{"id":788142,"date":"2023-10-04T14:32:50","date_gmt":"2023-10-04T18:32:50","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/american-girls-2024-girl-of-the-year-lila-monetti-goes-for-gold\/"},"modified":"2023-10-04T14:32:50","modified_gmt":"2023-10-04T18:32:50","slug":"american-girls-2024-girl-of-the-year-lila-monetti-goes-for-gold","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/american-girls-2024-girl-of-the-year-lila-monetti-goes-for-gold\/","title":{"rendered":"American Girl’s 2024 Girl of the Year\u2122\u2014 Lila Monetti\u2122\u2014 Goes for Gold!"},"content":{"rendered":"

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American Girl’s 2024 Girl of the Year\u2122\u2014 Lila Monetti\u2122\u2014 Goes for Gold!<\/b><\/p>\n

Lila joins American Girl\u2019s popular line of character dolls that inspire kids with courage, confidence, and strength of character<\/i><\/b><\/p>\n

To champion children\u2019s literacy, company donates $25,000* in Girl of the Year books to longtime education partner Save the Children<\/i><\/b><\/p>\n

MIDDLETON, Wis.–(BUSINESS WIRE<\/a>)–
\nToday, American Girl<\/a>, a cornerstone in Mattel\u2019s (NASDAQ: MAT) portfolio of purposeful brands, unveils its 2024 Girl of the Year, Lila Monetti. Lila\u2122 joins the brand\u2019s long line of contemporary characters that represent a wide range of backgrounds and interests to reflect what it means to be an American girl today. Growing up in the Twin Cities, MN, ten-year-old Lila is a skilled athlete who\u2019s learning how to take on new challenges, including moving up to a competitive gymnastics team, balancing her friendships, and exploring new hobbies. During her first visit to a nearby riding camp, Lila befriends their newest horse, a Palomino named Hollyhock\u2122, and discovers new ways to build her skills and confidence at the gym, while also helping Hollyhock find her footing at the stable.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20231004911741\/en\/<\/a><\/p>\n

\"American<\/p>\n

American Girl releases the 2024 Girl of the Year, Lila Monetti, to its popular 18-inch contemporary doll line. (Photo: Business Wire)<\/p>\n<\/div>\n

\n\u201cWe know our fans will flip<\/i> for our newest Girl of the Year, Lila Monetti, who arrives just in time for the holidays,\u201d says Jamie Cygielman, General Manager of American Girl. \u201cAs with all our beloved characters, Lila will inspire kids to face new challenges with purpose and positivity and find the joy and strength that comes from unexpected friendships.\u201d<\/p>\n

\nAmerican Girl worked with bestselling author Erin Falligant to create Lila\u2019s story, which is told in both an illustrated journal that comes with the doll, as well as a separate full-length novel, Lila Goes for Gold,<\/i> that hits bookshelves in January 2024. \u201cI loved writing about Lila\u2019s world of gymnastics and horseback riding and had a blast reintroducing fans to another famous American Girl\u2014Lila\u2019s gymnastics coach, McKenna Brooks, who also happened to be the 2012 Girl of the Year,\u201d says Falligant. \u201cThrough Lila, I hope readers find a friend to relate to and learn from as they face their own everyday challenges.\u201d<\/p>\n

\nThe 2024 Girl of the Year comes to life in a beautiful 18-inch Lila\u2122 doll, featuring an exclusive look with amber eyes and caramel-colored hair styled in two half ponytails. Adorned in plenty of sparkle and shine, the Lila doll comes dressed in a glittery pink tank and track pants, plus colorful sandals, bracelets, and hairbands that perfectly match her accessories\u2014like a cool crossbody bag, frameless sunglasses, and colorful hair accessories with styling tips.<\/p>\n

\nTo play out her love of horseback riding, Lila\u2019s product world includes her four-legged friend Hollyhock\u2122\u2014 a Palomino with a detailed saddle and bridle and numerous accessories to style her extra-long mane. There\u2019s also a 20-piece Honeycrisp Hill Horse Stable, with grooming stall and washing station, as well as an adorable plush of the camp\u2019s energetic corgi, Mighty Mae\u2122.<\/p>\n

\nFor gymnastics fans, the new collection also features several realistic accessories, such as a doll-sized balance beam, uneven bars, and gym gear to bring the full experience to life. In addition, American Girl partnered with GK Elite, the world\u2019s leading brand of gymnastics apparel for over 40 years, to create Lila\u2019s on-trend practice and competition outfits, both featuring the authentic GK Elite logo. The company also created two Lila-inspired leotards for girls that match the doll-sized version, available exclusively at both gkelite.com<\/a> and americangirl.com<\/a>.<\/p>\n

\nTo celebrate Lila and further American Girl\u2019s longstanding commitment to literacy and building strong readers,the brand is donating $25,000 in retail value of Girl of the Year books to Save the Children\u2019s U.S. Literacy Program<\/a>. Working with local schools and other organizations, Save the Children has provided early education to millions of children in underserved areas across the U.S. over the years.<\/p>\n

\nFans can further explore Lila\u2019s new world through the following activities:<\/p>\n