{"id":790878,"date":"2024-11-26T12:03:09","date_gmt":"2024-11-26T17:03:09","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/launching-winning-marketing-campaigns-is-easier-faster-and-more-cost-effective-with-updated-calix-electronic-content-builder\/"},"modified":"2024-11-26T12:03:09","modified_gmt":"2024-11-26T17:03:09","slug":"launching-winning-marketing-campaigns-is-easier-faster-and-more-cost-effective-with-updated-calix-electronic-content-builder","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/launching-winning-marketing-campaigns-is-easier-faster-and-more-cost-effective-with-updated-calix-electronic-content-builder\/","title":{"rendered":"Launching Winning Marketing Campaigns Is Easier, Faster, and More Cost-Effective With Updated Calix Electronic Content Builder"},"content":{"rendered":"

<\/p>\n

Launching Winning Marketing Campaigns Is Easier, Faster, and More Cost-Effective With Updated Calix Electronic Content Builder<\/b><\/p>\n

Calix enhances its Market Activation program with an updated Electronic Content Builder to help broadband marketers launch winning campaigns without a large team or budget. Upgrades include a new UI\/UX, smart search, improved collaboration tools, and over 6,000 customizable brand assets.<\/i><\/p>\n

SAN JOSE, Calif.–(BUSINESS WIRE<\/a>)–
\nToday, Calix, Inc.<\/a> (NYSE: CALX) unveiled updates to its Electronic Content Builder<\/a> (ECB), an essential tool from the award-winning Calix Market Activation<\/a> program that enables broadband marketers to quickly design and launch engaging campaigns that effectively promote new services and grow existing ones. Upgrades include a redesigned, intuitive user interface (UI) and user experience (UX) with smart search to quickly identify the best creative for each segment, and enhanced collaboration tools to drive efficiency. An expanded asset library offers over 6,000 customizable templates for social media, email, print ads, and landing pages, all accessible through a user-friendly drag-and-drop interface\u2014no design experience needed.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20241126060311\/en\/<\/a><\/p>\n

\"All<\/p>\n

All Calix customers can easily customize engaging creative assets with the newly upgraded Electronic Content Builder to drive winning marketing campaigns. (Graphic: Calix)<\/p>\n<\/div>\n

\nIn today\u2019s competitive market, broadband service providers (BSPs) must focus on building their brands around robust subscriber experiences rather than speed and price. With Calix SmartLife<\/a>\u2122 managed services and Market Activation tools like the ECB, BSPs can create comprehensive broadband offerings that meet every community need. Calix customers leveraging the Market Activation program have cut go-to-market time and costs to launch new services by over 50 percent<\/a>.<\/p>\n

\nThe Market Activation program continues to earn accolades from the advertising industry, like \u201cBest Advertiser in TV or Video\u201d from the Digiday Video & TV Awards<\/a>. Along with cloud insights from the Calix Broadband Platform<\/a> and assistance and partnership from Calix Success<\/a>, the Market Activation program has not only enabled BSPs to go to market with new services faster\u2014it has helped them increase their social media presence by as much as 70 percent while quickly boosting average revenue per user (ARPU) 15 percent and customer lifetime value (CLV) 30 percent.<\/p>\n

\nLeveraging the Calix Platform and Market Activation tools like the ECB, Calix customers are creating unmatched subscriber experiences and enhancing community safety while driving remarkable results:<\/p>\n