{"id":787447,"date":"2023-10-02T14:13:03","date_gmt":"2023-10-02T18:13:03","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/for-the-first-time-in-100-years-charmin-is-reinventing-the-square-for-the-perfect-tear\/"},"modified":"2023-10-02T14:13:03","modified_gmt":"2023-10-02T18:13:03","slug":"for-the-first-time-in-100-years-charmin-is-reinventing-the-square-for-the-perfect-tear","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/for-the-first-time-in-100-years-charmin-is-reinventing-the-square-for-the-perfect-tear\/","title":{"rendered":"For the First Time in 100 years, Charmin is Reinventing the Square for the Perfect Tear"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>For the First Time in 100 years, Charmin is Reinventing the Square for the Perfect Tear<\/b><\/p>\n<p class=\"bwalignc\"><i>Charmin Ultra Soft Smooth Tear is Rolling Out to Stores Now for a Smoother and More Enjoyable Go<\/i><\/p>\n<p>CINCINNATI&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nCharmin has been secretly testing a big innovation for their Ultra Soft rolls. Some lucky consumers have even gotten it in-store through a secret test. But now, for the first time, Charmin is ready to talk about reinventing the square.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20231002273549\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20231002273549\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20231002273549\/en\/1902961\/4\/LX7_Image_2.jpg\" alt=\"(Graphic: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">(Graphic: Business Wire)<\/p>\n<\/div>\n<p>\nCharmin has reinvented the square by replacing the traditional perforation line with a scalloped edge to provide a better, smoother tear, and launched Smooth Tear as part of the Ultra Soft category to offer a more enjoyable go.<\/p>\n<p>\n\u201cThis is something the toilet paper category hasn\u2019t seen, and we\u2019ve spent more than five years perfecting the technology and design behind it,\u201d said Rob Reinerman, Charmin Vice President, Procter &amp; Gamble. \u201cAt Charmin, we\u2019re all about delivering a better bathroom experience and delivering superior products with the best performance, ultimately delivering value to our consumers. It\u2019s why we keep innovating and investing in performance.\u201d<\/p>\n<p>\nMany consumers often get frustrated when they\u2019re unable to get a clean tear, resulting in additional toilet paper usage and potential waste. This innovation aims to deliver an even and clean tear every single time, addressing multiple pain points that are experienced when using toilet paper. Charmin Ultra Soft Smooth Tear enables getting just the right desired amount, does not tear during dispensing and leaves a clean smooth cut.<\/p>\n<p>\n\u201cConsumers\u2019 #1 complaint to our call centers over the years has been the uneven tears from the square shape,\u201d said Gregg Weaver, Senior Scientist, Procter &amp; Gamble. \u201cThe uneven tear is a result of straight perforations that don\u2019t match the direction that consumers pull sheets and where the toilet paper is hung in the bathroom. The new Charmin wavy perforation ensures that you\u2019re able to tear smoothly no matter where and how you tear.\u201d<\/p>\n<p>\nCharmin Ultra Soft Smooth Tear is rolling out this month in stores nationwide. Visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2FCharmin.com&amp;esheet=53566375&amp;newsitemid=20231002273549&amp;lan=en-US&amp;anchor=Charmin.com&amp;index=1&amp;md5=1fe7cb25928fef144b898e16607e105a\">Charmin.com<\/a> for more information about Charmin\u2019s commitment to help all people #EnjoytheGo.<\/p>\n<p><b>About Procter &amp; Gamble<\/b><\/p>\n<p>\nP&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always\u00ae, Ambi Pur\u00ae, Ariel\u00ae, Bounty\u00ae, Charmin\u00ae, Crest\u00ae, Dawn\u00ae, Downy\u00ae, Fairy\u00ae, Febreze\u00ae, Gain\u00ae, Gillette\u00ae, Head &amp; Shoulders\u00ae, Lenor\u00ae, Olay\u00ae, Oral-B\u00ae, Pampers\u00ae, Pantene\u00ae, SK-II\u00ae, Tide\u00ae, Vicks\u00ae, and Whisper\u00ae. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=53566375&amp;newsitemid=20231002273549&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=2&amp;md5=bff350c0bd22a2ad0e8a94eeaa70fddb\">https:\/\/www.pg.com<\/a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=53566375&amp;newsitemid=20231002273549&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=3&amp;md5=ed864e47f8964d9742fc4325a97cb70c\">https:\/\/www.pg.com\/news<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20231002273549r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20231002273549\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20231002273549\/en\/<\/a><\/span><\/p>\n<p>\nAlan Danzis, MSL New York, 917-580-0585, <a rel=\"nofollow\" href=\"mailto:Alan.Danzis@mslgroup.com\">Alan.Danzis@mslgroup.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America Ohio<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Home Goods Women Men Specialty Family Online Retail Consumer Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20231002273549\/en\/1902961\/3\/LX7_Image_2.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">(Graphic: Business Wire)<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20231002273549\/en\/1902962\/3\/LX7_Image_3.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">(Graphic: Business Wire)<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20231002273549\/en\/1902966\/3\/Charmin.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>For the First Time in 100 years, Charmin is Reinventing the Square for the Perfect Tear Charmin Ultra Soft Smooth Tear is Rolling Out to Stores Now for a Smoother and More Enjoyable Go CINCINNATI&#8211;(BUSINESS WIRE)&#8211; Charmin has been secretly testing a big innovation for their Ultra Soft rolls. Some lucky consumers have even gotten it in-store through a secret test. But now, for the first time, Charmin is ready to talk about reinventing the square. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20231002273549\/en\/ (Graphic: Business Wire) Charmin has reinvented the square by replacing the traditional perforation line with a scalloped edge to provide a better, smoother tear, and launched Smooth Tear as part of the Ultra &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/for-the-first-time-in-100-years-charmin-is-reinventing-the-square-for-the-perfect-tear\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;For the First Time in 100 years, Charmin is Reinventing the Square for the Perfect Tear&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-787447","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>For the First Time in 100 years, Charmin is Reinventing the Square for the Perfect Tear - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/for-the-first-time-in-100-years-charmin-is-reinventing-the-square-for-the-perfect-tear\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"For the First Time in 100 years, Charmin is Reinventing the Square for the Perfect Tear - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"For the First Time in 100 years, Charmin is Reinventing the Square for the Perfect Tear Charmin Ultra Soft Smooth Tear is Rolling Out to Stores Now for a Smoother and More Enjoyable Go CINCINNATI&#8211;(BUSINESS WIRE)&#8211; Charmin has been secretly testing a big innovation for their Ultra Soft rolls. Some lucky consumers have even gotten it in-store through a secret test. But now, for the first time, Charmin is ready to talk about reinventing the square. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20231002273549\/en\/ (Graphic: Business Wire) Charmin has reinvented the square by replacing the traditional perforation line with a scalloped edge to provide a better, smoother tear, and launched Smooth Tear as part of the Ultra &hellip; Continue reading &quot;For the First Time in 100 years, Charmin is Reinventing the Square for the Perfect Tear&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/for-the-first-time-in-100-years-charmin-is-reinventing-the-square-for-the-perfect-tear\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-02T18:13:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20231002273549\/en\/1902961\/4\/LX7_Image_2.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/for-the-first-time-in-100-years-charmin-is-reinventing-the-square-for-the-perfect-tear\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/for-the-first-time-in-100-years-charmin-is-reinventing-the-square-for-the-perfect-tear\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"For the First Time in 100 years, Charmin is Reinventing the Square for the Perfect Tear\",\"datePublished\":\"2023-10-02T18:13:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/for-the-first-time-in-100-years-charmin-is-reinventing-the-square-for-the-perfect-tear\\\/\"},\"wordCount\":538,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/for-the-first-time-in-100-years-charmin-is-reinventing-the-square-for-the-perfect-tear\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20231002273549\\\/en\\\/1902961\\\/4\\\/LX7_Image_2.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/for-the-first-time-in-100-years-charmin-is-reinventing-the-square-for-the-perfect-tear\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/for-the-first-time-in-100-years-charmin-is-reinventing-the-square-for-the-perfect-tear\\\/\",\"name\":\"For the First Time in 100 years, Charmin is Reinventing the Square for the Perfect Tear - 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Some lucky consumers have even gotten it in-store through a secret test. But now, for the first time, Charmin is ready to talk about reinventing the square. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20231002273549\/en\/ (Graphic: Business Wire) Charmin has reinvented the square by replacing the traditional perforation line with a scalloped edge to provide a better, smoother tear, and launched Smooth Tear as part of the Ultra &hellip; Continue reading \"For the First Time in 100 years, Charmin is Reinventing the Square for the Perfect Tear\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/for-the-first-time-in-100-years-charmin-is-reinventing-the-square-for-the-perfect-tear\/","og_site_name":"Market Newsdesk","article_published_time":"2023-10-02T18:13:03+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20231002273549\/en\/1902961\/4\/LX7_Image_2.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/for-the-first-time-in-100-years-charmin-is-reinventing-the-square-for-the-perfect-tear\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/for-the-first-time-in-100-years-charmin-is-reinventing-the-square-for-the-perfect-tear\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"For the First Time in 100 years, Charmin is Reinventing the Square for the Perfect Tear","datePublished":"2023-10-02T18:13:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/for-the-first-time-in-100-years-charmin-is-reinventing-the-square-for-the-perfect-tear\/"},"wordCount":538,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/for-the-first-time-in-100-years-charmin-is-reinventing-the-square-for-the-perfect-tear\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20231002273549\/en\/1902961\/4\/LX7_Image_2.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/for-the-first-time-in-100-years-charmin-is-reinventing-the-square-for-the-perfect-tear\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/for-the-first-time-in-100-years-charmin-is-reinventing-the-square-for-the-perfect-tear\/","name":"For the First Time in 100 years, Charmin is Reinventing the Square for the Perfect Tear - 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