{"id":783718,"date":"2023-09-13T08:15:04","date_gmt":"2023-09-13T12:15:04","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/champion-athleticwear-unveils-new-global-brand-campaign-champion-what-moves-you-calling-on-diverse-creators-as-face-of-the-campaign\/"},"modified":"2023-09-13T08:15:04","modified_gmt":"2023-09-13T12:15:04","slug":"champion-athleticwear-unveils-new-global-brand-campaign-champion-what-moves-you-calling-on-diverse-creators-as-face-of-the-campaign","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/champion-athleticwear-unveils-new-global-brand-campaign-champion-what-moves-you-calling-on-diverse-creators-as-face-of-the-campaign\/","title":{"rendered":"Champion\u00ae Athleticwear Unveils New Global Brand Campaign: \u201cChampion What Moves You\u201d Calling on Diverse Creators as Face of the Campaign"},"content":{"rendered":"

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Champion\u00ae Athleticwear Unveils New Global Brand Campaign: \u201cChampion What Moves You\u201d <\/i>Calling on Diverse Creators as Face of the Campaign<\/b><\/p>\n

The iconic lifestyle brand born from sport serves as a canvas for culture, Championing real creators not just to win, but to Champion a better tomorrow<\/i><\/p>\n

WINSTON SALEM, N.C.–(BUSINESS WIRE<\/a>)–
\nToday, Champion<\/i> Athleticwear, makers of authentic athletic apparel since 1919, launched its new global brand campaign \u201cChampion What Moves You<\/i><\/a>.\u201d <\/i>As a brand whose mission is to provide every Champion a canvas to live their true purpose, Champion<\/i> is taking action through the campaign rollout, calling upon a global network of real Creators — from rappers to street artists and shoe cobblers — and putting them at the heart of its brand story.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230913706422\/en\/<\/a><\/p>\n

\"The<\/p>\n

The \u201cChampion What Moves You\u201d campaign spotlights six diverse creators from around the world. These Creators with Purpose have harnessed their creative gifts to move the needle for a cause that is bigger than themselves to Champion their community and a better tomorrow. (Photo: Business Wire)<\/p>\n<\/div>\n

\nThe campaign spotlights six creators with purpose across various disciplines from The United States, United Kingdom, China, Japan, LATAM and Australia — telling their stories through the eyes of local directors. To Champion, a \u201cCreator with Purpose\u201d is someone that blurs the lines between personal passion and impactful contribution. Each of the campaign\u2019s featured Creators are individuals that have harnessed their creative gifts to achieve a long-term goal that aligns with their values, and is bigger than themselves to Champion their community and a better tomorrow.<\/p>\n

\n\u201cWe firmly believe that we are not defined by what we make, but by what we do with it,\u201d said Vanessa LeFebvre, President of Global Activewear at Champion<\/i>. \u201cIn this next chapter of our brand story, we are redefining what it means to Champion — for us it is no longer a title or indication of winning, but rather, a means to take action and create something with real impact. To be a Champion is to pursue your passion, to create, and to Champion What Moves You.\u201d<\/p>\n

\nThe campaign is a direct reflection of Champion<\/i>\u2019s values: Creativity, Collaboration, Crafting with Purpose and the Courage to act with intent and do good boldly. Each of the six creators have not just mastered their unique craft, but they have Championed meaningful causes that are lifelong pursuits and go beyond winning. The featured creators include:<\/p>\n