{"id":786805,"date":"2023-09-28T12:24:26","date_gmt":"2023-09-28T16:24:26","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/similarwebs-new-tools-for-search-marketers-track-brand-opportunities-and-threats\/"},"modified":"2023-09-28T12:24:26","modified_gmt":"2023-09-28T16:24:26","slug":"similarwebs-new-tools-for-search-marketers-track-brand-opportunities-and-threats","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/similarwebs-new-tools-for-search-marketers-track-brand-opportunities-and-threats\/","title":{"rendered":"Similarweb\u2019s New Tools for Search Marketers Track Brand Opportunities and Threats"},"content":{"rendered":"

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Similarweb\u2019s New Tools for Search Marketers Track Brand Opportunities and Threats<\/b><\/p>\n

Search Tracker monitors the entire search engine results landscape, keeping SEO and PPC teams aligned on where and when to invest<\/i><\/p>\n

TEL AVIV, Israel & NEW YORK–(BUSINESS WIRE<\/a>)–
\nSimilarweb is introducing a bundle of two search marketing tools, one focused on organic search engine optimization ranking and the other on fending off competitive threats in in pay per click search, to help its customers execute a more comprehensive and effective search marketing strategy.<\/p>\n

\nSimilarweb\u2019s new Search Tracker module consists of two tools \u2013 Rank Tracker and Brand Protection \u2013 which together support a holistic strategy across both organic and pay per click search marketing. SEO experts from Rank Ranger<\/a>, which Similarweb acquired in 2022, contributed to the development of the Search Tracker module of Similarweb 3.0<\/a>.<\/p>\n

Search Tracker<\/b> as a whole monitors the complete SERP landscape to give SEO and PPC teams a single source of truth about where to invest. Each of the Search Tracker tools offers its own benefits:<\/p>\n