{"id":788031,"date":"2023-10-04T09:12:01","date_gmt":"2023-10-04T13:12:01","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/zebra-technologies-demonstrates-generative-ai-on-devices-powered-by-qualcomm\/"},"modified":"2023-10-04T09:12:01","modified_gmt":"2023-10-04T13:12:01","slug":"zebra-technologies-demonstrates-generative-ai-on-devices-powered-by-qualcomm","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/zebra-technologies-demonstrates-generative-ai-on-devices-powered-by-qualcomm\/","title":{"rendered":"Zebra Technologies Demonstrates Generative AI on Devices Powered by Qualcomm"},"content":{"rendered":"

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Zebra Technologies Demonstrates Generative AI on Devices Powered by Qualcomm<\/b><\/p>\n

GenAI on Zebra devices can offer new levels of privacy, security, capability and cost savings for businesses<\/i><\/p>\n

LINCOLNSHIRE, Ill.–(BUSINESS WIRE<\/a>)–Zebra Technologies Corporation<\/a> (NASDAQ: ZBRA), a leading digital solution provider enabling businesses to intelligently connect data, assets, and people, has successfully demonstrated a Generative Artificial Intelligence (GenAI) large language model (LLM) running on Zebra handheld mobile computers and tablets without needing connectivity to the cloud.<\/p>\n

\nThis breakthrough empowers Zebra partners and customers to unlock exciting productivity gains that will shape the future of work across industries from retail to warehouse and logistics to hospitality and healthcare. On-device execution of GenAI LLMs has the potential to empower front-line workers with new capabilities so they can deliver new outcomes for their end customers.<\/p>\n

\nOn-device AI can offer additional personalization as well as enhanced privacy and security as data remains on the device. It also drives faster performance and lower costs as GenAI searches on the cloud can be expensive. A whitepaper<\/a> published by Qualcomm Technologies, Inc. suggests that GenAI-based search cost per query is estimated to increase by ten times compared to traditional search methods. By removing the need to utilize the cloud, costs can be reduced.<\/p>\n

\n\u201cZebra\u2019s devices are powerful platforms with cutting-edge software and AI models which we\u2019re driving forward with our partner ecosystem to solve customer challenges and add value,\u201d said Tom Bianculli, Chief Technology Officer, Zebra Technologies. \u201cWe\u2019re taking GenAI to the mobile edge on-device and applying it to areas such as voice AI, computer vision, and machine vision software powered by deep learning as well as task and workflow software using orchestrated AI.\u201d<\/p>\n

\nPotential use cases for LLMs include improving associate effectiveness by enhancing their product and customer service knowledge, acting as an efficient internal communications tool by answering employee queries on things like store policies, collecting and analyzing feedback from associates to identify areas of improvement, enhancing productivity and increasing job satisfaction levels.<\/p>\n

\nLLMs also have the potential to elevate the customer experience by powering personalized shopping assistants that could provide product recommendations, integrating shopping experiences across in-store, online, and mobile platforms as well as potentially enabling fully voice-activated shopping.<\/p>\n

\nZebra\u2019s TC53\/TC58<\/a> and TC73\/TC78<\/a> mobile computers and ET6x Series<\/a> tablets powered by Qualcomm Technologies \u2013 together with Zebra\u2019s asset visibility and intelligent automation solutions \u2013 deliver elevated data insight, analysis and recommendations, problem-solving, planning and creativity. Front-line workers can utilize a smaller on-device model, even in rural, built-up and underground working environments where connection to the cloud may not be possible. Alternatively, users may switch to a cloud-based app or web browser GenAI tool via Zebra\u2019s Wi-Fi 6\/6E and 5G enabled devices.<\/p>\n

\n\u201cOn-device generative AI is unlocking new and enhanced experiences across industries,\u201d said Megha Daga, Senior Director, Product Management, Qualcomm Technologies, Inc. \u201cQualcomm Technologies\u2019 goal is to drive the transformation of industries, and we are doing that beginning with mobile devices. Zebra\u2019s demonstration is showcasing the type of transformation we aim to achieve.\u201d<\/p>\n

\nThis innovative solution from Zebra using a solution from Qualcomm Technologies reduces memory requirements and is built upon a wide array of open source and third-party models which are a significant part of Zebra\u2019s strategy to deliver effective on-edge AI solutions across multiple industries.<\/p>\n

\n\u201cZebra recognizes the importance of ethical and responsible AI,\u201d said Andrea Mirabile, Director, AI Research, Zebra Technologies. \u201cWe are committed to ensuring our AI initiatives are aligned with federal guidance on accountability, ethical purpose and transparency and help set the standard related to delivering solutions to end-users. We also support the Business Roundtable AI Road Map and policy recommendations for responsible, appropriate, and ethical AI development and deployment.\u201d<\/p>\n

KEY TAKEAWAYS<\/b><\/p>\n