{"id":791047,"date":"2024-11-27T04:03:04","date_gmt":"2024-11-27T09:03:04","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/philip-morris-international-marks-a-decade-of-iqos-a-milestone-in-the-journey-to-a-smoke-free-future\/"},"modified":"2024-11-27T04:03:04","modified_gmt":"2024-11-27T09:03:04","slug":"philip-morris-international-marks-a-decade-of-iqos-a-milestone-in-the-journey-to-a-smoke-free-future","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/philip-morris-international-marks-a-decade-of-iqos-a-milestone-in-the-journey-to-a-smoke-free-future\/","title":{"rendered":"Philip Morris International Marks a Decade of IQOS\u2014a Milestone in the Journey to a Smoke-Free Future"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Philip Morris International Marks a Decade of <i>IQOS<\/i>\u2014a Milestone in the Journey to a Smoke-Free Future<\/b><\/p>\n<p class=\"bwalignc\"><i>Japan, where IQOS was first launched in 2014, has experienced a 46% drop in smoking nationwide<\/i><\/p>\n<p>STAMFORD, CT&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nPhilip Morris International Inc. (PMI) (NYSE: PM) marks the 10th anniversary of the introduction of its leading smoke-free product, <i>IQOS.<\/i> The launch of this smoke-free innovation was a breakthrough moment toward achieving the company\u2019s commitment to a future without cigarettes.<\/p>\n<p>\nIn Japan\u2014the first market where <i>IQOS <\/i>was launched in 2014\u2014newly released public health data by the National Health and Nutritional Survey (NHNS),<sup>i<\/sup> an annual nationwide health examination survey conducted since 1948 by the Japanese Ministry of Health, Labour and Welfare, shows a 46% decrease in cigarette-smoking prevalence since 2014, dropping from 19.6% of all adults to 10.6% in 2022.<\/p>\n<p>\nThis decline correlates with the introduction of heated tobacco products and their subsequent widespread adoption by millions of adults who smoke in Japan. The country continues to have the highest number of heated-tobacco-product users, and tobacco prevalence has not increased since they were introduced. Not only has the total tobacco use prevalence continued to decline, but the introduction of heated tobacco products in Japan appears to have helped many adult smokers transition away from cigarettes to less harmful alternatives, leading to a reduction in the number of adults smoking cigarettes.<\/p>\n<p>\nA decade after it was launched in Japan, <i>IQOS <\/i>now generates over $10 billion of PMI\u2019s annual net revenues, the product is available in over 70 markets worldwide, and 30.8 million adults<sup>ii<\/sup> use it.<\/p>\n<p>\nPMI CEO Jacek Olczak said: \u201cWith the debut of <i>IQOS<\/i>, we launched PMI\u2019s vision of a smoke-free company, creating an opportunity to solve the problem of smoking. Every day, <i>IQOS<\/i> demonstrates its potential for this, as evidenced by the approximately 22 million adults around the world who have fully switched to it and stopped smoking. <i>IQOS<\/i> is the world\u2019s leading smoke-free product, and we are committed to continuing to lead the way to a future where better alternatives have completely replaced cigarettes, while moving forward to become a predominantly smoke-free company by 2030.<i \/>Today, PMI employs over 80,000 people, and I would like to mark this anniversary by thanking them and their predecessors\u2014all who made this transformation possible.\u201d<\/p>\n<p>\nWith PMI transforming into an industry-leading science and technology company, smoke-free products account for 38% of the company\u2019s net revenues in Q3 2024, up from practically 0% in 2014.<\/p>\n<p><b>Philip Morris International: Delivering a Smoke-Free Future<\/b><\/p>\n<p>\nPhilip Morris International (PMI) is a leading international tobacco company, actively delivering a smoke-free future and evolving its portfolio for the long term to include products outside of the tobacco and nicotine sector. The company\u2019s current product portfolio primarily consists of cigarettes and smoke-free products. Since 2008, PMI has invested over $12.5 billion to develop, scientifically substantiate, and commercialize innovative smoke-free products for adults who would otherwise continue to smoke, with the goal of completely ending the sale of cigarettes. This includes the building of world-class scientific assessment capabilities, notably in the areas of pre-clinical systems toxicology, clinical and behavioral research, as well as post-market studies. In 2022, PMI acquired Swedish Match\u2014a leader in oral nicotine delivery\u2014creating a global smoke-free champion led by the companies\u2019 <i>IQOS<\/i> and <i>ZYN<\/i> brands. The U.S. Food and Drug Administration has authorized versions of PMI\u2019s <i>IQOS<\/i> devices and consumables and Swedish Match\u2019s <i>General<\/i> snus as Modified Risk Tobacco Products and renewal applications for these products are presently pending before the FDA. As of June 30, 2024, PMI\u2019s smoke-free products were available for sale in 90 markets, and PMI estimates that 36.5 million adults around the world use PMI\u2019s smoke-free products. The smoke-free business accounted for approximately 38% of PMI\u2019s total first-nine-months 2024 net revenues. With a strong foundation and significant expertise in life sciences, PMI announced in February 2021 its ambition to expand into wellness and healthcare areas and aims to enhance life through the delivery of seamless health experiences. References to \u201cPMI,\u201d \u201cwe\u201d, \u201cour,\u201d and \u201cus\u201d mean Philip Morris International Inc., including its subsidiaries. For more information, please visit <a rel=\"nofollow\" href=\"http:\/\/www.pmi.com\/\">www.pmi.com<\/a> and <a rel=\"nofollow\" href=\"http:\/\/www.pmiscience.com\/\">www.pmiscience.com<\/a>.<\/p>\n<p><sup>i<\/sup><i \/>Set up as a cross-sectional study, the NHNS relies on household interviews of randomly selected participants to acquire information on physical health, dietary habits, and lifestyle choices of Japanese citizens. The NHNS has enabled the annual recording of smoking prevalence in Japan for over half a century (surveys were not conducted during the covid pandemic in 2020 and 2021).<\/p>\n<p><sup>ii<\/sup> Estimated number of IQOS users (June 30, 2024)<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20241127763854r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20241127763854\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20241127763854\/en\/<\/a><\/span><\/p>\n<p>\nPhilip Morris International<br \/>\n<br \/>David Fraser<br \/>\n<br \/>T. +41 (0)58 242 4500<br \/>\n<br \/>E. <a rel=\"nofollow\" href=\"mailto:david.fraser@pmi.com\">david.fraser@pmi.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States Japan North America Asia Pacific Connecticut<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Finance Other Retail Retail Professional Services Tobacco<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20241127763854\/en\/328938\/3\/PMI_logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Philip Morris International Marks a Decade of IQOS\u2014a Milestone in the Journey to a Smoke-Free Future Japan, where IQOS was first launched in 2014, has experienced a 46% drop in smoking nationwide STAMFORD, CT&#8211;(BUSINESS WIRE)&#8211; Philip Morris International Inc. (PMI) (NYSE: PM) marks the 10th anniversary of the introduction of its leading smoke-free product, IQOS. The launch of this smoke-free innovation was a breakthrough moment toward achieving the company\u2019s commitment to a future without cigarettes. In Japan\u2014the first market where IQOS was launched in 2014\u2014newly released public health data by the National Health and Nutritional Survey (NHNS),i an annual nationwide health examination survey conducted since 1948 by the Japanese Ministry of Health, Labour and Welfare, shows a 46% decrease in &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/philip-morris-international-marks-a-decade-of-iqos-a-milestone-in-the-journey-to-a-smoke-free-future\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Philip Morris International Marks a Decade of IQOS\u2014a Milestone in the Journey to a Smoke-Free Future&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-791047","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Philip Morris International Marks a Decade of IQOS\u2014a Milestone in the Journey to a Smoke-Free Future - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/philip-morris-international-marks-a-decade-of-iqos-a-milestone-in-the-journey-to-a-smoke-free-future\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Philip Morris International Marks a Decade of IQOS\u2014a Milestone in the Journey to a Smoke-Free Future - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Philip Morris International Marks a Decade of IQOS\u2014a Milestone in the Journey to a Smoke-Free Future Japan, where IQOS was first launched in 2014, has experienced a 46% drop in smoking nationwide STAMFORD, CT&#8211;(BUSINESS WIRE)&#8211; Philip Morris International Inc. (PMI) (NYSE: PM) marks the 10th anniversary of the introduction of its leading smoke-free product, IQOS. The launch of this smoke-free innovation was a breakthrough moment toward achieving the company\u2019s commitment to a future without cigarettes. In Japan\u2014the first market where IQOS was launched in 2014\u2014newly released public health data by the National Health and Nutritional Survey (NHNS),i an annual nationwide health examination survey conducted since 1948 by the Japanese Ministry of Health, Labour and Welfare, shows a 46% decrease in &hellip; Continue reading &quot;Philip Morris International Marks a Decade of IQOS\u2014a Milestone in the Journey to a Smoke-Free Future&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/philip-morris-international-marks-a-decade-of-iqos-a-milestone-in-the-journey-to-a-smoke-free-future\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-27T09:03:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20241127763854r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/philip-morris-international-marks-a-decade-of-iqos-a-milestone-in-the-journey-to-a-smoke-free-future\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/philip-morris-international-marks-a-decade-of-iqos-a-milestone-in-the-journey-to-a-smoke-free-future\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Philip Morris International Marks a Decade of IQOS\u2014a Milestone in the Journey to a Smoke-Free Future\",\"datePublished\":\"2024-11-27T09:03:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/philip-morris-international-marks-a-decade-of-iqos-a-milestone-in-the-journey-to-a-smoke-free-future\\\/\"},\"wordCount\":802,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/philip-morris-international-marks-a-decade-of-iqos-a-milestone-in-the-journey-to-a-smoke-free-future\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20241127763854r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/philip-morris-international-marks-a-decade-of-iqos-a-milestone-in-the-journey-to-a-smoke-free-future\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/philip-morris-international-marks-a-decade-of-iqos-a-milestone-in-the-journey-to-a-smoke-free-future\\\/\",\"name\":\"Philip Morris International Marks a Decade of IQOS\u2014a Milestone in the Journey to a Smoke-Free Future - 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(PMI) (NYSE: PM) marks the 10th anniversary of the introduction of its leading smoke-free product, IQOS. The launch of this smoke-free innovation was a breakthrough moment toward achieving the company\u2019s commitment to a future without cigarettes. In Japan\u2014the first market where IQOS was launched in 2014\u2014newly released public health data by the National Health and Nutritional Survey (NHNS),i an annual nationwide health examination survey conducted since 1948 by the Japanese Ministry of Health, Labour and Welfare, shows a 46% decrease in &hellip; Continue reading \"Philip Morris International Marks a Decade of IQOS\u2014a Milestone in the Journey to a Smoke-Free Future\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/philip-morris-international-marks-a-decade-of-iqos-a-milestone-in-the-journey-to-a-smoke-free-future\/","og_site_name":"Market Newsdesk","article_published_time":"2024-11-27T09:03:04+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20241127763854r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/philip-morris-international-marks-a-decade-of-iqos-a-milestone-in-the-journey-to-a-smoke-free-future\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/philip-morris-international-marks-a-decade-of-iqos-a-milestone-in-the-journey-to-a-smoke-free-future\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Philip Morris International Marks a Decade of IQOS\u2014a Milestone in the Journey to a Smoke-Free Future","datePublished":"2024-11-27T09:03:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/philip-morris-international-marks-a-decade-of-iqos-a-milestone-in-the-journey-to-a-smoke-free-future\/"},"wordCount":802,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/philip-morris-international-marks-a-decade-of-iqos-a-milestone-in-the-journey-to-a-smoke-free-future\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20241127763854r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/philip-morris-international-marks-a-decade-of-iqos-a-milestone-in-the-journey-to-a-smoke-free-future\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/philip-morris-international-marks-a-decade-of-iqos-a-milestone-in-the-journey-to-a-smoke-free-future\/","name":"Philip Morris International Marks a Decade of IQOS\u2014a Milestone in the Journey to a Smoke-Free Future - 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