{"id":784552,"date":"2023-09-18T10:13:00","date_gmt":"2023-09-18T14:13:00","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/rubicon-pioneers-the-zero-waste-future-of-the-grocery-sector\/"},"modified":"2023-09-18T10:13:00","modified_gmt":"2023-09-18T14:13:00","slug":"rubicon-pioneers-the-zero-waste-future-of-the-grocery-sector","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/rubicon-pioneers-the-zero-waste-future-of-the-grocery-sector\/","title":{"rendered":"Rubicon Pioneers the Zero-Waste Future of the Grocery Sector"},"content":{"rendered":"<p>        <!--.bwuline { text-decoration: underline }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>Rubicon Pioneers the Zero-Waste Future of the Grocery Sector<\/b><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nRubicon Technologies, Inc. (\u201cRubicon\u201d or the \u201cCompany\u201d) (NYSE: RBT), a leading provider of software-based waste, recycling, and fleet operations products for businesses and governments worldwide, today shared an update regarding the Company\u2019s leadership in implementing zero waste programs within its customer portfolio of grocery stores and supermarkets.<\/p>\n<p>\nAccomplishing zero waste is a challenging task for organizations of all kinds due to the complexity and specificity of their operations. This complexity is particularly pronounced in the grocery category due to the range of materials in scope and their use within store processes.<\/p>\n<p>\nIn Rubicon\u2019s 2023 <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.rubicon.com%2Fwp-content%2Fuploads%2FRubicon-2023-Corporate-Citizenship-Report.pdf&amp;esheet=53555894&amp;newsitemid=20230918626888&amp;lan=en-US&amp;anchor=Corporate+Citizenship+Report&amp;index=1&amp;md5=c9a00dc385dd2057c8eae90b9bf694b8\">Corporate Citizenship Report<\/a>, the Company highlighted its work with one of the largest supermarket chains in the country which saw 141,745 tons of material diverted away from landfills in 2022 alone. This represented a diversion rate of more than 80%, up from 62% at the inception of the partnership in 2016. Through continuing to partner with Rubicon, the supermarket chain has committed to reach a 95% diversion rate by 2025.<\/p>\n<p>\nRubicon\u2019s multi-phased approach, known as \u201cSustainable Materials Management\u201d (SMM), involves the evaluation and reduction of a customer\u2019s waste stream to its smallest achievable volume by adopting upstream sustainable business practices and downstream waste reduction and recovery methodologies\u2014all while identifying opportunities to reduce operating costs, maximize commodity revenue, minimize environmental impact, and ensure brand protection.<\/p>\n<p>\n\u201cUsing Rubicon\u2019s structured approach to zero waste, our grocery clients can anticipate a consistent push toward sustainability and a high-percentage diversion rate,\u201d said Ryan Cooper, Vice President of Circular Economy Solutions at Rubicon. \u201cWith our continued efforts and innovations, we\u2019re helping to transform our customers\u2019 operations and set new industry benchmarks. Together, we\u2019re creating a future where waste is not just reduced, but intelligently repurposed for the betterment of our communities and the planet.\u201d<\/p>\n<p>\nUnlike traditional waste management processes that prioritize landfilling waste and recovering a small number of high-value commodities, Rubicon\u2019s differentiated \u201cIntegrated Solutions Methodology\u201d takes a total-system approach that not only looks downstream at the waste generated, but also looks upstream at the specific points-of-generation and the processes, operational directives, and waste management policies that generate that waste. This approach allows the Company to develop an end-to-end program for each customer that identifies material sources, candidates for elimination, and opportunities to combine material types when available. The result of Rubicon\u2019s process is a more effective, longer-range strategic plan and better diversion outcomes.<\/p>\n<p>\nDemand from waste generators for zero waste programs continues to grow as their sustainability goals evolve and expand over time through both internal pushes and external forces including state and local regulations. Rubicon\u2019s <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.rubicon.com%2Fenterprises%2Fmailback%2F&amp;esheet=53555894&amp;newsitemid=20230918626888&amp;lan=en-US&amp;anchor=mail-back+program&amp;index=2&amp;md5=b933e778f22952b2b1c9ae440aab1a15\">mail-back program<\/a>, conducted in partnership with <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.g2rev.com%2F&amp;esheet=53555894&amp;newsitemid=20230918626888&amp;lan=en-US&amp;anchor=g2+revolution&amp;index=3&amp;md5=27103ff276469a3e42330989413f7897\">g2 revolution<\/a>, helps companies properly manage their regulated or hard-to-recycle waste materials by providing easy-to-use containers, a simple mail-back process, and transparent landfill diversion reporting.<\/p>\n<p>\nRubicon has been at the forefront of the push for zero waste since the Company\u2019s founding, as shown in its work with retailers outside the grocery category including helping <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fcorporate.bestbuy.com%2Fbest-buy-earns-first-true-certification-for-zero-waste%2F&amp;esheet=53555894&amp;newsitemid=20230918626888&amp;lan=en-US&amp;anchor=a+specialty+retailer+reach+TRUE+zero+waste+certification&amp;index=4&amp;md5=f9f3d4167f67d724fd966fdf14ca3d4b\">a specialty retailer reach TRUE zero waste certification<\/a> at its reverse logistics center in California, and its <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.rubicon.com%2Fnews%2Findustry-partnership-achieves-positive-results-in-pilot-project-using-mushrooms-to-decarbonize-construction-waste%2F&amp;esheet=53555894&amp;newsitemid=20230918626888&amp;lan=en-US&amp;anchor=recent+work+with+industry+leaders+using+asphalt+shingles%2C+mushrooms%2C+and+mycoremediation+technology&amp;index=5&amp;md5=c92b91b8c27558a158007d767686b9e7\">recent work with industry leaders using asphalt shingles, mushrooms, and mycoremediation technology<\/a> to reduce construction and demolition waste in order to produce a sustainable and reusable product to create a more circular economy.<\/p>\n<p>\nFor more information on how Rubicon is deploying its market-leading technology products to equip businesses, local governments, and haulers with the tools and software they need to support zero waste programs, improve recycling rates, and meet sustainability goals and regulations, visit the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.rubicon.com%2Fenterprises%2F&amp;esheet=53555894&amp;newsitemid=20230918626888&amp;lan=en-US&amp;anchor=enterprises&amp;index=6&amp;md5=e9efe81b312dc9b633f5c75992369792\">enterprises<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.rubicon.com%2Fgovernments%2F&amp;esheet=53555894&amp;newsitemid=20230918626888&amp;lan=en-US&amp;anchor=governments&amp;index=7&amp;md5=f42db93df16ecb77737178cedadf28f9\">governments<\/a>, and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.rubicon.com%2Fhaulers%2F&amp;esheet=53555894&amp;newsitemid=20230918626888&amp;lan=en-US&amp;anchor=haulers&amp;index=8&amp;md5=e3d1e4f9f8e0f81d85d1499c982c5baf\">haulers<\/a> pages on the Company\u2019s website.<\/p>\n<p><b>About Rubicon<\/b><\/p>\n<p>\nRubicon Technologies, Inc. (NYSE: RBT) is a leading provider of software-based waste, recycling, and fleet operations products for businesses and governments worldwide. Striving to create a new industry standard by using technology to drive environmental innovation, the Company helps turn businesses into more sustainable enterprises, and neighborhoods into greener and smarter places to live and work. Rubicon\u2019s mission is to end waste. It helps its partners find economic value in their waste streams and confidently execute on their sustainability goals. To learn more, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.rubicon.com%2F&amp;esheet=53555894&amp;newsitemid=20230918626888&amp;lan=en-US&amp;anchor=rubicon.com&amp;index=9&amp;md5=22168809a5c05534302232c29b3cbc13\">rubicon.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230918626888r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230918626888\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230918626888\/en\/<\/a><\/span><\/p>\n<p><b><span class=\"bwuline\">Investor Contact:<br \/>\n<\/span><\/b><br \/>Alexandra Clark<br \/>\n<br \/>Director of Finance &amp; Investor Relations<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:alexandra.clark@rubicon.com\">alexandra.clark@rubicon.com<\/a><\/p>\n<p><b><span class=\"bwuline\">Media Contact:<br \/>\n<\/span><\/b><br \/>Dan Sampson<br \/>\n<br \/>Chief Marketing &amp; Corporate Communications Officer<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:dan.sampson@rubicon.com\">dan.sampson@rubicon.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> New York United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Environment Technology Finance Other Technology Professional Services Sustainability Software Green Technology Data Management<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230918626888\/en\/1891858\/3\/rubicon_logo_stacked.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Rubicon Pioneers the Zero-Waste Future of the Grocery Sector NEW YORK&#8211;(BUSINESS WIRE)&#8211; Rubicon Technologies, Inc. (\u201cRubicon\u201d or the \u201cCompany\u201d) (NYSE: RBT), a leading provider of software-based waste, recycling, and fleet operations products for businesses and governments worldwide, today shared an update regarding the Company\u2019s leadership in implementing zero waste programs within its customer portfolio of grocery stores and supermarkets. Accomplishing zero waste is a challenging task for organizations of all kinds due to the complexity and specificity of their operations. This complexity is particularly pronounced in the grocery category due to the range of materials in scope and their use within store processes. In Rubicon\u2019s 2023 Corporate Citizenship Report, the Company highlighted its work with one of the largest supermarket &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/rubicon-pioneers-the-zero-waste-future-of-the-grocery-sector\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Rubicon Pioneers the Zero-Waste Future of the Grocery Sector&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-784552","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rubicon Pioneers the Zero-Waste Future of the Grocery Sector - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/rubicon-pioneers-the-zero-waste-future-of-the-grocery-sector\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rubicon Pioneers the Zero-Waste Future of the Grocery Sector - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Rubicon Pioneers the Zero-Waste Future of the Grocery Sector NEW YORK&#8211;(BUSINESS WIRE)&#8211; Rubicon Technologies, Inc. (\u201cRubicon\u201d or the \u201cCompany\u201d) (NYSE: RBT), a leading provider of software-based waste, recycling, and fleet operations products for businesses and governments worldwide, today shared an update regarding the Company\u2019s leadership in implementing zero waste programs within its customer portfolio of grocery stores and supermarkets. Accomplishing zero waste is a challenging task for organizations of all kinds due to the complexity and specificity of their operations. This complexity is particularly pronounced in the grocery category due to the range of materials in scope and their use within store processes. 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(\u201cRubicon\u201d or the \u201cCompany\u201d) (NYSE: RBT), a leading provider of software-based waste, recycling, and fleet operations products for businesses and governments worldwide, today shared an update regarding the Company\u2019s leadership in implementing zero waste programs within its customer portfolio of grocery stores and supermarkets. Accomplishing zero waste is a challenging task for organizations of all kinds due to the complexity and specificity of their operations. This complexity is particularly pronounced in the grocery category due to the range of materials in scope and their use within store processes. In Rubicon\u2019s 2023 Corporate Citizenship Report, the Company highlighted its work with one of the largest supermarket &hellip; Continue reading \"Rubicon Pioneers the Zero-Waste Future of the Grocery Sector\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/rubicon-pioneers-the-zero-waste-future-of-the-grocery-sector\/","og_site_name":"Market Newsdesk","article_published_time":"2023-09-18T14:13:00+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230918626888r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/rubicon-pioneers-the-zero-waste-future-of-the-grocery-sector\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/rubicon-pioneers-the-zero-waste-future-of-the-grocery-sector\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Rubicon Pioneers the Zero-Waste Future of the Grocery Sector","datePublished":"2023-09-18T14:13:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/rubicon-pioneers-the-zero-waste-future-of-the-grocery-sector\/"},"wordCount":768,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/rubicon-pioneers-the-zero-waste-future-of-the-grocery-sector\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230918626888r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/rubicon-pioneers-the-zero-waste-future-of-the-grocery-sector\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/rubicon-pioneers-the-zero-waste-future-of-the-grocery-sector\/","name":"Rubicon Pioneers the Zero-Waste Future of the Grocery Sector - 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