{"id":788129,"date":"2023-10-04T14:02:36","date_gmt":"2023-10-04T18:02:36","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/digimarc-appoints-tom-benton-as-chief-revenue-officer\/"},"modified":"2023-10-04T14:02:36","modified_gmt":"2023-10-04T18:02:36","slug":"digimarc-appoints-tom-benton-as-chief-revenue-officer","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/digimarc-appoints-tom-benton-as-chief-revenue-officer\/","title":{"rendered":"Digimarc Appoints Tom Benton as Chief Revenue Officer"},"content":{"rendered":"

<\/p>\n

Digimarc Appoints Tom Benton as Chief Revenue Officer<\/b><\/p>\n

\nFormer Oracle and Salesforce Enterprise Sales Leader Set to Drive Product Digitization Adoption<\/p>\n

BEAVERTON, Ore.–(BUSINESS WIRE<\/a>)–Digimarc Corporation<\/a> (Nasdaq: DMRC), the pioneer in product digitization and leader in digital watermarking, today announced former Salesforce enterprise sales leader Tom Benton has joined the company as Chief Revenue Officer. Benton brings world-class sales leadership and hands-on experience helping large enterprises harness the power of transformational technologies.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20231004016961\/en\/<\/a><\/p>\n

\"Digimarc<\/p>\n

Digimarc (Nasdaq: DMRC) appoints former Oracle and Salesforce enterprise sales leader Tom Benton as Chief Revenue Officer. (Photo: Business Wire)<\/p>\n<\/div>\n

\n\u201cWe are experiencing an exciting inflection point in the industry where product digitization is becoming a business imperative,\u201d said Riley McCormack, President and CEO of Digimarc. \u201dTom\u2019s expertise in building world-class sales teams and his hands-on experience helping major enterprise customers embrace transformational technologies to achieve business goals aligns with our mission to promote a prosperous, safer, and more sustainable world.\u201d<\/p>\n

\n\u201cIt is rare to find a company with Digimarc\u2019s unique combination of pioneering technology, proven product strength, innovative customers, and commitment to lead the way for needed change. I\u2019m beyond thrilled to join Digimarc as we chart the way for consumer brands, retailers, content creators, and major enterprises to embrace digitization \u2013 both physical products and digital assets,\u201d said Tom Benton, Digimarc’s Chief Revenue Officer.<\/p>\n

\nBenton brings 30 years of sales leadership experience to Digimarc. Building on achievements at Oracle and Salesforce, Benton assumed the role of Chief Revenue Officer (CRO) at Workmarket, an ADP company, where he successfully identified the company\u2019s product-market fit and a new business model. The result was a 53% compound annual growth rate that culminated in Workmarket\u2019s acquisition by ADP. Most recently, Benton served as CRO of HireVue, where he built an exceptional global team and go-to-market plan, doubling annual recurring revenue in three years and expanding the enterprise client base to encompass 55% of the Fortune 100. Benton also spearheaded the launch of HireVue’s FedRAMP Authorized public sector division, which grew to serve over 20 Federal Agencies within three years. Benton\u2019s early career included leading a highly successful partner and channel business at BEA Systems (acquired by Oracle). BEA\u2019s channel business generated over $100 million in revenue. After being acquired by Oracle, the program was expanded globally.<\/p>\n

\n\u201cI\u2019m passionate about constructing sales teams, orchestrating targeted go-to-market initiatives, and fostering collaboration with channel partners to drive critical market growth,\u201d said Benton. \u201cIn my new role as Digimarc CRO, I look forward to building a customer-centric sales engine to achieve repeatable, predictable, and scalable growth while staying laser-focused on helping our customers achieve their product digitization goals.\u201d<\/p>\n

\nDigimarc was recently named to Fortune\u2019s 2023 Change the World list<\/a>, a global ranking of more than 50 top companies making a positive social impact through business practices. Last month, the company introduced Digimarc Validate<\/a>, including the industry\u2019s first Secure, Automated, Fair, and Efficient (SAFE\u2122<\/a>) detection service and software to empower content owners and creators to convey copyright ownership of images and digital media assets \u2013 critical in an era of generative AI.<\/p>\n

About Digimarc<\/i><\/b><\/p>\n

Digimarc Corporation<\/a> (NASDAQ: DMRC) is a global leader in product digitization. A pioneer in digital watermarks, Digimarc connects every physical and digital item to a digital twin that enables the capture of product data, records events and interactions, and supports powerful new automations. Trusted to deter counterfeiting of global currency for more than 20 years, Digimarc is also recognized for ensuring product authenticity, improving plastics recycling, and more, with a commitment to promoting a prosperous, safer, and more sustainable world. In 2023, Digimarc was named to the Fortune 2023 Change the World list and honored as a 2023 Fast Company World Changing Ideas finalist. See more at Digimarc.com<\/a>.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20231004016961\/en\/<\/a><\/span><\/p>\n

Media Contacts:
\n<\/b>
Susan Baldwin
\n
Digimarc Corporation
\n
509-939-1137
\n
PR@digimarc.com<\/a><\/p>\n

\nNikki Habibi
\n
The Hoffman Agency
\n
971-226-4375
\n
Digimarc@hoffman.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America Oregon<\/p>\n

INDUSTRY KEYWORDS:<\/b> Software Technology Digital Cash Management\/Digital Assets Other Technology<\/p>\n

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Digimarc (Nasdaq: DMRC) appoints former Oracle and Salesforce enterprise sales leader Tom Benton as Chief Revenue Officer. (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Digimarc Appoints Tom Benton as Chief Revenue Officer Former Oracle and Salesforce Enterprise Sales Leader Set to Drive Product Digitization Adoption BEAVERTON, Ore.–(BUSINESS WIRE)–Digimarc Corporation (Nasdaq: DMRC), the pioneer in product digitization and leader in digital watermarking, today announced former Salesforce enterprise sales leader Tom Benton has joined the company as Chief Revenue Officer. Benton brings world-class sales leadership and hands-on experience helping large enterprises harness the power of transformational technologies. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20231004016961\/en\/ Digimarc (Nasdaq: DMRC) appoints former Oracle and Salesforce enterprise sales leader Tom Benton as Chief Revenue Officer. (Photo: Business Wire) \u201cWe are experiencing an exciting inflection point in the industry where product digitization is becoming a business imperative,\u201d … <\/p>\n

Continue reading “Digimarc Appoints Tom Benton as Chief Revenue Officer”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-788129","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nDigimarc Appoints Tom Benton as Chief Revenue Officer - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/digimarc-appoints-tom-benton-as-chief-revenue-officer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digimarc Appoints Tom Benton as Chief Revenue Officer - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Digimarc Appoints Tom Benton as Chief Revenue Officer Former Oracle and Salesforce Enterprise Sales Leader Set to Drive Product Digitization Adoption BEAVERTON, Ore.–(BUSINESS WIRE)–Digimarc Corporation (Nasdaq: DMRC), the pioneer in product digitization and leader in digital watermarking, today announced former Salesforce enterprise sales leader Tom Benton has joined the company as Chief Revenue Officer. Benton brings world-class sales leadership and hands-on experience helping large enterprises harness the power of transformational technologies. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20231004016961\/en\/ Digimarc (Nasdaq: DMRC) appoints former Oracle and Salesforce enterprise sales leader Tom Benton as Chief Revenue Officer. 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