{"id":785843,"date":"2023-09-25T07:09:59","date_gmt":"2023-09-25T11:09:59","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/ulta-beauty-launches-the-joy-project-to-ignite-a-movement-for-the-next-generation\/"},"modified":"2023-09-25T07:09:59","modified_gmt":"2023-09-25T11:09:59","slug":"ulta-beauty-launches-the-joy-project-to-ignite-a-movement-for-the-next-generation","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/ulta-beauty-launches-the-joy-project-to-ignite-a-movement-for-the-next-generation\/","title":{"rendered":"Ulta Beauty Launches The Joy Project to Ignite a Movement for the Next Generation"},"content":{"rendered":"

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Ulta Beauty Launches The Joy Project to Ignite a Movement for the Next Generation<\/b><\/p>\n

In partnership with Mel Robbins, Ulta Beauty is on a mission to spread joy and meaningfully shape how we all see beauty<\/i><\/p>\n

BOLINGBROOK, Ill.–(BUSINESS WIRE<\/a>)–
\nUlta Beauty, the nation\u2019s largest beauty retailer, today announced the launch of The Joy Project, a long-term initiative created to help beauty enthusiasts and consumers at large find, embrace and experience joy. In partnership with best-selling author, motivational speaker, and award-winning podcast host Mel Robbins, Ulta Beauty is on a critical mission to combat what research found to be the number one obstacle to experiencing joy, our inner critic. Through The Joy Study<\/i>, third-party research commissioned by Ulta Beauty, the retailer aims to spark a national conversation about the barriers to joy we all face and how to overcome them. Starting with a bespoke associate training curriculum, crafted by Robbins, to positively transform the way Ulta Beauty\u2019s 53,000 associates think about themselves and ultimately empower guests to do the same.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230925298587\/en\/<\/a><\/p>\n

\"Mel<\/p>\n

Mel Robbins and Ulta Beauty associates gear up for The Joy Project (Photo: Business Wire)<\/p>\n<\/div>\n

\n\u201cAt Ulta Beauty, we strive every day to use the power of beauty to bring to life the possibilities that lie within each of us, and joy is a feeling we want everyone to experience when walking through our stores,\u201d said Michelle Crossan-Matos, chief marketing officer, Ulta Beauty. \u201cThe reality is, there\u2019s a joy deficit in our country, which if left untreated, will only continue to hold people back from living the lives they\u2019ve always wanted. As industry leaders, who care deeply about how people experience beauty and show up in the world, we believe it\u2019s our responsibility to help change this. By taking an inside out approach, in helping our associates unlock their own barriers to joy, and using our platforms to positively influence the communities we serve, we know we can ignite a movement that will help people everywhere live more authentic, and joyful lives.\u201d<\/p>\n

\nUlta Beauty has always championed authentic self-expression and through its purpose-driven work is redefining how the world sees beauty. The Joy Project is a continuation of these long-term efforts and builds on its commitment to make beauty a force for good for all.<\/p>\n

\nAfter listening to feedback from associates who regularly witness guests struggle with negative self-talk, Ulta Beauty was inspired to understand how the inner critic could be affecting people\u2019s ability to experience joy and overall wellbeing. The Joy Study<\/i> examined a sample of how 5,000 national adults and teens experience joy and the common barriers to experiencing it on a daily basis. The research found that 73 percent of those surveyed experience negative self-talk, 70 percent experiencing it don\u2019t recognize negative self-talk when they\u2019re actively doing it, and 91 percent identify negative self-talk as a primary obstacle in their ability to experience joy. Understanding this work starts from within, Ulta Beauty is partnering with Mel Robbins, to rewrite the narrative and help the beauty community at large experience more joy, starting with its vast network of associates.<\/p>\n

\n\u201cIt\u2019s stunning that the research shows that negative self-talk is the biggest obstacle to experiencing joy, yet the majority of us don\u2019t even realize how much we engage in it. I\u2019m proud to work with Ulta Beauty and The Joy Project to address this head on. Knowing Ulta Beauty\u2019s associates hear this self-criticism from their guests every day, Ulta Beauty and I are giving them the tools to help their guests silence the inner critic and experience more joy,\u201d said Robbins. \u201cThere are so many brands and companies publicly discussing well-being, but few are activating in such a meaningful way. I\u2019m honored to work with Ulta Beauty, creating custom trainings that will empower those associates to silence that inner critic and coach guests to do the same all with a mission to inspire a national conversation to spread more joy.\u201d<\/p>\n

Sparking A Movement in Stores<\/b><\/p>\n

\nAs one of the world\u2019s foremost experts on change and motivation, Robbins\u2019 deep expertise in recognizing and flipping negative mindsets is the cornerstone of Ulta Beauty\u2019s new training curriculum for store associates. Dubbed \u2018A Toolkit for Joy,\u2019 the series of mini courses taught by Robbins will provide all 53,000 associates nationwide the strategies and tangible tools needed to identify their inner critic, interrupt the negative patterns, and inspire themselves and others in the process. Once armed with this roadmap to joy, associates are encouraged to share those same practices with guests, ultimately sparking a movement with the potential to reach far beyond Ulta Beauty stores. In addition to mobilizing its fleet of associates across the country, Ulta Beauty will ignite a social movement inviting influencer and creator communities to join the conversation by posting about their own journey to joy through inspiring content encouraging others to do the same and #joyforward.<\/p>\n

\n\u201cTackling the inner critic is only the beginning, but an important step to bringing attention to an issue that has long been a source of people\u2019s inability to experience the joy they deserve,\u201d adds Crossan-Matos. \u201cIt\u2019s our hope that by addressing this now and working together we can positively shape how future generations see themselves and ultimately create a better future for all.\u201d<\/p>\n

Key The Joy Study<\/i> Findings<\/span><\/b><\/p>\n