{"id":791584,"date":"2024-12-02T09:24:00","date_gmt":"2024-12-02T14:24:00","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/venu-holding-corporation-announces-partnership-with-former-dallas-cowboy-three-time-super-bowl-champion-and-founder-of-eight-elite-light-lager-troy-aikman\/"},"modified":"2024-12-02T09:24:00","modified_gmt":"2024-12-02T14:24:00","slug":"venu-holding-corporation-announces-partnership-with-former-dallas-cowboy-three-time-super-bowl-champion-and-founder-of-eight-elite-light-lager-troy-aikman","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/venu-holding-corporation-announces-partnership-with-former-dallas-cowboy-three-time-super-bowl-champion-and-founder-of-eight-elite-light-lager-troy-aikman\/","title":{"rendered":"Venu Holding Corporation Announces Partnership with former Dallas Cowboy, Three- Time Super- Bowl Champion, and Founder of EIGHT Elite Light Lager, Troy Aikman"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwuline { text-decoration: underline }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Venu Holding Corporation Announces Partnership with former Dallas Cowboy, Three- Time Super- Bowl Champion, and Founder of EIGHT Elite Light Lager, Troy Aikman<\/b><\/p>\n<p class=\"bwalignc\">\nEIGHT Elite Light Lager to become \u201cpowered by\u201d partner in all Texas and Oklahoma Outdoor Amphitheaters Venues<\/p>\n<p class=\"bwalignc\">\nCustom Built \u201cAikman Owners Clubs\u201d to be built inside Texas and Oklahoma Ultra-lux Amphitheaters. <i>Limited Memberships Available.<\/i><\/p>\n<p>COLORADO SPRINGS, Colo.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nVenu Holding Corporation (\u201cVENU\u201d) (NYSE American: VENU), a leading premium hospitality and live entertainment company, announces its legendary partnership with former Dallas Cowboy, Three-time Super- Bowl Champion, and Founder of EIGHT Elite Light Lager (\u201cEIGHT\u201d), Troy Aikman. The partnership places EIGHT as the official \u201cpowered by\u201d partner of all Texas and Oklahoma Outdoor Sunset Amphitheaters, owned by VENU.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20241202121012\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20241202121012\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 320px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20241202121012\/en\/2319041\/4\/image.jpg\" alt=\"(Photo: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">(Photo: Business Wire)<\/p>\n<\/div>\n<p>\nAs part of this new partnership Troy Aikman will become the namesake of the exclusive, custom-built \u201cAikman Club\u201d to be located inside each currently planned amphitheater in Texas and Oklahoma.<\/p>\n<p>\nThe Aikman Club is intended to offer premium seating and other high-end amenities to members and guests as part of the overall amenities and offerings at these planned venues.<\/p>\n<p>\nFurthermore, Founder, Chairman, and CEO of VENU, J.W. Roth, will be appointed to the advisory board of EIGHT Elite Light Lager. Renowned for its crisp, refreshing taste, EIGHT stands apart as a clean, super-premium light beer brewed without corn, rice, sugars, or syrups \u2014setting a new standard in contrast to many mass-produced light beer brands.<\/p>\n<p>\n&#8220;As a lifelong music fan, I couldn\u2019t be more excited to partner with VENU to launch the Aikman Clubs.\u201d said Troy Aikman. \u201cThis collaboration perfectly aligns with my passions for community, great music, and bringing people together. Having EIGHT as a sponsor makes it even more special; sharing our beer with fans in such an incredible setting is the perfect fit. I can\u2019t wait to see the energy and connections these venues will create.&#8221;<\/p>\n<p>\n\u201cOur partnership with Troy Aikman is rooted in a shared passion for music and community.\u201d says J.W. Roth, Founder, Chairman, and CEO of VENU \u201cTroy brings the same dedication and spirit he\u2019s known for to every experience we create together. It\u2019s not just about the shows; it\u2019s about creating a legacy that brings people together and resonates long after the music fades.\u201d<\/p>\n<p>\nThis venture unites Aikman\u2019s passion for entertainment and VENU\u2019s dedication to delivering unforgettable live music experiences, reinforcing their shared commitment to putting the fan experience first. As a firepit suite owner and the namesake of the exclusive Aikman Club, Troy\u2019s love for live entertainment fuels his deep connection with VENU\u2019s mission.<\/p>\n<p>\nVENU has announced the future development of its premium Sunset Amphitheaters in McKinney and El Paso, Texas and Oklahoma City and Broken Arrow, Oklahoma. Each is intended to be a one-of-a-kind venue, offering luxury firepit suites, premium food and beverage options, state-of-the-art audio-visual technology, and the newly founded Aikman Club.<\/p>\n<p><b>About Venu Holding Corporation<\/b><\/p>\n<p>\nVenu Holding Corporation (\u201cVENU\u201d) (NYSE American: VENU) founded by Colorado Springs entrepreneur J.W. Roth, is a premier hospitality and live music venue developer dedicated to crafting luxury, experience-driven entertainment destinations. VENU\u2019s campuses in Colorado Springs, Colorado, and Gainesville, Georgia, each feature Bourbon Brothers Smokehouse and Tavern, The Hall at Bourbon Brothers, and unique to Colorado Springs, Notes Eatery and the 8,000-seat Ford Amphitheater. Expanding with new Sunset Amphitheaters in Oklahoma and Texas, VENU\u2019s upcoming large-scale venues will host between 12,500 and 20,000 guests, continuing VENU\u2019s vision of redefining the live entertainment experience.<\/p>\n<p>\nVENU has been recognized nationally by <i>The Wall Street Journal, The New York Times, Denver Post, Billboard, VenuesNow, <\/i>and <i>Variety <\/i>for its innovative and disruptive approach to live entertainment. Through strategic partnerships with industry leaders such as AEG Presents, three-time Super Bowl Champion and Founder of EIGHT Elite Light Lager Troy Aikman, VENU continues to shape the future of the entertainment landscape. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fvenu.live%2F&amp;esheet=54159650&amp;newsitemid=20241202121012&amp;lan=en-US&amp;anchor=venu.live.&amp;index=1&amp;md5=14807a17e6e49932c27f77f5b7531ca1\">venu.live.<\/a><\/p>\n<p><b>About EIGHT<\/b><\/p>\n<p>\nEIGHT Elite Light Lager is Light Beer Made Right. Founded by three-time Super Bowl Champion Troy Aikman, EIGHT is a crisp, refreshing, and clean light lager brewed without added adjuncts, fillers, and preservatives. Available for sale in Texas and Oklahoma.<\/p>\n<p>\nProudly based in Austin, TX, with a mission beyond the bar, EIGHT is committed to giving back 1% of all revenue to local causes that work tirelessly to make healthy living accessible to all. For more information, please visit <span class=\"bwuline\"><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.eightbeer.com&amp;esheet=54159650&amp;newsitemid=20241202121012&amp;lan=en-US&amp;anchor=www.eightbeer.com&amp;index=2&amp;md5=e86a465acdbe0d9bf7f3912b98cadbe9\">www.eightbeer.com<\/a><\/span>. Follow us on social media @drinkeightbeer. ENJOY RESPONSIBLY.<\/p>\n<p><b>Forward Looking Statements<\/b><\/p>\n<p>\nCertain statements in this press release constitute &#8220;forward-looking statements&#8221; within the meaning of the federal securities laws. Words such as &#8220;may,&#8221; &#8220;might,&#8221; &#8220;will,&#8221; &#8220;should,&#8221; &#8220;believe,&#8221; &#8220;expect,&#8221; &#8220;anticipate,&#8221; &#8220;estimate,&#8221; &#8220;continue,&#8221; &#8220;predict,&#8221; &#8220;forecast,&#8221; &#8220;project,&#8221; &#8220;plan,&#8221; &#8220;intend&#8221; or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While the Company believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the Company&#8217;s filings with the SEC, not limited to Risk Factors relating to its business contained therein. Thus, actual results could be materially different. The Company expressly disclaims any obligation to update or alter statements whether as a result of new information, future events or otherwise, except as required by law.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20241202121012r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20241202121012\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20241202121012\/en\/<\/a><\/span><\/p>\n<p>\nFor media requests contact Chloe Hoeft at <a rel=\"nofollow\" href=\"mailto:choeft@venu.live\">choeft@venu.live<\/a> or 719-895-5470<\/p>\n<p><b>KEYWORDS:<\/b> United States North America Colorado<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Sports Entertainment Football Events\/Concerts Celebrity Food\/Beverage Theatre Music Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20241202121012\/en\/2319040\/3\/VENU_PrimaryLogo_BlkGold.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20241202121012\/en\/2319041\/3\/image.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">(Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20241202121012\/en\/2319043\/3\/Aikman_Owners_Club_12.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">(Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20241202121012\/en\/2319045\/3\/Sunset_Amphitheater_at_McKinney_TX.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">(Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Venu Holding Corporation Announces Partnership with former Dallas Cowboy, Three- Time Super- Bowl Champion, and Founder of EIGHT Elite Light Lager, Troy Aikman EIGHT Elite Light Lager to become \u201cpowered by\u201d partner in all Texas and Oklahoma Outdoor Amphitheaters Venues Custom Built \u201cAikman Owners Clubs\u201d to be built inside Texas and Oklahoma Ultra-lux Amphitheaters. Limited Memberships Available. COLORADO SPRINGS, Colo.&#8211;(BUSINESS WIRE)&#8211; Venu Holding Corporation (\u201cVENU\u201d) (NYSE American: VENU), a leading premium hospitality and live entertainment company, announces its legendary partnership with former Dallas Cowboy, Three-time Super- Bowl Champion, and Founder of EIGHT Elite Light Lager (\u201cEIGHT\u201d), Troy Aikman. The partnership places EIGHT as the official \u201cpowered by\u201d partner of all Texas and Oklahoma Outdoor Sunset Amphitheaters, owned by VENU. This &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/venu-holding-corporation-announces-partnership-with-former-dallas-cowboy-three-time-super-bowl-champion-and-founder-of-eight-elite-light-lager-troy-aikman\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Venu Holding Corporation Announces Partnership with former Dallas Cowboy, Three- Time Super- Bowl Champion, and Founder of EIGHT Elite Light Lager, Troy Aikman&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-791584","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Venu Holding Corporation Announces Partnership with former Dallas Cowboy, Three- Time Super- Bowl Champion, and Founder of EIGHT Elite Light Lager, Troy Aikman - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/venu-holding-corporation-announces-partnership-with-former-dallas-cowboy-three-time-super-bowl-champion-and-founder-of-eight-elite-light-lager-troy-aikman\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Venu Holding Corporation Announces Partnership with former Dallas Cowboy, Three- Time Super- Bowl Champion, and Founder of EIGHT Elite Light Lager, Troy Aikman - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Venu Holding Corporation Announces Partnership with former Dallas Cowboy, Three- Time Super- Bowl Champion, and Founder of EIGHT Elite Light Lager, Troy Aikman EIGHT Elite Light Lager to become \u201cpowered by\u201d partner in all Texas and Oklahoma Outdoor Amphitheaters Venues Custom Built \u201cAikman Owners Clubs\u201d to be built inside Texas and Oklahoma Ultra-lux Amphitheaters. Limited Memberships Available. COLORADO SPRINGS, Colo.&#8211;(BUSINESS WIRE)&#8211; Venu Holding Corporation (\u201cVENU\u201d) (NYSE American: VENU), a leading premium hospitality and live entertainment company, announces its legendary partnership with former Dallas Cowboy, Three-time Super- Bowl Champion, and Founder of EIGHT Elite Light Lager (\u201cEIGHT\u201d), Troy Aikman. The partnership places EIGHT as the official \u201cpowered by\u201d partner of all Texas and Oklahoma Outdoor Sunset Amphitheaters, owned by VENU. 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/venu-holding-corporation-announces-partnership-with-former-dallas-cowboy-three-time-super-bowl-champion-and-founder-of-eight-elite-light-lager-troy-aikman\/","og_locale":"en_US","og_type":"article","og_title":"Venu Holding Corporation Announces Partnership with former Dallas Cowboy, Three- Time Super- Bowl Champion, and Founder of EIGHT Elite Light Lager, Troy Aikman - Market Newsdesk","og_description":"Venu Holding Corporation Announces Partnership with former Dallas Cowboy, Three- Time Super- Bowl Champion, and Founder of EIGHT Elite Light Lager, Troy Aikman EIGHT Elite Light Lager to become \u201cpowered by\u201d partner in all Texas and Oklahoma Outdoor Amphitheaters Venues Custom Built \u201cAikman Owners Clubs\u201d to be built inside Texas and Oklahoma Ultra-lux Amphitheaters. Limited Memberships Available. COLORADO SPRINGS, Colo.&#8211;(BUSINESS WIRE)&#8211; Venu Holding Corporation (\u201cVENU\u201d) (NYSE American: VENU), a leading premium hospitality and live entertainment company, announces its legendary partnership with former Dallas Cowboy, Three-time Super- Bowl Champion, and Founder of EIGHT Elite Light Lager (\u201cEIGHT\u201d), Troy Aikman. The partnership places EIGHT as the official \u201cpowered by\u201d partner of all Texas and Oklahoma Outdoor Sunset Amphitheaters, owned by VENU. This &hellip; Continue reading \"Venu Holding Corporation Announces Partnership with former Dallas Cowboy, Three- Time Super- Bowl Champion, and Founder of EIGHT Elite Light Lager, Troy Aikman\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/venu-holding-corporation-announces-partnership-with-former-dallas-cowboy-three-time-super-bowl-champion-and-founder-of-eight-elite-light-lager-troy-aikman\/","og_site_name":"Market Newsdesk","article_published_time":"2024-12-02T14:24:00+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20241202121012\/en\/2319041\/4\/image.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/venu-holding-corporation-announces-partnership-with-former-dallas-cowboy-three-time-super-bowl-champion-and-founder-of-eight-elite-light-lager-troy-aikman\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/venu-holding-corporation-announces-partnership-with-former-dallas-cowboy-three-time-super-bowl-champion-and-founder-of-eight-elite-light-lager-troy-aikman\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Venu Holding Corporation Announces Partnership with former Dallas Cowboy, Three- Time Super- Bowl Champion, and Founder of EIGHT Elite Light Lager, Troy Aikman","datePublished":"2024-12-02T14:24:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/venu-holding-corporation-announces-partnership-with-former-dallas-cowboy-three-time-super-bowl-champion-and-founder-of-eight-elite-light-lager-troy-aikman\/"},"wordCount":1004,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/venu-holding-corporation-announces-partnership-with-former-dallas-cowboy-three-time-super-bowl-champion-and-founder-of-eight-elite-light-lager-troy-aikman\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20241202121012\/en\/2319041\/4\/image.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/venu-holding-corporation-announces-partnership-with-former-dallas-cowboy-three-time-super-bowl-champion-and-founder-of-eight-elite-light-lager-troy-aikman\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/venu-holding-corporation-announces-partnership-with-former-dallas-cowboy-three-time-super-bowl-champion-and-founder-of-eight-elite-light-lager-troy-aikman\/","name":"Venu Holding Corporation Announces Partnership with former Dallas Cowboy, Three- Time Super- Bowl Champion, and Founder of EIGHT Elite Light Lager, Troy Aikman - 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