{"id":789906,"date":"2023-10-12T09:05:45","date_gmt":"2023-10-12T13:05:45","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/wells-fargo-expands-advice-and-planning-lifesync-access-to-all-consumer-customers\/"},"modified":"2023-10-12T09:05:45","modified_gmt":"2023-10-12T13:05:45","slug":"wells-fargo-expands-advice-and-planning-lifesync-access-to-all-consumer-customers","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/wells-fargo-expands-advice-and-planning-lifesync-access-to-all-consumer-customers\/","title":{"rendered":"Wells Fargo Expands Advice and Planning, LifeSync\u00ae Access to All Consumer Customers"},"content":{"rendered":"<p>        <!--.bwalignr { text-align: right; list-style-position: inside }\n.bwblockalignl { margin-left: 0px; margin-right: auto }\n.bwcellpmargin { margin-bottom: 0px; margin-top: 0px }\n.bwpadl0 { padding-left: 0px }\n.bwpadr0 { padding-right: 0px }\n.bwtablemarginb { margin-bottom: 10px }\n.bwvertalignt { vertical-align: top }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>Wells Fargo Expands Advice and Planning, LifeSync\u00ae Access to All Consumer Customers<\/b><\/p>\n<p>\nStrategic expansion to provide more customers personalized, digital goal-setting experiences<\/p>\n<p>SAN FRANCISCO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nWells Fargo &amp; Company announced today the expanded availability of LifeSync\u00ae, a personalized digital approach to aligning customers\u2019 goals with their money, to all consumer customers. Available in the Wells Fargo Mobile\u00ae app, LifeSync launched to all Wealth &amp; Investment Management (WIM) clients earlier this year. This expansion comes in conjunction with a pivotal move for WIM\u2019s Advice and Planning group, which will now be an enterprisewide Center of Excellence, providing more customer segments with tailored solutions.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20231012742310\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20231012742310\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 270px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20231012742310\/en\/1913075\/4\/7607702_CSBB-CCM-CPRM_LifeSyncDigitalOn-UsSocialCreatives.jpg\" alt=\"LifeSync is now available to all consumer customers. (Photo: Wells Fargo)\" \/><\/p>\n<p style=\"font-size:85%\">LifeSync is now available to all consumer customers. (Photo: Wells Fargo)<\/p>\n<\/div>\n<p>\n\u201cExpanding availability of LifeSync to our consumer customers is the first proof point in Wells Fargo\u2019s strategic delivery of digital-first, personalized financial advice and planning offerings,\u201d said Michael Liersch, head of Advice and Planning at Wells Fargo. \u201cSince it launched earlier this year, LifeSync has delivered on its promise to enable WIM clients to more easily share their goals with their advisor, see how they\u2019re progressing toward them in real-time, and deliver relevant content and context to better understand what\u2019s influencing those goals. We are thrilled to expand the LifeSync experience to millions of consumer customers this fall.\u201d<\/p>\n<p>\nThrough an intuitive digital experience, LifeSync can provide real-time progress on goals and track key information \u2014 including their full Wells Fargo account summary, FICO\u00ae scores, market indexes, and credit card reward balances. Timely and relevant Wells Fargo content is delivered through its \u201cNewsfeed\u201d feature as goals or life events change and evolve.<\/p>\n<p>\nLifeSync will be fully integrated with a customer\u2019s branch experience, providing the option to create a multichannel experience through both digital and banker touchpoints. Customers can choose to either have a goals conversation with a banker and then track those goals in LifeSync, or articulate their goals in LifeSync first and then follow up with a banker.<\/p>\n<p>\nAs recently uncovered in Logica Research\u2019s <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Flogicaresearch.com%2Ffuture-of-money%2F&amp;esheet=53595948&amp;newsitemid=20231012742310&amp;lan=en-US&amp;anchor=Future+of+Money&amp;index=1&amp;md5=3284dcd95ea0e44435bf814784349f00\">Future of Money<\/a> study, Americans report needing more help with financial decisions than ever, with Gen Z having the highest percentage of respondents indicating a desire to obtain financial advice, especially around managing their money during uncertain economic times. The consumer customer availability of LifeSync further supports Wells Fargo\u2019s digital strategy to provide customers with an intuitive banking journey that meets their individual financial needs.<\/p>\n<p>\n\u201cSince redesigning our mobile app, including launching new features like our Fargo\u2122 <sup>1<\/sup> virtual assistant, customer satisfaction and usage are growing exponentially,\u201d said Michelle Moore, head of Consumer and Wealth &amp; Investment Management Digital at Wells Fargo. \u201cThis expanded availability of LifeSync builds on that momentum by providing meaningful money guidance to help our customers feel supported in reaching their financial goals.\u201d<\/p>\n<p>\nToday\u2019s announcement marks a continuation of Wells Fargo\u2019s holistic digital transformation, as signified by the rollout of Fargo, its new virtual assistant, including Fargo in Spanish.<sup> 2<\/sup> These enhanced digital capabilities represent the bank\u2019s multiyear plan to become digital-first and reinvent personal finance.<\/p>\n<table cellspacing=\"0\" class=\"bwtablemarginb bwblockalignl\">\n<tr>\n<td class=\"bwpadl0 bwpadr0 bwvertalignt\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwalignr bwcellpmargin\"><sup>1<\/sup><\/p>\n<\/td>\n<td class=\"bwvertalignt bwpadl0\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin\">\n\u00a0<\/p>\n<\/td>\n<td class=\"bwvertalignt bwpadl0\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin\">\nAvailability may be affected by your mobile carrier\u2019s coverage area. Your mobile carrier\u2019s message and data rates may apply. Fargo is only available on the smartphone versions of the Wells Fargo Mobile\u00ae app.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bwpadl0 bwpadr0 bwvertalignt\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwalignr bwcellpmargin\"><sup>2<\/sup><\/p>\n<\/td>\n<td class=\"bwvertalignt bwpadl0\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin\">\n\u00a0<\/p>\n<\/td>\n<td class=\"bwvertalignt bwpadl0\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin\">\nWells Fargo Online\u00ae and the Wells Fargo Mobile\u00ae app may not be available in Spanish to all customers and some products, services, and communications may only be offered in English.<\/p>\n<\/td>\n<\/tr>\n<\/table>\n<p><b>About Wells Fargo<\/b><\/p>\n<p>\nWells Fargo &amp; Company (NYSE: WFC) is a leading financial services company that has approximately $1.9 trillion in assets, proudly serves one in three U.S. households and more than 10% of small businesses in the U.S., and is a leading middle market banking provider in the U.S. We provide a diversified set of banking, investment and mortgage products and services, as well as consumer and commercial finance, through our four reportable operating segments: Consumer Banking and Lending, Commercial Banking, Corporate and Investment Banking, and Wealth &amp; Investment Management. Wells Fargo ranked No. 47 on Fortune\u2019s 2023 rankings of America\u2019s largest corporations. In the communities we serve, the company focuses its social impact on building a sustainable, inclusive future for all by supporting housing affordability, small business growth, financial health, and a low-carbon economy.<\/p>\n<p>\nNews, insights, and perspectives from Wells Fargo are also available at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fstories.wf.com%2F%3Fcid%3Dtwnav&amp;esheet=53595948&amp;newsitemid=20231012742310&amp;lan=en-US&amp;anchor=Wells+Fargo+Stories&amp;index=2&amp;md5=fd35ebff36dc118b69a3bb88f776428c\">Wells Fargo Stories<\/a>.<\/p>\n<p>\nAdditional information may be found at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.wellsfargo.com&amp;esheet=53595948&amp;newsitemid=20231012742310&amp;lan=en-US&amp;anchor=www.wellsfargo.com&amp;index=3&amp;md5=697ecbbe9540704c9011576caee6e6da\">www.wellsfargo.com<\/a> | Twitter: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2Fwellsfargo&amp;esheet=53595948&amp;newsitemid=20231012742310&amp;lan=en-US&amp;anchor=%40WellsFargo&amp;index=4&amp;md5=c31bd328f4d819cd1356756614697863\">@WellsFargo<\/a><\/p>\n<p><b>Cautionary Statement about Forward-Looking Statements<\/b><\/p>\n<p>\nThis news release contains forward-looking statements about our future financial performance and business. Because forward-looking statements are based on our current expectations and assumptions regarding the future, they are subject to inherent risks and uncertainties. Do not unduly rely on forward-looking statements as actual results could differ materially from expectations. Forward-looking statements speak only as of the date made, and we do not undertake to update them to reflect changes or events that occur after that date. For information about factors that could cause actual results to differ materially from our expectations, refer to our reports filed with the Securities and Exchange Commission, including the \u201cForward-Looking Statements\u201d discussion in Wells Fargo\u2019s most recent Quarterly Report on Form 10-Q as well as to Wells Fargo\u2019s other reports filed with the Securities and Exchange Commission, including the discussion under \u201cRisk Factors\u201d in our Annual Report on Form 10-K for the year ended December 31, 2018, available on its website at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sec.gov&amp;esheet=53595948&amp;newsitemid=20231012742310&amp;lan=en-US&amp;anchor=www.sec.gov&amp;index=5&amp;md5=76d24f38a9a4a87ec94f648117e85cde\">www.sec.gov<\/a>.<\/p>\n<p><b>News Release Category: <\/b>WF-IT<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20231012742310r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20231012742310\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20231012742310\/en\/<\/a><\/span><\/p>\n<p><b>Media<br \/>\n<\/b><br \/>Natalie Papaj, 703-586-0048<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:natalie.papaj@wellsfargo.com\">natalie.papaj@wellsfargo.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Consulting Banking Personal Finance Technology Professional Services Asset Management Apps\/Applications Software Internet Fintech Finance<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20231012742310\/en\/1913075\/3\/7607702_CSBB-CCM-CPRM_LifeSyncDigitalOn-UsSocialCreatives.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">LifeSync is now available to all consumer customers. (Photo: Wells Fargo)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Wells Fargo Expands Advice and Planning, LifeSync\u00ae Access to All Consumer Customers Strategic expansion to provide more customers personalized, digital goal-setting experiences SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211; Wells Fargo &amp; Company announced today the expanded availability of LifeSync\u00ae, a personalized digital approach to aligning customers\u2019 goals with their money, to all consumer customers. Available in the Wells Fargo Mobile\u00ae app, LifeSync launched to all Wealth &amp; Investment Management (WIM) clients earlier this year. This expansion comes in conjunction with a pivotal move for WIM\u2019s Advice and Planning group, which will now be an enterprisewide Center of Excellence, providing more customer segments with tailored solutions. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20231012742310\/en\/ LifeSync is now available to all consumer &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/wells-fargo-expands-advice-and-planning-lifesync-access-to-all-consumer-customers\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Wells Fargo Expands Advice and Planning, LifeSync\u00ae Access to All Consumer Customers&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-789906","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wells Fargo Expands Advice and Planning, LifeSync\u00ae Access to All Consumer Customers - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/wells-fargo-expands-advice-and-planning-lifesync-access-to-all-consumer-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wells Fargo Expands Advice and Planning, LifeSync\u00ae Access to All Consumer Customers - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Wells Fargo Expands Advice and Planning, LifeSync\u00ae Access to All Consumer Customers Strategic expansion to provide more customers personalized, digital goal-setting experiences SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211; Wells Fargo &amp; Company announced today the expanded availability of LifeSync\u00ae, a personalized digital approach to aligning customers\u2019 goals with their money, to all consumer customers. Available in the Wells Fargo Mobile\u00ae app, LifeSync launched to all Wealth &amp; Investment Management (WIM) clients earlier this year. This expansion comes in conjunction with a pivotal move for WIM\u2019s Advice and Planning group, which will now be an enterprisewide Center of Excellence, providing more customer segments with tailored solutions. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20231012742310\/en\/ LifeSync is now available to all consumer &hellip; Continue reading &quot;Wells Fargo Expands Advice and Planning, LifeSync\u00ae Access to All Consumer Customers&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/wells-fargo-expands-advice-and-planning-lifesync-access-to-all-consumer-customers\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-12T13:05:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20231012742310\/en\/1913075\/4\/7607702_CSBB-CCM-CPRM_LifeSyncDigitalOn-UsSocialCreatives.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/wells-fargo-expands-advice-and-planning-lifesync-access-to-all-consumer-customers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/wells-fargo-expands-advice-and-planning-lifesync-access-to-all-consumer-customers\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Wells Fargo Expands Advice and Planning, LifeSync\u00ae Access to All Consumer Customers\",\"datePublished\":\"2023-10-12T13:05:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/wells-fargo-expands-advice-and-planning-lifesync-access-to-all-consumer-customers\\\/\"},\"wordCount\":990,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/wells-fargo-expands-advice-and-planning-lifesync-access-to-all-consumer-customers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20231012742310\\\/en\\\/1913075\\\/4\\\/7607702_CSBB-CCM-CPRM_LifeSyncDigitalOn-UsSocialCreatives.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/wells-fargo-expands-advice-and-planning-lifesync-access-to-all-consumer-customers\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/wells-fargo-expands-advice-and-planning-lifesync-access-to-all-consumer-customers\\\/\",\"name\":\"Wells Fargo Expands Advice and Planning, LifeSync\u00ae Access to All Consumer Customers - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/wells-fargo-expands-advice-and-planning-lifesync-access-to-all-consumer-customers\/","og_locale":"en_US","og_type":"article","og_title":"Wells Fargo Expands Advice and Planning, LifeSync\u00ae Access to All Consumer Customers - Market Newsdesk","og_description":"Wells Fargo Expands Advice and Planning, LifeSync\u00ae Access to All Consumer Customers Strategic expansion to provide more customers personalized, digital goal-setting experiences SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211; Wells Fargo &amp; Company announced today the expanded availability of LifeSync\u00ae, a personalized digital approach to aligning customers\u2019 goals with their money, to all consumer customers. Available in the Wells Fargo Mobile\u00ae app, LifeSync launched to all Wealth &amp; Investment Management (WIM) clients earlier this year. This expansion comes in conjunction with a pivotal move for WIM\u2019s Advice and Planning group, which will now be an enterprisewide Center of Excellence, providing more customer segments with tailored solutions. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20231012742310\/en\/ LifeSync is now available to all consumer &hellip; Continue reading \"Wells Fargo Expands Advice and Planning, LifeSync\u00ae Access to All Consumer Customers\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/wells-fargo-expands-advice-and-planning-lifesync-access-to-all-consumer-customers\/","og_site_name":"Market Newsdesk","article_published_time":"2023-10-12T13:05:45+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20231012742310\/en\/1913075\/4\/7607702_CSBB-CCM-CPRM_LifeSyncDigitalOn-UsSocialCreatives.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/wells-fargo-expands-advice-and-planning-lifesync-access-to-all-consumer-customers\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/wells-fargo-expands-advice-and-planning-lifesync-access-to-all-consumer-customers\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Wells Fargo Expands Advice and Planning, LifeSync\u00ae Access to All Consumer Customers","datePublished":"2023-10-12T13:05:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/wells-fargo-expands-advice-and-planning-lifesync-access-to-all-consumer-customers\/"},"wordCount":990,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/wells-fargo-expands-advice-and-planning-lifesync-access-to-all-consumer-customers\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20231012742310\/en\/1913075\/4\/7607702_CSBB-CCM-CPRM_LifeSyncDigitalOn-UsSocialCreatives.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/wells-fargo-expands-advice-and-planning-lifesync-access-to-all-consumer-customers\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/wells-fargo-expands-advice-and-planning-lifesync-access-to-all-consumer-customers\/","name":"Wells Fargo Expands Advice and Planning, LifeSync\u00ae Access to All Consumer Customers - 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