{"id":784089,"date":"2023-09-14T11:16:39","date_gmt":"2023-09-14T15:16:39","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/ai-and-machine-learning-usage-up-15-5-among-marketing-teams-snowflake-modern-marketing-data-stack-report-finds\/"},"modified":"2023-09-14T11:16:39","modified_gmt":"2023-09-14T15:16:39","slug":"ai-and-machine-learning-usage-up-15-5-among-marketing-teams-snowflake-modern-marketing-data-stack-report-finds","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/ai-and-machine-learning-usage-up-15-5-among-marketing-teams-snowflake-modern-marketing-data-stack-report-finds\/","title":{"rendered":"AI and Machine Learning Usage up 15.5% Among Marketing Teams, Snowflake Modern Marketing Data Stack Report Finds"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistcircle { list-style-type: circle }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>AI and Machine Learning Usage up 15.5% Among Marketing Teams, Snowflake Modern Marketing Data Stack Report Finds<\/b><\/p>\n<p><i>Snowflake platform data from 8,100 customers reveals how marketing teams are building their marketing data stacks<\/i><\/p>\n<p>No-Headquarters\/BOZEMAN, Mont.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.snowflake.com%2F&amp;esheet=53554922&amp;newsitemid=20230914222851&amp;lan=en-US&amp;anchor=Snowflake&amp;index=1&amp;md5=765d8c6243d2da7a09174295ad65c8c1\">Snowflake<\/a> (NYSE: SNOW), the Data Cloud company, today released its <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.snowflake.com%2Fresource%2Fthe-modern-marketing-data-stack-report%2F%3Futm_source%3Dpressrelease%26utm_medium%3Dinternalpromo%26utm_campaign%3Dna-ca-en-2023-mmds-snowflake-pressrelease%26utm_content%3D-eb-2023-mmds-snowflake-pressrelease&amp;esheet=53554922&amp;newsitemid=20230914222851&amp;lan=en-US&amp;anchor=Modern+Marketing+Data+Stack+2023%3A+How+Data-Forward+Marketers+Are+Redefining+Strategies+to+Unify%2C+Analyze%2C+and+Activate+Data+to+Boost+Revenue&amp;index=2&amp;md5=a024479fcb755b620b33b6108c289d44\"><i>Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies to Unify, Analyze, and Activate Data to Boost Revenue<\/i><\/a> report.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20230914222851\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230914222851\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230914222851\/en\/1890081\/4\/Snowflake_MMDS_2023_Leaders.jpg\" alt=\"The 2023 Snowflake Modern Marketing Data Stack (Graphic: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">The 2023 Snowflake Modern Marketing Data Stack (Graphic: Business Wire)<\/p>\n<\/div>\n<p>\nSnowflake\u2019s data-backed report identifies the best of breed solutions used by Snowflake customers to show how marketers are leveraging the Snowflake Data Cloud with accompanying partner solutions \u2013 40+ of which are <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.snowflake.com%2Fen%2Fdata-cloud%2Fpowered-by-snowflake%2F%3Futm_source%3Dpressrelease%26utm_medium%3Dinternalpromo%26utm_campaign%3Dna-ca-en-2023-mmds-snowflake-pressrelease%26utm_content%3D-eb-2023-mmds-snowflake-pressrelease&amp;esheet=53554922&amp;newsitemid=20230914222851&amp;lan=en-US&amp;anchor=Powered+by+Snowflake&amp;index=3&amp;md5=644a9beb58cb312c9f807b25765e677a\">Powered by Snowflake<\/a> \u2013 to best identify, convert, and deliver differentiated experiences to loyal customers.<\/p>\n<p>\nBy analyzing usage patterns from a pool of approximately 8,100 customers as of April 2023, Snowflake identified ten technology categories that organizations consider when building their marketing data stacks. The extensive research reflects how customers are adopting solutions from a rapidly changing ecosystem and highlights the convergence of adtech and martech, the increased importance of privacy-enhancing technologies, and the heightened focus marketers have on measurement to maximize campaign ROI.<\/p>\n<p>\nThe ten categories detailed in the report include: Analytics &amp; Data Capture, Enrichment, Identity &amp; Onboarders, Customer Data Activation, Advertising Platforms, Measurement &amp; Attribution, Integration &amp; Modeling, Business Intelligence, AI &amp; Machine Learning, and Privacy-Enhancing Technologies.<\/p>\n<p>\n\u201cDespite navigating macro-economic pressures and decreased budgets, it&#8217;s an exciting time for marketers given the pace of technology innovation and the forthcoming impact of AI and LLMs to disrupt, automate, and enhance the productivity of marketing teams,&#8221; said Denise Persson, Chief Marketing Officer at Snowflake. &#8220;Our Modern Marketing Data Stack report highlights the best tools and solutions available to marketers so that teams can supercharge their ability to execute and drive results.&#8221;<\/p>\n<p>\nSnowflake analyzed marketing trends from customers engaging with the companies named as leaders across our ten categories. Key findings include:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nThe three fastest growing categories, by number of customers, year-over-year:<\/p>\n<ul class=\"bwlistcircle\">\n<li>\nMeasurement &amp; Attribution (29.2% growth)<\/p>\n<\/li>\n<li>\nCustomer Data Activation (27.6% growth)<\/p>\n<\/li>\n<li>\nAnalytics &amp; Data Capture (27.4% growth)<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li>\nMarketers continue to bolster their modern marketing data stacks &#8211; the providers named across the Modern Marketing Data Stack categories have seen, cumulatively, an increase in customers on the Snowflake Data Cloud ranging from the low teens to nearly 30% year-over-year<\/p>\n<\/li>\n<li>\nCustomer adoption of tools or platforms in the Snowflake Data Cloud that power AI &amp; Machine Learning is up 15.5% YoY as marketers begin to explore the potential impact of large language models and generative AI on their work<\/p>\n<\/li>\n<li>\nOn Snowflake, we\u2019ve seen the number of data clean room relationships increase up to 7x from April 4, 2022, to April 3, 2023 as privacy becomes a focus for marketers<\/p>\n<\/li>\n<\/ul>\n<p>\nThe full report and methodology can be found <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fsnowflake.com%2Fresource%2Fthe-modern-marketing-data-stack-report%2F%3Futm_source%3Dpressrelease%26utm_medium%3Dinternalpromo%26utm_campaign%3Dna-ca-en-2023-mmds-snowflake-pressrelease%26utm_content%3D-eb-2023-mmds-snowflake-pressrelease&amp;esheet=53554922&amp;newsitemid=20230914222851&amp;lan=en-US&amp;anchor=here&amp;index=4&amp;md5=c72addedd1bf9d037cba2e230e3969e1\">here<\/a>.<\/p>\n<p><b>About Snowflake<\/b><\/p>\n<p>\nSnowflake enables every organization to mobilize their data with Snowflake\u2019s Data Cloud. Customers use the Data Cloud to unite siloed data, discover and securely share data, power data applications, and execute diverse AI\/ML and analytic workloads. Wherever data or users live, Snowflake delivers a single data experience that spans multiple clouds and geographies. Thousands of customers across many industries, including 639 of the 2023 Forbes Global 2000 (G2K) as of July 31, 2023, use Snowflake Data Cloud to power their businesses. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fsnowflake.com%2F&amp;esheet=53554922&amp;newsitemid=20230914222851&amp;lan=en-US&amp;anchor=snowflake.com&amp;index=5&amp;md5=1982223624763fd99bd7b9bd28b17479\">snowflake.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230914222851r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230914222851\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230914222851\/en\/<\/a><\/span><\/p>\n<p>\nJohn Bruno<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:press@snowflake.com\">press@snowflake.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America Canada Montana<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Marketing Data Management Communications Technology Software Artificial Intelligence Internet<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230914222851\/en\/798477\/3\/HI_RES-_Snowflake_Logo_Blue_1800x550.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230914222851\/en\/1890081\/3\/Snowflake_MMDS_2023_Leaders.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">The 2023 Snowflake Modern Marketing Data Stack (Graphic: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>AI and Machine Learning Usage up 15.5% Among Marketing Teams, Snowflake Modern Marketing Data Stack Report Finds Snowflake platform data from 8,100 customers reveals how marketing teams are building their marketing data stacks No-Headquarters\/BOZEMAN, Mont.&#8211;(BUSINESS WIRE)&#8211;Snowflake (NYSE: SNOW), the Data Cloud company, today released its Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies to Unify, Analyze, and Activate Data to Boost Revenue report. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230914222851\/en\/ The 2023 Snowflake Modern Marketing Data Stack (Graphic: Business Wire) Snowflake\u2019s data-backed report identifies the best of breed solutions used by Snowflake customers to show how marketers are leveraging the Snowflake Data Cloud with accompanying partner solutions \u2013 40+ of which are Powered &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/ai-and-machine-learning-usage-up-15-5-among-marketing-teams-snowflake-modern-marketing-data-stack-report-finds\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;AI and Machine Learning Usage up 15.5% Among Marketing Teams, Snowflake Modern Marketing Data Stack Report Finds&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-784089","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI and Machine Learning Usage up 15.5% Among Marketing Teams, Snowflake Modern Marketing Data Stack Report Finds - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/ai-and-machine-learning-usage-up-15-5-among-marketing-teams-snowflake-modern-marketing-data-stack-report-finds\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI and Machine Learning Usage up 15.5% Among Marketing Teams, Snowflake Modern Marketing Data Stack Report Finds - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"AI and Machine Learning Usage up 15.5% Among Marketing Teams, Snowflake Modern Marketing Data Stack Report Finds Snowflake platform data from 8,100 customers reveals how marketing teams are building their marketing data stacks No-Headquarters\/BOZEMAN, Mont.&#8211;(BUSINESS WIRE)&#8211;Snowflake (NYSE: SNOW), the Data Cloud company, today released its Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies to Unify, Analyze, and Activate Data to Boost Revenue report. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230914222851\/en\/ The 2023 Snowflake Modern Marketing Data Stack (Graphic: Business Wire) Snowflake\u2019s data-backed report identifies the best of breed solutions used by Snowflake customers to show how marketers are leveraging the Snowflake Data Cloud with accompanying partner solutions \u2013 40+ of which are Powered &hellip; Continue reading &quot;AI and Machine Learning Usage up 15.5% Among Marketing Teams, Snowflake Modern Marketing Data Stack Report Finds&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/ai-and-machine-learning-usage-up-15-5-among-marketing-teams-snowflake-modern-marketing-data-stack-report-finds\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-14T15:16:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20230914222851\/en\/1890081\/4\/Snowflake_MMDS_2023_Leaders.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ai-and-machine-learning-usage-up-15-5-among-marketing-teams-snowflake-modern-marketing-data-stack-report-finds\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ai-and-machine-learning-usage-up-15-5-among-marketing-teams-snowflake-modern-marketing-data-stack-report-finds\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"AI and Machine Learning Usage up 15.5% Among Marketing Teams, Snowflake Modern Marketing Data Stack Report Finds\",\"datePublished\":\"2023-09-14T15:16:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ai-and-machine-learning-usage-up-15-5-among-marketing-teams-snowflake-modern-marketing-data-stack-report-finds\\\/\"},\"wordCount\":620,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ai-and-machine-learning-usage-up-15-5-among-marketing-teams-snowflake-modern-marketing-data-stack-report-finds\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20230914222851\\\/en\\\/1890081\\\/4\\\/Snowflake_MMDS_2023_Leaders.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ai-and-machine-learning-usage-up-15-5-among-marketing-teams-snowflake-modern-marketing-data-stack-report-finds\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ai-and-machine-learning-usage-up-15-5-among-marketing-teams-snowflake-modern-marketing-data-stack-report-finds\\\/\",\"name\":\"AI and Machine Learning Usage up 15.5% Among Marketing Teams, Snowflake Modern Marketing Data Stack Report Finds - Market Newsdesk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ai-and-machine-learning-usage-up-15-5-among-marketing-teams-snowflake-modern-marketing-data-stack-report-finds\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ai-and-machine-learning-usage-up-15-5-among-marketing-teams-snowflake-modern-marketing-data-stack-report-finds\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20230914222851\\\/en\\\/1890081\\\/4\\\/Snowflake_MMDS_2023_Leaders.jpg\",\"datePublished\":\"2023-09-14T15:16:39+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ai-and-machine-learning-usage-up-15-5-among-marketing-teams-snowflake-modern-marketing-data-stack-report-finds\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ai-and-machine-learning-usage-up-15-5-among-marketing-teams-snowflake-modern-marketing-data-stack-report-finds\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ai-and-machine-learning-usage-up-15-5-among-marketing-teams-snowflake-modern-marketing-data-stack-report-finds\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20230914222851\\\/en\\\/1890081\\\/4\\\/Snowflake_MMDS_2023_Leaders.jpg\",\"contentUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20230914222851\\\/en\\\/1890081\\\/4\\\/Snowflake_MMDS_2023_Leaders.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ai-and-machine-learning-usage-up-15-5-among-marketing-teams-snowflake-modern-marketing-data-stack-report-finds\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AI and Machine Learning Usage up 15.5% Among Marketing Teams, Snowflake Modern Marketing Data Stack Report Finds\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\",\"name\":\"Market Newsdesk\",\"description\":\"Latest Business News in Real Time\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\",\"name\":\"Newsdesk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"caption\":\"Newsdesk\"},\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/author\\\/newsdesk\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AI and Machine Learning Usage up 15.5% Among Marketing Teams, Snowflake Modern Marketing Data Stack Report Finds - Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/ai-and-machine-learning-usage-up-15-5-among-marketing-teams-snowflake-modern-marketing-data-stack-report-finds\/","og_locale":"en_US","og_type":"article","og_title":"AI and Machine Learning Usage up 15.5% Among Marketing Teams, Snowflake Modern Marketing Data Stack Report Finds - Market Newsdesk","og_description":"AI and Machine Learning Usage up 15.5% Among Marketing Teams, Snowflake Modern Marketing Data Stack Report Finds Snowflake platform data from 8,100 customers reveals how marketing teams are building their marketing data stacks No-Headquarters\/BOZEMAN, Mont.&#8211;(BUSINESS WIRE)&#8211;Snowflake (NYSE: SNOW), the Data Cloud company, today released its Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies to Unify, Analyze, and Activate Data to Boost Revenue report. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230914222851\/en\/ The 2023 Snowflake Modern Marketing Data Stack (Graphic: Business Wire) Snowflake\u2019s data-backed report identifies the best of breed solutions used by Snowflake customers to show how marketers are leveraging the Snowflake Data Cloud with accompanying partner solutions \u2013 40+ of which are Powered &hellip; Continue reading \"AI and Machine Learning Usage up 15.5% Among Marketing Teams, Snowflake Modern Marketing Data Stack Report Finds\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/ai-and-machine-learning-usage-up-15-5-among-marketing-teams-snowflake-modern-marketing-data-stack-report-finds\/","og_site_name":"Market Newsdesk","article_published_time":"2023-09-14T15:16:39+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20230914222851\/en\/1890081\/4\/Snowflake_MMDS_2023_Leaders.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/ai-and-machine-learning-usage-up-15-5-among-marketing-teams-snowflake-modern-marketing-data-stack-report-finds\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/ai-and-machine-learning-usage-up-15-5-among-marketing-teams-snowflake-modern-marketing-data-stack-report-finds\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"AI and Machine Learning Usage up 15.5% Among Marketing Teams, Snowflake Modern Marketing Data Stack Report Finds","datePublished":"2023-09-14T15:16:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/ai-and-machine-learning-usage-up-15-5-among-marketing-teams-snowflake-modern-marketing-data-stack-report-finds\/"},"wordCount":620,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/ai-and-machine-learning-usage-up-15-5-among-marketing-teams-snowflake-modern-marketing-data-stack-report-finds\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20230914222851\/en\/1890081\/4\/Snowflake_MMDS_2023_Leaders.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/ai-and-machine-learning-usage-up-15-5-among-marketing-teams-snowflake-modern-marketing-data-stack-report-finds\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/ai-and-machine-learning-usage-up-15-5-among-marketing-teams-snowflake-modern-marketing-data-stack-report-finds\/","name":"AI and Machine Learning Usage up 15.5% Among Marketing Teams, Snowflake Modern Marketing Data Stack Report Finds - Market Newsdesk","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/ai-and-machine-learning-usage-up-15-5-among-marketing-teams-snowflake-modern-marketing-data-stack-report-finds\/#primaryimage"},"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/ai-and-machine-learning-usage-up-15-5-among-marketing-teams-snowflake-modern-marketing-data-stack-report-finds\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20230914222851\/en\/1890081\/4\/Snowflake_MMDS_2023_Leaders.jpg","datePublished":"2023-09-14T15:16:39+00:00","author":{"@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"breadcrumb":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/ai-and-machine-learning-usage-up-15-5-among-marketing-teams-snowflake-modern-marketing-data-stack-report-finds\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketnewsdesk.com\/index.php\/ai-and-machine-learning-usage-up-15-5-among-marketing-teams-snowflake-modern-marketing-data-stack-report-finds\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/ai-and-machine-learning-usage-up-15-5-among-marketing-teams-snowflake-modern-marketing-data-stack-report-finds\/#primaryimage","url":"https:\/\/mms.businesswire.com\/media\/20230914222851\/en\/1890081\/4\/Snowflake_MMDS_2023_Leaders.jpg","contentUrl":"https:\/\/mms.businesswire.com\/media\/20230914222851\/en\/1890081\/4\/Snowflake_MMDS_2023_Leaders.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/ai-and-machine-learning-usage-up-15-5-among-marketing-teams-snowflake-modern-marketing-data-stack-report-finds\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marketnewsdesk.com\/"},{"@type":"ListItem","position":2,"name":"AI and Machine Learning Usage up 15.5% Among Marketing Teams, Snowflake Modern Marketing Data Stack Report Finds"}]},{"@type":"WebSite","@id":"https:\/\/www.marketnewsdesk.com\/#website","url":"https:\/\/www.marketnewsdesk.com\/","name":"Market Newsdesk","description":"Latest Business News in Real Time","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketnewsdesk.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979","name":"Newsdesk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","caption":"Newsdesk"},"url":"https:\/\/www.marketnewsdesk.com\/index.php\/author\/newsdesk\/"}]}},"_links":{"self":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/784089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/comments?post=784089"}],"version-history":[{"count":0,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/784089\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/media?parent=784089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/categories?post=784089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/tags?post=784089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}