{"id":784572,"date":"2023-09-18T11:01:04","date_gmt":"2023-09-18T15:01:04","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/blake-jones-named-chief-marketing-officer-of-five-star-bank\/"},"modified":"2023-09-18T11:01:04","modified_gmt":"2023-09-18T15:01:04","slug":"blake-jones-named-chief-marketing-officer-of-five-star-bank","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/blake-jones-named-chief-marketing-officer-of-five-star-bank\/","title":{"rendered":"Blake Jones Named Chief Marketing Officer of Five Star Bank"},"content":{"rendered":"<h2>\nMs. Jones brings nearly 20 years of marketing and communications experience to the growing community bank and its affiliates<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"justify\">ROCHESTER, N.Y., Sept.  18, 2023  (GLOBE NEWSWIRE) &#8212; Financial Institutions, Inc. (NASDAQ: FISI), parent company of Five Star Bank (\u201cFive Star\u201d or the \u201cBank\u201d), SDN Insurance Agency, LLC, and Courier Capital, LLC announced that Blake Jones has joined as Senior Vice President, Chief Marketing Officer of the Bank.<\/p>\n<p align=\"justify\">In this role, Ms. Jones will support development of the strategic framework and long-term vision for the Bank. She will lead both marketing and analytics on an enterprise-wide basis, focusing on strategy, brand and performance marketing, and audience insights. Ms. Jones will report to Justin K. Bigham, Executive Vice President, Chief Community Banking Officer.<\/p>\n<p align=\"justify\">\u201cAs Five Star Bank grows and evolves for the future, Blake\u2019s experience leading diversified financial services brand development will be immensely valuable,\u201d said Mr. Bigham. \u201cI look forward to her contributions and fresh perspective as Five Star Bank continues on its growth trajectory while staying true to its purpose of helping customers and communities thrive.\u201d<\/p>\n<p align=\"justify\">Ms. Jones joins Five Star from Arrow Financial Corp., where she most recently served as Senior Vice President, Marketing Director. Prior to joining the Glens Falls, NY-based public company in 2012, Ms. Jones was a journalist and editor with publications in New York, Hawaii and California.<\/p>\n<p align=\"justify\">\u201cI am excited to join Five Star Bank and support its mission of fostering financial wellbeing. Community banking is about connection, and in this new role I look forward to advancing the brand, contributing to its growth and messaging the unique value that Five Star and its affiliates bring to our markets,\u201d Ms. Jones said.<\/p>\n<p align=\"justify\">Ms. Jones will be based in Rochester. Active in the community, she recently served on the Board and Executive Committee of the Family YMCA of Glens Falls, as well as on the Marketing Committees of the Tri-County United Way and the Southern Adirondack Child Care Network. She is also a past classroom volunteer with Junior Achievement of Northeastern New York.<\/p>\n<p align=\"justify\">Ms. Jones earned her Bachelor\u2019s in Mass Communications from Washington and Lee University.<\/p>\n<p>\n        <strong>About Financial Institutions, Inc. and Five Star Bank<\/strong><br \/>\n        <br \/>Financial Institutions, Inc. (NASDAQ: FISI) is an innovative financial holding company with approximately $6.1 billion in assets offering banking, insurance and wealth management products and services through a network of subsidiaries. Its Five Star Bank subsidiary provides consumer and commercial banking and lending services to individuals, municipalities and businesses throughout Western and Central New York and its Mid-Atlantic commercial loan production office serves the Baltimore and Washington, D.C. region. SDN Insurance Agency, LLC provides a broad range of insurance services to personal and business clients, while Courier Capital, LLC offers customized investment management, financial planning and consulting services to individuals and families, businesses, institutions, non-profits and retirement plans. Learn more at Five-StarBank.com and FISI-investors.com.<\/p>\n<p>\n        <strong>For additional information contact:<\/strong><br \/>\n        <br \/>Kate Croft<br \/>Director, Investor and External Relations <br \/>716-817-5159<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=iLhPQUDhQg3kAz9zhXYFJIFMssN0mJpfWPtxT2c-dECNKe5hcb0RT8lntig-f8fRM2Ut2jnF1Q7w4lv9bButVdycelz4byUMUy3FDYId7bLSOP0Ryn6BzTlTcVAblQhD\" rel=\"nofollow noopener\" target=\"_blank\">klcroft@five-starbank.com<\/a>\u00a0<\/p>\n<p>      <img decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODkyMzYzNiM1ODE3MTg4IzIwMTg5NTA=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" src=\"https:\/\/ml.globenewswire.com\/media\/YzU3OTcwMDEtNGQ1NC00NjVmLThiOGMtMDNkZTBkN2M3ZmY4LTEwMzA1MjM=\/tiny\/Financial-Institutions-Inc-.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ms. Jones brings nearly 20 years of marketing and communications experience to the growing community bank and its affiliates ROCHESTER, N.Y., Sept. 18, 2023 (GLOBE NEWSWIRE) &#8212; Financial Institutions, Inc. (NASDAQ: FISI), parent company of Five Star Bank (\u201cFive Star\u201d or the \u201cBank\u201d), SDN Insurance Agency, LLC, and Courier Capital, LLC announced that Blake Jones has joined as Senior Vice President, Chief Marketing Officer of the Bank. In this role, Ms. Jones will support development of the strategic framework and long-term vision for the Bank. She will lead both marketing and analytics on an enterprise-wide basis, focusing on strategy, brand and performance marketing, and audience insights. Ms. Jones will report to Justin K. Bigham, Executive Vice President, Chief Community Banking &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/blake-jones-named-chief-marketing-officer-of-five-star-bank\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Blake Jones Named Chief Marketing Officer of Five Star Bank&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-784572","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blake Jones Named Chief Marketing Officer of Five Star Bank - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/blake-jones-named-chief-marketing-officer-of-five-star-bank\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blake Jones Named Chief Marketing Officer of Five Star Bank - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Ms. Jones brings nearly 20 years of marketing and communications experience to the growing community bank and its affiliates ROCHESTER, N.Y., Sept. 18, 2023 (GLOBE NEWSWIRE) &#8212; Financial Institutions, Inc. (NASDAQ: FISI), parent company of Five Star Bank (\u201cFive Star\u201d or the \u201cBank\u201d), SDN Insurance Agency, LLC, and Courier Capital, LLC announced that Blake Jones has joined as Senior Vice President, Chief Marketing Officer of the Bank. In this role, Ms. Jones will support development of the strategic framework and long-term vision for the Bank. She will lead both marketing and analytics on an enterprise-wide basis, focusing on strategy, brand and performance marketing, and audience insights. Ms. Jones will report to Justin K. 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