{"id":791526,"date":"2024-12-02T08:40:33","date_gmt":"2024-12-02T13:40:33","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/adobe-appoints-lara-balazs-as-chief-marketing-officer\/"},"modified":"2024-12-02T08:40:33","modified_gmt":"2024-12-02T13:40:33","slug":"adobe-appoints-lara-balazs-as-chief-marketing-officer","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/adobe-appoints-lara-balazs-as-chief-marketing-officer\/","title":{"rendered":"Adobe Appoints Lara Balazs as Chief Marketing Officer"},"content":{"rendered":"

<\/p>\n

Adobe Appoints Lara Balazs as Chief Marketing Officer<\/b>\u00a0<\/p>\n

SAN JOSE, Calif.–(BUSINESS WIRE<\/a>)–
\nToday, Adobe announced the appointment of Lara Balazs as Chief Marketing Officer (CMO) and Executive Vice President, Global Marketing reporting directly to CEO Shantanu Narayen. Balazs previously served as CMO and General Manager, Strategic Partner Group at financial software and services leader Intuit, where she reimagined the company\u2019s brand and go-to-market activities to support its AI-driven financial technology platform and elevated its brand awareness and reputation to new heights.<\/p>\n

\nBalazs will lead the Global Marketing Organization responsible for Adobe\u2019s renowned brand, Adobe.com, the company\u2019s industry-leading events, campaigns, communications, social media and its best-in-class media operations and marketing insights.<\/p>\n

\n\u201cWe\u2019re delighted to welcome Lara Balazs to lead Adobe\u2019s Global Marketing Organization,\u201d said Shantanu Narayen, Chair and CEO, Adobe. \u201cAs Adobe continues to deliver industry-leading product innovations across content creation and digital marketing, Lara\u2019s unique experience across B2C and B2B industries and deep insights as an Adobe customer will help us engage our growing universe of users more effectively while expanding Adobe’s brand reach and impact.\u201d<\/p>\n

\nBalazs\u2019 marketing career spans key leadership roles at some of the world\u2019s most respected brands such as Amazon, Visa and Nike, delivering innovative customer-centric marketing strategies that propel transformational growth. Among her notable achievements are driving the growth of Amazon Prime and Visa globally and leading Visa into the era of digital payments, with the launch of mobile-first products such as Visa Checkout and Apple Pay. At Intuit, she led the ProTax Group to its highest, most sustained growth in years and drove the company\u2019s highest brand awareness and corporate reputation in its four decades.<\/p>\n

\nNamed to Forbes\u2019 list of the World\u2019s Most Influential CMOs and a recipient of AdWeek’s CMO Vanguard Award, Balazs is passionate about advancing the marketing profession and supporting the social impact of the industry.<\/p>\n

\nBalazs holds a Bachelor of Arts degree in Pre-Law from the University of Washington and a Master of Business Administration from the Kellogg School of Management at Northwestern University.<\/p>\n

About Adobe<\/b><\/p>\n

\nAdobe is changing the world through personalized digital experiences. For more information, visit www.adobe.com<\/a>.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20241202725627\/en\/<\/a><\/span><\/p>\n

\nLadan Herovi
\n
Adobe
\n
herovi@adobe.com<\/a><\/p>\n

KEYWORDS:<\/b> California United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Marketing Communications Technology Software Digital Marketing<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
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Adobe Appoints Lara Balazs as Chief Marketing Officer\u00a0 SAN JOSE, Calif.–(BUSINESS WIRE)– Today, Adobe announced the appointment of Lara Balazs as Chief Marketing Officer (CMO) and Executive Vice President, Global Marketing reporting directly to CEO Shantanu Narayen. Balazs previously served as CMO and General Manager, Strategic Partner Group at financial software and services leader Intuit, where she reimagined the company\u2019s brand and go-to-market activities to support its AI-driven financial technology platform and elevated its brand awareness and reputation to new heights. Balazs will lead the Global Marketing Organization responsible for Adobe\u2019s renowned brand, Adobe.com, the company\u2019s industry-leading events, campaigns, communications, social media and its best-in-class media operations and marketing insights. \u201cWe\u2019re delighted to welcome Lara Balazs to lead Adobe\u2019s Global … <\/p>\n

Continue reading “Adobe Appoints Lara Balazs as Chief Marketing Officer”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-791526","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nAdobe Appoints Lara Balazs as Chief Marketing Officer - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/adobe-appoints-lara-balazs-as-chief-marketing-officer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adobe Appoints Lara Balazs as Chief Marketing Officer - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Adobe Appoints Lara Balazs as Chief Marketing Officer\u00a0 SAN JOSE, Calif.–(BUSINESS WIRE)– Today, Adobe announced the appointment of Lara Balazs as Chief Marketing Officer (CMO) and Executive Vice President, Global Marketing reporting directly to CEO Shantanu Narayen. Balazs previously served as CMO and General Manager, Strategic Partner Group at financial software and services leader Intuit, where she reimagined the company\u2019s brand and go-to-market activities to support its AI-driven financial technology platform and elevated its brand awareness and reputation to new heights. 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