{"id":790442,"date":"2024-11-25T09:06:00","date_gmt":"2024-11-25T14:06:00","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/innovid-report-details-trends-creative-benchmarks-best-practices-for-advertising-on-live-streamed-sports\/"},"modified":"2024-11-25T09:06:00","modified_gmt":"2024-11-25T14:06:00","slug":"innovid-report-details-trends-creative-benchmarks-best-practices-for-advertising-on-live-streamed-sports","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/innovid-report-details-trends-creative-benchmarks-best-practices-for-advertising-on-live-streamed-sports\/","title":{"rendered":"Innovid Report Details Trends, Creative Benchmarks, &amp; Best Practices for Advertising on Live-Streamed Sports"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }\n.bwuline { text-decoration: underline }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Innovid Report Details Trends, Creative Benchmarks, &amp; Best Practices for Advertising on Live-Streamed Sports<\/b><\/p>\n<p class=\"bwalignc\"><i>As Live Sports Shift to Streaming, Report Reveals How CTV Advertising is Reshaping the Fan Experience &amp; Redefining ROI for Brands<\/i><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.innovid.com&amp;esheet=54157576&amp;newsitemid=20241125506569&amp;lan=en-US&amp;anchor=Innovid&amp;index=1&amp;md5=653d9374f79a784b98dcace1a57d22fb\">Innovid<\/a> (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, today announced the release of its latest report: <b>\u201c<\/b><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Finfo.innovid.com%2Freport%2F2024-ctv-live-streamed-sports%3Futm_campaign%3D2024_live-sports-streaming-ctv_report%26utm_source%3Dpress%26utm_medium%3Dpress-release&amp;esheet=54157576&amp;newsitemid=20241125506569&amp;lan=en-US&amp;anchor=Winning+Big+with+CTV+Advertising+on+Live-Streamed+Sports.&amp;index=2&amp;md5=6e7c46250839a56b05c0778b020cc961\"><b>Winning Big with CTV Advertising on Live-Streamed Sports.<\/b><\/a><b>\u201d<\/b> This in-depth analysis highlights the transformative impact of sports viewership shifting to streaming and the opportunities it creates for advertisers to reach and engage audiences in ways that traditional linear TV cannot.<\/p>\n<p>\nThe report delves into why some of the world\u2019s biggest brands and agencies are turning to live-streamed sports to engage with audiences. The findings underscore how CTV\u2019s digital advantages\u2014personalization, interactivity, and advanced measurement\u2014allow brands to tap into the unparalleled engagement of sports fans with relevant, engaging content while also gaining granular insights into ad performance and ROI.<\/p>\n<p>\nIn addition to landscape growth stats, creative and measurement trends, case studies, and quotes and Q&amp;As from leading brands, agencies, and publishers, the report includes Innovid\u2019s analysis of approximately 200 billion video ad impressions from the first half of 2024. Findings include:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Lean-In Audiences Engage: <\/b>Interactive ads on CTV deliver an engagement rate 4.5 times higher than standard video ads. Additionally, the use of QR codes in the first half of 2024 surpassed all of 2023 by 11%, and their engagement rate has more than doubled in that same timeframe.\n<\/li>\n<li><b>Relevancy = More Time Earned: <\/b>Dynamic Creative Optimization (DCO) ads, which are personalized to the viewer, earn an additional 20 seconds of engagement time compared to standard video ads. Tailored creatives result in longer, more meaningful connections with viewers, particularly during high-stakes live sports moments.\n<\/li>\n<li><b>Reach is Growing: <\/b>The average CTV campaign reach has more than doubled since 2021 and is expected to increase, fueled by the surge in live-streamed sports viewership.\n<\/li>\n<\/ul>\n<p>\nWhile CTV continues to attract more viewers than linear TV, ad spending has not yet kept pace. Despite CTV\u2019s rapid growth, brands still allocate <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.statista.com%2Fstatistics%2F1048897%2Fconnected-tv-ad-spend-usa%2F&amp;esheet=54157576&amp;newsitemid=20241125506569&amp;lan=en-US&amp;anchor=over+100%25+more+of+their+budgets+to+linear+TV&amp;index=3&amp;md5=28cd6a630fefb656274fd3a2757dcc22\">over 100% more of their budgets to linear TV<\/a>, spending approximately $61 billion on traditional TV compared to $30 billion on CTV. This gap underscores the opportunity for brands to capitalize on streaming, especially as <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.emarketer.com%2Fcontent%2F3-milestones-that-mark-the-rise-of-ctv&amp;esheet=54157576&amp;newsitemid=20241125506569&amp;lan=en-US&amp;anchor=eMarketer&amp;index=4&amp;md5=7201018bc5e165574cdac41fb5c6f8ce\">eMarketer<\/a> projected that CTV has surpassed linear in viewership this year.<\/p>\n<p>\n\u201cLive-streamed sports on CTV isn\u2019t the future\u2014it\u2019s the present,\u201d said Dani Cushion, CMO, Innovid. \u201cBrands now have unprecedented opportunities to leverage the massive engagement of live sports with digital capabilities like personalization and measurement. Our latest report is a roadmap for advertisers looking to maximize their impact and ROI in this evolving landscape.\u201d<\/p>\n<p>\nTo access the full findings, download <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Finfo.innovid.com%2Freport%2F2024-ctv-live-streamed-sports%3Futm_campaign%3D2024_live-sports-streaming-ctv_report%26utm_source%3Dpress%26utm_medium%3Dpress-release&amp;esheet=54157576&amp;newsitemid=20241125506569&amp;lan=en-US&amp;anchor=%26%238220%3BWinning+Big+with+CTV+Advertising+on+Live-Streamed+Sports%26%238221%3B+here&amp;index=5&amp;md5=c82c03570fd572009317b2a13137443b\"><b>\u201cWinning Big with CTV Advertising on Live-Streamed Sports\u201d<\/b> here<\/a>.<\/p>\n<p><b><span class=\"bwuline\">About Innovid<\/span><\/b><\/p>\n<p>\nInnovid (NYSE:CTV) is an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital. Through a global infrastructure that enables cross-platform ad serving, data-driven creative, and measurement, Innovid offers its clients always-on intelligence to optimize advertising investment across channels, platforms, screens, and devices. Innovid is an independent platform that leads the market in converged TV innovation, through proprietary technology and exclusive partnerships designed to reimagine TV advertising. Headquartered in New York City, Innovid serves a global client base through offices across the Americas, Europe, and Asia Pacific. To learn more, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.innovid.com&amp;esheet=54157576&amp;newsitemid=20241125506569&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.innovid.com&amp;index=6&amp;md5=c0e85386e8cfffb8c558bde174812265\">https:\/\/www.innovid.com<\/a> or follow us on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finnovid&amp;esheet=54157576&amp;newsitemid=20241125506569&amp;lan=en-US&amp;anchor=LinkedIn&amp;index=7&amp;md5=af14325a5f0759ef49ebf9c7d7863855\">LinkedIn<\/a> or <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fx.com%2Finnovid&amp;esheet=54157576&amp;newsitemid=20241125506569&amp;lan=en-US&amp;anchor=X&amp;index=8&amp;md5=351eed6e8cd8810de04cb91ce34afe95\">X<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20241125506569r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20241125506569\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20241125506569\/en\/<\/a><\/span><\/p>\n<p><b><span class=\"bwuline\">Press<br \/>\n<\/span><\/b><br \/>Megan Coyle \u2013 <a rel=\"nofollow\" href=\"mailto:megan@innovid.com\">megan@innovid.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Sports General Sports Entertainment Marketing Advertising Communications Software TV and Radio Digital Marketing<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20241125506569\/en\/2315275\/3\/Innovid_Logo_%28Dark%2BFull_Color%29.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Innovid Report Details Trends, Creative Benchmarks, &amp; Best Practices for Advertising on Live-Streamed Sports As Live Sports Shift to Streaming, Report Reveals How CTV Advertising is Reshaping the Fan Experience &amp; Redefining ROI for Brands NEW YORK&#8211;(BUSINESS WIRE)&#8211;Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, today announced the release of its latest report: \u201cWinning Big with CTV Advertising on Live-Streamed Sports.\u201d This in-depth analysis highlights the transformative impact of sports viewership shifting to streaming and the opportunities it creates for advertisers to reach and engage audiences in ways that traditional linear TV cannot. The report delves into why some of the world\u2019s biggest brands and agencies &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/innovid-report-details-trends-creative-benchmarks-best-practices-for-advertising-on-live-streamed-sports\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Innovid Report Details Trends, Creative Benchmarks, &amp; Best Practices for Advertising on Live-Streamed Sports&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-790442","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innovid Report Details Trends, Creative Benchmarks, &amp; Best Practices for Advertising on Live-Streamed Sports - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/innovid-report-details-trends-creative-benchmarks-best-practices-for-advertising-on-live-streamed-sports\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovid Report Details Trends, Creative Benchmarks, &amp; Best Practices for Advertising on Live-Streamed Sports - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Innovid Report Details Trends, Creative Benchmarks, &amp; Best Practices for Advertising on Live-Streamed Sports As Live Sports Shift to Streaming, Report Reveals How CTV Advertising is Reshaping the Fan Experience &amp; Redefining ROI for Brands NEW YORK&#8211;(BUSINESS WIRE)&#8211;Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, today announced the release of its latest report: \u201cWinning Big with CTV Advertising on Live-Streamed Sports.\u201d This in-depth analysis highlights the transformative impact of sports viewership shifting to streaming and the opportunities it creates for advertisers to reach and engage audiences in ways that traditional linear TV cannot. 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