{"id":786410,"date":"2023-09-27T08:41:59","date_gmt":"2023-09-27T12:41:59","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-integrates-snowflakes-media-data-cloud-to-enhance-secure-data-activation-for-agencies-advertisers-and-media-owners-across-magnites-streaming-supply\/"},"modified":"2023-09-27T08:41:59","modified_gmt":"2023-09-27T12:41:59","slug":"magnite-integrates-snowflakes-media-data-cloud-to-enhance-secure-data-activation-for-agencies-advertisers-and-media-owners-across-magnites-streaming-supply","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-integrates-snowflakes-media-data-cloud-to-enhance-secure-data-activation-for-agencies-advertisers-and-media-owners-across-magnites-streaming-supply\/","title":{"rendered":"Magnite Integrates Snowflake\u2019s Media Data Cloud to Enhance Secure Data Activation for Agencies, Advertisers and Media Owners Across Magnite\u2019s Streaming Supply"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"left\">NEW YORK, Sept.  27, 2023  (GLOBE NEWSWIRE) &#8212; Magnite (NASDAQ: MGNI), the world\u2019s largest independent sell-side advertising company, announced that it has partnered with Snowflake, the Data Cloud company. Snowflake will be enabled within Magnite Access, the company\u2019s suite of audience and identity tools that empowers publishers and buyers to manage, create, and transact audience segments in a variety of ways.<\/p>\n<p>Through this collaboration, agencies, advertisers, and media owners can leverage data according to their business needs across Magnite\u2019s extensive streaming supply, which spans 80+ million CTV households in the US and accounts for 90% of ad-supported CTV viewers in the country. Mutual agency clients including GALE, GroupM and Omnicom Media Group will leverage this integration.<\/p>\n<p>Snowflake\u2019s Media Data Cloud enables thousands of organizations to explore, share, and unlock the true value of their data. Clients use Snowflake to unite siloed data, discover and securely share data, and execute diverse analytic workloads. Wherever data or users live, Snowflake delivers a single data experience that spans multiple clouds and geographies.<\/p>\n<p>\u201cSnowflake occupies a unique position in the marketplace in that we\u2019re equipped to enable data connectivity in a transparent, privacy-preserving manner,\u201d said Bill Stratton, Global Head, Media, Entertainment &amp; Advertising at Snowflake. \u201cOur partnership with Magnite will allow us to provide scaled activation for advertisers and agencies, ensuring they\u2019re able to drive consistent results despite the upcoming changes to the addressability landscape.\u201d<\/p>\n<p>\u201cAlthough the audience-based transaction model continues to be presented with challenges, buyers and sellers still desire to leverage first and third party data to make the most of their high-value assets,\u201d said Kristen Williams, SVP of Strategic Partnerships at Magnite. \u201cWe look forward to being able to deliver value for our clients with the combination of our best-in-class technology and access to premium supply combined with Snowflake\u2019s powerful and secure data offering.\u201d<\/p>\n<p>\u201cIn today\u2019s landscape where client first-party data activation is a core strategic element across all channels, Omni&#8217;s integration with Magnite via Snowflake provides our OMG advertisers a direct and secure path to audience activation,\u201d said Josh Farbman, US Head of Activation at Annalect. \u201cThis enables them to focus investment towards the most relevant consumers, while also benefiting from the cost and performance efficiencies that direct integrations with the supply-side offer.\u201d<\/p>\n<p>&#8220;The true value of data is realized by how well you can activate against it,&#8221; said Evan Hanlon, Global CEO of Choreograph. &#8220;This partnership will not only enhance the value of GroupM Premium Marketplace by connecting our data directly to supply, it will further extend the advantages of best-in-class campaign activation to GroupM clients by bringing insights and investment closer together than ever before.\u201d<\/p>\n<p>\n        <strong>About Magnite<\/strong><br \/>\n        <br \/>We\u2019re Magnite (NASDAQ: MGNI), the world\u2019s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world&#8217;s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.<\/p>\n<p>\n        <strong>Media Contact:<\/strong><br \/>\n        <br \/>Kar Yi Lim<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=ZuTGGyEAFsvikD5UkWbDSVrWtSzI7ZVT2qJ9aovsmohNLamB0uJbHRQGMNT29OWd3Bn9OkSADiiYIodeMpTf2A==\" rel=\"nofollow noopener\" target=\"_blank\">klim@magnite.com<\/a>\u00a0<\/p>\n<p>      <img decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODkyODk2MSM1ODMzODE5IzIwMTc0MzE=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" src=\"https:\/\/ml.globenewswire.com\/media\/Mzk1ODIwMzAtNWZhMi00NGU3LWExMTktYmE4ZWRjMjk1MjJjLTEwMjkwMDQ=\/tiny\/Magnite-Inc-.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK, Sept. 27, 2023 (GLOBE NEWSWIRE) &#8212; Magnite (NASDAQ: MGNI), the world\u2019s largest independent sell-side advertising company, announced that it has partnered with Snowflake, the Data Cloud company. Snowflake will be enabled within Magnite Access, the company\u2019s suite of audience and identity tools that empowers publishers and buyers to manage, create, and transact audience segments in a variety of ways. Through this collaboration, agencies, advertisers, and media owners can leverage data according to their business needs across Magnite\u2019s extensive streaming supply, which spans 80+ million CTV households in the US and accounts for 90% of ad-supported CTV viewers in the country. Mutual agency clients including GALE, GroupM and Omnicom Media Group will leverage this integration. Snowflake\u2019s Media Data Cloud &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-integrates-snowflakes-media-data-cloud-to-enhance-secure-data-activation-for-agencies-advertisers-and-media-owners-across-magnites-streaming-supply\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Magnite Integrates Snowflake\u2019s Media Data Cloud to Enhance Secure Data Activation for Agencies, Advertisers and Media Owners Across Magnite\u2019s Streaming Supply&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-786410","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Magnite Integrates Snowflake\u2019s Media Data Cloud to Enhance Secure Data Activation for Agencies, Advertisers and Media Owners Across Magnite\u2019s Streaming Supply - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-integrates-snowflakes-media-data-cloud-to-enhance-secure-data-activation-for-agencies-advertisers-and-media-owners-across-magnites-streaming-supply\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Magnite Integrates Snowflake\u2019s Media Data Cloud to Enhance Secure Data Activation for Agencies, Advertisers and Media Owners Across Magnite\u2019s Streaming Supply - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"NEW YORK, Sept. 27, 2023 (GLOBE NEWSWIRE) &#8212; Magnite (NASDAQ: MGNI), the world\u2019s largest independent sell-side advertising company, announced that it has partnered with Snowflake, the Data Cloud company. Snowflake will be enabled within Magnite Access, the company\u2019s suite of audience and identity tools that empowers publishers and buyers to manage, create, and transact audience segments in a variety of ways. Through this collaboration, agencies, advertisers, and media owners can leverage data according to their business needs across Magnite\u2019s extensive streaming supply, which spans 80+ million CTV households in the US and accounts for 90% of ad-supported CTV viewers in the country. Mutual agency clients including GALE, GroupM and Omnicom Media Group will leverage this integration. Snowflake\u2019s Media Data Cloud &hellip; Continue reading &quot;Magnite Integrates Snowflake\u2019s Media Data Cloud to Enhance Secure Data Activation for Agencies, Advertisers and Media Owners Across Magnite\u2019s Streaming Supply&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-integrates-snowflakes-media-data-cloud-to-enhance-secure-data-activation-for-agencies-advertisers-and-media-owners-across-magnites-streaming-supply\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-27T12:41:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODkyODk2MSM1ODMzODE5IzIwMTc0MzE=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/magnite-integrates-snowflakes-media-data-cloud-to-enhance-secure-data-activation-for-agencies-advertisers-and-media-owners-across-magnites-streaming-supply\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/magnite-integrates-snowflakes-media-data-cloud-to-enhance-secure-data-activation-for-agencies-advertisers-and-media-owners-across-magnites-streaming-supply\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Magnite Integrates Snowflake\u2019s Media Data Cloud to Enhance Secure Data Activation for Agencies, Advertisers and Media Owners Across Magnite\u2019s Streaming Supply\",\"datePublished\":\"2023-09-27T12:41:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/magnite-integrates-snowflakes-media-data-cloud-to-enhance-secure-data-activation-for-agencies-advertisers-and-media-owners-across-magnites-streaming-supply\\\/\"},\"wordCount\":561,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/magnite-integrates-snowflakes-media-data-cloud-to-enhance-secure-data-activation-for-agencies-advertisers-and-media-owners-across-magnites-streaming-supply\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODkyODk2MSM1ODMzODE5IzIwMTc0MzE=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/magnite-integrates-snowflakes-media-data-cloud-to-enhance-secure-data-activation-for-agencies-advertisers-and-media-owners-across-magnites-streaming-supply\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/magnite-integrates-snowflakes-media-data-cloud-to-enhance-secure-data-activation-for-agencies-advertisers-and-media-owners-across-magnites-streaming-supply\\\/\",\"name\":\"Magnite Integrates Snowflake\u2019s Media Data Cloud to Enhance Secure Data Activation for Agencies, Advertisers and Media Owners Across Magnite\u2019s Streaming Supply - 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Snowflake will be enabled within Magnite Access, the company\u2019s suite of audience and identity tools that empowers publishers and buyers to manage, create, and transact audience segments in a variety of ways. Through this collaboration, agencies, advertisers, and media owners can leverage data according to their business needs across Magnite\u2019s extensive streaming supply, which spans 80+ million CTV households in the US and accounts for 90% of ad-supported CTV viewers in the country. Mutual agency clients including GALE, GroupM and Omnicom Media Group will leverage this integration. Snowflake\u2019s Media Data Cloud &hellip; Continue reading \"Magnite Integrates Snowflake\u2019s Media Data Cloud to Enhance Secure Data Activation for Agencies, Advertisers and Media Owners Across Magnite\u2019s Streaming Supply\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-integrates-snowflakes-media-data-cloud-to-enhance-secure-data-activation-for-agencies-advertisers-and-media-owners-across-magnites-streaming-supply\/","og_site_name":"Market Newsdesk","article_published_time":"2023-09-27T12:41:59+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODkyODk2MSM1ODMzODE5IzIwMTc0MzE=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-integrates-snowflakes-media-data-cloud-to-enhance-secure-data-activation-for-agencies-advertisers-and-media-owners-across-magnites-streaming-supply\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-integrates-snowflakes-media-data-cloud-to-enhance-secure-data-activation-for-agencies-advertisers-and-media-owners-across-magnites-streaming-supply\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Magnite Integrates Snowflake\u2019s Media Data Cloud to Enhance Secure Data Activation for Agencies, Advertisers and Media Owners Across Magnite\u2019s Streaming Supply","datePublished":"2023-09-27T12:41:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-integrates-snowflakes-media-data-cloud-to-enhance-secure-data-activation-for-agencies-advertisers-and-media-owners-across-magnites-streaming-supply\/"},"wordCount":561,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-integrates-snowflakes-media-data-cloud-to-enhance-secure-data-activation-for-agencies-advertisers-and-media-owners-across-magnites-streaming-supply\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODkyODk2MSM1ODMzODE5IzIwMTc0MzE=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-integrates-snowflakes-media-data-cloud-to-enhance-secure-data-activation-for-agencies-advertisers-and-media-owners-across-magnites-streaming-supply\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-integrates-snowflakes-media-data-cloud-to-enhance-secure-data-activation-for-agencies-advertisers-and-media-owners-across-magnites-streaming-supply\/","name":"Magnite Integrates Snowflake\u2019s Media Data Cloud to Enhance Secure Data Activation for Agencies, Advertisers and Media Owners Across Magnite\u2019s Streaming Supply - 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