{"id":791336,"date":"2024-11-30T13:31:02","date_gmt":"2024-11-30T18:31:02","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/u-s-retailers-maximize-week-of-black-friday-leading-to-softer-day-of-traffic\/"},"modified":"2024-11-30T13:31:02","modified_gmt":"2024-11-30T18:31:02","slug":"u-s-retailers-maximize-week-of-black-friday-leading-to-softer-day-of-traffic","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/u-s-retailers-maximize-week-of-black-friday-leading-to-softer-day-of-traffic\/","title":{"rendered":"U.S. Retailers Maximize Week of Black Friday, Leading to Softer Day-Of Traffic"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>U.S. Retailers Maximize Week of Black Friday, Leading to Softer Day-Of Traffic<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li><i>Week-long Black Friday promotions extended in-store shopper traffic Sunday through Wednesday as retailers prioritized shopper convenience and in-store experience<\/i><\/li>\n<li><i>In-store traffic from Sunday, Nov. 24 &#8211; Friday, Nov. 29, was in line with 2024 performance year-to-date, down 3.9% year-over-year, according to Sensormatic Solutions ShopperTrak Analytics<\/i><\/li>\n<\/ul>\n<p>NEUHAUSEN, Switzerland&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sensormatic.com%2F&amp;esheet=54159514&amp;newsitemid=20241130516668&amp;lan=en-US&amp;anchor=Sensormatic+Solutions&amp;index=1&amp;md5=2d6dc0f43ce162166af87983caf7802f\">Sensormatic Solutions<\/a>, the leading global retail solutions portfolio of <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.johnsoncontrols.com&amp;esheet=54159514&amp;newsitemid=20241130516668&amp;lan=en-US&amp;anchor=Johnson+Controls&amp;index=2&amp;md5=ff8f74ce6fef038e7ce47b6c4d7dc6d5\">Johnson Controls<\/a> (NYSE: JCI), today shared its first look into in-store shopper traffic for the 2024 holiday season. The brand\u2019s ShopperTrak Analytics insights indicate that U.S. shopper visits were down 3.9% from Nov. 24 through Nov. 29, in line with the in-store traffic trends seen year-to-date (down 3.0% year-over-year).<\/p>\n<p>\nPreliminary analysis showed shopper traffic on Black Friday was down 8.2% compared to 2023. Full Black Friday weekend results will be published on Dec. 3. On Black Friday, Sensormatic Solutions data showed that early afternoon is still the most popular time for in-store browsing. As in 2023, shopper traffic peaked between 2 and 3 p.m.<\/p>\n<p>\n\u201cRetailers are changing their approach to meet shopper expectations, extending their deals and promotions beyond Black Friday itself to support a more convenient shopping experience. This led to a softer day-of turnout than expected as shoppers were able to spread out their purchases and spend time with their families,\u201d said Grant Gustafson, head of retail consulting and analytics at Sensormatic Solutions. \u201cThe industry\u2019s evolution over the past few years is a testament to the hard work that retail leaders have done to meet consumers where and when they want to shop. They\u2019ve embraced technology, improved their operations, and delivered exceptional experiences which has allowed them to better serve in-store shoppers throughout the entire holiday season.\u201d<\/p>\n<p><b>What\u2019s to Come<\/b><\/p>\n<p>\nThough Black Friday is predicted to, again, be <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sensormatic.com%2Fresources%2Fpr%2F2024%2F2024-global-top-busiest-days&amp;esheet=54159514&amp;newsitemid=20241130516668&amp;lan=en-US&amp;anchor=the+busiest+day+for+retailers&amp;index=3&amp;md5=a80a4f5820f36825a7d86981af1deab7\">the busiest day for retailers<\/a> in the U.S. this winter, the holiday shopping season has only just begun in earnest. This year, the period between Thanksgiving and Christmas is nearly a week shorter than it was last year. As such, retailers can expect a condensed holiday rush and a strong showing for brick-and-mortar throughout December.<\/p>\n<p>\n\u201cThere is a lot of the holiday season left. Today, Saturday, November 30<sup>th<\/sup> stands as the sixth predicted busiest shopping day of the season,\u201d said Gustafson. \u201cFollowing this weekend, eight of our top ten predicted shopping days remain. To support a shortened period between Thanksgiving and Christmas, retailers will need to make sure they\u2019ve factored the potential for higher-than-average peak periods into their labor, logistics, and merchandising plans.\u201d<\/p>\n<p>\nTo learn more about how Sensormatic Solutions can help retailers make the most of the holiday season, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sensormatic.com%2F&amp;esheet=54159514&amp;newsitemid=20241130516668&amp;lan=en-US&amp;anchor=www.sensormatic.com&amp;index=4&amp;md5=203b5e88bfcba85999ef1178b2ab7bb6\">www.sensormatic.com<\/a>. For more Sensormatic Solutions holiday insights, use #SensormaticHolidays to follow along on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsensormatic%2F&amp;esheet=54159514&amp;newsitemid=20241130516668&amp;lan=en-US&amp;anchor=LinkedIn&amp;index=5&amp;md5=06ffa81b8ad1936ebb6103facd7362c8\">LinkedIn<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2FSensormatic&amp;esheet=54159514&amp;newsitemid=20241130516668&amp;lan=en-US&amp;anchor=X&amp;index=6&amp;md5=3b5d0578fbbbe7565d7a9fbfe4cfa798\">X<\/a>.<\/p>\n<p><b>About Johnson Controls<\/b><\/p>\n<p>\nAt Johnson Controls (NYSE:JCI), we transform the environments where people live, work, learn, and play. As the global leader in smart, healthy, and sustainable buildings, our mission is to reimagine the performance of buildings to serve people, places and the planet.<\/p>\n<p>\nBuilding on a proud history of nearly 140 years of innovation, we deliver the blueprint of the future for industries such as healthcare, schools, data centers, airports, stadiums, manufacturing and beyond through OpenBlue, our comprehensive digital offering.<\/p>\n<p>\nToday, with a global team of 100,000 experts in more than 150 countries, Johnson Controls offers the world`s largest portfolio of building technology and software as well as service solutions from some of the most trusted names in the industry.<\/p>\n<p>\nVisit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.johnsoncontrols.com&amp;esheet=54159514&amp;newsitemid=20241130516668&amp;lan=en-US&amp;anchor=www.johnsoncontrols.com&amp;index=7&amp;md5=009e0da7ce6311de957414b2bc1f6ade\">www.johnsoncontrols.com<\/a> for more information and follow @Johnson Controls on social platforms.<\/p>\n<p><b>About Sensormatic Solutions<\/b><\/p>\n<p>\nSensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls, powers safe, secure, and seamless retail experiences. For more than 50 years, the brand has been at the forefront of the industry\u2019s fast-moving technology adoption, redefining retail operations on a global scale and turning insights into actions. Sensormatic Solutions delivers an interconnected ecosystem of loss prevention, inventory intelligence, and traffic insight solutions, along with our services and partners to enable retailers worldwide to innovate and elevate with precision, connecting data-driven outcomes that shape retail\u2019s future. Please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sensormatic.com%2F&amp;esheet=54159514&amp;newsitemid=20241130516668&amp;lan=en-US&amp;anchor=Sensormatic+Solutions&amp;index=8&amp;md5=952e8f17998e559eba517ffb84f6615d\">Sensormatic Solutions<\/a> or follow us on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsensormatic&amp;esheet=54159514&amp;newsitemid=20241130516668&amp;lan=en-US&amp;anchor=LinkedIn&amp;index=9&amp;md5=357a87afae287723bb7053b05484be96\">LinkedIn<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2Fsensormatic&amp;esheet=54159514&amp;newsitemid=20241130516668&amp;lan=en-US&amp;anchor=X&amp;index=10&amp;md5=527d20bba5a9a66a794eddc91c8e3342\">X<\/a>, and our <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Fc%2Fsensormaticsolutions&amp;esheet=54159514&amp;newsitemid=20241130516668&amp;lan=en-US&amp;anchor=YouTube+channel&amp;index=11&amp;md5=402c28fe9e9bcc514eae4265e35bcdc7\">YouTube channel<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20241130516668r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20241130516668\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20241130516668\/en\/<\/a><\/span><\/p>\n<p><b>Madison Southall<br \/>\n<\/b><br \/><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sensormatic.com%2F&amp;esheet=54159514&amp;newsitemid=20241130516668&amp;lan=en-US&amp;anchor=Sensormatic+Solutions+by+Johnson+Controls&amp;index=12&amp;md5=bc4d1e24c39f2cc60aa65212a9723761\">Sensormatic Solutions by Johnson Controls<br \/>\n<\/a><br \/>Work: +1-215-869-6452<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:madison.southall@jci.com\">madison.southall@jci.com<\/a><\/p>\n<p><b>Grace Torrance<br \/>\n<\/b><br \/><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fmatternow.com%2F&amp;esheet=54159514&amp;newsitemid=20241130516668&amp;lan=en-US&amp;anchor=Matter+on+behalf+of+Sensormatic+Solutions&amp;index=13&amp;md5=54792b4902403e763b99b12e94f23c0a\">Matter on behalf of Sensormatic Solutions<br \/>\n<\/a><br \/>Work: +1-978-518-4504<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:jciretail@matternow.com\">jciretail@matternow.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Switzerland Europe<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Data Analytics Discount\/Variety Retail Professional Services Department Stores<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20241130516668\/en\/754596\/3\/Johnson_Sensormatic_logo_coloreps.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>U.S. Retailers Maximize Week of Black Friday, Leading to Softer Day-Of Traffic Week-long Black Friday promotions extended in-store shopper traffic Sunday through Wednesday as retailers prioritized shopper convenience and in-store experience In-store traffic from Sunday, Nov. 24 &#8211; Friday, Nov. 29, was in line with 2024 performance year-to-date, down 3.9% year-over-year, according to Sensormatic Solutions ShopperTrak Analytics NEUHAUSEN, Switzerland&#8211;(BUSINESS WIRE)&#8211;Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls (NYSE: JCI), today shared its first look into in-store shopper traffic for the 2024 holiday season. The brand\u2019s ShopperTrak Analytics insights indicate that U.S. shopper visits were down 3.9% from Nov. 24 through Nov. 29, in line with the in-store traffic trends seen year-to-date (down 3.0% year-over-year). Preliminary analysis showed &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/u-s-retailers-maximize-week-of-black-friday-leading-to-softer-day-of-traffic\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;U.S. Retailers Maximize Week of Black Friday, Leading to Softer Day-Of Traffic&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-791336","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>U.S. Retailers Maximize Week of Black Friday, Leading to Softer Day-Of Traffic - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/u-s-retailers-maximize-week-of-black-friday-leading-to-softer-day-of-traffic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"U.S. Retailers Maximize Week of Black Friday, Leading to Softer Day-Of Traffic - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"U.S. Retailers Maximize Week of Black Friday, Leading to Softer Day-Of Traffic Week-long Black Friday promotions extended in-store shopper traffic Sunday through Wednesday as retailers prioritized shopper convenience and in-store experience In-store traffic from Sunday, Nov. 24 &#8211; Friday, Nov. 29, was in line with 2024 performance year-to-date, down 3.9% year-over-year, according to Sensormatic Solutions ShopperTrak Analytics NEUHAUSEN, Switzerland&#8211;(BUSINESS WIRE)&#8211;Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls (NYSE: JCI), today shared its first look into in-store shopper traffic for the 2024 holiday season. The brand\u2019s ShopperTrak Analytics insights indicate that U.S. shopper visits were down 3.9% from Nov. 24 through Nov. 29, in line with the in-store traffic trends seen year-to-date (down 3.0% year-over-year). 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/u-s-retailers-maximize-week-of-black-friday-leading-to-softer-day-of-traffic\/","og_locale":"en_US","og_type":"article","og_title":"U.S. Retailers Maximize Week of Black Friday, Leading to Softer Day-Of Traffic - Market Newsdesk","og_description":"U.S. Retailers Maximize Week of Black Friday, Leading to Softer Day-Of Traffic Week-long Black Friday promotions extended in-store shopper traffic Sunday through Wednesday as retailers prioritized shopper convenience and in-store experience In-store traffic from Sunday, Nov. 24 &#8211; Friday, Nov. 29, was in line with 2024 performance year-to-date, down 3.9% year-over-year, according to Sensormatic Solutions ShopperTrak Analytics NEUHAUSEN, Switzerland&#8211;(BUSINESS WIRE)&#8211;Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls (NYSE: JCI), today shared its first look into in-store shopper traffic for the 2024 holiday season. The brand\u2019s ShopperTrak Analytics insights indicate that U.S. shopper visits were down 3.9% from Nov. 24 through Nov. 29, in line with the in-store traffic trends seen year-to-date (down 3.0% year-over-year). Preliminary analysis showed &hellip; Continue reading \"U.S. Retailers Maximize Week of Black Friday, Leading to Softer Day-Of Traffic\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/u-s-retailers-maximize-week-of-black-friday-leading-to-softer-day-of-traffic\/","og_site_name":"Market Newsdesk","article_published_time":"2024-11-30T18:31:02+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20241130516668r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/u-s-retailers-maximize-week-of-black-friday-leading-to-softer-day-of-traffic\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/u-s-retailers-maximize-week-of-black-friday-leading-to-softer-day-of-traffic\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"U.S. Retailers Maximize Week of Black Friday, Leading to Softer Day-Of Traffic","datePublished":"2024-11-30T18:31:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/u-s-retailers-maximize-week-of-black-friday-leading-to-softer-day-of-traffic\/"},"wordCount":763,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/u-s-retailers-maximize-week-of-black-friday-leading-to-softer-day-of-traffic\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20241130516668r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/u-s-retailers-maximize-week-of-black-friday-leading-to-softer-day-of-traffic\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/u-s-retailers-maximize-week-of-black-friday-leading-to-softer-day-of-traffic\/","name":"U.S. Retailers Maximize Week of Black Friday, Leading to Softer Day-Of Traffic - 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