{"id":783003,"date":"2023-09-11T08:36:11","date_gmt":"2023-09-11T12:36:11","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/molson-coors-beverage-company-expands-partnership-with-zoa-energy-through-increased-investment\/"},"modified":"2023-09-11T08:36:11","modified_gmt":"2023-09-11T12:36:11","slug":"molson-coors-beverage-company-expands-partnership-with-zoa-energy-through-increased-investment","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/molson-coors-beverage-company-expands-partnership-with-zoa-energy-through-increased-investment\/","title":{"rendered":"Molson Coors Beverage Company Expands Partnership With ZOA Energy Through Increased Investment"},"content":{"rendered":"

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Molson Coors Beverage Company Expands Partnership With ZOA Energy Through Increased Investment<\/b><\/p>\n

Step-up investment strengthens Molson Coors\u2019 portfolio buildout beyond the beer aisle<\/i><\/p>\n

CHICAGO–(BUSINESS WIRE<\/a>)–Molson Coors Beverage Company (“MCBC” or “Molson Coors”) (NYSE: TAP, TAP.A)<\/b> has reached an agreement to expand its partnership with ZOA Energy, a leading energy drink brand co-founded by Dwayne \u201cThe Rock\u201d Johnson, Dany Garcia, Dave Rienzi and John Shulman. Molson Coors will strengthen its investment in ZOA as it furthers a push that began in 2019 to expand beyond its beer roots by becoming a total beverage company.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230911884398\/en\/<\/a><\/p>\n

\"(Photo:<\/p>\n

(Photo: Business Wire)<\/p>\n<\/div>\n

\nWith Molson Coors as a partner, ZOA will leverage the investment to increase media and marketing to drive incremental sales and expand distribution to international markets. Molson Coors will continue to be ZOA\u2019s exclusive distribution partner and will assume a presence on its board as part of the agreement.<\/p>\n

\nMolson Coors and ZOA first struck a partnership with the launch of the brand in 2021, and today, ZOA is available at more than 42,000 retail locations and more than 160,000 points of distribution across the U.S. and Canada.<\/p>\n

\n\u201cThis investment is another meaningful step for Molson Coors and our transformation into a total-beverage company,\u201d said Chief Commercial Officer, Michelle St. Jacques. \u201cZOA is an incredible brand in a growing category, so we\u2019re fueling it with the right resources to scale and accelerate its results to become a bigger player in the energy space.\u201d<\/p>\n

\nThe partnership comes on the heels of Molson Coors\u2019 recent acquisition of Blue Run Spirits, which also complements the company\u2019s Beyond Beer strategy as its portfolio expands to include an array of powerhouse brands in growing categories and new routes to market.<\/p>\n

\nZOA reported more than $100 million in sales in 2022 and 138% year-over-year growth. With Molson Coors\u2019 expanded minority stake, ZOA will be positioned for further \u2013 and aggressive \u2013 growth across its retail and direct-to-consumer business. By way of Molson Coors\u2019 expanded stake, ZOA plans to double its media investment in 2024.<\/p>\n

\n\u201cWe founded ZOA Energy to deliver the best quality energy drink formulations to the marketplace. Through innovation and commitment, we\u2019ve created a range of high-quality products that both fuel the daily lives of our customers and taste great,\u201d said Dwayne \u201cThe Rock\u201d Johnson. \u201cWith Molson Coors, a trusted partner that shares our passion for beverages, we can further deliver on that promise to an even wider audience.\u201d<\/p>\n

\nZOA is already in the midst of a big 2023 that includes product innovation, fresh new flavors and an eye-catching new can design. ZOA recently added two new flavors to its lineup, including Strawberry Watermelon, and Cherry Limeade.<\/p>\n

\nPaired with its redesign, ZOA recently unveiled its \u201cFuel Something Bigger,\u201d initiative, where it will more than double its marketing investment, focusing on this new campaign and shopper marketing efforts through a variety of channels including digital, out-of-home, and paid social media.<\/p>\n

\n\u201cThe entire ZOA family couldn\u2019t be more thrilled with the expanded Molson Coors relationship and the many opportunities for growth this collaboration creates,\u201d Johnson added. \u201cWe\u2019re grateful to play a pivotal role in Molson Coors\u2019 investment into their Beyond Beer growth and most importantly, playing a role in the wellness journeys of our loyal and growing consumers as we continue crafting drinks that help them show up as their best selves.\u201d<\/p>\n

\n\u201cWe\u2019ve been building our beyond beer portfolio steadily for years, and it\u2019s paying off,\u201d St. Jacques added. \u201cWe think ZOA is poised to be the next big energy drink brand, and it\u2019s a great example of investing in a brand that\u2019s disrupting a growing category.\u201d<\/p>\n

ABOUT MOLSON COORS BEVERAGE COMPANY<\/span><\/b><\/p>\n

\nFor more than two centuries, Molson Coors has brewed beverages that unite people for all life’s moments. From Coors Light, Miller Lite, Molson Canadian, Carling, Madr\u00ed Excepcional and Staropramen to Coors Banquet, Blue Moon Belgian White, Leinenkugel’s Summer Shandy, Vizzy Hard Seltzer, Topo Chico Hard Seltzer, Simply Spiked Lemonade, ZOA Energy, Blue Run Spirits, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with energy drinks, bottled spirits, ready-to-drink cocktails, cider and more. To learn more about Molson Coors Beverage Company, visit molsoncoors.com<\/a>.<\/p>\n

ABOUT ZOA ENERGY<\/span><\/b><\/p>\n

\nZOA Energy is here to activate the world\u2019s potential: giving people the fuel they need to show up as their best selves. Developed by strength and conditioning coach, Dave Rienzi; global icon and businessman, Dwayne Johnson; global entrepreneur and chairwoman, Dany Garcia; and entrepreneur and investor, John Shulman, ZOA is taking the category to new heights. The ZOA portfolio features both better-for-you energy drinks and a pre-workout supplement\u2013\u2013all of which are made with high-quality ingredients, natural flavors and colors, and natural caffeine from green tea and green coffee for clean energy. For more information, please visit ZOAEnergy.com<\/a>. Follow us on Twitter<\/a>, Instagram<\/a> and Facebook<\/a>.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20230911884398\/en\/<\/a><\/span><\/p>\n

\nRachel Dickens
\n
rachel.dickens@molsoncoors.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America Illinois<\/p>\n

INDUSTRY KEYWORDS:<\/b> Retail Convenience Store Restaurant\/Bar Other Retail Wine & Spirits Food\/Beverage<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n\n\n\n
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(Photo: Business Wire)<\/font><\/td>\n<\/tr>\n
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Molson Coors Beverage Company Expands Partnership With ZOA Energy Through Increased Investment Step-up investment strengthens Molson Coors\u2019 portfolio buildout beyond the beer aisle CHICAGO–(BUSINESS WIRE)–Molson Coors Beverage Company (“MCBC” or “Molson Coors”) (NYSE: TAP, TAP.A) has reached an agreement to expand its partnership with ZOA Energy, a leading energy drink brand co-founded by Dwayne \u201cThe Rock\u201d Johnson, Dany Garcia, Dave Rienzi and John Shulman. Molson Coors will strengthen its investment in ZOA as it furthers a push that began in 2019 to expand beyond its beer roots by becoming a total beverage company. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230911884398\/en\/ (Photo: Business Wire) With Molson Coors as a partner, ZOA will leverage the investment to increase … <\/p>\n

Continue reading “Molson Coors Beverage Company Expands Partnership With ZOA Energy Through Increased Investment”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-783003","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nMolson Coors Beverage Company Expands Partnership With ZOA Energy Through Increased Investment - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/molson-coors-beverage-company-expands-partnership-with-zoa-energy-through-increased-investment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Molson Coors Beverage Company Expands Partnership With ZOA Energy Through Increased Investment - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Molson Coors Beverage Company Expands Partnership With ZOA Energy Through Increased Investment Step-up investment strengthens Molson Coors\u2019 portfolio buildout beyond the beer aisle CHICAGO–(BUSINESS WIRE)–Molson Coors Beverage Company (“MCBC” or “Molson Coors”) (NYSE: TAP, TAP.A) has reached an agreement to expand its partnership with ZOA Energy, a leading energy drink brand co-founded by Dwayne \u201cThe Rock\u201d Johnson, Dany Garcia, Dave Rienzi and John Shulman. 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