{"id":786479,"date":"2023-09-27T12:08:26","date_gmt":"2023-09-27T16:08:26","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/martech-options-expand-to-meet-brazils-growing-demand\/"},"modified":"2023-09-27T12:08:26","modified_gmt":"2023-09-27T16:08:26","slug":"martech-options-expand-to-meet-brazils-growing-demand","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/martech-options-expand-to-meet-brazils-growing-demand\/","title":{"rendered":"MarTech Options Expand to Meet Brazil\u2019s Growing Demand"},"content":{"rendered":"

<\/p>\n

MarTech Options Expand to Meet Brazil\u2019s Growing Demand<\/b><\/p>\n

Experiences developed during the pandemic have led customers to expect responses that are prompt, personalized and private, ISG Provider Lens\u2122 report says<\/b><\/p>\n

S\u00c3O PAULO–(BUSINESS WIRE<\/a>)–
\nBrazil saw a jump in demand for marketing technology solutions during the COVID pandemic, driven by the need to enhance digital CX and simplify business operations, according to a new research report published today by Information Services Group (ISG<\/a>) (Nasdaq: III<\/a>), a leading global technology research and advisory firm.<\/p>\n

\nThe 2023 ISG Provider Lens\u2122 MarTech Service Providers report for Brazil finds that instead of suppliers consolidating to meet a growing need for MarTech services, the choices for Brazilian enterprises have expanded. Although many Brazilian companies have opted to go with dominant cloud platforms such as AWS, Azure and Google Cloud, many others prefer independent customized applications and websites, the ISG report says.<\/p>\n

\n\u201cMarTech providers need to produce results and demonstrate efficiency,\u201d said Sunder Pillai, ISG director and practice leader, Retail, CPG and Enterprise. \u201cTheir challenge is to make brands understand that investing in precision marketing and improving the buying experience will increase market share and build customer loyalty.\u201d<\/p>\n

\nAccording to the ISG report, customers prefer immediate feedback and responses that are tailored to their specific needs. Digital marketing trends show that two-thirds of digital consumers want to interact with advertisers in real time, the report says. In addition, four-fifths of people are more open and interested in engaging with brands that offer personalized experiences, ISG says. Yet this is no easy task, especially with growing awareness around the use of personal data.<\/p>\n

\nFor chief marketing officers, the complexity of digital marketing can be a considerable challenge, the ISG report says. The abundance of moving parts\u2014combined with continuous changes in the global environment, the competitive landscape, consumer technologies and, above all, in customer behavior\u2014require brands to continually evolve their marketing approaches, ISG says.<\/p>\n

\nAlthough content is crucial to a company\u2019s overall experience and communication strategy, it is only relevant if it is suitable to each targeted customer segment, personalized for each intention and delivered in the appropriate format, the ISG report says.<\/p>\n

\n\u201cThe quality of content and the overall digital experience have become strategic for enterprises,\u201d said Jan Erik Aase, partner and global leader, ISG Provider Lens Research. \u201cRising costs require a different approach from simple media buying.\u201d<\/p>\n

\nThe report also examines how AI is being used by Brazilian enterprises to improve customer service, enhance quality control and optimize marketing campaigns.<\/p>\n

\nThe 2023 ISG Provider Lens\u2122 MarTech Service Providers report for Brazil evaluates the capabilities of 28 providers across six quadrants: Strategic MarTech Services, Digital Presence and Digital Ads, Digital Experience and Content, Social and Relationship, Digital Commerce Optimization, and Analytics and Intelligence.<\/p>\n

\nThe report names Accenture and Media.Monks as Leaders in all six quadrants. Brivia and Stefanini Haus are named as Leaders in five quadrants each, while GhFly is named as a Leader in four quadrants. Cadastra is named as a Leader in three quadrants, while ADSPLAY, DP6, Driven.CX, Keyrus, Na\u00e7ao Digital, Squid and Vitrio are named as Leaders in one quadrant each.<\/p>\n

\nIn addition, Na\u00e7ao Digital is named as a Rising Star \u2014 a company with a \u201cpromising portfolio\u201d and \u201chigh future potential\u201d by ISG\u2019s definition \u2014 in three quadrants, while Driven.CX and Vitrio are named as Rising Stars in one quadrant each.<\/p>\n

\nCustomized versions of the report are available from Brivia<\/a> and Ghfly<\/a>.<\/p>\n

\nThe 2023 ISG Provider Lens\u2122 MarTech Service Providers report for Brazil is available to subscribers or for one-time purchase on this webpage<\/a>.<\/p>\n

About ISG Provider Lens\u2122 Research<\/b><\/p>\n

\nThe ISG Provider Lens\u2122 Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG’s global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG’s enterprise clients. The research currently covers providers offering their services globally, across Europe, as well as in the U.S., Canada, Brazil, the U.K., France, Benelux, Germany, Switzerland, the Nordics, Australia and Singapore\/Malaysia, with additional markets to be added in the future. For more information about ISG Provider Lens research, please visit this webpage<\/a>.<\/p>\n

\nA companion research series, the ISG Provider Lens Archetype reports, offer a first-of-its-kind evaluation of providers from the perspective of specific buyer types.<\/p>\n

About ISG<\/b><\/p>\n

\nISG (Information Services Group) (Nasdaq: III<\/a>) is a leading global technology research and advisory firm. A trusted business partner to more than 900 clients, including more than 75 of the world\u2019s top 100 enterprises, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including automation, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in Stamford, Conn., ISG employs more than 1,600 digital-ready professionals operating in more than 20 countries\u2014a global team known for its innovative thinking, market influence, deep industry and technology expertise, and world-class research and analytical capabilities based on the industry\u2019s most comprehensive marketplace data. For more information, visit www.isg-one.com<\/a>.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20230927699616\/en\/<\/a><\/span><\/p>\n

Press Contacts:<\/b><\/p>\n

\nWill Thoretz, ISG
\n
+1 203 517 3119
\n
will.thoretz@isg-one.com<\/a><\/p>\n

\nTh\u00e1bata Mondoni, Mondoni Press for ISG
\n
Mobile: +55 11 98671 5652
\n
thabata@mondonipress.com.br<\/a><\/p>\n

KEYWORDS:<\/b> South America Brazil<\/p>\n

INDUSTRY KEYWORDS:<\/b> Consulting Technology Professional Services Public Relations\/Investor Relations Online Privacy Marketing Communications Apps\/Applications Data Analytics Software Internet<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
\"Logo\"<\/td>\n<\/tr>\n
<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

MarTech Options Expand to Meet Brazil\u2019s Growing Demand Experiences developed during the pandemic have led customers to expect responses that are prompt, personalized and private, ISG Provider Lens\u2122 report says S\u00c3O PAULO–(BUSINESS WIRE)– Brazil saw a jump in demand for marketing technology solutions during the COVID pandemic, driven by the need to enhance digital CX and simplify business operations, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm. The 2023 ISG Provider Lens\u2122 MarTech Service Providers report for Brazil finds that instead of suppliers consolidating to meet a growing need for MarTech services, the choices for Brazilian enterprises have expanded. Although many Brazilian companies have opted … <\/p>\n

Continue reading “MarTech Options Expand to Meet Brazil\u2019s Growing Demand”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-786479","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nMarTech Options Expand to Meet Brazil\u2019s Growing Demand - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/martech-options-expand-to-meet-brazils-growing-demand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MarTech Options Expand to Meet Brazil\u2019s Growing Demand - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"MarTech Options Expand to Meet Brazil\u2019s Growing Demand Experiences developed during the pandemic have led customers to expect responses that are prompt, personalized and private, ISG Provider Lens\u2122 report says S\u00c3O PAULO–(BUSINESS WIRE)– Brazil saw a jump in demand for marketing technology solutions during the COVID pandemic, driven by the need to enhance digital CX and simplify business operations, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm. The 2023 ISG Provider Lens\u2122 MarTech Service Providers report for Brazil finds that instead of suppliers consolidating to meet a growing need for MarTech services, the choices for Brazilian enterprises have expanded. Although many Brazilian companies have opted … Continue reading "MarTech Options Expand to Meet Brazil\u2019s Growing Demand"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/martech-options-expand-to-meet-brazils-growing-demand\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-27T16:08:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20230927699616r1&sid=flmnd&distro=nx&lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/martech-options-expand-to-meet-brazils-growing-demand\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/martech-options-expand-to-meet-brazils-growing-demand\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"MarTech Options Expand to Meet Brazil\u2019s Growing Demand\",\"datePublished\":\"2023-09-27T16:08:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/martech-options-expand-to-meet-brazils-growing-demand\\\/\"},\"wordCount\":967,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/martech-options-expand-to-meet-brazils-growing-demand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&sty=20230927699616r1&sid=flmnd&distro=nx&lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/martech-options-expand-to-meet-brazils-growing-demand\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/martech-options-expand-to-meet-brazils-growing-demand\\\/\",\"name\":\"MarTech Options Expand to Meet Brazil\u2019s Growing Demand - Market Newsdesk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/martech-options-expand-to-meet-brazils-growing-demand\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/martech-options-expand-to-meet-brazils-growing-demand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&sty=20230927699616r1&sid=flmnd&distro=nx&lang=en\",\"datePublished\":\"2023-09-27T16:08:26+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/martech-options-expand-to-meet-brazils-growing-demand\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/martech-options-expand-to-meet-brazils-growing-demand\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/martech-options-expand-to-meet-brazils-growing-demand\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&sty=20230927699616r1&sid=flmnd&distro=nx&lang=en\",\"contentUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&sty=20230927699616r1&sid=flmnd&distro=nx&lang=en\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/martech-options-expand-to-meet-brazils-growing-demand\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MarTech Options Expand to Meet Brazil\u2019s Growing Demand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\",\"name\":\"Market Newsdesk\",\"description\":\"Latest Business News in Real Time\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\",\"name\":\"Newsdesk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"caption\":\"Newsdesk\"},\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/author\\\/newsdesk\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MarTech Options Expand to Meet Brazil\u2019s Growing Demand - Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/martech-options-expand-to-meet-brazils-growing-demand\/","og_locale":"en_US","og_type":"article","og_title":"MarTech Options Expand to Meet Brazil\u2019s Growing Demand - Market Newsdesk","og_description":"MarTech Options Expand to Meet Brazil\u2019s Growing Demand Experiences developed during the pandemic have led customers to expect responses that are prompt, personalized and private, ISG Provider Lens\u2122 report says S\u00c3O PAULO–(BUSINESS WIRE)– Brazil saw a jump in demand for marketing technology solutions during the COVID pandemic, driven by the need to enhance digital CX and simplify business operations, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm. The 2023 ISG Provider Lens\u2122 MarTech Service Providers report for Brazil finds that instead of suppliers consolidating to meet a growing need for MarTech services, the choices for Brazilian enterprises have expanded. Although many Brazilian companies have opted … Continue reading \"MarTech Options Expand to Meet Brazil\u2019s Growing Demand\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/martech-options-expand-to-meet-brazils-growing-demand\/","og_site_name":"Market Newsdesk","article_published_time":"2023-09-27T16:08:26+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20230927699616r1&sid=flmnd&distro=nx&lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/martech-options-expand-to-meet-brazils-growing-demand\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/martech-options-expand-to-meet-brazils-growing-demand\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"MarTech Options Expand to Meet Brazil\u2019s Growing Demand","datePublished":"2023-09-27T16:08:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/martech-options-expand-to-meet-brazils-growing-demand\/"},"wordCount":967,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/martech-options-expand-to-meet-brazils-growing-demand\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20230927699616r1&sid=flmnd&distro=nx&lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/martech-options-expand-to-meet-brazils-growing-demand\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/martech-options-expand-to-meet-brazils-growing-demand\/","name":"MarTech Options Expand to Meet Brazil\u2019s Growing Demand - Market Newsdesk","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/martech-options-expand-to-meet-brazils-growing-demand\/#primaryimage"},"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/martech-options-expand-to-meet-brazils-growing-demand\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20230927699616r1&sid=flmnd&distro=nx&lang=en","datePublished":"2023-09-27T16:08:26+00:00","author":{"@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"breadcrumb":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/martech-options-expand-to-meet-brazils-growing-demand\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketnewsdesk.com\/index.php\/martech-options-expand-to-meet-brazils-growing-demand\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/martech-options-expand-to-meet-brazils-growing-demand\/#primaryimage","url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20230927699616r1&sid=flmnd&distro=nx&lang=en","contentUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20230927699616r1&sid=flmnd&distro=nx&lang=en"},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/martech-options-expand-to-meet-brazils-growing-demand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marketnewsdesk.com\/"},{"@type":"ListItem","position":2,"name":"MarTech Options Expand to Meet Brazil\u2019s Growing Demand"}]},{"@type":"WebSite","@id":"https:\/\/www.marketnewsdesk.com\/#website","url":"https:\/\/www.marketnewsdesk.com\/","name":"Market Newsdesk","description":"Latest Business News in Real Time","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketnewsdesk.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979","name":"Newsdesk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","caption":"Newsdesk"},"url":"https:\/\/www.marketnewsdesk.com\/index.php\/author\/newsdesk\/"}]}},"_links":{"self":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/786479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/comments?post=786479"}],"version-history":[{"count":0,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/786479\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/media?parent=786479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/categories?post=786479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/tags?post=786479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}