{"id":785703,"date":"2023-09-22T09:38:28","date_gmt":"2023-09-22T13:38:28","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/chris-rock-brings-las-vegas-to-the-uk-in-betmgms-launch-advertising-campaign\/"},"modified":"2023-09-22T09:38:28","modified_gmt":"2023-09-22T13:38:28","slug":"chris-rock-brings-las-vegas-to-the-uk-in-betmgms-launch-advertising-campaign","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/chris-rock-brings-las-vegas-to-the-uk-in-betmgms-launch-advertising-campaign\/","title":{"rendered":"Chris Rock brings Las Vegas to the UK in BetMGM\u2019s launch advertising campaign"},"content":{"rendered":"

<\/p>\n

Chris Rock brings Las Vegas to the UK in BetMGM<\/b>\u2019s launch advertising campaign<\/b><\/p>\n

\nWith world-class entertainment at its core, the brand goes for gold in its first UK integrated campaign<\/p>\n

LONDON–(BUSINESS WIRE<\/a>)–BetMGM<\/a>, the newly launched UK iGaming and online sports betting brand from MGM Resorts International, today unveiled its first advertising campaign<\/a>, featuring stand-up comedian, actor and certified gold standard Hollywood icon, Chris Rock.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230922920515\/en\/<\/a><\/p>\n

\nHaving recently launched the brand, the fully integrated campaign reflects how BetMGM provides the best Las Vegas has to offer, bringing entertainment to the UK betting industry and introducing a new golden era in sports and online casino.<\/p>\n

\nThe campaign showcases globally recognised multi-award-winning entertainer, Chris Rock, travelling in a gold speedboat from the Bellagio Fountains to the Thames. The campaign aims to drive awareness of the brand and its \u2018golden\u2019 offers and products, with Chris Rock sharing details on price boosts, enhanced bonuses and the industry leading free to play \u00a32m prize for predicting six correct Premier League scores – \u201cGolden Goals\u201d – as well as exclusive BetMGM content and one of the largest jackpots in the UK; currently totalling \u00a315.4m.<\/p>\n

\nIn addition to the hero campaign, which has been developed in collaboration with London-based creative agency Recipe<\/a>; they have produced a responsible gambling advert, dedicated to ensuring consumers keep their play safe.<\/p>\n

Sam Behar, UK Director BetMGM, said: <\/b>\u201cWe are incredibly excited to launch BetMGM in the UK and give customers something new. This campaign leverages the heritage of MGM Resorts\u2019 best-in-class Las Vegas entertainment to deliver a unique proposition to the UK market. Alongside standout promotions and our A-list ambassador Chris Rock, this campaign clearly demonstrates BetMGM\u2019s commitment to bringing a fresh and entertaining approach to the market. It\u2019s showtime!\u201d<\/i><\/p>\n

Dan Jacobs, Chief Creative Officer at Recipe, said:<\/b> \u201cIt’s been a real privilege to support in the launch of BetMGM in the UK. From minute one, the ambition from everyone was to stand out in the market. Chris Rock, in a gold boat, with a lion, in the Fountains of Bellagio does exactly that!\u201d<\/i><\/p>\n

\nUK consumers can enjoy this campaign across live sport, TV, out of home, digital, radio and social.<\/p>\n

\nMedia planning and buying was handled by Tomorrow Advertising<\/a> and The Media Network<\/a>.<\/p>\n

Notes to editors:<\/b><\/p>\n

\nLink to the hero ad here<\/a>.<\/p>\n

About BetMGM UK:<\/b><\/p>\n

\nBetMGM UK, is a new sports betting and online casino proposition bringing a new golden era to the UK iGaming space. Offering industry-leading odds, world-class exclusive content, enhanced offers and supersized jackpots never before seen in the UK. Learn more at BetMGM.co.uk<\/a>.<\/p>\n

\nBetMGM UK is operated by LeoVegas Group<\/a>, a subsidiary of the global gaming and entertainment company MGM Resorts International<\/a> (NYSE:MGM).<\/p>\n

About Recipe <\/b>www.reci.pe<\/a><\/p>\n

\nRecipe is NOT NORMAL. Sorry to shout, but it’s kind of a big thing for us. Recipe didn’t start in the normal way, we don’t work in the normal way and won’t make normal work, because it never works as well as you’d hope.<\/p>\n

\nRecipe is a top 4 UK independent agency whose clients include Coca-Cola, P&G, Kingsmill, Audible, Amazon Music, AutoTrader, Whyte & Mackay, New York Bakery Co., Sky and Channel 4.<\/p>\n

\nSo if you want to stand out, never stand for normal. Get in touch at rea@reci.pe<\/a><\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20230922920515\/en\/<\/a><\/span><\/p>\n

BetMGM UK Contact:
\n<\/b>
Press@betmgm.co.uk<\/a><\/p>\n

KEYWORDS:<\/b> United Kingdom Europe<\/p>\n

INDUSTRY KEYWORDS:<\/b> Casino\/Gaming Entertainment Marketing Advertising Online Communications General Entertainment Celebrity Digital Marketing<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
\"Logo\"<\/td>\n<\/tr>\n
<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Chris Rock brings Las Vegas to the UK in BetMGM\u2019s launch advertising campaign With world-class entertainment at its core, the brand goes for gold in its first UK integrated campaign LONDON–(BUSINESS WIRE)–BetMGM, the newly launched UK iGaming and online sports betting brand from MGM Resorts International, today unveiled its first advertising campaign, featuring stand-up comedian, actor and certified gold standard Hollywood icon, Chris Rock. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230922920515\/en\/ Having recently launched the brand, the fully integrated campaign reflects how BetMGM provides the best Las Vegas has to offer, bringing entertainment to the UK betting industry and introducing a new golden era in sports and online casino. The campaign showcases globally recognised multi-award-winning entertainer, … <\/p>\n

Continue reading “Chris Rock brings Las Vegas to the UK in BetMGM\u2019s launch advertising campaign”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-785703","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nChris Rock brings Las Vegas to the UK in BetMGM\u2019s launch advertising campaign - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/chris-rock-brings-las-vegas-to-the-uk-in-betmgms-launch-advertising-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chris Rock brings Las Vegas to the UK in BetMGM\u2019s launch advertising campaign - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Chris Rock brings Las Vegas to the UK in BetMGM\u2019s launch advertising campaign With world-class entertainment at its core, the brand goes for gold in its first UK integrated campaign LONDON–(BUSINESS WIRE)–BetMGM, the newly launched UK iGaming and online sports betting brand from MGM Resorts International, today unveiled its first advertising campaign, featuring stand-up comedian, actor and certified gold standard Hollywood icon, Chris Rock. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230922920515\/en\/ Having recently launched the brand, the fully integrated campaign reflects how BetMGM provides the best Las Vegas has to offer, bringing entertainment to the UK betting industry and introducing a new golden era in sports and online casino. 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