;index=4&amp;md5=e716753a0476cc95648dfa32d2e56ae7\">preliminary data reported<\/a> on Nov. 30).<\/p>\n<p>\n\u201cWhile the patterns of shopping have shifted, the spread of traffic across Black Friday week allowed retailers to maintain store standards and meet customers how, when and where they want to shop,\u201d said Grant Gustafson, head of retail consulting and analytics at Sensormatic Solutions. \u201cThe holiday week saw retailers maximizing all the at their disposal \u2014 omnichannel retail, tailored promotions, shored-up supply chains and optimized shopper-to-associate ratios \u2014 to create an improved in-store shopping experience. Data-driven decision making based on the trends of this week is how retailers will continue to win during this holiday season.\u201d<\/p>\n<p>\nMost of Sensormatic Solutions predicted <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sensormatic.com%2Fresources%2Fpr%2F2024%2F2024-global-top-busiest-days&amp;esheet=54161289&amp;newsitemid=20241203784591&amp;lan=en-US&amp;anchor=busiest+holiday+shopping+days&amp;index=5&amp;md5=698810e9ffd4cddb28eab6734d4ddd4b\">busiest holiday shopping days<\/a> are still to come, including four of the top five: Super Saturday (Dec. 21), the Monday Before Christmas (Dec. 23), the Sunday before Christmas (Dec. 22) and the second Saturday before Christmas (Dec. 14).<\/p>\n<p>\n\u201cThough Black Friday is expected to be the busiest single shopping day of the 2024 holiday rush, there\u2019s still plenty retailers can do to capture growing holiday spending,\u201d said Gustafson. \u201cAs retailers prepare for the rest of the season\u2019s busiest days, keeping a close eye on critical traffic metrics like peak traffic hours, demographics and dwell times can help them ensure their stores are up to the task of accommodating holiday traffic.\u201d<\/p>\n<p>\nTo learn more about how Sensormatic Solutions can help retailers make the most of the holiday season, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sensormatic.com%2F&amp;esheet=54161289&amp;newsitemid=20241203784591&amp;lan=en-US&amp;anchor=www.sensormatic.com&amp;index=6&amp;md5=34aa9cd23c6d40c699f1c52da89a3693\">www.sensormatic.com<\/a>. For more Sensormatic Solutions holiday insights, use #SensormaticHolidays to follow along on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsensormatic%2F&amp;esheet=54161289&amp;newsitemid=20241203784591&amp;lan=en-US&amp;anchor=LinkedIn&amp;index=7&amp;md5=aaa53333be4949d0841b4427cf14b43e\">LinkedIn<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2FSensormatic&amp;esheet=54161289&amp;newsitemid=20241203784591&amp;lan=en-US&amp;anchor=X&amp;index=8&amp;md5=16bc5c312e3f4454fbe0c5c7f34997cd\">X<\/a>.<\/p>\n<p><b>About Johnson Controls<\/b><\/p>\n<p>\nAt Johnson Controls (NYSE:JCI), we transform the environments where people live, work, learn and play. As the global leader in smart, healthy and sustainable buildings, our mission is to reimagine the performance of buildings to serve people, places and the planet.<\/p>\n<p>\nBuilding on a proud history of nearly 140 years of innovation, we deliver the blueprint of the future for industries such as healthcare, schools, data centers, airports, stadiums, manufacturing and beyond through OpenBlue, our comprehensive digital offering.<\/p>\n<p>\nToday, with a global team of 100,000 experts in more than 150 countries, Johnson Controls offers the world`s largest portfolio of building technology and software as well as service solutions from some of the most trusted names in the industry.<\/p>\n<p>\nVisit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.johnsoncontrols.com&amp;esheet=54161289&amp;newsitemid=20241203784591&amp;lan=en-US&amp;anchor=www.johnsoncontrols.com&amp;index=9&amp;md5=f615b99c0c76ad24ef6df5a7aac776f0\">www.johnsoncontrols.com<\/a> for more information and follow @Johnson Controls on social platforms.<\/p>\n<p><b>About Sensormatic Solutions<\/b><\/p>\n<p>\nSensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls, powers safe, secure and seamless retail experiences. For more than 50 years, the brand has been at the forefront of the industry\u2019s fast-moving technology adoption, redefining retail operations on a global scale and turning insights into actions. Sensormatic Solutions delivers an interconnected ecosystem of loss prevention, inventory intelligence and traffic insight solutions, along with our services and partners to enable retailers worldwide to innovate and elevate with precision, connecting data-driven outcomes that shape retail\u2019s future. Please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sensormatic.com%2F&amp;esheet=54161289&amp;newsitemid=20241203784591&amp;lan=en-US&amp;anchor=Sensormatic+Solutions&amp;index=10&amp;md5=e96749940c54490e491d39d423d48dc7\">Sensormatic Solutions<\/a> or follow us on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsensormatic&amp;esheet=54161289&amp;newsitemid=20241203784591&amp;lan=en-US&amp;anchor=LinkedIn&amp;index=11&amp;md5=c0646b287187f42ea4f6af28a32a9c18\">LinkedIn<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2Fsensormatic&amp;esheet=54161289&amp;newsitemid=20241203784591&amp;lan=en-US&amp;anchor=X&amp;index=12&amp;md5=276790b951368417414adc99aad42da8\">X<\/a> and our <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Fc%2Fsensormaticsolutions&amp;esheet=54161289&amp;newsitemid=20241203784591&amp;lan=en-US&amp;anchor=YouTube+channel&amp;index=13&amp;md5=d3b3a34ceeff2fc4bfba4103059d6fd6\">YouTube channel<\/a> .<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20241203784591r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20241203784591\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20241203784591\/en\/<\/a><\/span><\/p>\n<p><b>Madison Southall<br \/>\n<\/b><br \/><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sensormatic.com%2F&amp;esheet=54161289&amp;newsitemid=20241203784591&amp;lan=en-US&amp;anchor=Sensormatic+Solutions+by+Johnson+Controls&amp;index=14&amp;md5=678a7939d9be90aae4294a4169803729\">Sensormatic Solutions by Johnson Controls<br \/>\n<\/a><br \/>Work: +1 215 869 6452<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:madison.southall@jci.com\">madison.southall@jci.com<\/a><\/p>\n<p><b>Grace Torrance<br \/>\n<\/b><br \/><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fmatternow.com%2F&amp;esheet=54161289&amp;newsitemid=20241203784591&amp;lan=en-US&amp;anchor=Matter+on+behalf+of+Sensormatic+Solutions&amp;index=15&amp;md5=1e4ad1399e0e81b25ceac1f9bacdcfe3\">Matter on behalf of Sensormatic Solutions<br \/>\n<\/a><br \/>Work: +1-978-518-4504<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:jciretail@matternow.com\">jciretail@matternow.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Europe Switzerland United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Home Goods Retail Technology Footwear Online Retail Luxury Discount\/Variety Catalog Other Retail Department Stores Other Technology Specialty Delivery Services Jewelry Fashion Toys<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20241203784591\/en\/754596\/3\/Johnson_Sensormatic_logo_coloreps.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Sensormatic Solutions Data Shows Black Friday Week Outperformed 2024 In-Store Retail Traffic Trends To-Date Shopping visits for Nov. 24 \u2013 Dec. 1 were down 2.3% compared to Black Friday week 2023 but outpaced year-to-date traffic trends NEUHAUSEN, Switzerland&#8211;(BUSINESS WIRE)&#8211; In-store traffic data from Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls (NYSE: JCI), indicates American consumers\u2019 continued interest in brick-and-mortar shopping experiences this holiday season. The brand\u2019s ShopperTrak Analytics data showed that visits to stores and retail centers over the holiday week (Nov. 24 \u2013 Dec. 1) were down 2.3% year-over-year but outperformed year-to-date traffic, which has been down 3.0% on average. In further detail, Sensormatic Solutions data showed that on traffic on Saturday (Nov. 30) was &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/sensormatic-solutions-data-shows-black-friday-week-outperformed-2024-in-store-retail-traffic-trends-to-date\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Sensormatic Solutions Data Shows Black Friday Week Outperformed 2024 In-Store Retail Traffic Trends To-Date&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-792072","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sensormatic Solutions Data Shows Black Friday Week Outperformed 2024 In-Store Retail Traffic Trends To-Date - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/sensormatic-solutions-data-shows-black-friday-week-outperformed-2024-in-store-retail-traffic-trends-to-date\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sensormatic Solutions Data Shows Black Friday Week Outperformed 2024 In-Store Retail Traffic Trends To-Date - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Sensormatic Solutions Data Shows Black Friday Week Outperformed 2024 In-Store Retail Traffic Trends To-Date Shopping visits for Nov. 24 \u2013 Dec. 1 were down 2.3% compared to Black Friday week 2023 but outpaced year-to-date traffic trends NEUHAUSEN, Switzerland&#8211;(BUSINESS WIRE)&#8211; In-store traffic data from Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls (NYSE: JCI), indicates American consumers\u2019 continued interest in brick-and-mortar shopping experiences this holiday season. The brand\u2019s ShopperTrak Analytics data showed that visits to stores and retail centers over the holiday week (Nov. 24 \u2013 Dec. 1) were down 2.3% year-over-year but outperformed year-to-date traffic, which has been down 3.0% on average. In further detail, Sensormatic Solutions data showed that on traffic on Saturday (Nov. 30) was &hellip; Continue reading &quot;Sensormatic Solutions Data Shows Black Friday Week Outperformed 2024 In-Store Retail Traffic Trends To-Date&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/sensormatic-solutions-data-shows-black-friday-week-outperformed-2024-in-store-retail-traffic-trends-to-date\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-03T17:56:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20241203784591r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sensormatic-solutions-data-shows-black-friday-week-outperformed-2024-in-store-retail-traffic-trends-to-date\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sensormatic-solutions-data-shows-black-friday-week-outperformed-2024-in-store-retail-traffic-trends-to-date\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Sensormatic Solutions Data Shows Black Friday Week Outperformed 2024 In-Store Retail Traffic Trends To-Date\",\"datePublished\":\"2024-12-03T17:56:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sensormatic-solutions-data-shows-black-friday-week-outperformed-2024-in-store-retail-traffic-trends-to-date\\\/\"},\"wordCount\":717,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sensormatic-solutions-data-shows-black-friday-week-outperformed-2024-in-store-retail-traffic-trends-to-date\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20241203784591r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sensormatic-solutions-data-shows-black-friday-week-outperformed-2024-in-store-retail-traffic-trends-to-date\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sensormatic-solutions-data-shows-black-friday-week-outperformed-2024-in-store-retail-traffic-trends-to-date\\\/\",\"name\":\"Sensormatic Solutions Data Shows Black Friday Week Outperformed 2024 In-Store Retail Traffic Trends To-Date - 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