{"id":792045,"date":"2024-12-03T10:19:42","date_gmt":"2024-12-03T15:19:42","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/pubmatic-expands-its-collaboration-with-western-union-to-unlock-new-commerce-media-opportunities\/"},"modified":"2024-12-03T10:19:42","modified_gmt":"2024-12-03T15:19:42","slug":"pubmatic-expands-its-collaboration-with-western-union-to-unlock-new-commerce-media-opportunities","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/pubmatic-expands-its-collaboration-with-western-union-to-unlock-new-commerce-media-opportunities\/","title":{"rendered":"PubMatic Expands its Collaboration with Western Union to Unlock New Commerce Media Opportunities"},"content":{"rendered":"<h2>\nPubMatic offers its comprehensive SSP for commerce media, enhancing advertiser access to Western Union\u2019s diverse multicultural audience and premium inventory<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"left\">REDWOOD CITY, Calif., Dec.  03, 2024  (GLOBE NEWSWIRE) &#8212; PubMatic, an independent technology company delivering digital advertising\u2019s supply chain of the future, today announced an expansion of their work with Western Union to include its commerce media business.<\/p>\n<p>This collaboration expanded partnership will leverage PubMatic\u2019s leading Sell-Side Platform (SSP) capabilities to enhance onsite monetization while using Western Union\u2019s rich first-party data for offsite audience extension via Convert. This will enable advertisers to target Western Union\u2019s globally diverse audiences with highly relevant messages across brand-safe, premium digital channels.<\/p>\n<p>PubMatic\u2019s integrated platform allows Western Union to scale their advertising initiatives more effectively. In addition to the commerce media audience extension capabilities within Convert, Western Union leverages PubMatic\u2019s SSP and OpenWrap header bidding solution for on-site monetization. By managing their diversified monetization strategy via a single, unified tech stack, Western Union can streamline operations, enhance efficiency, and reduce fragmentation.<\/p>\n<p>\u201cOur work with Western Union Media Network expands our collaboration with financial service companies as we build a global commerce media ecosystem enabling advertisers to reach their valuable audiences,\u201d said Tim Rogers, VP of Commerce Media at PubMatic. \u201cBy merging our top-tier media inventory and SSP technology with Western Union\u2019s unique audience insights, we will create highly customized and influential advertising opportunities reaching a diverse set of multicultural consumers.\u201d<\/p>\n<p>Western Union Media Network gives businesses a unique channel to deploy bespoke messaging to multicultural consumers across a portfolio of digital channels, driving meaningful connection and brand affinity. When paired with PubMatic\u2019s robust multi-channel inventory, partnering brands and advertisers can extend their campaigns to reach hard-to-find audiences across channels and devices.<\/p>\n<p>\u201cWe are excited to expand our work with PubMatic to support the delivery of an exceptional experience for our customers,\u201d said, Chris Hammer, Senior Vice President, Western Union Media Network. \u201cPubMatic\u2019s expertise in leveraging consumer data supports the delivery of impactful campaigns for our advertiser partners while maintaining high-quality consumer experiences. This collaboration will enable brands to engage with our diverse global customer base more effectively and meaningfully.\u201d<\/p>\n<p>According to EMARKETER\u2019s latest data, US ad spending on financial media networks like Western Union Media Network is expected to more than quadruple over the next two years, growing from $350 million in 2024 to $1.5 billion in 2026. With this dynamic partnership, PubMatic and Western Union are well-poised to maximize this growth opportunity while delivering highly impactful advertising campaigns to engaged audiences.<\/p>\n<p>\n        <strong>About PubMatic<\/strong><br \/>\n        <br \/>PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising\u2019s supply chain of the future. PubMatic\u2019s sell-side platform empowers the world\u2019s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.<\/p>\n<p>\n        <strong>Press Contact:<\/strong><br \/>\n        <br \/>Ashley Jacobson, Director of Corporate Marketing<br \/>Ashley.jacobson@pubmatic.com<br \/>(201) 289-7994<\/p>\n<p>Broadsheet Communications for PubMatic<br \/>pubmaticteam@broadsheetcomms.com<br \/>(917) 826-1103<\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTMxMzMyOCM2NjE5MzQ3IzIwOTk4NDk=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/NDJhMTNiOTQtNTM4Zi00ZWUwLWFjN2ItZTk4YTkzY2EzMjI2LTExMTE0MjA=\/tiny\/PubMatic-Inc-.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>PubMatic offers its comprehensive SSP for commerce media, enhancing advertiser access to Western Union\u2019s diverse multicultural audience and premium inventory REDWOOD CITY, Calif., Dec. 03, 2024 (GLOBE NEWSWIRE) &#8212; PubMatic, an independent technology company delivering digital advertising\u2019s supply chain of the future, today announced an expansion of their work with Western Union to include its commerce media business. This collaboration expanded partnership will leverage PubMatic\u2019s leading Sell-Side Platform (SSP) capabilities to enhance onsite monetization while using Western Union\u2019s rich first-party data for offsite audience extension via Convert. This will enable advertisers to target Western Union\u2019s globally diverse audiences with highly relevant messages across brand-safe, premium digital channels. PubMatic\u2019s integrated platform allows Western Union to scale their advertising initiatives more effectively. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/pubmatic-expands-its-collaboration-with-western-union-to-unlock-new-commerce-media-opportunities\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;PubMatic Expands its Collaboration with Western Union to Unlock New Commerce Media Opportunities&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-792045","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PubMatic Expands its Collaboration with Western Union to Unlock New Commerce Media Opportunities - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/pubmatic-expands-its-collaboration-with-western-union-to-unlock-new-commerce-media-opportunities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PubMatic Expands its Collaboration with Western Union to Unlock New Commerce Media Opportunities - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PubMatic offers its comprehensive SSP for commerce media, enhancing advertiser access to Western Union\u2019s diverse multicultural audience and premium inventory REDWOOD CITY, Calif., Dec. 03, 2024 (GLOBE NEWSWIRE) &#8212; PubMatic, an independent technology company delivering digital advertising\u2019s supply chain of the future, today announced an expansion of their work with Western Union to include its commerce media business. This collaboration expanded partnership will leverage PubMatic\u2019s leading Sell-Side Platform (SSP) capabilities to enhance onsite monetization while using Western Union\u2019s rich first-party data for offsite audience extension via Convert. This will enable advertisers to target Western Union\u2019s globally diverse audiences with highly relevant messages across brand-safe, premium digital channels. 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