{"id":784116,"date":"2023-09-14T12:31:01","date_gmt":"2023-09-14T16:31:01","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/johnson-johnson-marks-new-era-as-global-healthcare-company-with-updated-visual-identity\/"},"modified":"2023-09-14T12:31:01","modified_gmt":"2023-09-14T16:31:01","slug":"johnson-johnson-marks-new-era-as-global-healthcare-company-with-updated-visual-identity","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/johnson-johnson-marks-new-era-as-global-healthcare-company-with-updated-visual-identity\/","title":{"rendered":"Johnson &amp; Johnson Marks New Era as Global Healthcare Company With Updated Visual Identity"},"content":{"rendered":"<p>        <!--.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>Johnson &amp; Johnson Marks New Era as Global Healthcare Company With Updated Visual Identity<\/b><\/p>\n<p><i>Brand and visual identity demonstrate the best of Johnson &amp; Johnson\u2019s care and humanity, while capturing the Company\u2019s passion and determination to improve the health of people worldwide<\/i><\/p>\n<p>NEW BRUNSWICK, N.J.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nFor more than 135 years, Johnson &amp; Johnson (the \u201cCompany\u201d) (NYSE: JNJ) has provided health care products and solutions to people worldwide. Now, with its exclusive focus on healthcare innovation and tackling the toughest health challenges, the Company is updating its brand and uniting both its medtech and pharmaceutical segments under the Johnson &amp; Johnson brand name to demonstrate its collective power in healthcare.<\/p>\n<p>\nThe announcement marks the next era for Johnson &amp; Johnson, which is leveraging its expertise in innovative medicine and medical technology to prevent, treat and cure complex diseases and introduce solutions that are smarter, less invasive and more personalized.<\/p>\n<p>\n\u201cOur exclusive focus on Innovative Medicine and MedTech solutions enables us to innovate across the full spectrum of healthcare in ways no other company can,\u201d said Joaquin Duato, Chairman of the Board and Chief Executive Officer. \u201cUniting our diverse businesses under an updated Johnson &amp; Johnson brand reflects our unique ability to reimagine healthcare through transformative innovation, while staying true to Our Credo values and the level of care that patients and doctors expect of us.\u201d<\/p>\n<p>\nMoving forward, the Company\u2019s two segments will be more connected to the Johnson &amp; Johnson brand. Over time, Janssen, the Company\u2019s pharmaceutical segment, will be named Johnson &amp; Johnson Innovative Medicine, and the medical technology segment will continue to be named Johnson &amp; Johnson MedTech.<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nOur pharmaceuticals segment is leading where medicine is going, developing breakthrough treatments to transform the future of health. Johnson &amp; Johnson Innovative Medicine applies rigorous science with compassion to confidently address the most complex diseases in the areas of Oncology, Immunology, Neuroscience, Cardiovascular, Pulmonary Hypertension, and Retina<i \/>and to develop the potential medicines of tomorrow.<\/p>\n<\/li>\n<\/ul>\n<ul class=\"bwlistdisc\">\n<li>\nOur medical technology segment is working to solve the world\u2019s most pressing healthcare challenges through innovations at the intersection of biology and technology. Johnson &amp; Johnson MedTech is harnessing its deep expertise in surgery, orthopedics, vision, and interventional solutions to develop healthcare solutions that are smarter, less invasive, and more personalized.<\/p>\n<\/li>\n<\/ul>\n<p>\nThe new Johnson &amp; Johnson brand identity builds on the Company\u2019s legacy, while also modernizing key elements to showcase healthcare innovation in a way that\u2019s inclusive and brings the Company&#8217;s warm, caring nature to life.<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nLogo. The new logo is modernized for this next chapter. Each letter is drawn in one pen stroke, creating a contrast that delivers both a sense of unexpectedness and humanity. The Company will embrace both the long- and short-form versions of the logo, expanding and building more equity around a short-form \u2018J&amp;J\u2019 to show up in a more personable, contemporary way\u2014especially in digital interfaces. The brand will also show up in motion and respond to different environments.<\/p>\n<\/li>\n<li>\nColor. Johnson &amp; Johnson will continue to leverage the color red, leaning into a refreshed, bright, and contemporary color that speaks to the ability to urgently respond to health challenges, evolve with the times and set the pace.<\/p>\n<\/li>\n<li>\nAmpersand. The new ampersand captures a caring, human nature. It now presents itself as a more globally recognizable symbol and represents the openness of the brand, as well as the connections that bring the Company\u2019s purpose to life.<\/p>\n<\/li>\n<li>\nArt Direction. The elements in the art direction style\u2014which include illustration, photography, and more\u2014have been crafted to spark energy, optimism and inclusivity, all while offering a unique and distinctive approach in healthcare.<\/p>\n<\/li>\n<\/ul>\n<p>\n\u201cOur Johnson &amp; Johnson brand identity communicates our bold approach to innovation in healthcare, while staying true to the care we have for our patients around the world,\u201d said Vanessa Broadhurst, Executive Vice President of Global Corporate Affairs. \u201cWe take immense pride in leading healthcare for more than a century and are seizing on our scientific momentum to profoundly impact health for humanity.\u201d<\/p>\n<p>\nThe new logo, colors, and font will be rolled out across all company materials, product packaging, and branding assets over time. For more information about Johnson &amp; Johnson\u2019s new brand, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.jnj.com%2Fmedia-center&amp;esheet=53554795&amp;newsitemid=20230914626134&amp;lan=en-US&amp;anchor=J%26amp%3BJ+media+center&amp;index=1&amp;md5=b76decdd71c5fbe9bc38ca36b103653c\">J&amp;J media center<\/a>.<\/p>\n<p><b>About Johnson &amp; Johnson<\/b><\/p>\n<p>\nAt Johnson &amp; Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.jnj.com%2F&amp;esheet=53554795&amp;newsitemid=20230914626134&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.jnj.com%2F&amp;index=2&amp;md5=9bf1d661d27a1fd4425128db6dc72ffa\">https:\/\/www.jnj.com\/<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230914626134r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230914626134\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230914626134\/en\/<\/a><\/span><\/p>\n<p><b>Media<br \/>\n<\/b><br \/>Tesia Williams<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:media-relations@its.jnj.com\">media-relations@its.jnj.com<\/a><\/p>\n<p><b>Investors<br \/>\n<\/b><br \/>Jessica Moore<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:investor-relations@its.jnj.com\">investor-relations@its.jnj.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America New Jersey<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Biotechnology General Health Other Health Health Pharmaceutical<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230914626134\/en\/1889501\/3\/JNJ_Logo_SingleLine_Red_RGB.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Johnson &amp; Johnson Marks New Era as Global Healthcare Company With Updated Visual Identity Brand and visual identity demonstrate the best of Johnson &amp; Johnson\u2019s care and humanity, while capturing the Company\u2019s passion and determination to improve the health of people worldwide NEW BRUNSWICK, N.J.&#8211;(BUSINESS WIRE)&#8211; For more than 135 years, Johnson &amp; Johnson (the \u201cCompany\u201d) (NYSE: JNJ) has provided health care products and solutions to people worldwide. Now, with its exclusive focus on healthcare innovation and tackling the toughest health challenges, the Company is updating its brand and uniting both its medtech and pharmaceutical segments under the Johnson &amp; Johnson brand name to demonstrate its collective power in healthcare. The announcement marks the next era for Johnson &amp; Johnson, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/johnson-johnson-marks-new-era-as-global-healthcare-company-with-updated-visual-identity\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Johnson &amp; Johnson Marks New Era as Global Healthcare Company With Updated Visual Identity&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-784116","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Johnson &amp; Johnson Marks New Era as Global Healthcare Company With Updated Visual Identity - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/johnson-johnson-marks-new-era-as-global-healthcare-company-with-updated-visual-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Johnson &amp; Johnson Marks New Era as Global Healthcare Company With Updated Visual Identity - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Johnson &amp; Johnson Marks New Era as Global Healthcare Company With Updated Visual Identity Brand and visual identity demonstrate the best of Johnson &amp; Johnson\u2019s care and humanity, while capturing the Company\u2019s passion and determination to improve the health of people worldwide NEW BRUNSWICK, N.J.&#8211;(BUSINESS WIRE)&#8211; For more than 135 years, Johnson &amp; Johnson (the \u201cCompany\u201d) (NYSE: JNJ) has provided health care products and solutions to people worldwide. Now, with its exclusive focus on healthcare innovation and tackling the toughest health challenges, the Company is updating its brand and uniting both its medtech and pharmaceutical segments under the Johnson &amp; Johnson brand name to demonstrate its collective power in healthcare. 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