{"id":783738,"date":"2023-09-13T09:07:31","date_gmt":"2023-09-13T13:07:31","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-announces-global-partnership-with-scope3-to-improve-sustainability-across-omnichannel-advertising\/"},"modified":"2023-09-13T09:07:31","modified_gmt":"2023-09-13T13:07:31","slug":"magnite-announces-global-partnership-with-scope3-to-improve-sustainability-across-omnichannel-advertising","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-announces-global-partnership-with-scope3-to-improve-sustainability-across-omnichannel-advertising\/","title":{"rendered":"Magnite Announces Global Partnership with Scope3 to Improve Sustainability Across Omnichannel Advertising"},"content":{"rendered":"<h2>\nLayering Scope3 data across Magnite\u2019s vast video, display and mobile inventory will help advertisers better understand and reduce their carbon footprint<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"left\">NEW YORK, Sept.  13, 2023  (GLOBE NEWSWIRE) &#8212; Magnite (NASDAQ: MGNI), the world\u2019s largest independent sell-side advertising company, today announced a global partnership with Scope3 to make carbon emissions data available across Magnite\u2019s extensive omnichannel inventory. As a result, advertisers will be able to assess their carbon emissions and align their sustainability goals with their campaign performance.<\/p>\n<p>\u201cOur partnership with Scope3 is one of the many ways Magnite is incorporating sustainability into our workstreams to help our clients get more insight into their carbon emissions, with the goal of creating a more environmentally-friendly future,\u201d said Sean Buckley, Chief Revenue Officer at Magnite. \u201cDigital advertising is inherently an energy-intensive business given the high level of data processing required. We recognize and seek to minimize our environmental impact as the largest independent SSP and want to help our clients do the same. We are working closely with publishers, marketers and our peers to constantly innovate to create more energy efficient practices while also improving advertising outcomes.\u201d<\/p>\n<p>\u201cThe emissions data that Scope3 provides is most effective when it can be harnessed at scale, and an SSP of Magnite\u2019s magnitude and reputation is well positioned to have significant influence on our collective impact,\u201d said Brenda Tuohig, Chief Commercial Officer at Scope3. \u201cOur partnership represents yet another key building block in our mission to achieve a decarbonized ad ecosystem where sustainable media and positive marketer outcomes go hand in hand, and we\u2019re glad to have support from Magnite in fulfilling this bold mission.\u201d<\/p>\n<p>As part of the partnership, Magnite will offer Green Media Products (GMPs) powered by Scope3 data. GMPs enable advertisers and media buyers to easily identify supply paths that inherently block climate risk (high carbon) inventory. Scope3 built and uses the industry\u2019s most granular and comprehensive emissions data model designed to accurately measure the carbon emissions from digital advertising.<\/p>\n<p>\u201cSustainability is a priority for IPG Mediabrands, and we strive to ensure our clients are investing their media budgets in the most efficient and green paths to premium supply,\u201d said Martin Bryan, Global Chief Sustainability Officer at IPG Mediabrands. \u201cWe have long worked with Magnite on SPO to reduce unnecessary duplication and waste. We welcome the addition of Scope3 data across Magnite\u2019s inventory as it provides another layer of transparency and accountability.\u201d<\/p>\n<p>\n        <strong>About Magnite<\/strong><br \/>\n        <br \/>We\u2019re Magnite (NASDAQ: MGNI), the world\u2019s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world&#8217;s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.<\/p>\n<p>Media Contact: <br \/>Kar Yi Lim <br \/>klim@magnite.com <br \/>(917) 658-1994<\/p>\n<p>      <img decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODkyMTE1NCM1ODExMjM3IzIwMTc0MzE=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" src=\"https:\/\/ml.globenewswire.com\/media\/MTRiMDhjNTctODEwMy00NWU0LWExMjUtMTc1NDJiODM4ZDAwLTEwMjkwMDQ=\/tiny\/Magnite-Inc-.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Layering Scope3 data across Magnite\u2019s vast video, display and mobile inventory will help advertisers better understand and reduce their carbon footprint NEW YORK, Sept. 13, 2023 (GLOBE NEWSWIRE) &#8212; Magnite (NASDAQ: MGNI), the world\u2019s largest independent sell-side advertising company, today announced a global partnership with Scope3 to make carbon emissions data available across Magnite\u2019s extensive omnichannel inventory. As a result, advertisers will be able to assess their carbon emissions and align their sustainability goals with their campaign performance. \u201cOur partnership with Scope3 is one of the many ways Magnite is incorporating sustainability into our workstreams to help our clients get more insight into their carbon emissions, with the goal of creating a more environmentally-friendly future,\u201d said Sean Buckley, Chief Revenue &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-announces-global-partnership-with-scope3-to-improve-sustainability-across-omnichannel-advertising\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Magnite Announces Global Partnership with Scope3 to Improve Sustainability Across Omnichannel Advertising&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-783738","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Magnite Announces Global Partnership with Scope3 to Improve Sustainability Across Omnichannel Advertising - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-announces-global-partnership-with-scope3-to-improve-sustainability-across-omnichannel-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Magnite Announces Global Partnership with Scope3 to Improve Sustainability Across Omnichannel Advertising - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Layering Scope3 data across Magnite\u2019s vast video, display and mobile inventory will help advertisers better understand and reduce their carbon footprint NEW YORK, Sept. 13, 2023 (GLOBE NEWSWIRE) &#8212; Magnite (NASDAQ: MGNI), the world\u2019s largest independent sell-side advertising company, today announced a global partnership with Scope3 to make carbon emissions data available across Magnite\u2019s extensive omnichannel inventory. As a result, advertisers will be able to assess their carbon emissions and align their sustainability goals with their campaign performance. \u201cOur partnership with Scope3 is one of the many ways Magnite is incorporating sustainability into our workstreams to help our clients get more insight into their carbon emissions, with the goal of creating a more environmentally-friendly future,\u201d said Sean Buckley, Chief Revenue &hellip; Continue reading &quot;Magnite Announces Global Partnership with Scope3 to Improve Sustainability Across Omnichannel Advertising&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-announces-global-partnership-with-scope3-to-improve-sustainability-across-omnichannel-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-13T13:07:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODkyMTE1NCM1ODExMjM3IzIwMTc0MzE=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/magnite-announces-global-partnership-with-scope3-to-improve-sustainability-across-omnichannel-advertising\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/magnite-announces-global-partnership-with-scope3-to-improve-sustainability-across-omnichannel-advertising\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Magnite Announces Global Partnership with Scope3 to Improve Sustainability Across Omnichannel Advertising\",\"datePublished\":\"2023-09-13T13:07:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/magnite-announces-global-partnership-with-scope3-to-improve-sustainability-across-omnichannel-advertising\\\/\"},\"wordCount\":514,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/magnite-announces-global-partnership-with-scope3-to-improve-sustainability-across-omnichannel-advertising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODkyMTE1NCM1ODExMjM3IzIwMTc0MzE=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/magnite-announces-global-partnership-with-scope3-to-improve-sustainability-across-omnichannel-advertising\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/magnite-announces-global-partnership-with-scope3-to-improve-sustainability-across-omnichannel-advertising\\\/\",\"name\":\"Magnite Announces Global Partnership with Scope3 to Improve Sustainability Across Omnichannel Advertising - 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