{"id":791757,"date":"2024-12-03T03:33:04","date_gmt":"2024-12-03T08:33:04","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/gartner-identifies-top-three-priorities-for-cmos-to-deliver-marketing-excellence-in-2025\/"},"modified":"2024-12-03T03:33:04","modified_gmt":"2024-12-03T08:33:04","slug":"gartner-identifies-top-three-priorities-for-cmos-to-deliver-marketing-excellence-in-2025","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/gartner-identifies-top-three-priorities-for-cmos-to-deliver-marketing-excellence-in-2025\/","title":{"rendered":"Gartner Identifies Top Three Priorities for CMOs to Deliver Marketing Excellence in 2025"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Gartner Identifies Top Three Priorities for CMOs to Deliver Marketing Excellence in 2025<\/b><\/p>\n<p class=\"bwalignc\"><b><i>CMOs Must Focus on Transcending Disruption, Elevating Enterprise Impact and Maximizing Marketing Yield<\/i><\/b><\/p>\n<p>STAMFORD, Conn.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nWith increased pressure to deliver growth and support cross-functional work, Gartner, Inc. has identified three priorities for CMOs to deliver marketing excellence in 2025.<\/p>\n<p>\nThese priorities include:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nTranscending disruption by bridging the gap between marketing strategy and operations<\/p>\n<\/li>\n<li>\nElevating enterprise-wide impact by leading marketing to deliver differentiation<\/p>\n<\/li>\n<li>\nMaximizing marketing\u2019s yield by prioritizing customer journey investments<\/p>\n<\/li>\n<\/ul>\n<p>\n\u201cMarketing faces extraordinary expectations heading into 2025, and CMOs cannot risk incremental change when the enterprise expects transformative results,\u201d said <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.gartner.com%2Fen%2Fexperts%2Fewan-mcintyre&amp;esheet=54160561&amp;newsitemid=20241203173398&amp;lan=en-US&amp;anchor=Ewan+McIntyre&amp;index=1&amp;md5=48428ab3817e4fafb9617295f25d0b14\">Ewan McIntyre<\/a>, VP Analyst and the Chief of Research for the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.gartner.com%2Fen%2Fmarketing%3Futm_source%3Dpress-release%26utm_medium%3Dpress-release%26utm_campaign%3DGML_GB_2024_GML_NPP_PR1_GMLHOMEPAGEEXPERTS%26utm_term%3Dhubpage&amp;esheet=54160561&amp;newsitemid=20241203173398&amp;lan=en-US&amp;anchor=Gartner+Marketing+Practice&amp;index=2&amp;md5=1414dd6251469b163b7bbf296d73dd7c\">Gartner Marketing Practice<\/a>. \u201cA sharp focus on marketing excellence is key. By applying the resources CMOs have with ever greater vision and discipline, they will earn the confidence of the business to expand their leadership and stewardship of resources.\u201d<\/p>\n<p><b>Bridge Marketing Strategy and Operations<\/b><\/p>\n<p>\nIn a survey of 395 CMOs conducted in February and March 2024, respondents said they devote almost 40% of their budget to activities focused on change and transformation. The problem is that constant disruption diverts attention from long-term goals. CMOs must identify where tactical thinking has replaced strategic discipline and dedicate resources to ongoing strategy management, such as staff time, training and tools.<\/p>\n<p>\n\u201cA strategy management capability is a self-funding investment. While managing strategy is a core part of the CMO role, it cannot happen without a supporting organizational capability,\u201d said McIntyre.<\/p>\n<p><b>Lead Marketing to Deliver Differentiation<\/b><\/p>\n<p>\nMany CMOs are not fulfilling their growth potential &#8211; both in terms of delivering business results and maximizing their leadership effectiveness. In a survey of 125 CEOs and CFOs conducted in August and September 2024, executive leaders reported that only 14% of CMOs are effective at market shaping, or influencing market dynamics by identifying and fulfilling unmet customer needs. Companies where CMOs are effective at market shaping are 2.6 times more likely to exceed revenue and profit goals.<\/p>\n<p>\nMarket shaping CMOs distinguish themselves from C-suite colleagues with their exceptional skill-level in data-based decision making, strategy management and market knowledge. These skills help CMOs make meaning from data and convert trends into visionary strategies.<\/p>\n<p>\n\u201cThis is a different skill set than merely understanding or empathizing with the customer,\u201d said <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.gartner.com%2Fen%2Fexperts&amp;esheet=54160561&amp;newsitemid=20241203173398&amp;lan=en-US&amp;anchor=Sharon+Cantor+Ceurvorst&amp;index=3&amp;md5=7fe23af30f51674b95a10620668e8acd\">Sharon Cantor Ceurvorst<\/a>, Vice President, Research in the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.gartner.com%2Fen%2Fmarketing%3Futm_source%3Dpress-release%26utm_medium%3Dpress-release%26utm_campaign%3DGML_GB_2024_GML_NPP_PR1_GMLHOMEPAGEEXPERTS%26utm_term%3Dhubpage&amp;esheet=54160561&amp;newsitemid=20241203173398&amp;lan=en-US&amp;anchor=Gartner+Marketing+Practice&amp;index=4&amp;md5=9092e7b7977b98eab738dd0a2ed17dae\">Gartner Marketing Practice<\/a>. \u201cWith customer data increasingly available to all functions, the CMO edge lies in knowing how to synthesize insight from an array of different sources to find opportunities for differentiation.\u201d<\/p>\n<p><b>Prioritize Customer Journey Investments<\/b><\/p>\n<p>\nWith customer understanding being a significant driver of marketing-led growth, CMOs should be concerned that many customers feel misunderstood by brands. In a survey of over 6,000 U.S. consumers conducted in July and August 2024, 58% reported that the companies trying to sell them something don\u2019t have a good understanding of their needs and preferences. The consequence is that many marketing campaigns underperform, wasting budgets, resources and opportunity.<\/p>\n<p>\n\u201cWhat\u2019s perplexing about this is that marketing has never had more access to data, or more technology tasked with building customer understanding and targeting messages. Right now, technology-driven customer engagement is at an inflection point,\u201d said McIntyre. \u201cThe vast majority of marketing teams are accelerating AI initiatives; 95% of CMOs in 2024 reported that GenAI investments are a priority.\u201d<\/p>\n<p>\nCMOs must avoid the pitfalls of AI-driven excess and prioritize customer journey investments with the greatest economic return. A data- and hypothesis-led approach will help rebuild emotional connections with customers who are feeling misunderstood and drive a mutually productive growth engine.<\/p>\n<p>\nGartner clients can read more in \u201c<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.gartner.com%2Fdocument-reader%2Fdocument%2F4944231%3Fref%3DTypeAheadSearch&amp;esheet=54160561&amp;newsitemid=20241203173398&amp;lan=en-US&amp;anchor=Leadership+Vision+for+2025%3A+Chief+Marketing+Officer&amp;index=5&amp;md5=6f39ed8be32f950b54633f8ad8099e45\">Leadership Vision for 2025: Chief Marketing Officer<\/a>\u201d and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.gartner.com%2Fen%2Fmarketing%2Fresearch%2Fleadership-vision-chief-marketing-officer&amp;esheet=54160561&amp;newsitemid=20241203173398&amp;lan=en-US&amp;anchor=Garnter%27s+Leadership+Vision+eBook&amp;index=6&amp;md5=84930c8b0f7ebf91890e3f621e65ac2c\">Garnter&#8217;s Leadership Vision eBook<\/a>.<\/p>\n<p><b>About Gartner for Marketing<\/b><\/p>\n<p>\nGartner for Marketing provides the objective, expert advice, and proven tools that CMOs and other marketing leaders need to seize the right opportunities with clarity and confidence, and to stay ahead of the trends that matter. With in-depth research and analysis, Gartner for Marketing helps you focus on the opportunities with the greatest potential to deliver results. More information on Gartner for Marketing is available online at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.gartner.com%2Fmarketing&amp;esheet=54160561&amp;newsitemid=20241203173398&amp;lan=en-US&amp;anchor=www.gartner.com%2Fmarketing&amp;index=7&amp;md5=76d73d8eb104f95240640cfde94b31e4\">www.gartner.com\/marketing<\/a>. Follow news and updates from the Gartner Marketing practice on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2FGartner_inc&amp;esheet=54160561&amp;newsitemid=20241203173398&amp;lan=en-US&amp;anchor=X&amp;index=8&amp;md5=74b51e089d2f366391172a62fa9bcfbe\">X<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fshowcase%2Fgartner-for-marketers%2F&amp;esheet=54160561&amp;newsitemid=20241203173398&amp;lan=en-US&amp;anchor=LinkedIn&amp;index=9&amp;md5=3f0ad89e9326319ee9745dce1fb66357\">LinkedIn<\/a> using #GartnerMKTG. Members of the media can find additional information and insights in the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.gartner.com%2Fen%2Fnewsroom%2Ftopics%2Fmarketing&amp;esheet=54160561&amp;newsitemid=20241203173398&amp;lan=en-US&amp;anchor=Gartner+Marketing+Newsroom&amp;index=10&amp;md5=378985d861f59d93757d00bb7c1c251d\">Gartner Marketing Newsroom<\/a>.<\/p>\n<p><b>About Gartner<\/b><\/p>\n<p>\nGartner, Inc. (NYSE: IT) delivers actionable, objective insight that drives smarter decisions and stronger performance on an organization\u2019s mission-critical priorities. To learn more, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.gartner.com%2Fen&amp;esheet=54160561&amp;newsitemid=20241203173398&amp;lan=en-US&amp;anchor=gartner.com&amp;index=11&amp;md5=c9be6d13ab8ff1eb9078686af3185a8e\">gartner.com<\/a><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.gartner.com%2Fen&amp;esheet=54160561&amp;newsitemid=20241203173398&amp;lan=en-US&amp;anchor=.&amp;index=12&amp;md5=93a04eb1124b6ee4e0a99d60f15dd740\">.<\/a><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20241203173398r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20241203173398\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20241203173398\/en\/<\/a><\/span><\/p>\n<p>\nElizabeth Bishop<br \/>\n<br \/>Gartner<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:elizabeth.bishop@gartner.com\">elizabeth.bishop@gartner.com<\/a><\/p>\n<p>\nJuliette Dixon<br \/>\n<br \/>Gartner<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:juliette.dixon@gartner.com\">juliette.dixon@gartner.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America Connecticut<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Consulting Data Management Technology Professional Services Other Communications Marketing Communications Digital Marketing Artificial Intelligence Finance Content Marketing<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\" \/>\n","protected":false},"excerpt":{"rendered":"<p>Gartner Identifies Top Three Priorities for CMOs to Deliver Marketing Excellence in 2025 CMOs Must Focus on Transcending Disruption, Elevating Enterprise Impact and Maximizing Marketing Yield STAMFORD, Conn.&#8211;(BUSINESS WIRE)&#8211; With increased pressure to deliver growth and support cross-functional work, Gartner, Inc. has identified three priorities for CMOs to deliver marketing excellence in 2025. These priorities include: Transcending disruption by bridging the gap between marketing strategy and operations Elevating enterprise-wide impact by leading marketing to deliver differentiation Maximizing marketing\u2019s yield by prioritizing customer journey investments \u201cMarketing faces extraordinary expectations heading into 2025, and CMOs cannot risk incremental change when the enterprise expects transformative results,\u201d said Ewan McIntyre, VP Analyst and the Chief of Research for the Gartner Marketing Practice. \u201cA sharp &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/gartner-identifies-top-three-priorities-for-cmos-to-deliver-marketing-excellence-in-2025\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Gartner Identifies Top Three Priorities for CMOs to Deliver Marketing Excellence in 2025&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-791757","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gartner Identifies Top Three Priorities for CMOs to Deliver Marketing Excellence in 2025 - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/gartner-identifies-top-three-priorities-for-cmos-to-deliver-marketing-excellence-in-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gartner Identifies Top Three Priorities for CMOs to Deliver Marketing Excellence in 2025 - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Gartner Identifies Top Three Priorities for CMOs to Deliver Marketing Excellence in 2025 CMOs Must Focus on Transcending Disruption, Elevating Enterprise Impact and Maximizing Marketing Yield STAMFORD, Conn.&#8211;(BUSINESS WIRE)&#8211; With increased pressure to deliver growth and support cross-functional work, Gartner, Inc. has identified three priorities for CMOs to deliver marketing excellence in 2025. These priorities include: Transcending disruption by bridging the gap between marketing strategy and operations Elevating enterprise-wide impact by leading marketing to deliver differentiation Maximizing marketing\u2019s yield by prioritizing customer journey investments \u201cMarketing faces extraordinary expectations heading into 2025, and CMOs cannot risk incremental change when the enterprise expects transformative results,\u201d said Ewan McIntyre, VP Analyst and the Chief of Research for the Gartner Marketing Practice. \u201cA sharp &hellip; Continue reading &quot;Gartner Identifies Top Three Priorities for CMOs to Deliver Marketing Excellence in 2025&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/gartner-identifies-top-three-priorities-for-cmos-to-deliver-marketing-excellence-in-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-03T08:33:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20241203173398r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/gartner-identifies-top-three-priorities-for-cmos-to-deliver-marketing-excellence-in-2025\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/gartner-identifies-top-three-priorities-for-cmos-to-deliver-marketing-excellence-in-2025\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Gartner Identifies Top Three Priorities for CMOs to Deliver Marketing Excellence in 2025\",\"datePublished\":\"2024-12-03T08:33:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/gartner-identifies-top-three-priorities-for-cmos-to-deliver-marketing-excellence-in-2025\\\/\"},\"wordCount\":804,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/gartner-identifies-top-three-priorities-for-cmos-to-deliver-marketing-excellence-in-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20241203173398r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/gartner-identifies-top-three-priorities-for-cmos-to-deliver-marketing-excellence-in-2025\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/gartner-identifies-top-three-priorities-for-cmos-to-deliver-marketing-excellence-in-2025\\\/\",\"name\":\"Gartner Identifies Top Three Priorities for CMOs to Deliver Marketing Excellence in 2025 - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/gartner-identifies-top-three-priorities-for-cmos-to-deliver-marketing-excellence-in-2025\/","og_locale":"en_US","og_type":"article","og_title":"Gartner Identifies Top Three Priorities for CMOs to Deliver Marketing Excellence in 2025 - Market Newsdesk","og_description":"Gartner Identifies Top Three Priorities for CMOs to Deliver Marketing Excellence in 2025 CMOs Must Focus on Transcending Disruption, Elevating Enterprise Impact and Maximizing Marketing Yield STAMFORD, Conn.&#8211;(BUSINESS WIRE)&#8211; With increased pressure to deliver growth and support cross-functional work, Gartner, Inc. has identified three priorities for CMOs to deliver marketing excellence in 2025. 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