{"id":789262,"date":"2023-10-10T10:30:52","date_gmt":"2023-10-10T14:30:52","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-debuts-clean-room-native-activation-and-enhanced-identity-resolution-across-all-major-clouds\/"},"modified":"2023-10-10T10:30:52","modified_gmt":"2023-10-10T14:30:52","slug":"liveramp-debuts-clean-room-native-activation-and-enhanced-identity-resolution-across-all-major-clouds","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-debuts-clean-room-native-activation-and-enhanced-identity-resolution-across-all-major-clouds\/","title":{"rendered":"LiveRamp Debuts Clean Room Native Activation and Enhanced Identity Resolution Across All Major Clouds"},"content":{"rendered":"

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LiveRamp Debuts Clean Room Native Activation and Enhanced Identity Resolution Across All Major Clouds<\/b><\/p>\n

New, privacy-centric, cloud-native capabilities help clients overcome signal loss, accurately connect customer views across the enterprise, and effectively reach more consumers throughout the ecosystem<\/i><\/p>\n

SAN FRANCISCO–(BUSINESS WIRE<\/a>)–LiveRamp<\/a> (NYSE: RAMP) today announced new clean room activation and cloud-first identity capabilities that empower clients to more effectively activate and connect their data while unlocking deeper analytics and audience insights. As a result, brands, publishers, and technology platforms can maximize the value of their first-party data, seamlessly unify and activate their data from any environment, and deepen consumer insights through more granular measurement\u2014all within their existing enterprise technology stack or partner ecosystem.<\/p>\n

\nWith these platform enhancements, LiveRamp\u2019s 900+ clients now benefit from:<\/p>\n

Activation to Hundreds of Partners Directly from Snowflake\u2019s and LiveRamp\u2019s Data Clean Room.<\/b> With LiveRamp\u2019s next-generation, cloud-native clean room capabilities, clients can now activate their data with hundreds of partners directly from their collaboration platform of choice, including Snowflake and the LiveRamp Clean Room, with enhanced accuracy and connectivity.<\/p>\n

\nWith RampID\u2122\u2014the most durable, privacy-centric identifier for connecting the digital ecosystem\u2014LiveRamp clients can take immediate action on new insights generated through secure partner collaborations while achieving incomparable scale and reach. With seamless connectivity to the industry\u2019s most expansive, data-rich network, LiveRamp also offers the ability to activate across this ecosystem without the need to use multiple solutions or build a new integration for each partner and platform.<\/p>\n

\n\u201cPartnering with LiveRamp to evolve clean room capabilities through our Converged platform and ecosystem has helped to improve first-party data activation and create targeted, accurate audience segments \u2013 all from the same environment,” said Mike Bregman, Chief Activation Officer at Havas Media Network North America. “This has enabled Havas Media to better assist clients who increasingly need cross-channel insights to reach business goals.\u201d<\/p>\n

\n\u201cData clean rooms have become a critical tool for delivering more customer intelligence to our brand partners while maintaining the transparency and control we require as a steward of our audiences\u2019 data,\u201d said Brian Lin, Senior Vice President of Product Management, Advertising at TelevisaUnivision. \u201cThe ability to activate directly out of LiveRamp\u2019s next-generation clean room deepens the expanse of our strategic partnerships while maintaining the highest level of privacy protections.\u201d<\/p>\n

Industry-First Identity Resolution Across All Major Clouds. <\/b>With cloud-native and embedded identity resolution capabilities, clients can now choose to expand their pseudonymised first-party data to include known data elements, such as CRM and email addresses, directly in their preferred cloud platform, including AWS, Azure, Google Cloud, Databricks, and Snowflake. LiveRamp clients can now maximize marketing ROI from wherever their data lives.<\/p>\n

\nFragmentation of customer data makes unlocking person-based identity in the cloud an ongoing challenge. For example, 86% of consumers<\/a> have multiple email addresses, which need to be resolved to an individual to enable best-in-class activation and measurement. Consumers also, on average, have 13 connected devices<\/a> that may be leveraged for a holistic advertising and measurement strategy. Household-specific purchasing patterns are also changing, making it difficult to accurately measure attribution. Using LiveRamp\u2019s cloud-first identity capabilities companies are able to address these challenges by resolving multiple personal identifiers back to an individual and a household, thus enhancing measurement and enabling more personalized advertising while minimizing the need for data movement.<\/p>\n

\n\u201cThe ability to utilize LiveRamp\u2019s technology without leaving our cloud environment is an incredible benefit,\u201d said Seth Hirsh, Partner, Head of Analytics at Acadia. \u201cAs we look to our future on Snowflake, LiveRamp will give us the tools to streamline how we onboard data to cloud data warehouses, target audiences broadly across the ecosystem, and improve measurement outcomes for our clients without having to move data between environments.\u201d<\/p>\n

\nKimberly Bloomston, SVP of Product at LiveRamp, added, \u201cBringing cloud-native, clean room-optimized activation and identity capabilities to the market ensures enterprises have the ability to scale data practices, maximize insights, and build flexibility for the future. The new features deliver access to otherwise inaccessible datasets, allowing them to simplify campaign activation and optimize the ability to reach consumers in a consistently accurate manner. With LiveRamp, businesses are empowered to evolve their digital transformation initiatives alongside the demands of a vastly fragmented ecosystem and complex journeys of their customers and partners, including clouds and clean rooms.\u201d<\/p>\n

\nLiveRamp continues to advance its solutions and power next-generation data collaboration across four critical components.<\/p>\n