{"id":787596,"date":"2023-10-02T22:05:18","date_gmt":"2023-10-03T02:05:18","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/driven-by-global-momentum-pubmatic-brings-activate-to-apac\/"},"modified":"2023-10-02T22:05:18","modified_gmt":"2023-10-03T02:05:18","slug":"driven-by-global-momentum-pubmatic-brings-activate-to-apac","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/driven-by-global-momentum-pubmatic-brings-activate-to-apac\/","title":{"rendered":"Driven By Global Momentum, PubMatic Brings Activate to APAC"},"content":{"rendered":"<h2>\nDentsu APAC, iQIYI, KINESSO India, Madison Digital, and Wishmedia are Among the Asia-Pacific Launch Partners for End-to-End Supply Path Optimization Solution<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p>NO-HEADQUARTERS\/REDWOOD CITY, Calif., Oct.  02, 2023  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=UwsW6YTXxssZRxf3ixGPOxQP7SyEqma4hsRx9rQU_LIldzduQR7gzqvZ78eG47CMBkIQPvw8ej36z-vSjSNbQQ==\" rel=\"nofollow noopener\" target=\"_blank\">PubMatic<\/a>\u00a0(Nasdaq: PUBM), an independent technology company delivering digital advertising\u2019s supply chain of the future, today announced the availability of its newest offering, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=apf4id6xXwNd9iqVJEOn_VugFlOfi28blpti8yjrXFGkthVtZ1lmC3fNKtEylMITzrMj0u0GyEsi7OkhieEBmw==\" rel=\"nofollow noopener\" target=\"_blank\">Activate<\/a>, in the Asia-Pacific region. PubMatic\u2019s new end-to-end supply path optimization (SPO) solution allows buyers to execute non-bidded direct deals on PubMatic\u2019s programmatic platform, accessing premium video and CTV inventory at scale.<\/p>\n<p>Since launching in the US and EMEA in May, Activate has gained traction across every region, with an active pipeline of more than 50 advertisers, agencies, and campaigns live through multiple global agency holding companies. Following this success, the solution is being launched in the Asia-Pacific region with partners including dentsu APAC, iQIYI, KINESSO India, Madison Digital, and Wishmedia.<\/p>\n<p>Activate represents a new industry paradigm by creating a single layer of technology that directly connects buyers and sellers of digital media. Activate allows a smooth shift from conventional direct transactions to programmatic private marketplace (PMP) or programmatic guaranteed (PG) deals. The platform gives media buyers more control over their omnichannel video investments by facilitating transactions across PubMatic\u2019s premium CTV and online video inventory within a unified platform.<\/p>\n<p>\u201cPubMatic\u2019s launch of Activate in the Asia-Pacific region marks a significant milestone in our efforts to revolutionize the industry\u2019s programmatic marketplace,\u201d said Rajeev Goel, Co-Founder and CEO of PubMatic. \u201cActivate is an extension of our successful SPO strategy that addresses advertiser demand for solutions that deliver a better return on video and CTV investments.\u201d<\/p>\n<p>\u201cAt dentsu, we prioritize adtech maturity, focusing on transparency and control in the programmatic supply chain for efficient, high-quality media delivery. Our partnership with PubMatic plays a pivotal role in our supply curation and SPO practices,\u201d said Sunil Naryani, Chief Product Officer, Media at dentsu APAC, who supports the Carat, iProspect, and dentsu X agencies in the region. \u201cWith PubMatic\u2019s Activate, we anticipate delivering enhanced value to our clients by bridging the gap between buyers and sellers and further streamlining the supply chain, unlocking opportunities to maximize working media for their video and CTV investments.\u201d<\/p>\n<p>\u201ciQIYI is a long-time partner of PubMatic. Together we are committed to delivering innovation in the CTV ecosystem,\u201d said Andy Sun, General Manager of Sales Operations, International Business Department at iQIYI. \u201cWe\u2019re excited to be a launch partner for PubMatic\u2019s Activate solution and look forward to continuing to work closely together to drive effective programmatic CTV advertising.\u201d<\/p>\n<p>\u201cPubMatic is a key player in the programmatic ecosystem, and we\u2019re excited to explore how Activate can benefit our CTV clients,\u201d said Paras Mehta, Business Head at KINESSO India.<\/p>\n<p>\u201cPubMatic is a valuable partner across India, helping us deliver transparent and effective solutions for advertisers,\u201d said Suchi Jain, General Manager and Head of Programmatic at Madison Digital. \u201cWe\u2019re excited to see their continued innovation in streamlining video and CTV buying for our clients.&#8221;<\/p>\n<p>\u201cWishmedia is dedicated to providing advertisers in Korea with best-in-class digital advertising solutions,\u201d said Meejoo Na, Chief Operating Officer at Wishmedia. \u201cWe\u2019re thrilled to be a launch partner for PubMatic\u2019s Activate and look forward to our clients benefiting from a more efficient digital supply chain, and greater ROI on their video and CTV spend.\u201d<\/p>\n<p>Non-programmatic insertion orders are expected to account for almost 60% of CTV and 18% of online video transactions by the end of 2023, according to industry estimates. Activate represents a nearly $65 billion expansion of PubMatic\u2019s total addressable market.<\/p>\n<p>Built leveraging technology from PubMatic\u2019s 2022 acquisition of Martin, Activate is fully integrated into PubMatic\u2019s growing software suite, including the PubMatic Sell-Side Platform and <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=DklQKg-FHoeezlqLcmHezOroNGv_r6Wlu-E4gV2dS--JXBrZnlZDCONemfZc4iHjBlsGtFvYddQkLDow1ji0B38RLGDUzCz-0u0tWMDpSMvgj5TsRvOc7AOxnI9zckjq\" rel=\"nofollow noopener\" target=\"_blank\">Connect<\/a>.<\/p>\n<p>To learn more about Activate visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=wg154M3KbrvAqqkXcGm6-InY_n8Q4xSr7ogt4lZs2kYWffYcYaLpM4leKI1NG2oVIepJU7iI6nCQ2aYfn5YxPHfd8pAiTFWfZP3oa42Ba4g=\" rel=\"nofollow noopener\" target=\"_blank\">pubmatic.com\/activate<\/a>.<\/p>\n<p>\n        <strong>About PubMatic:<\/strong><br \/>\n        <br \/>PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising\u2019s supply chain of the future. PubMatic\u2019s sell-side platform empowers the world\u2019s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.<\/p>\n<p>\n        <strong>Press Contact:<\/strong><br \/>\n        <br \/>Broadsheet Communications for PubMatic<br \/>pubmaticteam@broadsheetcomms.com<br \/>(917) 826-1103<\/p>\n<p>      <img decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODk0MTU0MSM1ODM5OTAwIzIwOTk4NDk=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" src=\"https:\/\/ml.globenewswire.com\/media\/NjZlN2QxYzQtOWE2OC00YjE4LWJkMDgtMDBkZDM4YmVlNWMwLTExMTE0MjA=\/tiny\/PubMatic-Inc-.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dentsu APAC, iQIYI, KINESSO India, Madison Digital, and Wishmedia are Among the Asia-Pacific Launch Partners for End-to-End Supply Path Optimization Solution NO-HEADQUARTERS\/REDWOOD CITY, Calif., Oct. 02, 2023 (GLOBE NEWSWIRE) &#8212; PubMatic\u00a0(Nasdaq: PUBM), an independent technology company delivering digital advertising\u2019s supply chain of the future, today announced the availability of its newest offering, Activate, in the Asia-Pacific region. PubMatic\u2019s new end-to-end supply path optimization (SPO) solution allows buyers to execute non-bidded direct deals on PubMatic\u2019s programmatic platform, accessing premium video and CTV inventory at scale. Since launching in the US and EMEA in May, Activate has gained traction across every region, with an active pipeline of more than 50 advertisers, agencies, and campaigns live through multiple global agency holding companies. Following &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/driven-by-global-momentum-pubmatic-brings-activate-to-apac\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Driven By Global Momentum, PubMatic Brings Activate to APAC&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-787596","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Driven By Global Momentum, PubMatic Brings Activate to APAC - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/driven-by-global-momentum-pubmatic-brings-activate-to-apac\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Driven By Global Momentum, PubMatic Brings Activate to APAC - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Dentsu APAC, iQIYI, KINESSO India, Madison Digital, and Wishmedia are Among the Asia-Pacific Launch Partners for End-to-End Supply Path Optimization Solution NO-HEADQUARTERS\/REDWOOD CITY, Calif., Oct. 02, 2023 (GLOBE NEWSWIRE) &#8212; PubMatic\u00a0(Nasdaq: PUBM), an independent technology company delivering digital advertising\u2019s supply chain of the future, today announced the availability of its newest offering, Activate, in the Asia-Pacific region. PubMatic\u2019s new end-to-end supply path optimization (SPO) solution allows buyers to execute non-bidded direct deals on PubMatic\u2019s programmatic platform, accessing premium video and CTV inventory at scale. Since launching in the US and EMEA in May, Activate has gained traction across every region, with an active pipeline of more than 50 advertisers, agencies, and campaigns live through multiple global agency holding companies. 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