{"id":784142,"date":"2023-09-14T13:37:29","date_gmt":"2023-09-14T17:37:29","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/similarweb-recognized-as-a-leader-in-snowflakes-modern-marketing-data-stack-report\/"},"modified":"2023-09-14T13:37:29","modified_gmt":"2023-09-14T17:37:29","slug":"similarweb-recognized-as-a-leader-in-snowflakes-modern-marketing-data-stack-report","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/similarweb-recognized-as-a-leader-in-snowflakes-modern-marketing-data-stack-report\/","title":{"rendered":"Similarweb Recognized as a Leader in Snowflake\u2019s Modern Marketing Data Stack Report"},"content":{"rendered":"<p>        <!--.bwlistcircle { list-style-type: circle }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>Similarweb Recognized as a Leader in Snowflake\u2019s Modern Marketing Data Stack Report<\/b><\/p>\n<p><b><i>Similarweb enables joint customers to build leading solutions on Snowflake\u2019s Data Cloud by enriching their digital strategies with a comprehensive view of the digital world, covering millions of websites and apps, providing organizations with the actionable insights they need to capture market share and grow their business.<\/i><\/b><\/p>\n<p>TEL AVIV, Israel &amp; NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nSimilarweb today announced that it has been recognized as a Data Enrichment leader in the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.snowflake.com%2Fresource%2Fthe-modern-marketing-data-stack-report%2F%3Futm_source%3Dpressrelease%26utm_medium%3Dpartner%26utm_campaign%3Dna-ca-en-2023-mmds-partner-pressrelease%26utm_content%3D-eb-2023-mmds-partner-pressrelease&amp;esheet=53552419&amp;newsitemid=20230914753012&amp;lan=en-US&amp;anchor=Modern+Marketing+Data+Stack+2023%3A+How+Data-Forward+Marketers+Are+Redefining+Strategies+to+Unify%2C+Analyze%2C+and+Activate+Data+to+Boost+Revenue&amp;index=1&amp;md5=f261527765bd3930940102c67452f4d8\">Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies to Unify, Analyze, and Activate Data to Boost Revenue<\/a> executed and launched by<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.snowflake.com%2F&amp;esheet=53552419&amp;newsitemid=20230914753012&amp;lan=en-US&amp;anchor=Snowflake&amp;index=2&amp;md5=4f03e24b34c81009c62a725c1729b39d\"> Snowflake<\/a>, the Data Cloud company.<\/p>\n<p>\nSnowflake\u2019s data-backed report identifies the best solutions used by Snowflake customers to show how marketers can leverage the Snowflake Data Cloud with accompanying partner solutions to convert valuable prospects into loyal customers. By analyzing usage patterns from a pool of approximately 8,100 customers as of April 2023, Snowflake identified ten technology categories that organizations consider when building their marketing data stacks. The research reflects how customers are adopting solutions from a rapidly changing ecosystem and highlights the convergence of adtech and martech, the increased importance of privacy enhancing technologies, and the heightened focus marketers have on measurement to maximize campaign ROI. The ten categories include:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nAnalytics &amp; Data Capture<\/p>\n<\/li>\n<li>\nEnrichment<\/p>\n<\/li>\n<li>\nIdentity &amp; Activation<\/p>\n<ul class=\"bwlistcircle\">\n<li>\nIdentity &amp; Onboarders<\/p>\n<\/li>\n<li>\nCustomer Data Activation<\/p>\n<\/li>\n<li>\nAdvertising Platforms<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li>\nMeasurement &amp; Attribution<\/p>\n<\/li>\n<li>\nIntegration &amp; Modeling<\/p>\n<\/li>\n<li>\nBusiness Intelligence<\/p>\n<\/li>\n<li>\nAI &amp; Machine Learning<\/p>\n<\/li>\n<li>\nPrivacy Enhancing Technologies<\/p>\n<\/li>\n<\/ul>\n<p>\nFocusing on those companies that are active members of the Snowflake Partner Network (or ones with a comparable agreement in place with Snowflake), as well as Snowflake Marketplace providers, the report explores each of these categories that comprise the Modern Marketing Data Stack, highlighting technology partners and their solutions as \u201cleaders\u201d or \u201cones to watch\u201d within each category. The report also details how current Snowflake customers leverage a number of these partner technologies to enable data-driven marketing strategies and informed business decisions. Snowflake\u2019s report provides a concrete overview of the partner solution providers and data providers marketers choose to create their data stacks.<\/p>\n<p>\n\u201cMarketing professionals are seeing the value of operating with the full breadth of their data, thanks to the Snowflake Data Cloud,\u201d said Denise Persson, Chief Marketing Officer at Snowflake. \u201cSimilarweb emerged as a leader in the Enrichment category with joint customers leveraging their rich web, app, search, and ecommerce data to round out the picture of the digital markets they compete in.\u201d<\/p>\n<p>\nSimilarweb was identified in Snowflake\u2019s report as a leader in the Enrichment category for the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fapp.snowflake.com%2Fmarketplace%2Flistings%2FSimilarweb%2520Ltd%2520&amp;esheet=53552419&amp;newsitemid=20230914753012&amp;lan=en-US&amp;anchor=data+products+offered+on+Snowflake+Marketplace&amp;index=3&amp;md5=ca01946c12cd66df4e23b4bc33ea441b\">data products offered on Snowflake Marketplace<\/a> and how the company has helped enterprises achieve a more complete picture of the competitive landscape in digital markets.<\/p>\n<p>\n\u201cSimilarweb data is powerful on its own but even more powerful when customers integrate it with their own enterprise data, models, and workflows using Snowflake\u2019s Data Cloud \u2014 a powerful, flexible, and fully managed cloud data platform for all data,\u201d Similarweb CEO Or Offer said. \u201cBusiness and marketing leaders are looking for a true 360-degree view of customers, competitors, and markets, which they can see more clearly by combining many data sources into a coherent view. This recognition in Snowflake\u2019s 2023 Modern Marketing Data Stack report highlights how valuable our data can be as part of that mix.\u201d<\/p>\n<p>\nClick<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.snowflake.com%2Fresource%2Fthe-modern-marketing-data-stack-report%2F%3Futm_source%3Dpressrelease%26utm_medium%3Dpartner%26utm_campaign%3Dna-ca-en-2023-mmds-partner-pressrelease%26utm_content%3D-eb-2023-mmds-partner-pressrelease&amp;esheet=53552419&amp;newsitemid=20230914753012&amp;lan=en-US&amp;anchor=here&amp;index=4&amp;md5=9a0eaf0c8b7f2ded3ec49e0394aa2cd1\"> here<\/a> to read The Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies to Unify, Analyze, and Activate Data to Boost Revenue.<\/p>\n<p><b>About Similarweb<\/b><\/p>\n<p>\nSimilarweb powers businesses to win their market with the best Digital Data. Similarweb reveals what is happening online and provides businesses with the essential digital data &amp; analytics needed to build strategy, optimize customer acquisition and increase monetization. We empower our users to be the first to discover and capture the best business opportunities and stay alert to react instantly to emerging threats to their business. Similarweb products are easy to use and integrated into users\u2019 workflow, powered by the most advanced technology, and based on the most comprehensive and accurate digital data on the planet.<\/p>\n<p>\nLearn more: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.similarweb.com%2Fcorp%2Fabout%2F&amp;esheet=53552419&amp;newsitemid=20230914753012&amp;lan=en-US&amp;anchor=Similarweb&amp;index=5&amp;md5=3e8525b9c9892f7fbc755682a4eae789\">Similarweb<\/a> | <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.similarweb.com%2Fcorp%2Fourdata%2F&amp;esheet=53552419&amp;newsitemid=20230914753012&amp;lan=en-US&amp;anchor=Similarweb+Digital+Data&amp;index=6&amp;md5=4de76bb98eb08da2f273552dc91d7011\">Similarweb Digital Data<\/a><\/p>\n<p>\nFree Tools: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.similarweb.com%2F&amp;esheet=53552419&amp;newsitemid=20230914753012&amp;lan=en-US&amp;anchor=Analyze+any+website+or+app&amp;index=7&amp;md5=912f761b1b1e1bf8813bf3426315b2aa\">Analyze any website or app<\/a> | <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.similarweb.com%2Fconnect%2F&amp;esheet=53552419&amp;newsitemid=20230914753012&amp;lan=en-US&amp;anchor=Verify+your+website&amp;index=8&amp;md5=b8cfae3786a1d05764dd73b43116df89\">Verify your website<\/a> | <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.similarweb.com%2Fcorp%2Fextension%2F&amp;esheet=53552419&amp;newsitemid=20230914753012&amp;lan=en-US&amp;anchor=Browser+extension&amp;index=9&amp;md5=3a7be430bb550cbd9528459e25bdb1e3\">Browser extension<\/a><\/p>\n<p>\nFollow us: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.similarweb.com%2Fblog%2F&amp;esheet=53552419&amp;newsitemid=20230914753012&amp;lan=en-US&amp;anchor=Blog&amp;index=10&amp;md5=bb350a65a37929e4191010cc0740bd59\">Blog<\/a> | <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsimilarweb%2F&amp;esheet=53552419&amp;newsitemid=20230914753012&amp;lan=en-US&amp;anchor=LinkedIn&amp;index=11&amp;md5=602c440196a0c8aa7d2175cd0eb3a320\">LinkedIn<\/a> | <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2F%40Similarweb&amp;esheet=53552419&amp;newsitemid=20230914753012&amp;lan=en-US&amp;anchor=YouTube&amp;index=12&amp;md5=31b701d2fb89d3dc301003510da4329a\">YouTube<\/a> | <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fsimilarwebinsights%2F&amp;esheet=53552419&amp;newsitemid=20230914753012&amp;lan=en-US&amp;anchor=Instagram&amp;index=13&amp;md5=ae7784dcfba848c8a2aeccaba0d0473c\">Instagram<\/a> | <a rel=\"nofollow\" id=\"smartlink13\" href=\"https:\/\/twitter.com\/Similarweb\">X<\/a><\/p>\n<p><b>Disclaimer: All names, brands, trademarks, and registered trademarks are the property of their respective owners.<\/b> The data, reports, and other materials provided or made available by Similarweb consist of or include estimated metrics and digital insights generated by Similarweb using its proprietary algorithms, based on information collected by Similarweb from multiple sources using its advanced data methodologies. Similarweb shall not be responsible for the accuracy of such data, reports, and materials and shall have no liability for any decision by any third party based in whole or in part on such data, reports, and materials.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230914753012r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230914753012\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230914753012\/en\/<\/a><\/span><\/p>\n<p><b>Press:<br \/>\n<\/b><br \/>David F. Carr<br \/>\n<br \/>Similarweb<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:david.carr@similarweb.com\">david.carr@similarweb.com<\/a><\/p>\n<p><b>Investors:<br \/>\n<\/b><br \/>Raymond \u201cRJ\u201d Jones<br \/>\n<br \/>Similarweb<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:raymond.jones@similarweb.com\">raymond.jones@similarweb.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> New York United States North America Israel Middle East<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Artificial Intelligence Other Professional Services Professional Services Search Engine Optimization Search Engine Marketing Apps\/Applications Catalog Other Communications Digital Marketing Data Analytics Other Technology Marketing Communications Internet Hardware Other Retail Home Goods Data Management Consumer Electronics Online Retail Technology Discount\/Variety Department Stores Cosmetics Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230914753012\/en\/1619922\/3\/similarweb-logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Similarweb Recognized as a Leader in Snowflake\u2019s Modern Marketing Data Stack Report Similarweb enables joint customers to build leading solutions on Snowflake\u2019s Data Cloud by enriching their digital strategies with a comprehensive view of the digital world, covering millions of websites and apps, providing organizations with the actionable insights they need to capture market share and grow their business. TEL AVIV, Israel &amp; NEW YORK&#8211;(BUSINESS WIRE)&#8211; Similarweb today announced that it has been recognized as a Data Enrichment leader in the Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies to Unify, Analyze, and Activate Data to Boost Revenue executed and launched by Snowflake, the Data Cloud company. Snowflake\u2019s data-backed report identifies the best solutions used by Snowflake &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/similarweb-recognized-as-a-leader-in-snowflakes-modern-marketing-data-stack-report\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Similarweb Recognized as a Leader in Snowflake\u2019s Modern Marketing Data Stack Report&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-784142","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Similarweb Recognized as a Leader in Snowflake\u2019s Modern Marketing Data Stack Report - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/similarweb-recognized-as-a-leader-in-snowflakes-modern-marketing-data-stack-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Similarweb Recognized as a Leader in Snowflake\u2019s Modern Marketing Data Stack Report - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Similarweb Recognized as a Leader in Snowflake\u2019s Modern Marketing Data Stack Report Similarweb enables joint customers to build leading solutions on Snowflake\u2019s Data Cloud by enriching their digital strategies with a comprehensive view of the digital world, covering millions of websites and apps, providing organizations with the actionable insights they need to capture market share and grow their business. TEL AVIV, Israel &amp; NEW YORK&#8211;(BUSINESS WIRE)&#8211; Similarweb today announced that it has been recognized as a Data Enrichment leader in the Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies to Unify, Analyze, and Activate Data to Boost Revenue executed and launched by Snowflake, the Data Cloud company. 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TEL AVIV, Israel &amp; NEW YORK&#8211;(BUSINESS WIRE)&#8211; Similarweb today announced that it has been recognized as a Data Enrichment leader in the Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies to Unify, Analyze, and Activate Data to Boost Revenue executed and launched by Snowflake, the Data Cloud company. Snowflake\u2019s data-backed report identifies the best solutions used by Snowflake &hellip; Continue reading \"Similarweb Recognized as a Leader in Snowflake\u2019s Modern Marketing Data Stack Report\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/similarweb-recognized-as-a-leader-in-snowflakes-modern-marketing-data-stack-report\/","og_site_name":"Market Newsdesk","article_published_time":"2023-09-14T17:37:29+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230914753012r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/similarweb-recognized-as-a-leader-in-snowflakes-modern-marketing-data-stack-report\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/similarweb-recognized-as-a-leader-in-snowflakes-modern-marketing-data-stack-report\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Similarweb Recognized as a Leader in Snowflake\u2019s Modern Marketing Data Stack Report","datePublished":"2023-09-14T17:37:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/similarweb-recognized-as-a-leader-in-snowflakes-modern-marketing-data-stack-report\/"},"wordCount":898,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/similarweb-recognized-as-a-leader-in-snowflakes-modern-marketing-data-stack-report\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230914753012r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/similarweb-recognized-as-a-leader-in-snowflakes-modern-marketing-data-stack-report\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/similarweb-recognized-as-a-leader-in-snowflakes-modern-marketing-data-stack-report\/","name":"Similarweb Recognized as a Leader in Snowflake\u2019s Modern Marketing Data Stack Report - 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