{"id":783271,"date":"2023-09-12T05:04:10","date_gmt":"2023-09-12T09:04:10","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/kraft-heinz-aims-to-revolutionize-the-microwave-with-360crisp-its-first-ever-innovation-platform-that-delivers-a-pan-like-crisp-in-seconds\/"},"modified":"2023-09-12T05:04:10","modified_gmt":"2023-09-12T09:04:10","slug":"kraft-heinz-aims-to-revolutionize-the-microwave-with-360crisp-its-first-ever-innovation-platform-that-delivers-a-pan-like-crisp-in-seconds","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/kraft-heinz-aims-to-revolutionize-the-microwave-with-360crisp-its-first-ever-innovation-platform-that-delivers-a-pan-like-crisp-in-seconds\/","title":{"rendered":"Kraft Heinz Aims to Revolutionize the Microwave with 360CRISP\u2122, Its First-Ever Innovation Platform that Delivers a Pan-Like Crisp in Seconds"},"content":{"rendered":"

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Kraft Heinz Aims to Revolutionize the Microwave with 360CRISP\u2122, Its First-Ever Innovation Platform that Delivers a Pan-Like Crisp in Seconds<\/strong><\/p>\n

360CRISP\u2122 makes its debut with LUNCHABLES\u00ae Grilled Cheesies \u2013 bringing a golden brown, crisp outside and melty cheese inside every time<\/i><\/p>\n

PITTSBURGH & CHICAGO–(BUSINESS WIRE<\/a>)–
\nToday, Kraft Heinz unveils 360CRISP\u2122, a new disruptive platform for the microwave that creates crispy, crunchy products like you get on the stove. 360CRISP\u2122 makes its debut with the launch of LUNCHABLES\u00aeGrilled Cheesies, with the goal to introduce five new products across four iconic brands by the end of 2024. Grilled Cheesies, powered by 360CRISP\u2122 innovation, marries quality, convenience, and crave-ability in an easy-to-prepare format from the microwave.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230912855756\/en\/<\/a><\/p>\n

\"Kraft<\/p>\n

Kraft Heinz unveils 360CRISP\u2122, a new disruptive platform for the microwave that creates crispy, crunchy products like you get on the stove. (Graphic: Business Wire)<\/p>\n<\/div>\n

\nAs the brand\u2019s first expansion into the frozen food category, LUNCHABLES\u00aeGrilled Cheesies features innovative technology that delivers a pan-like crisp in seconds. Gone are the days where consumers have to experience a burnt crust, yet cold inside, as 360CRISP\u2122 delivers a golden brown, pan-like crisp outside and melty cheese inside in just 60 seconds. Leveraging a beloved household name \u2013 LUNCHABLES\u00ae\u2013 Grilled Cheesies provides a convenient snack option that empowers kids with the independence to prepare it directly in the microwave \u2013 no pans or stove necessary.<\/p>\n

\n\u201cThe launch of 360CRISP\u2122 is a clear proof point in our mission to reinvent the frozen category by providing high-quality, delicious, and convenient solutions for snack-time and beyond,\u201d said Alan Kleinerman, VP Head of Disruption at Kraft Heinz. \u201cAt Kraft Heinz, we\u2019re sitting at the intersection of food and technology \u2013 building consumer-first innovations that revolutionize the meal table and importantly, drive real value for families around the world. 360CRISP\u2122 is just the beginning.\u201d<\/p>\n

\nAs kids\u2019 snacking is a key driver of growth within the frozen category1<\/sup>, Kraft Heinz identified an opportunity to utilize its 360CRISP\u2122 platform to bring something new and convenient to customers, while still delivering on the flavor and quality consumers expect from Kraft Heinz brands. The launch of the platform contributes to Kraft Heinz\u2019s broader business transformation and intention to drive growth across North American business, targeting $2B in incremental net sales by 2027.<\/p>\n

\nGrilled Cheesies boasts two wholesome, melt-in-your-mouth offerings that can be prepared in seconds:<\/p>\n