{"id":791549,"date":"2024-12-02T09:03:27","date_gmt":"2024-12-02T14:03:27","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/reeses-puffs-cereal-and-all-star-angel-reese-expand-partnership-with-kidsuper-collab\/"},"modified":"2024-12-02T09:03:27","modified_gmt":"2024-12-02T14:03:27","slug":"reeses-puffs-cereal-and-all-star-angel-reese-expand-partnership-with-kidsuper-collab","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/reeses-puffs-cereal-and-all-star-angel-reese-expand-partnership-with-kidsuper-collab\/","title":{"rendered":"REESE\u2019S PUFFS Cereal and All-Star Angel Reese Expand Partnership with KidSuper Collab"},"content":{"rendered":"

<\/p>\n

REESE\u2019S PUFFS Cereal and All-Star Angel Reese Expand Partnership with KidSuper Collab<\/b><\/p>\n

Angel and KidSuper design REESE\u2019S PUFFS Duffel Puff <\/i>\u2013 a new statement bag inspired by blending dualities of basketball and fashion, and chocolate and peanut butter<\/i><\/p>\n

MINNEAPOLIS–(BUSINESS WIRE<\/a>)–
\nFans may have already gotten a taste of the unforgettable \u201cAngel X REESE\u2019S PUFFS\u201d cereal as boxes hit shelves nationwide in October \u2013 but the excitement is just beginning. After months of teasing a basketball and fashion collab with the \u201cDouble-Double Queen,\u201d the wait is over: introducing the REESE\u2019S PUFFSDuffel Puff Bag.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20241202472560\/en\/<\/a><\/p>\n

\"Angel<\/p>\n

Angel Reese partners with KidSuper and REESE\u2019S PUFFS cereal to drop the new \u201cit\u201d bag of the season: the REESE\u2019S PUFFS Duffel Puff. (Photo: Business Wire)<\/p>\n<\/div>\n

\nWhether you\u2019re going to practice or heading out with friends, the Duffel Puff is the \u201cit\u201d bag that cereal lovers, fashion enthusiasts, and basketball fans will covet. The high-quality, vegan leather bag is co-designed by basketball and fashion icon Angel Reese and popular Brooklyn-based fashion brand KidSuper and celebrates the star\u2019s unmatched influence on the court and in the fashion world.<\/p>\n

\n\u201cAnyone who plays basketball knows your duffle bag goes wherever you go, and I wanted to create something that celebrates fashion and design. Who better to work with than an innovative artist and designer like KidSuper,\u201d said Angel Reese. \u201cFashion fuels my creativity, and this bag\u2019s design brings both our visions to life while effortlessly fusing my passions with a natural extension of my REESE\u2019S PUFFS cereal collab.\u201d<\/p>\n

\nDesigned with both form and function in mind, this duffel is as durable as it is distinctive, making it an eye-catching piece for both casual and statement use. The exterior of the bag features a hand-drawn pattern of basketballs and REESE’S PUFFS cereal, printed across the bag\u2019s surface for a dynamic, textured effect and the handles mimic the grain of a basketball for a tactile, sporty feel. Detailed, puffed-up embroidery enhances the bag\u2019s personality along with a gold-colored charm, shaped like a cereal bowl filled with REESE’S PUFFS cereal to add a playful, luxurious touch.<\/p>\n

\n\u201cI\u2019m drawn to projects that blend the unexpected, like fashion, food and sport, and creating a piece that reflects Angel\u2019s energy and incorporates the nostalgic joy of REESE’S PUFFS cereal speaks to the spirit of KidSuper,\u201d said Colm Dillane, Creative Director of KidSuper. \u201cCollaborating with Angel and REESE’S PUFFS felt like a perfect match for KidSuper and gave us the chance to be playful about every design detail in the REESE’S PUFFS Duffel Puff Bag.\u201d<\/p>\n

\n\u201cAs soon as we joined forces with Angel, we knew we had to give fans an iconic statement piece that delivers on her style and seamlessly blends chocolate peanut butter puffs into pop culture,\u201d said Brandon Tyrrell, Senior Marketing Manager at General Mills. \u201cWe can\u2019t wait to see fans sport the Duffel Puff. Bonus points if you store your REESE\u2019S PUFFS cereal inside.\u201d<\/p>\n

\nTo top it all off, an exclusive invite-only experience will be open for lucky fans in New York City on Friday, Dec. 6 at KidSuper World, Headquarters in Brooklyn \u2013 offering a sneak peek of the Duffel Puff and the chance to interact with the designers behind the creation.<\/p>\n

\nThe Duffel Puff will go on sale in-store and online at Kidsuper.com for $295 starting Dec. 10, following the event\u2019s exclusive reveal, with 10% of proceeds going to The Angel C. Reese Foundation<\/a> dedicated to empowering girls and the next generation through sport, education, financial literacy and more. \u201cAngel X REESE\u2019S PUFFS\u201d cereal boxes with four unique back-of-box designs are available for fans to collect at retailers nationwide for $5.69 while supplies last.<\/p>\n

About General Mills<\/b><\/p>\n

\nGeneral Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, H\u00e4agen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino\u2019s, Annie\u2019s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2024 net sales of U.S. $20 billion. In addition, the company\u2019s share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit www.generalmills.com<\/a>.<\/p>\n

\nREESE\u2019S and REESE\u2019S PUFFS trademarks, trade dress, REESE\u2019S Orange Color and Crown Design are used under license.<\/p>\n

About Angel Reese<\/b><\/p>\n

\nAngel Reese, college women\u2019s basketball champion and forward with Chicago, is one of the sports brightest superstars \u2013 already making a significant impact both on and off the court. Since joining the league, Reese has already set records for the most consecutive double-double games and become an All-Star. While her on-court stats are impressive, her off-court endeavors have transcended the sport. Reese left college as one of the most marketable stars in the NIL era and has since become a cultural force, leading the next generation and growing women\u2019s basketball. Beyond her achievements in business and on the court, Reese is a fierce advocate for gender equality in sports, challenging the double standards women face. In 2023, she founded the Angel C. Reese Foundation, dedicated to empowering girls and women through sports, education, financial literacy, and more.<\/p>\n

About KidSuper<\/b><\/p>\n

\nKidSuper was created by Colm Dillane. Although KidSuper is best known as Colm\u2019s clothing label, he prefers to brand all of his creative ventures under this moniker. KidSuper is a creative collective that designs and makes clothes; paints and does art shows; records music; and makes films and music videos, all out of KidSuper\u2019s Brooklyn space.<\/p>\n

\nKidSuper is a platform for Colm\u2019s abounding creativity, and its success has made Colm Dillane an unexpected reference in American fashion. Dillane firmly believes that enthusiasm is contagious, and that whatever you do, giving it the utmost enthusiasm will capture people\u2019s heart. \u201cWhen you are little, you believe you can do anything and that everything is possible \u2013 you\u2019re young and you\u2019re free. KidSuper lives by that philosophy.\u201d<\/p>\n

\nColm Dillane\/KidSuper won the 2021 special Karl Lagerfeld Prize at the prestigious LVMH Prize, the 2022 CFDA \/Vogue Fashion Fund, was nominated for the 2022 CFDA American Emerging Designer of the Year Award, then the following year nominated for the 2023 CFDA Menswear Designer of the Year Award. He was invited to guest design the Louis Vuitton Homme Fall\/Winter 2023 Collection and entered the BOF100 list in 2023.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20241202472560\/en\/<\/a><\/span><\/p>\n

\nGeneral Mills Communications
\n
763-764-6364
\n
media.line@genmills.com<\/a><\/p>\n

\nEdelman
\n
Lauren Durham
\n
lauren.durham@edelman.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America Minnesota<\/p>\n

INDUSTRY KEYWORDS:<\/b> Sports Family Supermarket Consumer Food\/Beverage Fashion Retail Marketing Women Advertising Communications Basketball<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n\n\n\n
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Angel Reese partners with KidSuper and REESE\u2019S PUFFS cereal to drop the new \u201cit\u201d bag of the season: the REESE\u2019S PUFFS Duffel Puff. (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

REESE\u2019S PUFFS Cereal and All-Star Angel Reese Expand Partnership with KidSuper Collab Angel and KidSuper design REESE\u2019S PUFFS Duffel Puff \u2013 a new statement bag inspired by blending dualities of basketball and fashion, and chocolate and peanut butter MINNEAPOLIS–(BUSINESS WIRE)– Fans may have already gotten a taste of the unforgettable \u201cAngel X REESE\u2019S PUFFS\u201d cereal as boxes hit shelves nationwide in October \u2013 but the excitement is just beginning. After months of teasing a basketball and fashion collab with the \u201cDouble-Double Queen,\u201d the wait is over: introducing the REESE\u2019S PUFFSDuffel Puff Bag. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20241202472560\/en\/ Angel Reese partners with KidSuper and REESE\u2019S PUFFS cereal to drop the new \u201cit\u201d bag of the … <\/p>\n

Continue reading “REESE\u2019S PUFFS Cereal and All-Star Angel Reese Expand Partnership with KidSuper Collab”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-791549","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nREESE\u2019S PUFFS Cereal and All-Star Angel Reese Expand Partnership with KidSuper Collab - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/reeses-puffs-cereal-and-all-star-angel-reese-expand-partnership-with-kidsuper-collab\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"REESE\u2019S PUFFS Cereal and All-Star Angel Reese Expand Partnership with KidSuper Collab - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"REESE\u2019S PUFFS Cereal and All-Star Angel Reese Expand Partnership with KidSuper Collab Angel and KidSuper design REESE\u2019S PUFFS Duffel Puff \u2013 a new statement bag inspired by blending dualities of basketball and fashion, and chocolate and peanut butter MINNEAPOLIS–(BUSINESS WIRE)– Fans may have already gotten a taste of the unforgettable \u201cAngel X REESE\u2019S PUFFS\u201d cereal as boxes hit shelves nationwide in October \u2013 but the excitement is just beginning. 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After months of teasing a basketball and fashion collab with the \u201cDouble-Double Queen,\u201d the wait is over: introducing the REESE\u2019S PUFFSDuffel Puff Bag. This press release features multimedia. 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