{"id":786716,"date":"2023-09-28T08:16:11","date_gmt":"2023-09-28T12:16:11","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/crackle-connex-selects-transunion-marketing-solutions-business-to-improve-advertising-performance-across-its-vast-media-footprint\/"},"modified":"2023-09-28T08:16:11","modified_gmt":"2023-09-28T12:16:11","slug":"crackle-connex-selects-transunion-marketing-solutions-business-to-improve-advertising-performance-across-its-vast-media-footprint","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/crackle-connex-selects-transunion-marketing-solutions-business-to-improve-advertising-performance-across-its-vast-media-footprint\/","title":{"rendered":"Crackle Connex Selects TransUnion Marketing Solutions Business to Improve Advertising Performance Across its Vast Media Footprint"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Crackle Connex Selects TransUnion Marketing Solutions Business to Improve Advertising Performance Across its Vast Media Footprint<\/b><\/p>\n<p class=\"bwalignc\"><i>The solution transforms Crackle Connex\u2019 audience insights, creation and modeling capabilities to expand client campaign reach, relevance and return on ad spend<\/i><\/p>\n<p>CHICAGO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nTransUnion (NYSE: TRU) announced today a partnership between its marketing solutions business, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.transunion.com%2Fsolution%2Ftruaudience%3Futm_campaign%3DCrackle%26utm_content%3Dsolution-page%26utm_medium%3Dpress-release%26utm_source%3Dpress-release%26utm_term%3DCrackle&amp;esheet=53565488&amp;newsitemid=20230928597644&amp;lan=en-US&amp;anchor=TruAudience%26%23174%3B&amp;index=1&amp;md5=a199565ed5e830d8584b2d7e92cbc975\">TruAudience\u00ae<\/a>, and Crackle Connex, Chicken Soup for the Soul Entertainment\u2019s (NASDAQ: CSSE) advertising sales division. TruAudience will help Crackle Connex create custom audiences from first-party \u201cviewership\u201d data and retarget viewers of Connected TV (CTV) campaigns at Redbox kiosks nationwide.<\/p>\n<p>\nTransUnion\u2019s industry-leading audience insights, modeling and building solutions will enable Crackle and Redbox to:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nGenerate audience insights to score their first-party data and improve monetization strategies.<\/p>\n<\/li>\n<li>\nExtend audience reach beyond their known customers with advanced modeling capabilities.<\/p>\n<\/li>\n<li>\nBuild custom audiences using persistent identity-based signals, instead of relying on cookies, device IDs or other unstable identifiers.<\/p>\n<\/li>\n<\/ul>\n<p>\n\u201cWorking with TransUnion further increases the value of brand marketers\u2019 advertising dollars so they get more bang for their buck when working with Crackle Connex,\u201d said Philippe Guelton, chief revenue officer of Chicken Soup for the Soul Entertainment. \u201cThis partnership enables us to bring powerful advertising solutions to our partners looking to leverage the full-funnel metrics that CTV and DOOH can offer. We are excited to offer dynamic data-driven solutions while delivering premium streaming programming and a more connected, engaging experience for U.S. viewers looking for premium video entertainment.&#8221;<\/p>\n<p>\nTruAudience, TransUnion\u2019s marketing solutions business, transforms marketing and media effectiveness with an end-to-end solution suite integrating identity resolution and enrichment, consumer and media insights, data onboarding, omnichannel targeting, marketing mix modeling, and marketing attribution for brands, agencies, publishers and technology providers.<\/p>\n<p>\n\u201cThis collaboration demonstrates how our marketing solutions business provides leaders across the media and marketing world the identity-backed audience solutions they need to reach people as simply and effectively as possible across all media, whether programmatic display or CTV, email or streaming audio,\u201d said Julie Clark, senior vice president of the media &amp; entertainment business at TransUnion.<\/p>\n<p>\nRedbox is the largest DVD rental service in the US, with approximately 40 million customer loyalty members across 29,000 kiosks in major retail locations nationwide. Crackle Connex was formed in April 2023 to help brands seamlessly integrate campaigns across AVOD, FAST, digital out-of-home kiosks, and through branded content.<\/p>\n<p>\nTo learn more about TruAudience marketing solutions, please <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.transunion.com%2Fsolution%2Ftruaudience%3Futm_campaign%3DCrackle%26utm_content%3Dsolution-page%26utm_medium%3Dpress-release%26utm_source%3Dpress-release%26utm_term%3DCrackle&amp;esheet=53565488&amp;newsitemid=20230928597644&amp;lan=en-US&amp;anchor=click+here&amp;index=2&amp;md5=ca21cb24828198d97dbee3587fea4244\">click here<\/a>.<\/p>\n<p><b>About TransUnion (NYSE:TRU)<\/b><\/p>\n<p>\nTransUnion is a global information and insights company with over 12,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru\u2122 picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with more confidence and achieve great things. We call this Information for Good\u00ae \u2014 and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world. <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.transunion.com%2Fbusiness&amp;esheet=53565488&amp;newsitemid=20230928597644&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.transunion.com%2Fbusiness&amp;index=3&amp;md5=c5c0bc58751ca4f640d5d86e793af1b5\">http:\/\/www.transunion.com\/business<\/a><\/p>\n<p><b>About Chicken Soup for the Soul Entertainment<\/b><\/p>\n<p>\nChicken Soup for the Soul Entertainment (Nasdaq: CSSE) provides premium content to value-conscious consumers. The company is one of the largest advertising-supported video-on-demand (AVOD) companies in the US, with three flagship AVOD streaming services: Redbox, Crackle, and Chicken Soup for the Soul. In addition, the company operates Redbox Free Live TV, a free ad-supported streaming television service (FAST), with nearly 180 FAST channels as well as a transaction video on demand (TVOD) service, and a network of approximately 29,000 kiosks across the US for DVD rentals. To provide original and exclusive content to its viewers, the company creates, acquires, and distributes films and TV series through its Screen Media and Chicken Soup for the Soul TV Group subsidiaries. Chicken Soup for the Soul Entertainment is a subsidiary of Chicken Soup for the Soul, LLC, which publishes the famous book series and produces super-premium pet food under the Chicken Soup for the Soul brand name.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230928597644r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230928597644\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230928597644\/en\/<\/a><\/span><\/p>\n<p><b>Media<br \/>\n<br \/><\/b>David Blumberg<br \/>\n<br \/>TransUnion<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:david.blumberg@transunion.com\">david.blumberg@transunion.com<br \/>\n<\/a><br \/>312-972-6646<\/p>\n<p>\nPeter Binazeski<br \/>\n<br \/>Chicken Soup for the Soul Entertainment<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:pbinazeski@chickensoupforthesoul.com\">pbinazeski@chickensoupforthesoul.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America Illinois<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Data Management Consumer Electronics Technology Mobile Entertainment Specialty TV and Radio Retail Publishing Entertainment Public Relations\/Investor Relations Marketing Advertising Communications Other Technology Audio\/Video Social Media Search Engine Optimization Search Engine Marketing Blogging Internet<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230928597644\/en\/1605003\/3\/CSSE-Color-Logo-1000x750.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Crackle Connex Selects TransUnion Marketing Solutions Business to Improve Advertising Performance Across its Vast Media Footprint The solution transforms Crackle Connex\u2019 audience insights, creation and modeling capabilities to expand client campaign reach, relevance and return on ad spend CHICAGO&#8211;(BUSINESS WIRE)&#8211; TransUnion (NYSE: TRU) announced today a partnership between its marketing solutions business, TruAudience\u00ae, and Crackle Connex, Chicken Soup for the Soul Entertainment\u2019s (NASDAQ: CSSE) advertising sales division. TruAudience will help Crackle Connex create custom audiences from first-party \u201cviewership\u201d data and retarget viewers of Connected TV (CTV) campaigns at Redbox kiosks nationwide. TransUnion\u2019s industry-leading audience insights, modeling and building solutions will enable Crackle and Redbox to: Generate audience insights to score their first-party data and improve monetization strategies. Extend audience reach &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/crackle-connex-selects-transunion-marketing-solutions-business-to-improve-advertising-performance-across-its-vast-media-footprint\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Crackle Connex Selects TransUnion Marketing Solutions Business to Improve Advertising Performance Across its Vast Media Footprint&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-786716","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Crackle Connex Selects TransUnion Marketing Solutions Business to Improve Advertising Performance Across its Vast Media Footprint - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/crackle-connex-selects-transunion-marketing-solutions-business-to-improve-advertising-performance-across-its-vast-media-footprint\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crackle Connex Selects TransUnion Marketing Solutions Business to Improve Advertising Performance Across its Vast Media Footprint - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Crackle Connex Selects TransUnion Marketing Solutions Business to Improve Advertising Performance Across its Vast Media Footprint The solution transforms Crackle Connex\u2019 audience insights, creation and modeling capabilities to expand client campaign reach, relevance and return on ad spend CHICAGO&#8211;(BUSINESS WIRE)&#8211; TransUnion (NYSE: TRU) announced today a partnership between its marketing solutions business, TruAudience\u00ae, and Crackle Connex, Chicken Soup for the Soul Entertainment\u2019s (NASDAQ: CSSE) advertising sales division. TruAudience will help Crackle Connex create custom audiences from first-party \u201cviewership\u201d data and retarget viewers of Connected TV (CTV) campaigns at Redbox kiosks nationwide. TransUnion\u2019s industry-leading audience insights, modeling and building solutions will enable Crackle and Redbox to: Generate audience insights to score their first-party data and improve monetization strategies. Extend audience reach &hellip; Continue reading &quot;Crackle Connex Selects TransUnion Marketing Solutions Business to Improve Advertising Performance Across its Vast Media Footprint&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/crackle-connex-selects-transunion-marketing-solutions-business-to-improve-advertising-performance-across-its-vast-media-footprint\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-28T12:16:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230928597644r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/crackle-connex-selects-transunion-marketing-solutions-business-to-improve-advertising-performance-across-its-vast-media-footprint\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/crackle-connex-selects-transunion-marketing-solutions-business-to-improve-advertising-performance-across-its-vast-media-footprint\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Crackle Connex Selects TransUnion Marketing Solutions Business to Improve Advertising Performance Across its Vast Media Footprint\",\"datePublished\":\"2023-09-28T12:16:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/crackle-connex-selects-transunion-marketing-solutions-business-to-improve-advertising-performance-across-its-vast-media-footprint\\\/\"},\"wordCount\":774,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/crackle-connex-selects-transunion-marketing-solutions-business-to-improve-advertising-performance-across-its-vast-media-footprint\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20230928597644r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/crackle-connex-selects-transunion-marketing-solutions-business-to-improve-advertising-performance-across-its-vast-media-footprint\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/crackle-connex-selects-transunion-marketing-solutions-business-to-improve-advertising-performance-across-its-vast-media-footprint\\\/\",\"name\":\"Crackle Connex Selects TransUnion Marketing Solutions Business to Improve Advertising Performance Across its Vast Media Footprint - 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TruAudience will help Crackle Connex create custom audiences from first-party \u201cviewership\u201d data and retarget viewers of Connected TV (CTV) campaigns at Redbox kiosks nationwide. TransUnion\u2019s industry-leading audience insights, modeling and building solutions will enable Crackle and Redbox to: Generate audience insights to score their first-party data and improve monetization strategies. 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