{"id":791379,"date":"2024-12-02T06:04:30","date_gmt":"2024-12-02T11:04:30","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/the-iconic-oscar-mayer-bologna-jingle-returns-after-50-years\/"},"modified":"2024-12-02T06:04:30","modified_gmt":"2024-12-02T11:04:30","slug":"the-iconic-oscar-mayer-bologna-jingle-returns-after-50-years","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/the-iconic-oscar-mayer-bologna-jingle-returns-after-50-years\/","title":{"rendered":"The Iconic Oscar Mayer Bologna Jingle Returns After 50 Years"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>The Iconic Oscar Mayer Bologna Jingle Returns After 50 Years<\/b><\/p>\n<p class=\"bwalignc\"><i>In celebration of the iconic \u201cThe Bologna song,\u201d Oscar Mayer unites generations and rewards those who sing along<\/i><\/p>\n<p>CHICAGO &amp; PITTSBURGH&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nIn 1974, Oscar Mayer aired \u201cThe Bologna song\u201d commercial for the first time,<b \/>capturing the American zeitgeist and teaching people coast to coast how to spell B-O-L-O-G-N-A. Now, 50 years later, Oscar Mayer re-introduces the world to the iconic ad, the longest running jingle in advertising history, all while rewarding fans who sing along.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20241202749095\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20241202749095\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20241202749095\/en\/2317365\/4\/OscarMayer_BolognaSong_HiResVisual.jpg\" alt=\"Oscar Mayer celebrates 50 years of the Bologna Song \u2013 the iconic jingle that captured the American zeitgeist. (Graphic: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">Oscar Mayer celebrates 50 years of the Bologna Song \u2013 the iconic jingle that captured the American zeitgeist. (Graphic: Business Wire)<\/p>\n<\/div>\n<p>\nComplete with the same \u201870s camera quality and original lyrics for fans to sing loud and proud, Oscar Mayer re-aired \u201cThe Bologna song\u201d original commercial to millions nationwide during the big Thanksgiving football game last week. To delight those who grew up loving the jingle and those who may have seen it for the first time, Oscar Mayer is commemorating the song\u2019s anniversary with the debut of \u201cSing To Pay\u201d\u2014giving fans nationwide who correctly sing its lyrics the opportunity to cash in on free groceries, including delicious Oscar Mayer Bologna.<\/p>\n<p>\n\u201c50 years ago, we introduced the world to \u2018The Bologna song,\u2019 as a way to spotlight our delicious deli meats and cement the brand\u2019s legacy and mantra of uniting millions around a love of meat,\u201d said Shelby Max, Brand Manager for Oscar Mayer. \u201cWe knew this anniversary was a moment that needed to be celebrated in a big way, both for those who remember and those that are new. By re-airing the original ad and becoming the first brand to accept singing as a form of payment, we want to remind fans everywhere that bologna has a first name \u2013 it\u2019s O-S-C-A-R.\u201d<\/p>\n<p>\nNow through Sunday, Dec. 15, fans can submit an audio recording correctly singing \u201cThe Bologna song\u201d lyrics to <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fsingtopay.com&amp;esheet=54158920&amp;newsitemid=20241202749095&amp;lan=en-US&amp;anchor=SingtoPay.com&amp;index=1&amp;md5=2353951e84b9e58d1b7a583398f6a4f3\">SingtoPay.com<\/a> and could receive an Instacart credit to use on Oscar Mayer Bologna and any other groceries, while supplies last. Any and all singing abilities welcome!<\/p>\n<p>\nThe fun doesn\u2019t stop there \u2013 fans in select cities nationwide can warm up their vocal cords because the iconic Wienermobile is bringing \u201cSing to Pay\u201d to fans in real life. Lucky individuals who spot the 27-foot hot dog on wheels now through Sunday, Dec. 15 can sing \u201cThe Bologna song\u201d lyrics to the vehicle\u2019s Hotdoggers and if correct, receive free Oscar Mayer Bologna.<\/p>\n<p>\nTo learn more about the history of \u201cThe Bologna song\u201d and all about \u201cSing to Pay,\u201d visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fsingtopay.com&amp;esheet=54158920&amp;newsitemid=20241202749095&amp;lan=en-US&amp;anchor=SingtoPay.com&amp;index=2&amp;md5=674a62c9028d2204a600df4953892096\">SingtoPay.com <\/a>and follow @OscarMayer on Instagram and TikTok.<\/p>\n<p><b>ABOUT THE KRAFT HEINZ COMPANY<\/b><\/p>\n<p>\nWe are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, <i>Let\u2019s Make Life Delicious<\/i>. Consumers are at the center of everything we do. With 2023 net sales of approximately $27 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we\u2019re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.kraftheinzcompany.com%2F&amp;esheet=54158920&amp;newsitemid=20241202749095&amp;lan=en-US&amp;anchor=www.kraftheinzcompany.com&amp;index=3&amp;md5=eb3e94950cb715e47e24a44a5174aae1\">www.kraftheinzcompany.com<\/a> or following us on LinkedIn.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20241202749095r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20241202749095\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20241202749095\/en\/<\/a><\/span><\/p>\n<p>\nBethany Roth<br \/>\n<br \/>Zeno Group for Oscar Mayer<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Bethany.Roth@zenogroup.com\">Bethany.Roth@zenogroup.com<\/a><\/p>\n<p>\nKate Mitchell<br \/>\n<br \/>The Kraft Heinz Company<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Kate.Mitchell@kraftheinz.com\">Kate.Mitchell@kraftheinz.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Illinois Pennsylvania United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Delivery Services Advertising Retail Communications Supermarket Food\/Beverage<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20241202749095\/en\/2317362\/3\/Oscar_Mayer_Logo_Color_300dpi_sRGB.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20241202749095\/en\/2317365\/3\/OscarMayer_BolognaSong_HiResVisual.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Oscar Mayer celebrates 50 years of the Bologna Song \u2013 the iconic jingle that captured the American zeitgeist. (Graphic: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>The Iconic Oscar Mayer Bologna Jingle Returns After 50 Years In celebration of the iconic \u201cThe Bologna song,\u201d Oscar Mayer unites generations and rewards those who sing along CHICAGO &amp; PITTSBURGH&#8211;(BUSINESS WIRE)&#8211; In 1974, Oscar Mayer aired \u201cThe Bologna song\u201d commercial for the first time,capturing the American zeitgeist and teaching people coast to coast how to spell B-O-L-O-G-N-A. Now, 50 years later, Oscar Mayer re-introduces the world to the iconic ad, the longest running jingle in advertising history, all while rewarding fans who sing along. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20241202749095\/en\/ Oscar Mayer celebrates 50 years of the Bologna Song \u2013 the iconic jingle that captured the American zeitgeist. (Graphic: Business Wire) Complete with the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-iconic-oscar-mayer-bologna-jingle-returns-after-50-years\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The Iconic Oscar Mayer Bologna Jingle Returns After 50 Years&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-791379","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Iconic Oscar Mayer Bologna Jingle Returns After 50 Years - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-iconic-oscar-mayer-bologna-jingle-returns-after-50-years\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Iconic Oscar Mayer Bologna Jingle Returns After 50 Years - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"The Iconic Oscar Mayer Bologna Jingle Returns After 50 Years In celebration of the iconic \u201cThe Bologna song,\u201d Oscar Mayer unites generations and rewards those who sing along CHICAGO &amp; PITTSBURGH&#8211;(BUSINESS WIRE)&#8211; In 1974, Oscar Mayer aired \u201cThe Bologna song\u201d commercial for the first time,capturing the American zeitgeist and teaching people coast to coast how to spell B-O-L-O-G-N-A. Now, 50 years later, Oscar Mayer re-introduces the world to the iconic ad, the longest running jingle in advertising history, all while rewarding fans who sing along. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20241202749095\/en\/ Oscar Mayer celebrates 50 years of the Bologna Song \u2013 the iconic jingle that captured the American zeitgeist. 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Now, 50 years later, Oscar Mayer re-introduces the world to the iconic ad, the longest running jingle in advertising history, all while rewarding fans who sing along. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20241202749095\/en\/ Oscar Mayer celebrates 50 years of the Bologna Song \u2013 the iconic jingle that captured the American zeitgeist. 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