{"id":783725,"date":"2023-09-13T08:34:43","date_gmt":"2023-09-13T12:34:43","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-truiq-data-enrichment-first-to-offer-financial-institutions-with-unlimited-access-to-pseudonymized-credit-data-within-their-private-environments\/"},"modified":"2023-09-13T08:34:43","modified_gmt":"2023-09-13T12:34:43","slug":"transunion-truiq-data-enrichment-first-to-offer-financial-institutions-with-unlimited-access-to-pseudonymized-credit-data-within-their-private-environments","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-truiq-data-enrichment-first-to-offer-financial-institutions-with-unlimited-access-to-pseudonymized-credit-data-within-their-private-environments\/","title":{"rendered":"TransUnion TruIQ Data Enrichment First to Offer Financial Institutions with\u00a0Unlimited Access to Pseudonymized Credit Data within Their Private Environments"},"content":{"rendered":"

\nSolution revolutionizes how credit data is accessed by organizations with sophisticated analytic environments
\n<\/h2>\n
\n

CHICAGO, Sept. 13, 2023 (GLOBE NEWSWIRE) — To better equip financial institutions\u2019 need for faster data, more control and bigger impact throughout the analytics lifecycle, TransUnion (NYSE: TRU) today launched TruIQ\u2122 Data Enrichment<\/a>. The solution provides unlimited, on-demand access to pseudonymized TransUnion credit data within a customer\u2019s private environment.<\/p>\n

TruIQ Data Enrichment includes a proprietary linking app to connect businesses\u2019 first- and third-party data with TransUnion credit data. As a result, customers can execute highly targeted marketing campaigns or conduct cost-benefit analyses when entering a new segment \u2013 all without creating the risk of sensitive data leaving their private environments, relying on third-party data processors or manually linking and matching data.<\/p>\n

\u201cTruIQ Data Enrichment is valuable for a broad array of financial institutions, including those that already have sophisticated analytic environments,\u201d said Jason Laky, EVP and head of TransUnion\u2019s financial services business. \u201cToday\u2019s credit market is dynamic and the unlimited, on-demand access to pseudonymized TransUnion credit data will allow these financial institutions to make key decisions much faster.\u201d<\/p>\n

TransUnion, which was recently named Go-to-Market Alliance\u2019s Product-Led Company of the Year<\/a>, developed TruIQ Data Enrichment specifically to meet the increasingly complex needs of analytically-driven organizations.<\/p>\n

\u201cEven with robust analytic environments, many businesses fall short of creating the streamlined experiences consumers expect,\u201d said Hilary Chidi, EVP, Global Credit Risk Solutions at TransUnion. \u201cMany of the tools that data teams use to gain insight and update strategies lack the ability to create a complete view of the consumer due to data existing in segmented silos. TruIQ Data Enrichment solves for this.\u201d<\/p>\n

The benefits derived from the solution include:<\/p>\n